When most marketers think of search engine optimization (SEO), the term most often refers to on-page SEO.
But that’s only half the battle!
High-quality links pointing to your website act like freeway interchanges; they connect prospective customers from one place on the web to your site. As Forrester research has found, more than two-thirds of your prospects have performed extensive research before they’re ready to buy – don’t you want your brand name to pop up in the process of their research?
Here’s one case study for example.
Influencer Marketing. Use influencers in the virtualization space to generate a pyramid effect; they speak about your service to their loyal followers who, in turn, go check out your service and then spread the word to their own network of friends.
Massive win! This program drove 36% of leads for this service FOR THE ENTIRE QUARTER. Additionally, 29% of site visitors converted.