Nov 9, 2016
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While I was within Facebook Ad’s Power Editor (their online tool for heavy-duty ad updates on the Facebook Ads platform) today, my interface refreshed and I was informed that there had been an update.

Woo! An update!

And that’s NOT sarcastic! Facebook’s Power Editor is a bit of a clunker; often hanging up, failing to load, or causing a multitude of any other weird, quirky errors.

But, news of an update was pretty exciting when it came on Wednesday, November 9, 2016.

Unfortunately, it appears to be just a bit of a UI update. But not totally unwelcome!


Power Editor Tabs

We’ve got tabs! …and they work just fine!

To refresh your memory, before it was just a quick click of a little row on the left to get to campaigns / ad sets / ads:

Facebook Power Editor Rows

Okay, so that makes it a little easier to navigate, but what else does this update include?

Go On, Select Something…

So, one of the weirdest things about Facebook’s Power Editor is how selecting an ad, ad set, or campaign is somewhat hidden and finnicky.

Good news! The new tabs give you an easy peek into how many of each are selected. Check it:

Facebook Power Editor November 9 2016

Final Thoughts

Not an earth-shattering update….but a step in the right direction.

What Facebook’s Power Editor needs to do is make it easier to find information and have it work reliably. This one checks off the first need, and the jury is still out on the other.


About the Author

Adam survived the Palouse in the early 2000's, graduating from Washington State University and has spent time in Seattle, Portland, and now calls the Vancouver, Washington area home. He has a vast knowledge of all things digital marketing having managed all the digital marketing channels for an Inc. 500 company, and helmed the paid advertising for an ecommerce company that spent $7 million annually. He spends his days finding ways to optimize paid advertising accounts and improve organic SEO rankings for clients in creative ways. Fun fact: Adam's favorite ride at Disneyland is Mr. Toad's Wild Ride.