June 2017 Google Ads Benchmarks By Industry


MKG has assembled Google Ads Benchmarks for June 2017.

From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google Ads benchmarks in June 2017:

  1. The tech vertical saw a slight increase in CTR and CPC, while conversion rate stayed consistent
  2. The Healthcare vertical saw consistent performance month over month
  3. The travel vertical saw a moderate increase in conversion rate and a small increase in CTR and CPC.

Take a look at the graphs below for Google Ads Search and Display Network benchmarks for the following verticals:

  • Tech
  • Healthcare
  • Travel

Tech Vertical

June Tech Benchmarks for Google Ads Display

June Tech Benchmarks for Google Ads Paid Search

Healthcare Vertical

June Healthcare Benchmarks for Google Ads Search

Travel Vertical

June Travel Benchmarks for Google Ads Search

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