Challenge

Needed to attract new parent leads at a more efficient cost per acquisition (CPA) than what a previous agency was generating: a classic paid search (Google AdWords) agency transition.

Experts are quantified by having 8+ years of experience in a specific service. Collectively MKG has 50+ years of experience. Your account will never be handled by anyone below a senior role. It’s not fair to the assistants in the industry who are handed more responsibility then they’re ready for or fair to you, the client.

Img

Background

BASIS had been working with a media partner that a) buried their service fees into the media spend, and b) was not efficient enough attracting new parent leads for the BASIS Independent family of schools (5 campuses in total). BASIS expressed a real need for a new media partner that was more strategic in their approach while also keeping an eye out for brand new opportunities the BASIS brand could be taking advantage of across Facebook and Google AdWords.

Results

In less than 90 days we improved the BASIS CPA figures by 41%.

How We Got There

Testing, trying new ad formats, and T-E-S-T-I-N-G.

We started with a broad audience and had A/B testing running on nearly every available part of an ad that we could. In addition, we looked at which ad types resonated with which audience, and refined our advertising from there. At the end, we put the best message with the best creative in front of the appropriate audience.

Add in a dash of experienced marketing wizardry and some optimization voodoo, of course.

Get started

Want to see how we'd approach your brand without commiting your whole advertising budget up front? Let us perform an audit and articulate our ideas as it pertains to your brand.

Request an audit