John Trembley is the CMO at Atmosera, a cloud solution provider.
Atmosera specializes in managed services for companies looking to move their infrastructure or services to a cloud based environment. One of John’s core responsibilities, the thing he cares most about, as CMO is demand generation and brand awareness.
In plain English - Drive new customer leads for the sales team to close.
The CEO of Atmosera suggested that John reach out to MKG after hearing about them from a personal acquaintance.
After a series of discovery and scoping calls John made the decision to hire MKG to replace their current agency.
“The campaigns drove 100% of all new customer leads that we were able to convert to sales in the last year. This is an incredible indicator of success."
MKG stepped in as Atmosera’s agency of record (AOR) for SEO and PPC advertising.
Getting the working relationship off the ground looked a little something like…
Our two teams worked proactively to identify specific areas for improvement while constantly managing the combination of keywords, themes, and subject matter expertise that we want to highlight.
This kick started the SEO strategy by identifying content areas that are successful/lacking.
We used the SEO strategy in conjunction with the other channels and campaigns that are tied to specific topics or services that Atmosera wanted to promote. We connected everything through pay-per-click (PPC) ads to generate traffic to the site.
“67% of those sales were directly attributed to SEO and pay-per-click.”