Increase quantity and quality of net-new customer leads that turn into opportunities and pipeline value compared to vendors from the past -- with the exact same PPC budget that the previous vendors received.
ExtraHop Networks had a common problem - In order to meet their financial targets the sales team needed to see a larger volume of high quality leads being driven into the sales pipeline. Unfortunately the marketing team did not have the luxury of increasing their overall marketing budget, asking us to optimize their existing Google AdWords Search and Display campaigns to a point where they produced higher quality traffic that turned into sales opportunities.
Increased pipeline value by 74% Year-over-Year, a $1.7 million improvement, with the same budget.
How we got there: The key drivers that led to our collective success were:
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