Challenge

How does your new website compete in Organic Search results with competitors who have been in business for many years?

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Background

ExtraHop Networks has a strong product that solved serious pain for Information Technology professionals. The thing holding them up from explosive growth: clearly articulating their product advantages to beat out their competitors. Prospective customers perform dozens of searches on Google, Yahoo and Bing in order to narrow down the set of vendors for them to consider, so if ExtraHop wasn’t appearing for all the right search queries in a high position on Page 1, they risked being left out of the vendor set a prospective customer was considering.

Results

Increased SEO traffic by 1.5x, web conversion by 3x and pipeline value by 99% Year-over-Year, a $8.5 million improvement, with the same budget and key stakeholders.

How We Got There

Using our homegrown 6 Point SEO Audit, we audited the existing Organic Search landscape in order to build out a SEO roadmap of activities to execute against. Once we completed the roadmap we were able to methodically work through each opportunity for SEO growth, integrating seamlessly with the ExtraHop content strategy team, web engineering and product marketing to deliver recommendations that drove SEO growth at the top of the marketing funnel.

Get started

Want to see how we'd approach your brand without commiting your whole advertising budget up front? Let us perform an audit and articulate our ideas as it pertains to your brand.

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