How do you take an established brand like NETGEAR and inject some SEO life into their website?
NETGEAR invested in a centralized web marketing team to assist product and demand gen marketing teams at NETGEAR HQ. They were unsure how to best assist product and demand generation marketing colleagues with organic search needs and required an experienced SEO agency to come in and help lay the foundation for this relationship to help NETGEAR as a whole grow.
46% year/year increase in traffic from Organic Search (7 digit difference)
Focused on the strength of the NETGEAR.com domain and produced a URL content strategy that leveraged the strength of the domain itself. Key initiatives included bringing new products to market (NETGEAR Orbi, NETGEAR R9000 router) as well as an on-page optimization strategy for community/forum content on the netgear.com domain.
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