Senior leadership within the ExtraHop Networks marketing team had a major concern.
B2B decision makers don’t use Facebook to make purchase decisions.
We’ve heard these doubts before.
“Try LinkedIn. They have amazing targeting. And it’s a business-minded social network.”
And those statements are totally correct.
LinkedIn does have amazing targeting. It is a business-minded social network.
And it can be concerning to try out Facebook Ads targeted at B2B decision makers. What if it doesn’t work? How can the audience really be there? Aren’t they focused on cat memes, baby pictures and catching up with college buddies - not signing up for cybersecurity demos?Read About Our PPC Capabilities
Our Facebook Ads pilot program to generate sales pipeline and leads:
Using specific and detailed targeting criteria.
MKG put a focused message in front of the targeted audience. Different audiences have different pain points.
We launched A/B tests, segmented the creative as well as messaging and finally created custom audiences.
During the first 12 months of managing ExtraHop’s Facebook advertising efforts we collectively saw the following results: