...spearheads web marketing at Maxim Integrated, one of the largest integrated circuit (IC) solutions in the world.
Specifically, they design, develop, manufacturer, and market linear and mixed-signal integrated circuits.
Alongside competitors like Texas Instruments they are one of the largest IC solutions on earth.
These are words that no digital marketing manager wants to hear put together; “Rapid” and “SEO traffic growth”
As we always tell our clients -
SEO isn’t a rapid-growth channel.
So we needed to flex our creative left-brain muscles to come up with a plan to attract SEO traffic.
The thoughts we had were -
We approached rapid SEO traffic growth in this Glossary program by following the strategy below.
First off, our research identified that the People Also Ask style questions based on the exact way that Google is displaying that search result snippet.
These were high search volume, low competition keyword targets to go after.
Once we had our list of People Also Ask keyword targets, we optimized the page copy and on-page elements to specifically mirror the search results.
Monkey see, monkey do!
We weren’t looking at small search volume searches. Instead, we set our sights on BIG WINS for terms that companies such as Wikipedia would rank for but that your competitors would not (e.g. Texas Instruments).
Within this program, there is no sense in ranking #1 for something with 10 searches per month. Big wins only!
Glossary content strategies tend to play in the top-of-the-funnel, awareness space.
As we begin drawing SEO traffic to the glossary, the next step is to push qualified individuals through the rest of Maxim Integrated’s website through internal linking and user flow analysis in order to drive visitors to product pages where a commercial activity can be presented for the visitor.
In less than 1 year we saw the following wins form our Glossary content program -
