Life begins at the end of your comfort zone.
- Neale Donald Walsch
Alicia Hardy grew up in Western Massachusetts. She moved out west for the summer to explore Grand Teton National Park in 1999. She met her husband Dan that summer and stayed out west for 12 years.
She began her marketing career at Four Seasons Hotels and Resorts, Jackson Hole. The experience of learning from Four Seasons’ legendary service culture remains a large influence in Alicia’s approach to leadership and client relationships.
Alicia began teaching herself HTML and building websites for fun in 2005. She was thrilled when she got hired to do her hobby as her career in 2006. Since then, Alicia has held a variety of leadership roles responsible for website design, SEO, PPC, customer journey mapping, conversion, content strategy, marketing funnels, inbound sales, analytics and project management. But SEO has always been her specialty. She focuses on a content-first, rather than keyword-first approach to SEO. And don’t even get her started about her love of pillar pages and content clusters. She’ll start mind mapping on the spot.
Drawn to MKG’s people-first values, Alicia was over the moon to join the MKG team in late 2020. “With a supportive environment, a growth-mind culture and awesome clients, I feel like I’ve won the lottery. I’m grateful to contribute to the success of MKG and also blow our clients away.”
While not at work, Alicia and her family now reside in the Berkshires hills of Massachusetts and enjoy camping, music festivals, and lots of lake time with their dog, Ruby.
Fun facts about Alicia: