Digital Advertising Expert
Own PPC strategy and execution for our clients. Watch your work make an impact.
Apply NowAre you looking for an opportunity to build success for complex B2B clients using digital sales funnels, and work at an empathy driven company that prioritizes work/life boundaries? At MKG you will be the lead digital advertising expert for your clients, recommending demand gen digital advertising strategies and tactics. You’ll also create and optimize the campaigns that help drive client KPIs.
You’ll work on a team with an account director, SEO expert, analytics expert, and digital marketing expert. You’ll also join a team with senior experience (8+ years) and be encouraged to brainstorm and collaborate with peers.
Job Purpose
Performance
Build and own paid digital media campaigns based on KPIs that meet client goals
Optimize & Data
Continue to build success through reviewing performance data and making optimizations and recommendations
Innovate
Keep up to date on new and existing platforms and client industry trends to bring new opportunities and ideas
Key Skills Required
8+ years of experience working in digital marketing
- Current experience owning paid digital media campaigns
- Client experience should include working in B2B with a demand gen sales funnel
- Experience presenting data driven results and recommendations to clients
- Comfortable working independently, but also looking for a team to build success with and confident + sharing ideas and opportunities
Client Skills
Ability to interpret client goals, and support those goals through the creation of paid media strategies, customer journeys, and sales funnels. Check in with clients periodically to align PPC efforts with client priorities. Identifying opportunities and strategy shifts based on paid media industry trends and platform-specific updates.
Be realistic and solution-oriented with clients. If something isn’t going great performance-wise, call it out, offer insight into why performance is struggling, and present a solution and a plan to fix it moving forward.
Attend client calls and lead PPC discussions; use calls to communicate and collaborate with clients on PPC strategy. Reach out to clients proactively in between calls leveraging over-communication to push client initiatives forward.
Paid Media Skills
Comfort running B2B paid ads in Google, Microsoft, Facebook, and LinkedIn. Opportunities aren’t limited to these channels, but these are foundational experiences needed. Comfortable managing complex budgets, performing keyword research, ad copy writing for paid text ads, and strong attention to detail for QA.
Leverage CRM lists to build re-marketing and lookalike audiences for effective targeting. Map efforts appropriately to their level of intent, using content and trial at the right times.Recommend budgets based on client goals and channel opportunities. Weekly budget pacing with monthly reconciliation.
Analytics
Review weekly reporting from analytics teams to identify trends or anomalies to investigate
Provide insights on weekly, monthly, quarterly, and ad-hoc reporting as needed, as well as work with the analytics teams to refine reporting to better help with insights and ultimately optimization
Review landing pages and underlying analytics data, along with competitive and best practice landing pages to give recommendations to client for testing
Media Planning (nice to have)
Identify & present growth opportunities and budget expansion recommendations to account directors, business development, and the client. Examples include, but are not limited to: increasing share of voice in existing platforms, testing new platforms/tactics, or better alignment with client sales objectives
Plan paid media strategy and budgets, building upon current programs for existing clients and developing a paid media strategy for new clients
Collaborate with the analytics team on performance forecasting for KPI goals by sharing PPC data and insights to help inform forecasts
Key Skills Required
Building a partnership with your clients to achieve strategic goals and meet key performance indicators through paid media with complex B2B brands. Your clients should trust you to make the right recommendations and optimizations to best achieve their goals and build their sales funnel.
A transparent hiring process
Our hiring process typically completes in two weeks, from the applicant completing their questionnaire to final interviews — even during these challenging times.
Apply
So you’ve found an open position that appeals to you? Let’s get started:
- Check out our company culture & values
- Understand the job description
- Click the apply now button on the job
- Complete the contact details form
- Receive a questionnaire or an email
- Complete the expertise questionnaire
Interview
Let’s get to know each other and make sure our requirements match.
- Talk with our service-line experts
- Meet the people you’d be working with
- Discuss the process so far with HR
- Team makes hiring recommendation
- Final 1:1 interview with leadership
- Receive an offer (hopefully!)
Trial
Let’s work together for the next 90 days to ensure this is a solid fit for everyone.
- Onboard with benefits & payroll
- Review values & handbook with HR
- Set-up your company-issued laptop
- Onboard tools & comms with team
- Meet with your onboarding buddy
- Evaluation of success by day 80
Full-time employee benefits
We offer a range of benefits that reflect our People-First commitment.
Benefits subject to completion of 90-day new-employee trial except where noted.
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Flexibility
- We are a family-oriented company and want our team members to be happy both at work and at home from day one.
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Holidays
- We pay most federal holidays, Juneteenth, 2 floating holidays, and December 24th thru January 1st when the office is closed.
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Paid time off
- We give 20 days of annual vacation with no need to accrue them. In 2019 our team used 95% of the total available days!
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401k
- We match contributions up to 5% of your gross salary. The plan includes Traditional 401(k) and Roth options with low fees.
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Healthcare
- We offer medical, dental, and vision coverage and subsidize medical up to $900 for family coverage or $450 for individual coverage.
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Recognition
- Earn recognition stars distributed by your peers for great work. Exchange them for gift cards or charitable donations.
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Referral bonuses
- A bonus of $2,000 on hire, $2,000 on completion of 90-day trial, and $4,000 on after continuous 12-month employment.
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Profit share
- Each quarter 10% of profits are divided evenly among the non-executive team of Account Directors and Experts.
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Paid family leave
- We offer new parents up to 12 weeks whether the child is born, adopted, your 1st child or your 5th. (After 1 year of employment)
Our 2022 pulse
We embrace ideas, innovation, and culture afforded by diversity and inclusion.
- Team tenure
- 3.3 years
- BIPOC
- 25%
- Women or non-binary
- 50%
Meet your Digital Advertising Experts
You will have a direct connection to your team of digital marketing experts.
As a flat organization, we eliminate “whisper down the lane” to ensure communication and strategy are clear and execution is prompt.
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