August 2017 Adwords Benchmarks By Industry


MKG has assembled Adwords Benchmarks for August 2017.

From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google AdWords benchmarks in August 2017 for the Tech, Healthcare, and Travel Verticals.

Tech Vertical

Adwords Display

While CTR and CPC have trended down month over month, conversion rate has seen a lift. Specifically for the tech vertical, this is a very common August trend as the summer generally performs lower than spring and fall months.

Benchmark

August Tech Benchmarks for Adwords Display

August Tech Month over Month Trending for Adwords Display

Search is a different story than display. Mostly because search impressions are down as a whole. Less people are searching for tech solutions, but those who are, are more likely to take action. Less impressions, means more competition which also explains the higher CPC.

Benchmark

August Tech Benchmarks for Adwords Paid Search

August Tech Month over Month Trending for Adwords Paid Search

Healthcare Vertical

Healthcare is an always on vertical with no major changes month over month. We may see a shift come January and February as people generally make healthcare changes at this time. We’ll circle back on this potential trend as the new year approaches.

Adwords Search

Benchmark

August Healthcare Benchmarks for Adwords Search

August Healthcare Month over Month Trending for Adwords Search

Travel Vertical

No surprises. Summer months show better CPCs, higher CTRs, and better Conversion Rates. As more people travel during the warm months while school is out and the weather is good.

Adwords Search

Benchmark

August Travel Benchmarks for Adwords Search

August Travel Month over Month for Adwords Search

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