June 2017 Adwords Benchmarks By Industry
By Spencer Mayes on July 25, 2017
MKG has assembled Adwords Benchmarks for June 2017.
From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google AdWords benchmarks in June 2017:
- The tech vertical saw a slight increase in CTR and CPC, while conversion rate stayed consistent
- The Healthcare vertical saw consistent performance month over month
- The travel vertical saw a moderate increase in conversion rate and a small increase in CTR and CPC.
Take a look at the graphs below for AdWords Search and Display Network benchmarks for the following verticals: