E-Tailing Group’s 2012 E-Commerce Study FindingsMike Krass • June 25, 2012 • 1 minutes to read
In their recent 2012 Merchant Survey ...
The e-tailing groupstudied the ROI impact of different personalization techniques used by marketers.
Here are some other interesting facts that the survey discovered:
- Lack of Purchase: 72% of site visitors that place an item in a virtual shopping cart don't actually make the purchase
- What's the Correct Channel?: Immediately following a shopping cart abandonment, the most effective marketing opportunities are triggered email and display retargeting
- Timing is Everything: Of shopping cart abandoners, 72% of these consumers will return within 12 hours to complete the purchase process
You can learn more about their methodology & findings by ...
... reading this iMedia Connection article that examines the results of the study in more detail.