Understanding How Media Channels Work Together
By Kerry Guard
One of the main advantages of bringing an agency on board to help clients co-pilot their marketing efforts is simple: overall business strategy.
Instead of relying on limited staff / resources internally to create strategies & pull together advertising results, a client can lean on the agency to provide this service.
From a media standpoint, this means understanding how each media channel works together to drive success, which can be measured using sales, lead generation sign ups or site visits, to name a few.