[{"data":1,"prerenderedAt":2955},["ShallowReactive",2],{"header-articles":3,"blog-article-seo-seo-vs-aeo-vs-geo":1452,"updatesSection-all":1732,"updatesSection-all-team":2246},[4,247,586,811,1068],{"id":5,"title":6,"author":7,"authors":8,"body":10,"caption":7,"category":234,"date":235,"description":236,"extension":237,"img":238,"imgAlt":239,"meta":240,"minutes":241,"navigation":242,"path":243,"seo":244,"seodescription":7,"seotitle":7,"stem":245,"updated":7,"__hash__":246},"blog\u002Fblog\u002Fseo\u002Fhow-to-improve-search-engine-optimization-for-the-ai-search-engine.md","How to Improve Search Engine Optimization for the AI Search Engine",null,[9],"Kerry Guard",{"type":11,"value":12,"toc":214},"minimark",[13,17,20,23,28,31,34,37,40,45,60,66,69,78,81,85,88,91,94,98,101,104,115,122,125,129,132,136,139,143,146,149,153,156,159,162,165,172,175,178,181,185],[14,15,16],"p",{},"The mechanics of organic search have permanently shifted. For two decades, digital discovery relied on a simple transaction: users typed keywords into a search bar, and traditional crawlers returned a list of ranked links. ",[14,18,19],{},"Today, that traditional keyword matching is paired directly with conversational AI synthesis. Modern search engines do not just retrieve links; they read, cross-reference, and summarize information to answer user queries directly on the page. To maintain visibility, your content and marketing teams have to now optimize for both traditional search crawlers and AI search. ",[14,21,22],{},"This guide serves as a tactical roadmap for adapting your strategy, demonstrating how to earn citations in AI answer boxes without abandoning your core SEO fundamentals.",[24,25,27],"h2",{"id":26},"what-is-seo-for-ai-the-shift-to-aeo-and-geo","What is SEO for AI? The Shift to AEO and GEO",[14,29,30],{},"To improve search engine optimization for AI search engines, structure content around clear conversational entities, implement comprehensive Schema markup, and provide concise, direct answers immediately following headings. AI models like Google AI Overviews and ChatGPT prioritize authoritative, citable evidence, structured data tables, and high-E-E-A-T expert insights to generate synthesized responses for users.",[14,32,33],{},"Traditional SEO focuses on keyword density, backlink profiles, and click-through rates. When optimizing for an AI Search Engine, the focus shifts toward entity extraction and fact verification. This practice is categorized into two emerging disciplines: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).",[14,35,36],{},"Both AEO and GEO operate on the understanding that Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity use a framework called Retrieval-Augmented Generation (RAG). When a user inputs a query, the RAG system does not rely solely on its pre-trained data. Instead, it searches the live internet for relevant, authoritative web pages, extracts verifiable facts from those pages, and synthesizes a custom response, citing the original sources.",[14,38,39],{},"Therefore, SEO for AI Search is the process of structuring your website’s data so that RAG systems can easily parse, verify, and quote your information above your competitors.",[41,42,44],"h3",{"id":43},"schema-and-citation-benchmarks","Schema and Citation Benchmarks",[46,47,48],"ul",{},[49,50,51,52,59],"li",{},"Search engine benchmarking reveals the critical importance of structured code for machine extraction. ",[53,54,58],"a",{"href":55,"rel":56},"https:\u002F\u002Fziptie.ai\u002Fblog\u002Ffaq-schema-for-ai-answers\u002F",[57],"nofollow","According to the ZipTie AI Search Benchmark",", technical audits revealed an 89% correlation between valid schema markup on a webpage and citation inclusion in Perplexity AI answers.",[14,61,62],{},[63,64,65],"em",{},"\"Organic traffic down? AI just changed the rules. SVO (Search Visibility Optimization) is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.\"",[14,67,68],{},"— Kerry Guard, CEO and Founder at MKG Marketing",[24,70,72,73],{"id":71},"how-to-show-up-in-llms-and-ai-overviews-seo","How to Show Up in LLMs and AI Overviews SEO",[74,75],"img",{"alt":76,"src":77},"","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F502a10ab-ff3c-41c9-acb6-20ef2e80b524-ai-engine-image1.webp",[14,79,80],{},"To adapt your strategy for modern search, you must implement specific structural changes to your web pages. ",[41,82,84],{"id":83},"_1-implement-rich-schema-markup-and-qa-header-structures","1. Implement Rich Schema Markup and Q&A Header Structures",[14,86,87],{},"LLMs evaluate the structural hierarchy of a page before reading the text. If an AI crawler cannot instantly determine what a page is about, it moves on.",[14,89,90],{},"To improve AI SEO, developers and content strategists must implement comprehensive JSON-LD Schema markup. This code acts as a direct translation layer for machines. Specifically, integrating FAQPage, HowTo, Article, and Organization schema explicitly tells the RAG pipeline exactly what questions your content answers and who is providing the information.",[14,92,93],{},"Furthermore, you must align your on-page text with this schema by using explicit Q&A header structures. Replace vague headers like \"The Future of Analytics\" with exact-match query headers like \"How Do You Measure Pipeline Velocity?\" Immediately following this H2 or H3 heading, provide a clear, single-sentence definition before expanding into the broader paragraph. This Bottom Line Up Front (BLUF) formatting provides the exact snippet an AI Overview needs for its generated summary.",[41,95,97],{"id":96},"_2-integrate-primary-research-and-high-e-e-a-t-signals","2. Integrate Primary Research and High-E-E-A-T Signals",[14,99,100],{},"Generative engines heavily weigh trust signals during their citation scoring process. Because AI models are prone to \"hallucinating\" incorrect data, they are programmed to prioritize sources that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).",[14,102,103],{},"Optimizing your SEO for AI effectively means creating content with verifiable, proprietary data. Generic summaries of existing web content offer little in the way of information gain and will be ignored by LLMs. To win citations, your content should focus on:",[46,105,106,109,112],{},[49,107,108],{},"Primary Research: Original survey data, proprietary platform metrics, and citable statistics.",[49,110,111],{},"Expert Authorship: Content explicitly authored by verified subject matter experts with linked professional profiles (like LinkedIn) and established digital footprints.",[49,113,114],{},"Direct Quotes: Commentary from internal engineers, product managers, or C-suite executives that an AI model cannot find on any other domain.",[24,116,118,119],{"id":117},"tactical-steps-for-technical-ai-seo-optimization","Tactical Steps for Technical AI SEO Optimization",[74,120],{"alt":76,"src":121},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F11a04b45-b5b2-41d9-b665-d9bdf09a4b77-ai-engine-image2.webp",[14,123,124],{},"Understanding the theory behind SEO for AI is only the first step. Executing how to improve search engine optimization across a website requires a stronger focus on technical and formatting and additions to all of your webpages.",[41,126,128],{"id":127},"structure-data-with-native-html","Structure Data with Native HTML",[14,130,131],{},"AI models extract data highly efficiently when it is presented in structured formats. Instead of writing paragraphs comparing your software to a competitor, build a native HTML \u003Ctable>. When detailing a software implementation process, use ordered \u003Col> and unordered \u003Cul> lists. These HTML elements explicitly group related data points together, making it highly probable that an AI Overview will scrape your table or list directly into the search results page.",[41,133,135],{"id":134},"resolve-crawl-budget-and-rendering-issues","Resolve Crawl Budget and Rendering Issues",[14,137,138],{},"No amount of AI SEO will work if the AI bot cannot render your page. Traditional technical SEO remains the foundational infrastructure for AI visibility. Ensure your server response times are fast, eliminate render-blocking JavaScript that hides core content, and resolve any conflicting canonical tags or rogue noindex directives. If Googlebot or the ChatGPT-User crawler cannot access your page efficiently, you cannot earn a citation.",[41,140,142],{"id":141},"audit-brand-mentions-and-entity-consistency","Audit Brand Mentions and Entity Consistency",[14,144,145],{},"In generative search, your website is only one piece of the puzzle. AI models cross-reference your claims against third-party review platforms (like G2 or Capterra), PR releases, and technical forums (like GitHub or Stack Overflow). ",[14,147,148],{},"From time to time, audit your external brand footprint to ensure entity consistency. If your website claims your software is built for enterprise clients, but third-party review sites classify you as a small business tool, the conflicting entity data may cause the AI model to drop your brand from its recommendations.",[24,150,152],{"id":151},"will-ai-search-replace-traditional-search-optimization","Will AI Search Replace Traditional Search Optimization?",[14,154,155],{},"A common misconception these days is that focusing on conversational engines means abandoning traditional SEO.",[14,157,158],{},"That’s just not true. ",[14,160,161],{},"AI search optimization builds upon, rather than replaces, strong technical search foundations.",[14,163,164],{},"The algorithms powering AI Overviews and traditional rankings are heavily intertwined. A website with poor technical health, slow load speeds, and weak backlink profiles will struggle to rank in traditional SERPs and will similarly fail to meet the authority thresholds required for AI citation. How to improve search engine optimization today simply means ensuring your high-quality, technically sound website is also formatted for machine extraction.",[24,166,168,169],{"id":167},"future-proofing-your-organic-search-pipeline","Future-Proofing Your Organic Search Pipeline",[74,170],{"alt":76,"src":171},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F78d7ccab-5548-4314-9ee2-fd7e896c1fb4-ai-engine-image3.webp",[14,173,174],{},"As digital discovery evolves, relying on outdated optimization tactics will result in a steady decline in organic visibility. Securing your market position requires a strategic recalibration.",[14,176,177],{},"By implementing strict Schema markup, leveraging BLUF formatting, and proving real-world expertise, B2B tech organizations can capture high-intent citations in generative answers while maintaining their traditional search rankings. ",[14,179,180],{},"The shift to AI search can feel like moving goalposts, but the underlying principle hasn't changed: clear, authoritative answer sources will always win. At MKG Marketing, we help B2B teams audit their technical foundations and stay referenced everywhere their audience is searching. Let's build a strategy that keeps your brand at the top of the answer box.",[41,182,184],{"id":183},"optimize-your-digital-footprint-for-modern-search","Optimize Your Digital Footprint for Modern Search",[46,186,187,196,205],{},[49,188,189,190,195],{},"Ready to diagnose your technical roadblocks and capture AI search citations?",[53,191,194],{"href":192,"rel":193},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002Fsearch-visibility-optimization\u002F",[57]," Request an MKG AI Search & Technical SEO Audit"," today.",[49,197,198,199,204],{},"Exploring how to adapt your strategy for generative engines? Discover how our senior team drives measurable pipeline impact. Check out our comprehensive",[53,200,203],{"href":201,"rel":202},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002Fmarketing-strategy\u002F",[57]," Digital Analytics & Attribution"," capabilities.",[49,206,207,208,213],{},"Looking for a step-by-step framework to evaluate your site's readiness for AI search? Read our guide on",[53,209,212],{"href":210,"rel":211},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fwhy-is-my-seo-not-working-diagnosing-traffic-drops-seo-issues\u002F",[57]," Why Is My SEO Not Working? Diagnosing Traffic Drops & SEO Issues"," to benchmark your performance.",{"title":76,"searchDepth":215,"depth":215,"links":216},2,[217,221,225,230,231],{"id":26,"depth":215,"text":27,"children":218},[219],{"id":43,"depth":220,"text":44},3,{"id":71,"depth":215,"text":72,"children":222},[223,224],{"id":83,"depth":220,"text":84},{"id":96,"depth":220,"text":97},{"id":117,"depth":215,"text":118,"children":226},[227,228,229],{"id":127,"depth":220,"text":128},{"id":134,"depth":220,"text":135},{"id":141,"depth":220,"text":142},{"id":151,"depth":215,"text":152},{"id":167,"depth":215,"text":168,"children":232},[233],{"id":183,"depth":220,"text":184},"seo","2026-10-07T16:20:25.323Z","Learn how to optimize your website for AI search engines, Google AI Overviews, and LLMs using Generative Engine Optimization (GEO) strategies.","md","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fb6545b90-a237-4284-9173-7d6a5aa4990e-ai-engine-hero-image.webp","Digital blue background featuring dynamic panels of code, data tables, mathematical variables, and a translucent world map overlay, with an MKG Marketing logo in the top-left corner.",{},6,true,"\u002Fblog\u002Fseo\u002Fhow-to-improve-search-engine-optimization-for-the-ai-search-engine",{"title":6,"description":236},"blog\u002Fseo\u002Fhow-to-improve-search-engine-optimization-for-the-ai-search-engine","Q3_mDV8d2wHXLYPSVOrndHuCmtQdT48KZAQXMQa5XUQ",{"id":248,"title":249,"author":7,"authors":250,"body":251,"caption":7,"category":234,"date":577,"description":578,"extension":237,"img":579,"imgAlt":580,"meta":581,"minutes":241,"navigation":242,"path":582,"seo":583,"seodescription":7,"seotitle":7,"stem":584,"updated":7,"__hash__":585},"blog\u002Fblog\u002Fseo\u002Fseo-vs-aeo-vs-geo.md","SEO vs. AEO vs. GEO",[9],{"type":11,"value":252,"toc":556},[253,256,259,262,265,269,272,354,361,364,368,371,383,386,389,396,400,403,414,417,420,423,430,434,437,448,455,458,462,465,469,472,476,486,491,493,500,503,517,521,524,527,531],[14,254,255],{},"The digital search landscape is undergoing its most significant structural shift in two decades. For years, organic search revolved around a single, predictable goal: optimizing pages to rank on Google’s traditional list of ten blue links. Now however, user behavior is splitting across traditional search engines, zero-click answers (AI Overviews), and the LLMs such as ChatGPT, Perplexity, and Gemini.",[14,257,258],{},"As search behavior evolves, new acronyms, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), have entered executive marketing discussions, creating confusion about where teams should allocate technical resources.",[14,260,261],{},"And knowing the difference between them is more important than ever if you still want to be found in the organic search space. ",[14,263,264],{},"Traditional SEO focuses on ranking web pages in search engine result pages (SERPs) for organic clicks. Answer Engine Optimization (AEO) targets featured snippets and voice search to deliver direct answers like AI Overviews. Generative Engine Optimization (GEO) optimizes content structure, entity relationships, and citable data so Large Language Models (LLMs) like ChatGPT, Perplexity, and Gemini summarize and cite the brand as an authoritative source.",[24,266,268],{"id":267},"comparative-breakdown-seo-vs-aeo-vs-geo","Comparative Breakdown: SEO vs. AEO vs. GEO",[14,270,271],{},"To build an effective search strategy, marketing leaders must understand how these three methodologies differ across core technical parameters:",[273,274,275,294],"table",{},[276,277,278],"thead",{},[279,280,281,285,288,291],"tr",{},[282,283,284],"th",{},"Dimension",[282,286,287],{},"Traditional SEO",[282,289,290],{},"Answer Engine Optimization (AEO)",[282,292,293],{},"Generative Engine Optimization (GEO)",[295,296,297,312,326,340],"tbody",{},[279,298,299,303,306,309],{},[300,301,302],"td",{},"Target Platform",[300,304,305],{},"Traditional search engines (Google, Bing).",[300,307,308],{},"Featured Snippets, Google Knowledge Panels, Voice Search (Siri, Alexa).",[300,310,311],{},"Large Language Models (ChatGPT, Perplexity,, Claude).",[279,313,314,317,320,323],{},[300,315,316],{},"Primary Metric",[300,318,319],{},"Organic Keyword Rank, Impressions, Click-Through Rate (CTR), Organic Sessions.",[300,321,322],{},"Position Zero Share, Featured Snippet Impressions, Zero-Click Impression Share.",[300,324,325],{},"Citation Share, Model Mention Rate, Sentiment Score, Prompt Inclusion Rate.",[279,327,328,331,334,337],{},[300,329,330],{},"Optimization Mechanism",[300,332,333],{},"Keyword frequency, backlink authority, technical crawlability, on-page meta tags.",[300,335,336],{},"Concise direct answers, micro-data, explicit Q&A headers, structured lists\u002Ftables.",[300,338,339],{},"High fact density, Bottom Line Up Front (BLUF) formatting, entity co-citations, JSON-LD schema.",[279,341,342,345,348,351],{},[300,343,344],{},"Primary Schema Type",[300,346,347],{},"WebPage, Article, BreadcrumbList, ItemPage.",[300,349,350],{},"FAQPage, HowTo, Speakable, Question.",[300,352,353],{},"Organization, SoftwareApplication, TechArticle, Dataset.",[24,355,357,358],{"id":356},"traditional-search-engine-optimization-seo","Traditional Search Engine Optimization (SEO)",[74,359],{"alt":76,"src":360},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F74095410-9e01-43a0-871d-0a45707d5ba0-aeo-image1.webp",[14,362,363],{},"Traditional SEO remains the foundational infrastructure for digital search visibility. It focuses on helping search engine crawlers (like Googlebot) discover, index, and rank web pages based on relevance and domain authority.",[41,365,367],{"id":366},"the-technical-mechanics-of-seo","The Technical Mechanics of SEO",[14,369,370],{},"Traditional SEO operates on a retrieval-and-click model:",[372,373,374,377,380],"ol",{},[49,375,376],{},"Crawling and Indexing: Search bots scan the web, parsing HTML, rendering JavaScript, and adding URLs to a central index.",[49,378,379],{},"Authority and Link Equity: Search algorithms measure domain strength through backlink quantity and quality, interpreting external links as votes of confidence.",[49,381,382],{},"Keyword Alignment: Pages are evaluated against specific user search queries based on on-page heading tags, meta data, and body copy relevance.",[14,384,385],{},"While traditional SEO is essential for driving direct website sessions, relying on it exclusively creates a vulnerability. When search engines answer user queries directly on the results page or inside conversational interfaces, traditional rank tracking fails to show whether buyers are actually seeing your brand.",[24,387,290],{"id":388},"answer-engine-optimization-aeo",[14,390,391,392,395],{},"Answer Engine Optimization (AEO) primarily serves single, factual queries (e.g., ",[63,393,394],{},"\"What is pipeline velocity?\"",") rather than complex, multi-variable buyer research. It emerged to address the rise of \"Position Zero\" search features, such as Google AI Overviews, People Also Ask (PAA) accordions, and voice search responses.",[41,397,399],{"id":398},"the-technical-mechanics-of-aeo","The Technical Mechanics of AEO",[14,401,402],{},"Rather than aiming to get a link clicked in position #1, AEO aims to provide the single most immediate, authoritative answer to a specific question.",[46,404,405,408,411],{},[49,406,407],{},"Single-Source Extraction: Answer engines analyze top-ranking pages to find a self-contained 40-to-60-word passage that directly resolves a user's query.",[49,409,410],{},"Micro-Data and Lists: Search algorithms favor pages that present information in numbered lists (\u003Col>), bulleted lists (\u003Cul>), or clean HTML tables (\u003Ctable>).",[49,412,413],{},"Schema-Guided Parsing: Implementing explicit markup like FAQPage or HowTo code signals to search algorithms that a specific section of text is designed for direct answer extraction.",[14,415,416],{},"Winning an AEO snippet increases brand authority at the top of the search page as well as greatly increases visibility. ",[24,418,293],{"id":419},"generative-engine-optimization-geo",[14,421,422],{},"Generative Engine Optimization (GEO) is the discipline of optimizing web content and brand presence for artificial intelligence models using Retrieval-Augmented Generation (RAG).",[14,424,425,426,429],{},"When a user prompts an AI engine, such as asking ChatGPT or Perplexity, to ",[63,427,428],{},"\"Compare the top enterprise cloud security platforms for healthcare compliance,\""," the AI does not simply look up a list of links. Instead, it searches the live web, retrieves relevant text chunks from multiple authoritative sites, verifies facts across sources, and synthesizes a custom response.",[41,431,433],{"id":432},"the-technical-mechanics-of-geo","The Technical Mechanics of GEO",[14,435,436],{},"To earn brand mentions and direct link citations inside AI-generated responses, content must satisfy specific machine-readability standards:",[372,438,439,442,445],{},[49,440,441],{},"High Fact Density: LLMs skip generic, fluff-heavy copy. GEO requires filling content with citable statistics, proprietary benchmark data, and expert commentary.",[49,443,444],{},"Entity Relationship Mapping: AI models build vast knowledge graphs connecting brands, products, and industry categories. GEO ensures your company is consistently linked to your primary product category across news releases, review sites, and technical documentation.",[49,446,447],{},"Information Gain: Generative tools evaluate whether an article adds new, non-redundant information to the web index. Publishing unique first-party research dramatically increases an LLM's likelihood of citing your domain.",[24,449,451,452],{"id":450},"modular-structural-templates-for-ai-extraction","Modular Structural Templates for AI Extraction",[74,453],{"alt":76,"src":454},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fabb3cb44-57af-476f-8db2-a8ddfd3bcde1-aeo-image2.webp",[14,456,457],{},"To help AI search engines parse and quote your web pages, a primary focus should be on implementing structural templates that support both human readability and machine extraction.",[41,459,461],{"id":460},"_1-the-bluf-bottom-line-up-front-content-template","1. The BLUF (Bottom Line Up Front) Content Template",[14,463,464],{},"Place a concise, declarative summary in the very first sentence beneath an explicit question heading. This structure gives AI engines an immediate, extractable answer block before diving into detailed supporting copy.",[41,466,468],{"id":467},"_2-json-ld-schema-concept-for-machine-verification","2. JSON-LD Schema Concept for Machine Verification",[14,470,471],{},"Implementing structured JSON-LD code provides search crawlers and RAG systems with explicit metadata about your organization, software applications, and technical guides.",[41,473,475],{"id":474},"ai-search-benchmarks","AI Search Benchmarks",[46,477,478],{},[49,479,480,485],{},[53,481,484],{"href":482,"rel":483},"https:\u002F\u002Fseosherpa.com\u002Fai-search-statistics\u002F",[57],"According to SEO Sherpa",", LLMs and Google AI Overviews prioritize structured content featuring concise direct answer definitions and explicit schema markup 61% more frequently than traditional unstructured text.",[14,487,488],{},[63,489,490],{},"\"Understanding the shift between SEO, AEO, and GEO isn't about choosing one methodology over another — it's about building an integrated technical layer. When your technical foundation is clean, your data is structured, and your facts are verified, your brand stays visible whether a buyer clicks a search link, reads a snippet, or asks an AI model for a recommendation.\"",[14,492,68],{},[24,494,496,497],{"id":495},"how-to-unify-seo-aeo-and-geo-into-a-single-strategy","How to Unify SEO, AEO, and GEO into a Single Strategy",[74,498],{"alt":76,"src":499},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F367654d1-d30b-4494-82f9-4906fa63b296-aeo-image3.webp",[14,501,502],{},"You really do not need separate teams or disconnected budgets for SEO, AEO, and GEO. Instead, these three aspects of search should be executed by what we at MKG call a unified Search Visibility Optimization (SVO) approach:",[372,504,505,508,511,514],{},[49,506,507],{},"Maintain Core SEO Infrastructure: Ensure fast page loading speeds, resolve crawl budget bottlenecks, fix broken canonical tags, and build high-authority external backlinks.",[49,509,510],{},"Format On-Page Content for AEO and GEO: Structure every major landing page and guide using explicit Q&A headings, BLUF summary blocks, native HTML tables, and detailed JSON-LD schema.",[49,512,513],{},"Maintain a Consistent Digital Presence: AI models validate facts by cross-referencing external sites. Ensure your brand narrative, product features, and pricing details are consistent across industry review platforms (G2, Capterra), press coverage, and technical forums.",[49,515,516],{},"Track Citation Share Alongside Keyword Ranks: Expand your reporting dashboards to track prompt coverage, model sentiment, and AI citation frequency alongside traditional organic traffic and keyword positions.",[24,518,520],{"id":519},"future-proofing-your-brand-across-every-engine","Future-Proofing Your Brand Across Every Engine",[14,522,523],{},"While traditional SEO drives organic SERP rankings, AEO and GEO capture critical AI search citations and direct zero-click answers. An effective modern search strategy integrates all three methodologies into a single, cohesive framework.",[14,525,526],{},"You don't need a massive, convoluted restructuring to prepare for the future of search, you just need experienced steady hands. That is exactly what we offer at MKG Marketing. Our senior-led team makes your web presence seamlessly readable for AI engines without losing the human voice that converts visitors into customers. We bridge the gap between machine visibility and real-world influence.",[41,528,530],{"id":529},"optimize-your-search-visibility-across-every-engine","Optimize Your Search Visibility Across Every Engine",[46,532,533,539,548],{},[49,534,535,536,195],{},"Ready to evaluate your site's readiness for AI search engines?",[53,537,194],{"href":192,"rel":538},[57],[49,540,541,542,547],{},"Exploring how to capture citations across ChatGPT, Perplexity, and Google AI Overviews?",[53,543,546],{"href":544,"rel":545},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002F",[57]," Explore MKG Marketing’s Search Engine & AEO Services",".",[49,549,550,551,547],{},"Want to learn more about AI Visibility Optimization? ",[53,552,555],{"href":553,"rel":554},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fwhat-is-ai-visibility-optimization\u002F",[57],"Check out our blog",{"title":76,"searchDepth":215,"depth":215,"links":557},[558,559,562,565,568,573,574],{"id":267,"depth":215,"text":268},{"id":356,"depth":215,"text":357,"children":560},[561],{"id":366,"depth":220,"text":367},{"id":388,"depth":215,"text":290,"children":563},[564],{"id":398,"depth":220,"text":399},{"id":419,"depth":215,"text":293,"children":566},[567],{"id":432,"depth":220,"text":433},{"id":450,"depth":215,"text":451,"children":569},[570,571,572],{"id":460,"depth":220,"text":461},{"id":467,"depth":220,"text":468},{"id":474,"depth":220,"text":475},{"id":495,"depth":215,"text":496},{"id":519,"depth":215,"text":520,"children":575},[576],{"id":529,"depth":220,"text":530},"2026-10-07T16:01:50.813Z","Learn the key differences between SEO, AEO, and GEO, and discover a step-by-step framework to future-proof your organic visibility across traditional search and AI engines.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F19137e0c-37c5-4b58-b688-78854c3938bb-aeo-hero-image.webp","A graphic featuring a blank browser window centered against a dark tech-themed background with line icons, with the MKG Marketing logo in the top-left corner.",{},"\u002Fblog\u002Fseo\u002Fseo-vs-aeo-vs-geo",{"title":249,"description":578},"blog\u002Fseo\u002Fseo-vs-aeo-vs-geo","BqmIe-r77CEy3SeHbgPbJAWIzGfptNp8YQter81RcOQ",{"id":587,"title":588,"author":7,"authors":589,"body":590,"caption":7,"category":234,"date":801,"description":802,"extension":237,"img":803,"imgAlt":804,"meta":805,"minutes":806,"navigation":242,"path":807,"seo":808,"seodescription":7,"seotitle":7,"stem":809,"updated":7,"__hash__":810},"blog\u002Fblog\u002Fseo\u002Fseo-industry-monthly-overview-september.md","SEO Industry Monthly Overview - September",[9],{"type":11,"value":591,"toc":787},[592,599,625,631,637,646,652,661,667,673,686,692,700,706,715,721,745,751,754,757,777],[24,593,595],{"id":594},"executive-summary",[596,597,598],"strong",{},"Executive Summary",[46,600,601,607,613,619],{},[49,602,603,606],{},[596,604,605],{},"Google September 2026 Spam Update:"," Google released its fourth global spam update of the year to penalize mass-produced AI content, automated publishing arrays, and artificial link networks.",[49,608,609,612],{},[596,610,611],{},"AI Overviews Expand Presence:"," Google AI Overviews now appear on nearly 40% of U.S. desktop searches, frequently favoring community discussions on Reddit and YouTube over standard company blog posts.",[49,614,615,618],{},[596,616,617],{},"LLM Bias Toward Established Brands:"," Benchmark data shows AI tools like ChatGPT Search and Google AI disproportionately pull from major industry directories and high-authority review sites when recommending products.",[49,620,621,624],{},[596,622,623],{},"Attribution Blind Spots Grow:"," As AI summaries answer user questions directly on the search page, traditional web analytics are missing key buyer interactions, driving up customer acquisition costs for tech brands relying solely on legacy SEO.",[24,626,628],{"id":627},"algorithm-technical-seo-updates",[596,629,630],{},"Algorithm & Technical SEO Updates",[41,632,634],{"id":633},"google-september-2026-spam-update",[596,635,636],{},"Google September 2026 Spam Update",[14,638,639,640,645],{},"On September 24, Google launched its ",[53,641,644],{"href":642,"rel":643},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-september-2026-spam-update\u002F590828\u002F",[57],"September 2026 Spam Update",". The update targets websites using unedited AI-generated text, automated programmatic pages without original research, and unvetted syndication networks to artificially boost rankings. Companies relying on low-cost, automated content creation experienced measurable drops in traffic and keyword placement.",[41,647,649],{"id":648},"the-tracking-challenge-in-modern-search",[596,650,651],{},"The Tracking Challenge in Modern Search",[14,653,654,655,660],{},"Search engines are increasingly serving direct answers through internal routing frameworks like ",[53,656,659],{"href":657,"rel":658},"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-goto-tracking-41957.html",[57],"google.com\u002Fgoto redirects",", reducing the need for users to click out to external websites. Even though traffic attribution is unaffected, it’s still important to adopt precise technical markup (JSON-LD structured data) to ensure search models read and process company data correctly without misinterpreting facts.",[24,662,664],{"id":663},"the-geoaeo-frontier",[596,665,666],{},"The GEO\u002FAEO Frontier",[41,668,670],{"id":669},"ai-overviews-reach-394-desktop-market-share",[596,671,672],{},"AI Overviews Reach 39.4% Desktop Market Share",[14,674,675,676,681,682,685],{},"Comscore data published by ",[53,677,680],{"href":678,"rel":679},"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-share-us-comscore-490381",[57],"Search Engine Land"," indicates that Google AI Overviews (AIO) now appear on ",[596,683,684],{},"39.4% of U.S. desktop queries",". Rather than linking back to conventional corporate top-of-funnel articles, these AI answers heavily cite community discussion threads on Reddit and video assets on YouTube.",[41,687,689],{"id":688},"how-ai-engines-build-product-recommendation-lists",[596,690,691],{},"How AI Engines Build Product Recommendation Lists",[14,693,694,695,699],{},"New research from ",[53,696,680],{"href":697,"rel":698},"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-google-ai-favor-large-retailers-shopping-491500",[57]," shows that conversational search tools like ChatGPT and Gemini favor large-scale aggregators and established platforms when compiling product shortlists. Mid-market B2B and SaaS brands without a strong presence on third-party review sites (e.g., G2, TrustRadius) are frequently left off generated comparison tables.",[41,701,703],{"id":702},"people-also-ask-shifts-to-ai-summaries",[596,704,705],{},"\"People Also Ask\" Shifts to AI Summaries",[14,707,708,709,714],{},"As documented by ",[53,710,713],{"href":711,"rel":712},"https:\u002F\u002Fbrowsermedia.agency\u002Fblog\u002Fgoogle-is-quietly-changing-people-also-ask-and-it-matters-for-seo\u002F",[57],"Browser Media",", Google's drop-down Q&A accordions now rely almost entirely on AI-generated text blocks rather than direct sentence extracts from web pages. This structural change further reduces organic click-through rates on long-tail informational questions.",[24,716,718],{"id":717},"strategic-implications-for-leaders",[596,719,720],{},"Strategic Implications for Leaders",[46,722,723,729,735],{},[49,724,725,728],{},[596,726,727],{},"What to ignore:"," Ranking drops on basic informational keywords. High-volume \"what is\" queries are increasingly answered on the search results page. Spending budget to regain standard blue-link rankings on these broad terms delivers diminishing financial returns.",[49,730,731,734],{},[596,732,733],{},"Where to pivot:"," Shift resources toward off-site entity presence and clean data formatting. Ensure product specs, pricing tiers, and integration capabilities are published in straightforward HTML tables and verified schema markup. Simultaneously, build presence on external review sites and news hubs where AI models source their evidence.",[49,736,737,740,741,744],{},[596,738,739],{},"Looking Ahead:"," ",[596,742,743],{},"Generative Share of Voice (SoV):"," In October, expect tracking focus to shift toward brand inclusion inside AI responses. Rather than tracking keyword positions, growth teams will need to measure how consistently ChatGPT, Perplexity, and Gemini include their products in buyer recommendations.",[24,746,748],{"id":747},"optimize-for-the-future",[596,749,750],{},"Optimize for the Future",[14,752,753],{},"September’s industry shifts confirm that search is no longer just about winning clicks from traditional web links—it is about shaping how AI engines summarize and recommend your company. Remaining competitive requires an integrated Search Visibility Optimization (SVO) strategy that unifies technical site health, Answer Engine Optimization (AEO), and Generative Experience Optimization (GEO).",[14,755,756],{},"MKG helps Series A–C marketing leaders protect pipeline and secure AI visibility through three core services:",[46,758,759,765,771],{},[49,760,761,764],{},[596,762,763],{},"GEO & AEO Gap Analysis:"," Evaluating where your brand appears inside ChatGPT, Perplexity, and Google AI Overviews compared to key category competitors.",[49,766,767,770],{},[596,768,769],{},"Technical Entity Guardrails:"," Structuring your site's technical data so AI models accurately parse, index, and cite your core value proposition.",[49,772,773,776],{},[596,774,775],{},"Full-Funnel Blended Attribution:"," Building measurement frameworks that account for zero-click AI views, direct traffic lifts, and dark social conversions.",[14,778,779,780,547],{},"To protect your organic growth and ensure inclusion in AI-generated buyer shortlists, ",[53,781,784],{"href":782,"rel":783},"https:\u002F\u002Fmkgmarketinginc.com\u002Fcontact\u002F",[57],[596,785,786],{},"Book a Discovery Call with the MKG Team",{"title":76,"searchDepth":215,"depth":215,"links":788},[789,790,794,799,800],{"id":594,"depth":215,"text":598},{"id":627,"depth":215,"text":630,"children":791},[792,793],{"id":633,"depth":220,"text":636},{"id":648,"depth":220,"text":651},{"id":663,"depth":215,"text":666,"children":795},[796,797,798],{"id":669,"depth":220,"text":672},{"id":688,"depth":220,"text":691},{"id":702,"depth":220,"text":705},{"id":717,"depth":215,"text":720},{"id":747,"depth":215,"text":750},"2026-10-06T17:44:16.278Z","The September 2026 search marketing landscape is defined by the rollout of Google’s fourth global spam update, the rapid expansion of AI Overviews, and the shift from traditional SEO to Generative Experience Optimization (GEO). Search engines are increasingly keeping users on the results page, leaving brands to navigate dark funnel attribution and diminishing returns on top-of-funnel keyword rankings.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fbb7196ea-2f1e-453a-8fee-0bfce41dba29-september.webp","A compass hanging against a blurred landscape backdrop, with text reading \"B2B SaaS & Tech Digital Marketing Agency: September 2026 Overview.",{},4,"\u002Fblog\u002Fseo\u002Fseo-industry-monthly-overview-september",{"title":588,"description":802},"blog\u002Fseo\u002Fseo-industry-monthly-overview-september","7_uK5yGBFBtL4DvsRqo2WYHeSRorK8lSY7pi6IFKyJA",{"id":812,"title":813,"author":7,"authors":814,"body":815,"caption":7,"category":234,"date":1058,"description":1059,"extension":237,"img":1060,"imgAlt":1061,"meta":1062,"minutes":1063,"navigation":242,"path":1064,"seo":1065,"seodescription":7,"seotitle":7,"stem":1066,"updated":7,"__hash__":1067},"blog\u002Fblog\u002Fseo\u002Fis-ai-search-eating-your-clicks-diagnose-traffic-vs-ctr-drops.md","Is AI Search Eating Your Clicks? How to Diagnose Traffic vs. CTR Drops",[9],{"type":11,"value":816,"toc":1044},[817,823,826,829,833,839,843,846,850,853,867,871,882,885,889,892,894,921,926,933,937,943,946,972,975,979,982,985,988,992,998,1005,1009],[14,818,819,820],{},"A sudden drop in organic website sessions usually sets off alarm bells through a digital marketing team. The immediate, instinctual question is always: ",[63,821,822],{},"Why is our SEO failing?",[14,824,825],{},"In an AI-first search environment, a drop in traffic doesn't automatically mean your rankings have collapsed or your content strategy is broken. With Google AI Overviews, Perplexity, and ChatGPT processing millions of queries daily, search engine results pages (SERPs) are fundamentally shifting. Often, search engines aren't rejecting your content, they are summarizing it directly on the first page of Google, satisfying user curiosity before a single click occurs.",[14,827,828],{},"Separating a zero-click AI search disruption from internal site errors or pay-per-click (PPC) misconfigurations requires a thoughtful, systematic approach. Instead of guessing or making immediate, reactive edits to your website, you can use a structured 4-step framework to isolate the root cause of your traffic decline.",[24,830,832],{"id":831},"the-4-step-diagnostic-framework","The 4-Step Diagnostic Framework",[14,834,835,838],{},[74,836],{"alt":76,"src":837},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fa13b4d42-2723-44c5-9b45-42b13020349e-eating-image1.webp","When organic sessions drop, jumping directly to content rewrites can worsen the problem if the underlying cause is technical or structural. Follow this 4-step sequence to identify what is driving your performance shift:",[41,840,842],{"id":841},"step-1-validate-analytics-and-measurement-integrity","Step 1: Validate Analytics and Measurement Integrity",[14,844,845],{},"Before analyzing search engine behavior, confirm that your data is accurate. Check Google Analytics 4 (GA4) alongside Google Search Console (GSC). If GA4 shows a steep session drop but GSC reports steady organic clicks over the exact same period, your issue is an internal tracking failure, such as a broken Google Tag Manager container, a misconfigured cookie consent banner, or missing script tags across template pages.",[41,847,849],{"id":848},"step-2-cross-examine-impressions-against-click-through-rates","Step 2: Cross-Examine Impressions Against Click-Through Rates",[14,851,852],{},"Open Google Search Console and plot Total Impressions against Average CTR over a 90-day window:",[46,854,855,861],{},[49,856,857,860],{},[596,858,859],{},"Stable Impressions + Falling CTR:"," Your site remains visible in search results, but fewer users are clicking through. This signal points directly to SERP layout changes, such as AI Overviews or Featured Snippets pulling answers to the top of the screen.",[49,862,863,866],{},[596,864,865],{},"Falling Impressions + Falling CTR:"," Your site is losing visibility entirely. Search crawlers are displaying your URLs less frequently, indicating technical indexing errors, penalty flags, or core algorithm update impacts.",[41,868,870],{"id":869},"step-3-segment-queries-by-buyer-intent","Step 3: Segment Queries by Buyer Intent",[14,872,873,874,877,878,881],{},"Filter your search performance by query type. Isolate informational queries (e.g., ",[63,875,876],{},"\"how to calculate pipeline velocity\"",") from transactional or branded queries (e.g., ",[63,879,880],{},"\"best SVO agency for B2B tech\""," or your company name). ",[14,883,884],{},"Informational queries are heavily targeted by AI Overviews and suffer the highest zero-click rates. If your transactional and branded queries maintain stable CTRs, your sales pipeline remains protected even if top-of-funnel blog sessions drop.",[41,886,888],{"id":887},"step-4-execute-targeted-technical-or-formatting-fixes","Step 4: Execute Targeted Technical or Formatting Fixes",[14,890,891],{},"Once you identify the failure point, time to find the appropriate fix. Technical blocks require server and code remediation; zero-click shifts require restructuring content so AI models cite your domain directly inside generated summaries.",[24,893,475],{"id":474},[46,895,896,911],{},[49,897,898,899,910],{},"Search engine benchmarking ",[53,900,903],{"href":901,"rel":902},"https:\u002F\u002Fwww.omnibound.ai\u002Fblog\u002Fzero-click-search-statistics",[57],[904,905,906,907],"u",{},"shows an ",[596,908,909],{},"83% zero-click rate"," on search result pages where an AI Overview is present.",[49,912,913,916,917,920],{},[596,914,915],{},"Organic CTR Shifts:"," Queries triggering Google AI Overviews experience an average ",[596,918,919],{},"organic CTR drop of up to 35%"," for legacy top-ranking position links.",[14,922,923],{},[63,924,925],{},"\"Shifting the goal from ranking a link at #1 on the SERP to securing preferred brand citations in AI-generated answers is essential as buyers rely on conversational tools rather than traditional blue links.\"",[14,927,928,929,932],{},"— ",[596,930,931],{},"Kerry Guard,"," CEO & Founder at MKG Marketing",[24,934,936],{"id":935},"optimization-for-inclusion-winning-citations-when-clicks-disappear","Optimization for Inclusion: Winning Citations When Clicks Disappear",[14,938,939,942],{},[74,940],{"alt":76,"src":941},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F18550a4b-e676-4367-a516-da7f6d4511e9-eating-image2.webp","When AI search engines pull answers directly into the SERP, traditional click-based SEO must evolve into Search Visibility Optimization (SVO). Winning brand presence in an AI-first search environment requires structuring your web content so generative models extract, quote, and cite your site as a primary source.",[14,944,945],{},"To optimize your web pages for AI engine inclusion:",[46,947,948,954,960,966],{},[49,949,950,953],{},[596,951,952],{},"Implement Bottom Line Up Front (BLUF) Formatting:"," Place a clear, single-sentence definition or direct answer immediately beneath every question-based H2 header before diving into detailed explanations.",[49,955,956,959],{},[596,957,958],{},"Present Data in Native HTML Tables:"," AI crawlers read standard \u003Ctable> markup up to 40% more effectively than narrative paragraphs when extracting comparative facts, pricing tiers, and technical specifications.",[49,961,962,965],{},[596,963,964],{},"Add Comprehensive JSON-LD Schema Markup:"," Apply Organization, SoftwareApplication, Article, and FAQPage schema code so search crawlers parse entity relationships without guessing.",[49,967,968,971],{},[596,969,970],{},"Increase Fact Density:"," Generative engines skip generic, fluff-heavy text. Fill your articles with verified statistics, proprietary survey results, and direct expert quotes.",[14,973,974],{},"By aligning your on-page structure with machine-extraction standards, you ensure that even when a user doesn't click through to your domain, your brand is explicitly named and cited as an authority inside the generated AI answer.",[24,976,978],{"id":977},"isolating-organic-issues-from-paid-campaign-errors","Isolating Organic Issues from Paid Campaign Errors",[14,980,981],{},"Not all performance drops originate in organic search. Frequently, demand generation teams misattribute conversion declines to SEO when the actual issue stems from paid search configurations.",[14,983,984],{},"For example, if your Google Ads campaign lacks negative keywords, paid budget can bleed into broad informational queries. This drives high-cost, low-intent traffic to landing pages that fail to convert, creating the illusion of a broader marketing performance drop.",[14,986,987],{},"To maintain total visibility over your acquisition channels, pair your organic site diagnostics with dedicated Digital Analytics & Attribution tracking. Cross-referencing paid campaign data, organic impressions, and CRM conversion paths ensures your executive team makes decisions based on real pipeline impact rather than incomplete channel metrics.",[24,989,991],{"id":990},"be-precise-in-finding-solutions","Be Precise in Finding Solutions",[14,993,994,997],{},[74,995],{"alt":76,"src":996},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fe9539565-8059-40fa-a031-1655211bb0c1-eating-image3.webp","A decline in organic website sessions is not an automatic signal to scrap your content plan. By isolating whether a drop is driven by AI Overview zero-click shifts, technical indexing blocks, or paid campaign errors, you can deploy targeted solutions that protect your brand's digital presence.",[14,999,1000,1001,1004],{},"At ",[596,1002,1003],{},"MKG Marketing",", our senior-led team specializes in technical SEO audits, attribution modeling, and answer engine optimization. We eliminate the guesswork from search diagnostics, working directly with B2B marketing leaders to restore site health and capture AI search citations, with zero junior handoffs.",[41,1006,1008],{"id":1007},"take-control-of-your-search-performance","Take Control of Your Search Performance",[46,1010,1011,1021,1030],{},[49,1012,1013,1014,195],{},"Ready to diagnose your traffic changes and uncover technical issues?",[53,1015,740,1018],{"href":1016,"rel":1017},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002Fsearch-visibility-optimization\u002F?utm_source=gemini",[57],[904,1019,1020],{},"Request an MKG AI Search & Technical SEO Audit",[49,1022,1023,1024,547],{},"Exploring answer engine strategy and technical recovery? Learn how our senior team builds unified organic strategies.",[53,1025,740,1027],{"href":544,"rel":1026},[57],[904,1028,1029],{},"Explore MKG Marketing’s Search Engine & AEO Services",[49,1031,1032,1033,1037,547],{},"Want to troubleshoot broader search declines? Read our detailed guide on",[53,1034,740],{"href":1035,"rel":1036},"https:\u002F\u002Fwww.google.com\u002Fsearch?q=https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fwhy-is-my-seo-not-working\u002F&utm_source=gemini&authuser=3",[57],[53,1038,1041],{"href":1039,"rel":1040},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fhow-to-structure-content-for-ai-search\u002F",[57],[904,1042,1043],{},"How to Structure Content for AI Search",{"title":76,"searchDepth":215,"depth":215,"links":1045},[1046,1052,1053,1054,1055],{"id":831,"depth":215,"text":832,"children":1047},[1048,1049,1050,1051],{"id":841,"depth":220,"text":842},{"id":848,"depth":220,"text":849},{"id":869,"depth":220,"text":870},{"id":887,"depth":220,"text":888},{"id":474,"depth":215,"text":475},{"id":935,"depth":215,"text":936},{"id":977,"depth":215,"text":978},{"id":990,"depth":215,"text":991,"children":1056},[1057],{"id":1007,"depth":220,"text":1008},"2026-09-30T15:22:12.546Z","Learn how to diagnose organic traffic drops, evaluate AI Overview CTR impact, and fix core SEO mistakes with this step-by-step framework.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F8f597c71-146c-4ac1-b4a3-112b85db0154-eating-hero-image.webp","An apple that haas been mostly eaten against a black background",{},5,"\u002Fblog\u002Fseo\u002Fis-ai-search-eating-your-clicks-diagnose-traffic-vs-ctr-drops",{"title":813,"description":1059},"blog\u002Fseo\u002Fis-ai-search-eating-your-clicks-diagnose-traffic-vs-ctr-drops","eBcuhiPfNf80h1khdhmlpwZ3QnLucZGgXFvn9f4g_kA",{"id":1069,"title":1070,"author":7,"authors":1071,"body":1072,"caption":7,"category":234,"date":1442,"description":1443,"extension":237,"img":1444,"imgAlt":1445,"meta":1446,"minutes":1447,"navigation":242,"path":1448,"seo":1449,"seodescription":7,"seotitle":7,"stem":1450,"updated":7,"__hash__":1451},"blog\u002Fblog\u002Fseo\u002Fwhy-is-my-seo-not-working-diagnosing-traffic-drops-seo-issues.md","Why Is My SEO Not Working? Diagnosing Traffic Drops & SEO Issues",[9],{"type":11,"value":1073,"toc":1414},[1074,1077,1080,1083,1087,1093,1125,1129,1132,1136,1139,1143,1146,1150,1153,1173,1177,1183,1187,1190,1194,1197,1201,1204,1208,1211,1214,1217,1221,1224,1228,1231,1235,1238,1283,1288,1292,1296,1302,1306,1313,1317,1320,1324,1327,1338,1342,1349,1360,1364,1367,1371,1377,1382,1386],[14,1075,1076],{},"Few things mess with a marketing team's head like checking an analytics dashboard only to see organic traffic sliding backward. It gets worse when you’ve been posting regularly, tuning up old pages, and doing everything by the book. The knee-jerk reaction is usually pure panic: tearing apart high-performing pages or launching random optimization projects to see what sticks. ",[14,1078,1079],{},"However, search performance drops rarely happen without a distinct, traceable root cause. Whether the decline stems from an unannounced technical misconfiguration, a shift in Google’s core ranking algorithms, or fundamental changes in how search engine results pages (SERPs) present answers to users, finding a solution requires a systematic diagnostic framework. To fix issues with your site’s SEO, you need to start by isolating the technical or structural mechanics driving the decline before taking corrective action.",[14,1081,1082],{},"Why is your SEO not working? Organic search drops are typically caused by indexation errors, recent Google algorithm updates, technical site issues like slow page speeds or canonical tag misconfigurations, content decay, or SERP layout shifts such as AI Overviews displacing organic clicks. Diagnosing SEO issues requires reviewing Google Search Console for crawl errors, verifying tracking tags in Google Analytics, and auditing page performance.",[24,1084,1086],{"id":1085},"the-diagnostic-decision-tree-isolating-the-root-cause","The Diagnostic Decision Tree: Isolating the Root Cause",[14,1088,1089,1092],{},[74,1090],{"alt":76,"src":1091},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F2233f426-0ab8-40af-9128-c3d52b4fc3b7-diagnosis-image1.webp","When investigating why organic traffic is falling, jumping straight to content edits can compound the problem if the actual issue is technical or measurement-related. Marketing teams should follow a structured, step-by-step decision tree to systematically diagnose organic performance drops:",[372,1094,1095,1101,1107,1113,1119],{},[49,1096,1097,1100],{},[596,1098,1099],{},"Rule Out Measurement Anomalies:"," Compare Google Analytics 4 (GA4) session data against Google Search Console (GSC) click data. If GSC clicks remain stable while GA4 sessions plummet, the issue could be a broken tracking tag, tag manager trigger failure, or consent banner configuration error, not necessarily a search visibility loss.",[49,1102,1103,1106],{},[596,1104,1105],{},"Inspect Indexation and Crawlability:"," Check GSC’s Page Indexing report for sudden spikes in “noindex” exclusions, 4xx\u002F5xx errors, or misused canonical tags that prevent Googlebot from processing URLs.",[49,1108,1109,1112],{},[596,1110,1111],{},"Assess SERP Layout Displacement:"," Compare organic position trends against click-through rates (CTR). If keyword positions remain unchanged at rank #2 or #3 but CTR drops significantly, modern SERP features like AI Overviews, Featured Snippets, or People Also Ask boxes may be capturing user clicks on the search page.",[49,1114,1115,1118],{},[596,1116,1117],{},"Evaluate Intent Alignment and Content Decay:"," Review declining URLs in GSC. Check whether search queries driving traffic to those pages have shifted in intent, or whether competitors have published more comprehensive, high-fact-density content that displaces legacy articles.",[49,1120,1121,1124],{},[596,1122,1123],{},"Cross-Reference Google Core Updates and Backlinks:"," Overlay traffic drop dates with documented Google Core Algorithm Updates, Helpful Content System updates, or loss of high-authority external backlinks.",[24,1126,1128],{"id":1127},"is-it-a-real-traffic-loss-or-a-measurement-anomaly","Is It a Real Traffic Loss or a Measurement Anomaly?",[14,1130,1131],{},"Before making sweeping changes to your website, verify that your analytics data reflects actual user behavior. A surprising number of reported \"traffic drops\" are simply measurement errors caused by analytics updates or script failures.",[41,1133,1135],{"id":1134},"ga4-tracking-script-drops","GA4 Tracking Script Drops",[14,1137,1138],{},"If your site underwent a recent redesign, CMS migration, or Tag Manager update, tracking scripts may have been accidentally removed from key templates. Check whether your tracking tag fires consistently across all page types, including landing pages, subdomains, and mobile layouts.",[41,1140,1142],{"id":1141},"cookie-consent-mode-misconfigurations","Cookie Consent Mode Misconfigurations",[14,1144,1145],{},"As privacy regulations tighten globally, implementing Google Consent Mode or a Consent Management Platform (CMP) can alter how sessions are recorded. If consent scripts block GA4 tags before a user opts in, GA4 will report a sharp decline in sessions even though organic traffic remains unchanged in Google Search Console.",[41,1147,1149],{"id":1148},"comparing-ga4-sessions-to-gsc-clicks","Comparing GA4 Sessions to GSC Clicks",[14,1151,1152],{},"To confirm whether a drop is real, cross-reference your GA4 organic landing page traffic with GSC click data over the same timeframe:",[46,1154,1155,1161,1167],{},[49,1156,1157,1160],{},[596,1158,1159],{},"GSC Clicks Stable + GA4 Sessions Down:"," Analytics tracking error. The traffic is still reaching your site, but your measurement tag isn't recording the visits.",[49,1162,1163,1166],{},[596,1164,1165],{},"GSC Clicks Down + GSC Impressions Stable:"," SERP feature displacement or declining CTR. Users see your site in search results, but they are not clicking through.",[49,1168,1169,1172],{},[596,1170,1171],{},"GSC Impressions Down + GSC Clicks Down:"," Real visibility loss. Search engines are displaying your site less frequently, indicating an indexing, technical, or ranking issue.",[24,1174,1176],{"id":1175},"technical-seo-errors-that-silently-kill-visibility","Technical SEO Errors That Silently Kill Visibility",[14,1178,1179,1182],{},[74,1180],{"alt":76,"src":1181},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F483d69b8-b36f-4ac3-ae75-46a55de44f36-diagnosis-image2.webp","When technical issues occur, search engines can drop hundreds of pages from their index in a matter of hours. When a marketing manager starts asking themselves how do I fix my SEO, technical diagnostics are always the first place to look.",[41,1184,1186],{"id":1185},"_1-accidental-noindex-directives-and-robotstxt-blocks","1. Accidental noindex Directives and Robots.txt Blocks",[14,1188,1189],{},"During site updates or staging environment deployments, developers occasionally leave noindex meta tags in global site headers or block key subdirectories inside the robots.txt file. When search crawlers encounter these directives, they rapidly remove affected URLs from search results.",[41,1191,1193],{"id":1192},"_2-canonical-tag-misconfigurations","2. Canonical Tag Misconfigurations",[14,1195,1196],{},"Canonical tags tell search engines which version of a URL to index when duplicate or similar content exists. If a global template update accidentally points all canonical tags to a single staging URL or your homepage, search engines will drop your internal product pages and blog posts from search results entirely.",[41,1198,1200],{"id":1199},"_3-server-response-errors-and-slow-rendering","3. Server Response Errors and Slow Rendering",[14,1202,1203],{},"Google allocates a specific \"crawl budget\" to every website. If your web server responds with 503 (Service Unavailable) errors or experiences severe latency, Googlebot will slow down its crawl rate to avoid overloading your server. Furthermore, if your site relies heavily on client-side JavaScript rendering without proper pre-rendering or server-side rendering (SSR), search crawlers may fail to parse critical text and internal links.",[24,1205,1207],{"id":1206},"the-impact-of-serp-layout-shifts-and-ai-overviews","The Impact of SERP Layout Shifts and AI Overviews",[14,1209,1210],{},"Sometimes your content hasn't changed, your technical SEO is flawless, and your rankings haven't dropped, yet your organic traffic continues to fall. This scenario is increasingly common as Google integrates generative AI directly into search results.",[14,1212,1213],{},"When Google generates an AI Overview or a prominent Featured Snippet at the top of a results page, it answers the user's question directly on the search page. This creates a \"zero-click\" search environment.",[14,1215,1216],{},"If your core landing pages target informational queries, users may read the AI-generated summary and leave without clicking any website links. As a result, your page might maintain a top-three organic position, but its overall click-through rate will decline significantly.",[24,1218,1220],{"id":1219},"content-decay-and-search-intent-mismatches","Content Decay and Search Intent Mismatches",[14,1222,1223],{},"Search engine algorithms constantly re-evaluate whether published pages provide the most accurate, thorough, and up-to-date answers for a given query. Over time, web content naturally experiences \"content decay.\"",[41,1225,1227],{"id":1226},"evolving-search-intent","Evolving Search Intent",[14,1229,1230],{},"Search intent changes as industries evolve. A query that previously demanded a broad conceptual guide might now require a specialized workflow comparison, an interactive tool, or a clear pricing table. If your content fails to adapt to shifting user expectations, Google will elevate competitor pages that align better with current intent.",[41,1232,1234],{"id":1233},"lack-of-information-gain","Lack of Information Gain",[14,1236,1237],{},"Generative engines and modern search algorithms could penalize generic, low-effort copy. If an article simply repeats facts that exist on dozens of other websites without offering unique proprietary data, expert commentary, or verified case studies, its organic rankings will decline over time.",[46,1239,1240,1255,1269],{},[49,1241,1242,1251,1254],{},[53,1243,1246],{"href":1244,"rel":1245},"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fai-overviews-reduce-clicks-update\u002F",[57],[904,1247,1248],{},[596,1249,1250],{},"Ahrefs Impact Study",[596,1252,1253],{},":"," Search features and AI Overviews reduce click-through rates for top-ranking organic positions by up to 58% compared to traditional blue-link search results.",[49,1256,1257,1266,1268],{},[53,1258,1261],{"href":1259,"rel":1260},"https:\u002F\u002Fsparktoro.com\u002Fblog\u002Fin-2026-less-than-one-third-of-google-searches-still-send-a-click\u002F",[57],[904,1262,1263],{},[596,1264,1265],{},"SparkToro Zero-Click Search Data",[596,1267,1253],{}," Approximately 68% of search queries now end without a click through to an external website, meaning SERP layout shifts often resemble site-level performance drops.",[49,1270,1271,1280,1282],{},[53,1272,1275],{"href":1273,"rel":1274},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fmonitor-debug\u002Fdebugging-search-traffic-drops?authuser=2",[57],[904,1276,1277],{},[596,1278,1279],{},"Google Search Central Documentation",[596,1281,1253],{}," Google identifies technical indexing misconfigurations, crawl budget blocks, and HTTP server errors as the leading causes behind sudden, non-algorithmic traffic drops.",[14,1284,1285],{},[63,1286,1287],{},"\"Structuring your website for machine readability and tracking your citation share is the only way to avoid losing your market footprint as buyers shift away from clicking standard search links.\"",[14,1289,928,1290,932],{},[596,1291,931],{},[24,1293,1295],{"id":1294},"step-by-step-action-plan-how-to-fix-my-seo","Step-by-Step Action Plan: How to Fix My SEO",[14,1297,1298,1301],{},[74,1299],{"alt":76,"src":1300},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F14ac4a58-0392-408f-b75c-502dd10805a6-diagnosis-image3.webp","If you are wondering how you can improve your website's seo and recover lost search performance, follow this systematic implementation plan to fix SEO bottlenecks across your site:",[41,1303,1305],{"id":1304},"step-1-conduct-a-full-indexing-audit","Step 1: Conduct a Full Indexing Audit",[14,1307,1308,1309,1312],{},"Open Google Search Console and navigate to the ",[596,1310,1311],{},"Pages"," report. Review every URL excluded under \"Page with redirect,\" \"Not indexed,\" or \"Canonical alternative.\" Identify any critical landing pages that have fallen out of Google's index and remove conflicting noindex or canonical tags.",[41,1314,1316],{"id":1315},"step-2-resolve-technical-and-speed-bottlenecks","Step 2: Resolve Technical and Speed Bottlenecks",[14,1318,1319],{},"Use Google’s PageSpeed Insights tool to measure your Core Web Vitals (Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift). Eliminate heavy render-blocking scripts, compress images, and implement server-side caching to ensure fast loading speeds for both users and search crawlers.",[41,1321,1323],{"id":1322},"step-3-re-align-content-with-current-search-intent","Step 3: Re-Align Content with Current Search Intent",[14,1325,1326],{},"Review your top 20 historical traffic-generating pages. Perform a manual search for their primary target keywords and examine the top three ranking results:",[46,1328,1329,1332,1335],{},[49,1330,1331],{},"Do the top results feature structured HTML tables, bulleted lists, or direct Q&A blocks?",[49,1333,1334],{},"Are competitors providing updated pricing details, step-by-step technical guides, or proprietary benchmark data?",[49,1336,1337],{},"Update your legacy articles to address modern buyer questions directly, using Bottom Line Up Front (BLUF) formatting.",[41,1339,1341],{"id":1340},"step-4-re-architect-pages-for-ai-search-visibility","Step 4: Re-Architect Pages for AI Search Visibility",[14,1343,1344,1345,1348],{},"To ",[596,1346,1347],{},"improve my website seo"," across both Google and generative engines, structure your content for machine extraction:",[46,1350,1351,1354,1357],{},[49,1352,1353],{},"Use explicit, question-based H2 and H3 subheadings.",[49,1355,1356],{},"Place direct, single-sentence answers immediately beneath every heading before expanding into technical details.",[49,1358,1359],{},"Implement structured JSON-LD Schema markup to help crawlers parse key entity data effortlessly.",[41,1361,1363],{"id":1362},"step-5-audit-backlink-profiles-and-competitor-citations","Step 5: Audit Backlink Profiles and Competitor Citations",[14,1365,1366],{},"Use tools like Ahrefs or Moz to check whether your domain recently lost high-authority backlinks. If a competitor recently launched a major PR campaign or published an industry benchmark study, they may have captured valuable citations that previously drove your domain authority.",[24,1368,1370],{"id":1369},"moving-from-guesswork-to-systematic-performance-recovery","Moving from Guesswork to Systematic Performance Recovery",[14,1372,1373,1376],{},[74,1374],{"alt":76,"src":1375},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F3bad7fc9-a427-479f-b98e-58d2b4191bda-diagnosis-image4.webp","Diagnosing why organic traffic is dropping requires methodically auditing data rather than guessing at creative fixes. By isolating measurement errors, resolving technical indexing blocks, aligning content with evolving search intent, and structuring web pages for machine readability, marketing leaders can systematically recover lost visibility and build a future-proof organic search engine.",[14,1378,1000,1379,1381],{},[596,1380,1003],{},", our senior-led team specializes in technical site diagnostics, performance recovery, and modern answer engine optimization. We eliminate the guesswork from search, working directly with B2B tech leaders to audit site health, correct technical errors, and build high-gain search strategies—with zero junior handoffs.",[41,1383,1385],{"id":1384},"recover-and-scale-your-organic-search-traffic","Recover and Scale Your Organic Search Traffic",[46,1387,1388,1396,1404],{},[49,1389,1390,1391,195],{},"Ready to diagnose your organic traffic drops and recover lost visibility?",[53,1392,740,1394],{"href":1016,"rel":1393},[57],[904,1395,1020],{},[49,1397,1398,1399,547],{},"Exploring modern search strategy and answer engine optimization? Learn how our senior team builds unified organic strategies.",[53,1400,740,1402],{"href":544,"rel":1401},[57],[904,1403,1029],{},[49,1405,1406,1407,547],{},"Looking to audit your site's readiness for modern search engines? Discover how modern technical factors impact your reach. Read our guide on",[53,1408,740,1411],{"href":1409,"rel":1410},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fai-search-visibility-ranking-factors-2026-how-machines-decide-who-to-quote\u002F",[57],[904,1412,1413],{},"AI Search Visibility Ranking Factors 2026: How Machines Decide Who to Quote",{"title":76,"searchDepth":215,"depth":215,"links":1415},[1416,1417,1422,1427,1428,1432,1439],{"id":1085,"depth":215,"text":1086},{"id":1127,"depth":215,"text":1128,"children":1418},[1419,1420,1421],{"id":1134,"depth":220,"text":1135},{"id":1141,"depth":220,"text":1142},{"id":1148,"depth":220,"text":1149},{"id":1175,"depth":215,"text":1176,"children":1423},[1424,1425,1426],{"id":1185,"depth":220,"text":1186},{"id":1192,"depth":220,"text":1193},{"id":1199,"depth":220,"text":1200},{"id":1206,"depth":215,"text":1207},{"id":1219,"depth":215,"text":1220,"children":1429},[1430,1431],{"id":1226,"depth":220,"text":1227},{"id":1233,"depth":220,"text":1234},{"id":1294,"depth":215,"text":1295,"children":1433},[1434,1435,1436,1437,1438],{"id":1304,"depth":220,"text":1305},{"id":1315,"depth":220,"text":1316},{"id":1322,"depth":220,"text":1323},{"id":1340,"depth":220,"text":1341},{"id":1362,"depth":220,"text":1363},{"id":1369,"depth":215,"text":1370,"children":1440},[1441],{"id":1384,"depth":220,"text":1385},"2026-09-30T15:04:52.189Z","Organic traffic dropping? Learn how to diagnose technical issues, content decay, and algorithm updates to fix your website's SEO strategy.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F569478da-c166-43c1-a80f-ae9c2dfac046-diagnosis-hero-image.webp","A row of potted rose plants sitting on a windowsill, progressing from healthy and blooming on the left to withered and dead on the right.",{},8,"\u002Fblog\u002Fseo\u002Fwhy-is-my-seo-not-working-diagnosing-traffic-drops-seo-issues",{"title":1070,"description":1443},"blog\u002Fseo\u002Fwhy-is-my-seo-not-working-diagnosing-traffic-drops-seo-issues","du0tU68OcQSsYYaOonEBndn4caR-ix3xHgsuWCHl-Nc",{"id":248,"title":249,"author":7,"authors":1453,"body":1454,"caption":7,"category":234,"date":577,"description":578,"extension":237,"img":579,"imgAlt":580,"meta":1675,"minutes":241,"navigation":242,"path":582,"seo":1676,"seodescription":7,"seotitle":7,"stem":584,"updated":7,"__hash__":585,"people":1677},[9],{"type":11,"value":1455,"toc":1654},[1456,1458,1460,1462,1464,1466,1468,1524,1528,1530,1532,1534,1542,1544,1546,1550,1552,1554,1562,1564,1566,1568,1572,1574,1576,1584,1588,1590,1592,1594,1596,1598,1600,1607,1611,1613,1617,1619,1629,1631,1633,1635,1637],[14,1457,255],{},[14,1459,258],{},[14,1461,261],{},[14,1463,264],{},[24,1465,268],{"id":267},[14,1467,271],{},[273,1469,1470,1482],{},[276,1471,1472],{},[279,1473,1474,1476,1478,1480],{},[282,1475,284],{},[282,1477,287],{},[282,1479,290],{},[282,1481,293],{},[295,1483,1484,1494,1504,1514],{},[279,1485,1486,1488,1490,1492],{},[300,1487,302],{},[300,1489,305],{},[300,1491,308],{},[300,1493,311],{},[279,1495,1496,1498,1500,1502],{},[300,1497,316],{},[300,1499,319],{},[300,1501,322],{},[300,1503,325],{},[279,1505,1506,1508,1510,1512],{},[300,1507,330],{},[300,1509,333],{},[300,1511,336],{},[300,1513,339],{},[279,1515,1516,1518,1520,1522],{},[300,1517,344],{},[300,1519,347],{},[300,1521,350],{},[300,1523,353],{},[24,1525,357,1526],{"id":356},[74,1527],{"alt":76,"src":360},[14,1529,363],{},[41,1531,367],{"id":366},[14,1533,370],{},[372,1535,1536,1538,1540],{},[49,1537,376],{},[49,1539,379],{},[49,1541,382],{},[14,1543,385],{},[24,1545,290],{"id":388},[14,1547,391,1548,395],{},[63,1549,394],{},[41,1551,399],{"id":398},[14,1553,402],{},[46,1555,1556,1558,1560],{},[49,1557,407],{},[49,1559,410],{},[49,1561,413],{},[14,1563,416],{},[24,1565,293],{"id":419},[14,1567,422],{},[14,1569,425,1570,429],{},[63,1571,428],{},[41,1573,433],{"id":432},[14,1575,436],{},[372,1577,1578,1580,1582],{},[49,1579,441],{},[49,1581,444],{},[49,1583,447],{},[24,1585,451,1586],{"id":450},[74,1587],{"alt":76,"src":454},[14,1589,457],{},[41,1591,461],{"id":460},[14,1593,464],{},[41,1595,468],{"id":467},[14,1597,471],{},[41,1599,475],{"id":474},[46,1601,1602],{},[49,1603,1604,485],{},[53,1605,484],{"href":482,"rel":1606},[57],[14,1608,1609],{},[63,1610,490],{},[14,1612,68],{},[24,1614,496,1615],{"id":495},[74,1616],{"alt":76,"src":499},[14,1618,502],{},[372,1620,1621,1623,1625,1627],{},[49,1622,507],{},[49,1624,510],{},[49,1626,513],{},[49,1628,516],{},[24,1630,520],{"id":519},[14,1632,523],{},[14,1634,526],{},[41,1636,530],{"id":529},[46,1638,1639,1644,1649],{},[49,1640,535,1641,195],{},[53,1642,194],{"href":192,"rel":1643},[57],[49,1645,541,1646,547],{},[53,1647,546],{"href":544,"rel":1648},[57],[49,1650,550,1651,547],{},[53,1652,555],{"href":553,"rel":1653},[57],{"title":76,"searchDepth":215,"depth":215,"links":1655},[1656,1657,1660,1663,1666,1671,1672],{"id":267,"depth":215,"text":268},{"id":356,"depth":215,"text":357,"children":1658},[1659],{"id":366,"depth":220,"text":367},{"id":388,"depth":215,"text":290,"children":1661},[1662],{"id":398,"depth":220,"text":399},{"id":419,"depth":215,"text":293,"children":1664},[1665],{"id":432,"depth":220,"text":433},{"id":450,"depth":215,"text":451,"children":1667},[1668,1669,1670],{"id":460,"depth":220,"text":461},{"id":467,"depth":220,"text":468},{"id":474,"depth":220,"text":475},{"id":495,"depth":215,"text":496},{"id":519,"depth":215,"text":520,"children":1673},[1674],{"id":529,"depth":220,"text":530},{},{"title":249,"description":578},[1678],{"id":1679,"title":9,"body":1680,"date":7,"description":1715,"extension":237,"images":1716,"isLeader":242,"jobTitle":1718,"linkedIn":1719,"meta":1720,"name":9,"navigation":242,"path":1722,"quote":1723,"quoteCite":1724,"ref":1725,"seo":1726,"sequence":1727,"stem":1728,"team":1729,"twitter":1719,"updated":7,"website":1730,"__hash__":1731},"team\u002Fteam\u002Fkerry-guard.md",{"type":11,"value":1681,"toc":1712},[1682,1687,1695,1703,1707],[14,1683,1686],{"className":1684},[1685],"text-lg","Kerry Guard (she\u002Fher) is a mom of twins - boy and a girl. She understands what work life balance really looks like and is on a mission to build a company that honors parents having a career and a life. She’s out to prove you really can have both with policies like ensuring 20 days of vacation each year, no client emails after 6PM or weekends, unlimited sick days, and everyday flexibility.",[14,1688,1689,1690,1694],{},"She also hosts our podcast, ",[53,1691,1693],{"href":1692},"\u002Fpodcasts\u002Fmarketing-leaders\u002F","Back on T-R-A-C-K",", which brings eight digital marketing experts to your ears every quarter.",[14,1696,1697,1698,1702],{},"Kerry is responsible for HR. If you’d like to join MKG where people are first and your expertise matter, Kerry will be with you through the entire interview process ensuring each candidate meets the necessary requirements and gets a fair shot. Want to join MKG and Kerry’s mission of bringing People First to as many people as possible? Check out our ",[53,1699,1701],{"href":1700},"\u002Fabout\u002Fjobs\u002F","Jobs page"," and see if we have a position right for you!",[41,1704,1706],{"id":1705},"fun-facts","Fun facts",[46,1708,1709],{},[49,1710,1711],{},"Kerry now lives in Guernsey — a tiny nook in the world between England and France. Come visit for a spot of tea any time!",{"title":76,"searchDepth":215,"depth":215,"links":1713},[1714],{"id":1705,"depth":220,"text":1706},"Meet Kerry Guard, one of MKG Marketing’s founders. She currently fills the role of CEO of MKG as well as hosting the podcast, Back on T-R-A-C-K.",{"landscape":1717},"kerry-guard.webp","Founder & CEO","kerryguard",{"imageDescription":1721},"Kerry Guard, MKG Marketing’s Owner\u002FCEO, stands on a street in Guernsey with the Town Church behind her | MKG Marketing","\u002Fteam\u002Fkerry-guard","I don’t have to chase extraordinary moments to find happiness — it’s right in front of me if I’m paying attention and practicing gratitude.","Brené 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Moman Rawden",{"type":11,"value":2251,"toc":2278},[2252,2256,2259,2262,2265,2267],[14,2253,2255],{"className":2254},[1685],"Alanna graduated from the University of Alabama in 2004. She started her career at an advertising agency in Birmingham, AL, and has spent most of her career in Account Leadership roles working on consumer brands like Verizon Wireless, Books-A-Million, Toys ‘R’ Us, and Hard Rock Hotel & Casinos. In 2015, she left the agency world with a desire to gain more digital advertising experience, which led to her running a one-person digital department for a regional credit union.",[14,2257,2258],{},"Account Direction has always been a natural fit for Alanna because she enjoys managing projects, big picture strategy, and building relationships. She chose to come back to the agency world when she learned about MKG and our People First values.",[14,2260,2261],{},"She is most proud of the impact she had on her previous company by creating a positive and supportive environment for those she managed. ",[14,2263,2264],{},"Alanna enjoys spending time with her husband and two teenage daughters, has a very eclectic taste in music, and is an obsessive Hamilfan.",[41,2266,1706],{"id":1705},[46,2268,2269,2272,2275],{},[49,2270,2271],{},"In college, she won a radio contest for her youngest brother to have dinner with Nickelback. The band spent the entire evening trying to convince her, then 15-year-old, brother to drop out of school.",[49,2273,2274],{},"She once spent 3 hours convincing a famous country singer to get off his tour bus to shoot a commercial that her client had contracted him to be in.",[49,2276,2277],{},"Her family is a big fan of True Crime, and they binge Crime Junkie on every road trip.",{"title":76,"searchDepth":215,"depth":215,"links":2279},[2280],{"id":1705,"depth":220,"text":1706},"Meet Alanna Moman-Rawden, one of MKG Marketing’s amazing Account Directors, bringing 15+ years of account leadership and direction to the table.",{"landscape":2283},"alanna-moman-rawden.webp","Director, People & Culture","alanna-moman-rawden",{},"Alanna Moman-Rawden","\u002Fteam\u002Falanna-moman-rawden","I am the one thing in life I can control. I am inimitable. I am an original.","Aaron Burr, Hamilton",{"description":2281},"team\u002Falanna-moman-rawden","WPmQvGfbA7GjEpvcVEps9YUFm4Ihb7jAlxEbp7tr3IA",{"id":2295,"title":2296,"body":2297,"date":7,"description":2336,"extension":237,"images":2337,"isLeader":2339,"jobTitle":2340,"linkedIn":2341,"meta":2342,"name":2296,"navigation":242,"path":2343,"quote":7,"quoteCite":2290,"ref":2344,"seo":2345,"sequence":2346,"stem":2347,"team":2340,"twitter":7,"updated":7,"website":7,"__hash__":2348},"team\u002Fteam\u002Falicia-antonow.md","Alicia Antonow",{"type":11,"value":2298,"toc":2334},[2299,2304,2307,2312,2315,2320,2323,2328,2331],[14,2300,2301],{},[596,2302,2303],{},"How I Got Into Digital Advertising",[14,2305,2306],{},"With a background as a nurse, my journey into digital advertising began unexpectedly when I back to Ann Arbor, Michigan. A Google Partner approached me to assist with healthcare content and ads. I quickly discovered a passion for the field, and with Google Ads sales training followed by SEM training, I was hooked.",[14,2308,2309],{},[596,2310,2311],{},"What I Love About Paid Search",[14,2313,2314],{},"Every campaign is like a unique puzzle, even within the same industry. Variations in geography, audiences, and keywords make each project different. I enjoy leveraging the full suite of Google products—Search, Display, Demand Gen, and YouTube—because they work best when integrated. The ever-evolving nature of the work keeps me inspired and challenged.",[14,2316,2317],{},[596,2318,2319],{},"Why I Chose MKG Marketing",[14,2321,2322],{},"I was drawn to MKG Marketing for its people-first culture. The company recognizes that we are all human, with lives outside of work, and fosters a supportive environment that values balance and well-being.",[14,2324,2325],{},[596,2326,2327],{},"Fun Facts About Me",[14,2329,2330],{},"I’m an avid traveler and love immersing myself in different cultures. Before having kids, my husband and I spent at least three months each year exploring the world.",[14,2332,2333],{},"I take cooking classes with locals wherever I go and love scuba diving whenever there’s water nearby.\nMy kids are my world—seeing their faces light up when experiencing something new brings me the greatest joy.",{"title":76,"searchDepth":215,"depth":215,"links":2335},[],"Meet Alicia Antonow, one of MKG Marketing’s saavy digital ads experts, bringing 15+ years of hands on execution and strategy to the table.",{"landscape":2338},"alicia-antonow.webp",false,"Digital Advertising Experts","alicia-a-36459bb5",{},"\u002Fteam\u002Falicia-antonow","alicia-antonow",{"description":2336},54,"team\u002Falicia-antonow","dX6MgSjdInEGV2mLfl0Uv4cjJ2Si5idzNXLe33_xMZY",{"id":2350,"title":2351,"body":2352,"date":7,"description":2383,"extension":237,"images":2384,"isLeader":2339,"jobTitle":2386,"linkedIn":2387,"meta":2388,"name":2351,"navigation":242,"path":2389,"quote":7,"quoteCite":7,"ref":2390,"seo":2391,"sequence":2392,"stem":2393,"team":2394,"twitter":7,"updated":7,"website":7,"__hash__":2395},"team\u002Fteam\u002Favery-davis.md","Avery Davis",{"type":11,"value":2353,"toc":2380},[2354,2358,2361,2364,2367,2369],[14,2355,2357],{"className":2356},[1685],"\nAvery began his digital marketing career at a tech startup focused on ID scanning and facial recognition software. In addition to gaining a deep understanding of paid media and analytics, this peaked his interest in cybersecurity and tech in general. He then transitioned to agency life where he specialized in SaaS marketing.\n",[14,2359,2360],{},"Over the years, Avery has touched a variety of verticals including health and beauty, eCommerce, medical\u002Fpharma, education, and more. He is drawn to agency life because of the variety of clients he is able to work with and, in turn, learn from.",[14,2362,2363],{},"Although he’s touched several areas of digital marketing, Avery feels most at home when doing Account\u002F Project Management as well as Copywriting.",[14,2365,2366],{},"As is the theme with many of our staff, Avery was drawn to MKG because of our culture. In Avery’s words “MKG shares the same values as I do in both my professional and my personal life. When I saw that we meshed so well, this was an opportunity I couldn’t refuse!”",[41,2368,1706],{"id":1705},[46,2370,2371,2374,2377],{},[49,2372,2373],{},"Avery is an avid racquetball player. Having first gotten into the sport in college, he’s had lots of fun playing over the years. He tries to get to the court at least once a week.",[49,2375,2376],{},"Avery is a hobby bartender and enjoys making, tasting, and learning about different drinks. He’s mainly a Kentucky bourbon guy but also loves Japanese whisky!",[49,2378,2379],{},"Avery is a black belt in Pasaryu. This is a Korean mixed martial art which includes karate, kung fu, and Taekwondo. He has also trained and competed with weapons: nunchucks and samurai sword just to name a couple!",{"title":76,"searchDepth":215,"depth":215,"links":2381},[2382],{"id":1705,"depth":220,"text":1706},"Avery Davis is an Account Superivor here at MKG Marketing.",{"landscape":2385},"avery-davis.webp","Account Supervisor","avery-davis-114055191",{},"\u002Fteam\u002Favery-davis","avery-davis",{"description":2383},59,"team\u002Favery-davis","Account Services","ysXkJK5t3F27trCgdjC7IRHXNs-Qxp9YxjH9QT3gDqQ",{"id":2397,"title":2398,"body":2399,"date":7,"description":2429,"extension":237,"images":2430,"isLeader":2339,"jobTitle":2432,"linkedIn":2433,"meta":2434,"name":2398,"navigation":242,"path":2435,"quote":2436,"quoteCite":2437,"ref":2438,"seo":2439,"sequence":2440,"stem":2441,"team":2442,"twitter":7,"updated":7,"website":7,"__hash__":2443},"team\u002Fteam\u002Fjared-gerling.md","Jared Gerling",{"type":11,"value":2400,"toc":2427},[2401,2404,2407,2410,2413,2416],[14,2402,2403],{},"Jared's journey into digital marketing started with answering a classified ad for a company looking for people with writing backgrounds for a position in SEO. As a graduate of Michigan State University with a degree in Creative Writing, this sounded like the perfect opportunity.",[14,2405,2406],{},"This small agency taught him SEO from the ground up, and, after taking a break from digital marketing to receive his MA from DePaul University, Jared jumped back into the field at a medium-sized agency out of Chicago as an SEO analyst.",[14,2408,2409],{},"Since then, Jared has worked for large and small marketing agencies for over a decade, providing expert SEO services in almost every industry that has a website on the internet. And with his background in writing, Jared feels most at home in the content and customer facing side of SEO and digital marketing.",[14,2411,2412],{},"It was first and foremost the people that drew Jared to MKG. Everyone at MKG has been so in tune with his values and his personality, and they've made his time at MKG easily the best experience of his career.",[14,2414,2415],{},"Fun Facts:",[46,2417,2418,2421,2424],{},[49,2419,2420],{},"I love to travel with my wife. We've been to many incredible places over the years, and are always on the lookout for our next destination.",[49,2422,2423],{},"I was a college rower in my younger days. I rowed mostly eights as a port, and competed against some of the best schools in the nation...and lost to most of them.",[49,2425,2426],{},"I love a really good French Martini.",{"title":76,"searchDepth":215,"depth":215,"links":2428},[],"Meet Jared Gerling, one of MKG Marketing’s thoughtful SEO Experts, bringing 10+ years of experience, intentionality, and creativity to the team.",{"landscape":2431},"jared-gerling.webp","SEO Expert","jaredgerling",{},"\u002Fteam\u002Fjared-gerling","The truth is, most of us discover where we are heading when we arrive.","Calvin (Calvin and Hobbes)","jared-gerling",{"description":2429},55,"team\u002Fjared-gerling","SEO Experts","1TbRdjbaY8GvD4YbpM3Pm85IGECKXrMtdVY8OquXFkg",{"id":2445,"title":2446,"body":2447,"date":7,"description":2481,"extension":237,"images":2482,"isLeader":2339,"jobTitle":2484,"linkedIn":7,"meta":2485,"name":2487,"navigation":242,"path":2488,"quote":7,"quoteCite":7,"ref":2489,"seo":2490,"sequence":2491,"stem":2492,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":2493},"team\u002Fteam\u002Fkathy-obrien.md","Kathy Obrien",{"type":11,"value":2448,"toc":2478},[2449,2453,2456,2462,2465,2467],[14,2450,2452],{"className":2451},[1685],"\nKathy loves details and has managed the finer details of business her entire career.  She started her career in Center City, Philadelphia working for several law firms.  After she was married and had her first son, she left the bustling city to work closer to home at an international publishing company.  In 1994, Kathy and her husband Bill moved with their two sons to Charlotte, North Carolina.  They eventually completed their family with two more boys born in Charlotte.\n",[14,2454,2455],{},"In 2000 they relocated to Chester County, a suburb of Philadelphia. After a hiatus and four sons, Kathy returned to work in Chester County. This time, she gave retail a whirl so that she could be home when her school age boys were home. She quickly found out Ann Taylor was employing one of their best customers. Kathy then spent the following 10+ years in the Non-Profit arena where she did whatever needed to be done to further the mission. No job was too big, small, or unimportant to tackle.",[2457,2458,2459],"blockquote",{},[14,2460,2461],{},"Be faithful in small things because it is in them that your strength lies.\nMother Teresa",[14,2463,2464],{},"By February 2020, Kathy was eager to build something for herself and her family. She set off on a new adventure of starting her own business when she was connected with Kerry, Mike, and MKG. Having commuted and worked outside of the home for 10+ years, she was ready to work from home and have a better life balance. She followed the rainbow and found MKG in her pot of gold. MKG is like no other firm or organization for which Kathy has worked. Their standard of people first is evident in every team member, every decision, every meeting, every interaction. They live their standard.",[41,2466,1706],{"id":1705},[46,2468,2469,2472,2475],{},[49,2470,2471],{},"Kathy’s dislikes: fruit & chocolate together and Tuesday.",[49,2473,2474],{},"Family: Kathy met her husband Bill in Wildwood, New Jersey after their high school graduations during “Senior Week”. They have 4 sons and 2 grandsons. There hasn’t been a girl born in the O’Brien family in 32 years! You will often hear Kathy saying her boys are the best 4 gifts she’s ever been given.",[49,2476,2477],{},"Special talent: Baking. Her boys’ (Bill included) favorites are Spritz Cookies and Chocolate Chip Cookies. There is a running family debate as to whether Ricotta Cookies are cookies or biscuits. At Christmas time, Kathy has been known to hide cookies to save some for guests.",{"title":76,"searchDepth":215,"depth":215,"links":2479},[2480],{"id":1705,"depth":220,"text":1706},"Meet Kathy O’Brien, MKG Marketing’s amazing executive assistant who consistently supports all of MKG across the many needs of the company.",{"landscape":2483},"kathy-obrien.webp","Executive Assistant",{"imageDescription":2486},"Kathy O’Brien, MKG Marketing’s Executive Assistant, in front of a gray background | MKG Marketing","Kathy O'Brien","\u002Fteam\u002Fkathy-obrien","kathy-obrien",{"description":2481},80,"team\u002Fkathy-obrien","lRwZA7wCSBsHC6ufODo6kKfYgfp9Nf-RTYoTK1zEMo0",{"id":1679,"title":9,"body":2495,"date":7,"description":1715,"extension":237,"images":2517,"isLeader":242,"jobTitle":1718,"linkedIn":1719,"meta":2518,"name":9,"navigation":242,"path":1722,"quote":1723,"quoteCite":1724,"ref":1725,"seo":2519,"sequence":1727,"stem":1728,"team":1729,"twitter":1719,"updated":7,"website":1730,"__hash__":1731},{"type":11,"value":2496,"toc":2514},[2497,2500,2504,2508,2510],[14,2498,1686],{"className":2499},[1685],[14,2501,1689,2502,1694],{},[53,2503,1693],{"href":1692},[14,2505,1697,2506,1702],{},[53,2507,1701],{"href":1700},[41,2509,1706],{"id":1705},[46,2511,2512],{},[49,2513,1711],{},{"title":76,"searchDepth":215,"depth":215,"links":2515},[2516],{"id":1705,"depth":220,"text":1706},{"landscape":1717},{"imageDescription":1721},{"description":1715},{"id":2521,"title":2522,"body":2523,"date":7,"description":2556,"extension":237,"images":2557,"isLeader":2339,"jobTitle":2559,"linkedIn":2560,"meta":2561,"name":2522,"navigation":242,"path":2562,"quote":7,"quoteCite":7,"ref":2563,"seo":2564,"sequence":2565,"stem":2566,"team":2340,"twitter":7,"updated":7,"website":7,"__hash__":2567},"team\u002Fteam\u002Fleigh-snyder.md","Leigh Snyder",{"type":11,"value":2524,"toc":2553},[2525,2529,2532,2535,2538,2541,2544,2547,2550],[14,2526,2528],{"className":2527},[1685],"\nLeigh has over 15 years of experience of managing Paid Search campaigns. She started her career at Solid Cactus, a full service eCommerce agency in Wilkes Barre Pennsylvania. Having no experience in Paid Search, she learned as she went, starting out in the earlier days of Google Adwords, when Adwords Editor wasn't even being used yet.\n",[14,2530,2531],{},"Leigh loves to create accounts and watch them grow, even more she loves to take a poorly performing account and turn it around. Watching the KPIs increase from changes she has made or new ideas she implements, keeps her career exciting.",[14,2533,2534],{},"Managing a wide variety of accounts that include local car dealerships, worldwide clothing stores, online supplement shops to plastic surgeons and much much more, Leigh brings a vast knowledge of creative ways in managing accounts.",[14,2536,2537],{},"While working the majority of her career in local offices, the options for expanding her career were becoming less and less. She decided to apply for a remote job (before it was the norm) and was able to get experience that wasn't as prevalent in the smaller area in which she resides.",[14,2539,2540],{},"After working from home for the past 6 years the opportunities kept coming and when MKG reached out to her, she knew that there was something special about them and decided to take the leap. The people first environment is not just talked about here, but it is practiced everyday. MKG Marketing is unlike anywhere she has ever worked.",[14,2542,2543],{},"Outside of work, Leigh enjoys spending time with her husband Dustin, their blended family (Emma, Casey, Jake & Brayden) and their dog Millie.",[14,2545,2546],{},"The kitchen is where you will always find her, she loves to cook and bake all things Gluten Free and no one ever knows. When they are not at a swim meet or a baseball game they love swimming in their pool, long walks on the local trails, renovating their house and binging shows.",[41,2548,2549],{"id":1705},"Fun Facts",[14,2551,2552],{},"Although it was just was a short time, at age 19 Leigh drove cross country from a small town in PA and moved to Hollywood Hills, CA. Her view from her kitchen window was the Hollywood sign. Not a bad first apartment.",{"title":76,"searchDepth":215,"depth":215,"links":2554},[2555],{"id":1705,"depth":220,"text":2549},"Meet Leigh Snyder, one of MKG Marketing’s amazing digital advertising experts, bringing 15 plus years of experience to the team",{"landscape":2558},"leigh-snyder.webp","Digital Advertising Expert","leighasnyder",{},"\u002Fteam\u002Fleigh-snyder","leigh-snyder",{"description":2556},50,"team\u002Fleigh-snyder","tY2JnqulQK9AU4TGRfATRnob3Thk9e9yAPu6iKBPA_s",{"id":2569,"title":2570,"body":2571,"date":7,"description":2618,"extension":237,"images":2619,"isLeader":2339,"jobTitle":2621,"linkedIn":2622,"meta":2623,"name":2570,"navigation":242,"path":2625,"quote":2626,"quoteCite":2570,"ref":2622,"seo":2627,"sequence":2628,"stem":2629,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":2630},"team\u002Fteam\u002Fmarketing-leadership\u002Fceleste-jacroux.md","Celeste Jacroux",{"type":11,"value":2572,"toc":2615},[2573,2581,2584,2591,2595],[14,2574,2576,2577,2580],{"className":2575},[1685],"\nCeleste Jacroux is a Go-to-Market architect for companies ready to graduate from \"random acts of marketing\" to a predictable revenue engine. As the Founder of ",[596,2578,2579],{},"Swell Marketing Advisors"," and a strategic partner to MKG, she brings deep expertise in aligning product, sales, and marketing into a cohesive GTM strategy.",[14,2582,2583],{},"Celeste understands that for founders, the hardest phase is often bridging the gap between a great product and the market that needs it. She specializes in clarifying positioning, defining ideal customer profiles (ICPs), and building the strategic roadmap that turns vision into traction.",[14,2585,2586,2587,2590],{},"At MKG, Celeste steps in as a Marketing Leader for our ",[596,2588,2589],{},"Marketing Leadership + Activation"," clients. She provides the senior-level direction and GTM rigor, working hand-in-hand with MKG’s activation teams to ensure that strategy doesn't just sit in a deck—it gets executed, measured, and optimized for growth.",[41,2592,2594],{"id":2593},"expertise","Expertise",[46,2596,2597,2603,2609],{},[49,2598,2599,2602],{},[596,2600,2601],{},"Go-to-Market Strategy:"," Launching new products and entering new markets with precision.",[49,2604,2605,2608],{},[596,2606,2607],{},"Positioning & Messaging:"," Translating complex tech into clear customer value.",[49,2610,2611,2614],{},[596,2612,2613],{},"Sales & Marketing Alignment:"," Ensuring the revenue team is fighting the same battle.",{"title":76,"searchDepth":215,"depth":215,"links":2616},[2617],{"id":2593,"depth":220,"text":2594},"Meet Celeste Jacroux, a strategic GTM partner to MKG and Founder of Sweel Marketing Advisors. She leads Go-to-Market strategy for high-growth companies.",{"landscape":2620},"celeste-jacroux.webp","Fractional GTM Leader | Founder, Swell Marketing Advisors","celeste-jacroux",{"imageDescription":2624},"Celeste Jacroux, Founder of Swell Marketing Advisors and MKG Partner","\u002Fteam\u002Fmarketing-leadership\u002Fceleste-jacroux","A great product doesn't win on its own. It wins when the story, the strategy, and the sales motion all pull in the exact same direction.",{"description":2618},7,"team\u002Fmarketing-leadership\u002Fceleste-jacroux","xCdtcFdNV4sp78oidUDMCvxluqrG5iEdRJkxxEAOYq0",{"id":2632,"title":9,"body":2633,"date":7,"description":2680,"extension":237,"images":2681,"isLeader":2339,"jobTitle":2682,"linkedIn":1719,"meta":2683,"name":9,"navigation":242,"path":2684,"quote":1723,"quoteCite":1724,"ref":1725,"seo":2685,"sequence":1063,"stem":2686,"team":7,"twitter":1719,"updated":7,"website":7,"__hash__":2687},"team\u002Fteam\u002Fmarketing-leadership\u002Fkerry-guard.md",{"type":11,"value":2634,"toc":2677},[2635,2639,2662,2668,2671,2673],[14,2636,2638],{"className":2637},[1685],"\nKerry Guard (she\u002Fher) is the strategist founders call when they are tired of guessing. As the CEO of MKG Marketing, she doesn’t just run the agency; she steps into the trenches with clients as a Fractional Marketing Leader. She specializes in helping founders navigate the \"Growth Valley\"—building the systems, strategy, and teams required to scale from traction to expansion.",[14,2640,2641,2642,2645,2646,2649,2650,2653,2654,2657,2658,2661],{},"Her recent work focuses on bringing enterprise-level rigor to growing businesses. She serves as the strategic marketing engine for a diverse portfolio, including ",[596,2643,2644],{},"Rutkowski Law Firm",", ",[596,2647,2648],{},"Fulcrum Enterprise Group",", and ",[596,2651,2652],{},"Premier Office Movers",", where she aligns revenue goals with marketing execution. Whether she is translating complex tech into a go-to-market narrative for ",[596,2655,2656],{},"Avalanche Fusion",", or helping ",[596,2659,2660],{},"Extraordinary Advisors"," amplify their message, Kerry brings clarity and momentum to every leadership team she joins.",[14,2663,2664,2665,2667],{},"She is also the host of ",[53,2666,1693],{"href":1692},", where she interviews CMOs and Founders to uncover the human stories behind high-growth companies.",[14,2669,2670],{},"Kerry proves that high performance doesn't require burnout. As a mom of twins, she built MKG on a \"People First\" methodology—championing policies like 20 vacation days and zero after-hours emails—because she knows that rested, respected experts drive the best ROI.",[41,2672,1706],{"id":1705},[46,2674,2675],{},[49,2676,1711],{},{"title":76,"searchDepth":215,"depth":215,"links":2678},[2679],{"id":1705,"depth":220,"text":1706},"Meet Kerry Guard, MKG Marketing’s CEO and Principal Strategist. She works directly with founders to build scalable marketing engines while hosting the podcast, Back on T-R-A-C-K.",{"landscape":1717},"Fractional Marketing Leaders",{"imageDescription":1721},"\u002Fteam\u002Fmarketing-leadership\u002Fkerry-guard",{"description":2680},"team\u002Fmarketing-leadership\u002Fkerry-guard","oOXvRk_JAfbvrAQoDmPize2X6zquuQG1YD5msODvKcE",{"id":2689,"title":2690,"body":2691,"date":7,"description":2742,"extension":237,"images":2743,"isLeader":2339,"jobTitle":2745,"linkedIn":2746,"meta":2747,"name":2749,"navigation":242,"path":2750,"quote":2751,"quoteCite":2749,"ref":2746,"seo":2752,"sequence":241,"stem":2753,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":2754},"team\u002Fteam\u002Fmarketing-leadership\u002Flaura-mcaliley.md","Laura Mcaliley",{"type":11,"value":2692,"toc":2739},[2693,2697,2708,2711,2717,2719],[14,2694,2696],{"className":2695},[1685],"\nLaura McAliley is the growth strategist founders call when they are ready to turn early traction into sustainable momentum. As the Founder of Pebble Marketing and a key Marketing Leadership partner for MKG, Laura bridges the gap between high-level vision and the gritty execution required to scale.",[14,2698,2699,2700,2703,2704,2707],{},"Her track record speaks the language of investors and boards. She has successfully scaled SaaS startups from seed stage through to exit, most notably orchestrating a ",[596,2701,2702],{},"3x revenue lift"," at ",[596,2705,2706],{},"Security Journey"," that led to a successful acquisition.",[14,2709,2710],{},"Laura thrives in the \"messy middle\" of growth. Whether she is navigating the complexities of a Fortune 100 account or launching a scrappy go-to-market strategy for a new startup, her approach is the same: build the brand, unlock the revenue, and get the business investor-ready.",[14,2712,2713,2714,2716],{},"At MKG, Laura acts as a Fractional CMO for our ",[596,2715,2589],{}," clients, bringing the senior firepower needed to professionalize your marketing function without the full-time executive headcount.",[41,2718,2594],{"id":2593},[46,2720,2721,2727,2733],{},[49,2722,2723,2726],{},[596,2724,2725],{},"SaaS Scaling:"," From Seed to Exit",[49,2728,2729,2732],{},[596,2730,2731],{},"Revenue Operations:"," Aligning marketing spend with sales outcomes",[49,2734,2735,2738],{},[596,2736,2737],{},"Brand Strategy:"," Positioning startups for acquisition and investment",{"title":76,"searchDepth":215,"depth":215,"links":2740},[2741],{"id":2593,"depth":220,"text":2594},"Meet Laura McAliley, a strategic partner to MKG and Founder of Pebble Marketing. She serves as a Fractional CMO, helping founders scale from seed to exit.",{"landscape":2744},"laura-mcaliley.webp","Fractional CMO | Founder, Pebble Marketing","laura-mcaliley",{"imageDescription":2748},"Laura McAliley, Fractional CMO and Founder of Pebble Marketing","Laura McAliley","\u002Fteam\u002Fmarketing-leadership\u002Flaura-mcaliley","Founders don't need another slide deck. They need a roadmap to revenue and a partner willing to get their hands dirty to build it.",{"description":2742},"team\u002Fmarketing-leadership\u002Flaura-mcaliley","ke5GsAQwur6LBbt6guZUCgKQT6MJJm8UL5XCaXjVnZM",{"id":2756,"title":2757,"body":2758,"date":7,"description":2786,"extension":237,"images":2787,"isLeader":2339,"jobTitle":2789,"linkedIn":2790,"meta":2791,"name":2757,"navigation":242,"path":2793,"quote":2794,"quoteCite":2795,"ref":2796,"seo":2797,"sequence":2798,"stem":2799,"team":7,"twitter":2790,"updated":7,"website":7,"__hash__":2800},"team\u002Fteam\u002Fmike-krass.md","Mike Krass",{"type":11,"value":2759,"toc":2784},[2760,2764,2767,2770],[14,2761,2763],{"className":2762},[1685],"A proud Washington State University alum — Go Cougs! — who grew up on the west coast of the United States, Mike has lived on three continents during his lifetime.",[14,2765,2766],{},"Over the past decade Mike has led MKG Marketing in becoming a 7-figure business, joined the global Entrepreneurs Organization (EO) as a member as well as holds a seat on their Board of Directors and mentored other business owners through organizations like Idea Village, EO and General Assembly.",[14,2768,2769],{},"When he’s not at work, Mike enjoys:",[46,2771,2772,2775,2778,2781],{},[49,2773,2774],{},"Riding his beach cruiser bike in the park.",[49,2776,2777],{},"Reading business and spy novels (often at the same time — ask him how many half finished books he’s currently reading on his Kindle!)",[49,2779,2780],{},"Traveling the world.",[49,2782,2783],{},"Flying N5478N — his trusty 1981 Cessna 182.",{"title":76,"searchDepth":215,"depth":215,"links":2785},[],"Meet Mike Krass, one of MKG Marketing’s founders. He currently drives the big picture vision for the agency and supports biz dev and sales efforts.",{"landscape":2788},"mike-krass.webp","Owner\u002FVisionary","mikekrass",{"imageDescription":2792},"Mike Krass, MKG Marketing’s Owner\u002FVisionary, standing in front of St. Louis Cathedral in the French Quarter of New Orleans | MKG Marketing","\u002Fteam\u002Fmike-krass","Focus on the road, not the wall.","Alvin Alexander","mike-krass",{"description":2786},10,"team\u002Fmike-krass","WCJwOrpm4HOYHMODFwHdEILqPkcZwTSZUakkr3-n3rs",{"id":2802,"title":2803,"body":2804,"date":7,"description":2824,"extension":237,"images":2825,"isLeader":242,"jobTitle":2827,"linkedIn":2828,"meta":2829,"name":2803,"navigation":242,"path":2830,"quote":2831,"quoteCite":2832,"ref":2828,"seo":2833,"sequence":806,"stem":2834,"team":2835,"twitter":2836,"updated":7,"website":7,"__hash__":2837},"team\u002Fteam\u002Fnathan-stenberg.md","Nathan Stenberg",{"type":11,"value":2805,"toc":2822},[2806,2810,2813,2816,2819],[14,2807,2809],{"className":2808},[1685],"Our SEO Expert, Nathan, comes to MKG with an extensive background in digital marketing from front-end development to omni-channel marketing strategy.",[14,2811,2812],{},"He discovered SEO as part of a tech support job with a template website company where he was supporting clients with their websites. There he defined and developed the standards and processes that the SEO team would use for keyword research as well as the writing and implementation of the optimization. He then leveraged these standards to create an add-on subscription-based SEO product called “SEO Boost” which provided clients with a more proactive SEO service for their websites. This resulted in him providing keyword research and optimization recommendations for close to 1,500 websites during his tenure.",[14,2814,2815],{},"From there Nathan moved into the agency world, staring with a small boutique firm in Portland, OR, providing SEO audits and recommendations for clients ranging from small businesses to enterprise e-commerce companies.",[14,2817,2818],{},"He then moved to a larger agency and, once again, developed the SEO Team processes as the agency transitioned from an email-focused agency to a full-service digital marketing agency. During this time, Nathan was able to explore different areas of digital marketing strategy and really developed an understanding and passion for omni-channel marketing.",[14,2820,2821],{},"When Nathan is not working, he enjoys spending time with his partner and two children. You can find him playing casual sports, music, and Overwatch as well as snowboarding and cooking.",{"title":76,"searchDepth":215,"depth":215,"links":2823},[],"Meet Nathan Stenberg, one of MKG Marketing’s Digital Marketing Strategist, with an extensive background in digital marketing from front-end development to omni-channel strategy. ",{"landscape":2826},"nathan-stenberg.webp","Director, Strategy","nathan-stenberg",{},"\u002Fteam\u002Fnathan-stenberg","Repetition is the path to mastery.","Zenyatta",{"description":2824},"team\u002Fnathan-stenberg","Marketing Strategists","natestenberg23","1moy0e42nEoQgH0weNaASdQ6FTDWXwC5TDftv5YS3tU",{"id":2839,"title":2840,"body":2841,"date":7,"description":2869,"extension":237,"images":2870,"isLeader":2339,"jobTitle":2559,"linkedIn":2872,"meta":2873,"name":2840,"navigation":242,"path":2874,"quote":2875,"quoteCite":1724,"ref":2876,"seo":2877,"sequence":2878,"stem":2879,"team":2340,"twitter":7,"updated":7,"website":7,"__hash__":2880},"team\u002Fteam\u002Fnick-bare.md","Nick Bare",{"type":11,"value":2842,"toc":2867},[2843,2847,2850,2853,2856],[14,2844,2846],{"className":2845},[1685],"Nick Bare's college offered a digital technology and culture degree and heI ended up taking some communications and marketing classes as well and liked the thought of them all lining up with each other. Once he graduated, he landed a role in paid search and has been doing it for nine+ years now.",[14,2848,2849],{},"He loves that there's always a challenge to tackle. He enjoys taking on new accounts and getting into the weeds to see what can help them turn around and start driving more efficient leads.",[14,2851,2852],{},"He's most proud of being a dad.",[14,2854,2855],{},"Interesting facts:",[46,2857,2858,2861,2864],{},[49,2859,2860],{},"Born with a cleft lip and palate and has had seven surgeries in his life",[49,2862,2863],{},"Watched the Seahawks win Super Bowl 48 with his dad in New York",[49,2865,2866],{},"Travels around the country to visit all the MLB stadiums with his son",{"title":76,"searchDepth":215,"depth":215,"links":2868},[],"Meet Nick Bare, one of MKG Marketing’s Digital Advertising Expert, bringing 15 plus years of experience to the team. ",{"landscape":2871},"nick-bare.webp","nickbare",{},"\u002Fteam\u002Fnick-bare","We can choose courage or we can choose comfort, but we can't have both.","nick-bare",{"description":2869},52,"team\u002Fnick-bare","yVusNcEIbiAvdPE02qyDKE_aINcQ0QMXSeyOKv9x5PE",{"id":2882,"title":2883,"body":2884,"date":7,"description":2869,"extension":237,"images":2911,"isLeader":2339,"jobTitle":2913,"linkedIn":2914,"meta":2915,"name":2883,"navigation":242,"path":2916,"quote":2917,"quoteCite":2918,"ref":2919,"seo":2920,"sequence":2921,"stem":2922,"team":2923,"twitter":7,"updated":7,"website":7,"__hash__":2924},"team\u002Fteam\u002Fprachi-sarin.md","Prachi Sarin",{"type":11,"value":2885,"toc":2909},[2886,2889,2892,2895],[14,2887,2888],{},"Prachi has worked in marketing for over 10 years across various industries, but digital marketing has always been her true interest. She finally got the opportunity to pursue it when she moved to the United States and joined MKG as an apprentice, embarking on her digital marketing journey.​",[14,2890,2891],{},"Why I Joined MKG Marketing:\nI joined MKG Marketing because of its people-first culture, transparency, and commitment to growth. It’s a place where I can learn, contribute, and work with a team that genuinely cares.",[14,2893,2894],{},"Fun Facts About Me:",[46,2896,2897,2900,2903,2906],{},[49,2898,2899],{},"I love to read detective, thriller, and mystery books and watch shows in the same genre.",[49,2901,2902],{},"I’m a mom to twin girls—they are my world! Watching them grow, learn, and explore life brings me joy.",[49,2904,2905],{},"I love cooking for my family. It started with my husband, who’s a foodie, and now we cook together for our daughters.",[49,2907,2908],{},"Our family also enjoys playing video games—it’s our way to unwind and have fun together.",{"title":76,"searchDepth":215,"depth":215,"links":2910},[],{"landscape":2912},"prachi-sarin.webp","Digital Marketing Coordinator","prachisarin",{},"\u002Fteam\u002Fprachi-sarin","We keep moving forward, opening new doors, and doing new things because we're curious, and curiosity keeps leading us down new paths.","Walt Disney","prachi-sarin",{"description":2869},75,"team\u002Fprachi-sarin","Digital Marketing","LjXpVTmZn-XwzExAyq2igbw_fHhrVcf4nOLoEmURbEQ",{"id":2926,"title":2927,"body":2928,"date":7,"description":2942,"extension":237,"images":2943,"isLeader":242,"jobTitle":2945,"linkedIn":2946,"meta":2947,"name":2927,"navigation":242,"path":2948,"quote":2949,"quoteCite":2950,"ref":2951,"seo":2952,"sequence":215,"stem":2953,"team":1729,"twitter":7,"updated":7,"website":7,"__hash__":2954},"team\u002Fteam\u002Fsam-ellsworth.md","Sam Ellsworth",{"type":11,"value":2929,"toc":2940},[2930,2934,2937],[14,2931,2933],{"className":2932},[1685],"Sam has over 15 years of experience managing the development of marketing campaigns for national and global brands. She started her career in San Francisco, working in account management at ad agencies, where she managed a range of successful marketing campaigns from Super Bowl TV spots and fully-integrated product launches to social media campaigns and events.",[14,2935,2936],{},"After 12 years in San Francisco, Sam and her husband decided it was time to leave the big city and find a slower pace of life, settling down outside of Burlington, Vermont. Sam spent her first couple years in Vermont working remotely for a San Francisco agency and then as the Marketing Director at a local craft brewery before joining the MKG team. She was drawn to MKG due to our people first value and the opportunity to get to focus on a few specific, results driven marketing tactics.",[14,2938,2939],{},"Outside of work, Sam spends her time with her husband, 4-year-old daughter and chocolate lab exploring Vermont and all it has to offer — from hiking, skiing and enjoying all the local food to growing their backyard garden and working on a never-ending list of house renovations.",{"title":76,"searchDepth":215,"depth":215,"links":2941},[],"Meet Sam Ellsworth, one of MKG Marketing’s amazing Account Directors, who brings over 15 years experience managing marketing campaign development. ",{"landscape":2944},"sam-ellsworth.webp","Director, Client Services","samantha-ellsworth-40875866",{},"\u002Fteam\u002Fsam-ellsworth","Sometimes the questions are complicated and the answers are simple.","Dr. Seuss","sam-ellsworth",{"description":2942},"team\u002Fsam-ellsworth","Xb0ljkUHaVzTObdBxfiOxIpE5jcK9HSfgiMlBhd8fuc",1791391247456]