[{"data":1,"prerenderedAt":3491},["ShallowReactive",2],{"header-articles":3,"blog-article-seo-the-agency-audit-checklist-6-questions-to-ask-vendors-about-ai-search":1647,"updatesSection-all":2032,"updatesSection-all-team":2781},[4,469,869,1093,1425],{"id":5,"title":6,"author":7,"authors":8,"body":10,"caption":7,"category":456,"date":457,"description":458,"extension":459,"img":460,"imgAlt":461,"meta":462,"minutes":463,"navigation":464,"path":465,"seo":466,"seodescription":7,"seotitle":7,"stem":467,"updated":7,"__hash__":468},"blog\u002Fblog\u002Fseo\u002Fthe-agency-audit-checklist-6-questions-to-ask-vendors-about-ai-search.md","The Agency Audit Checklist: 6 Questions to Ask Vendors About AI Search",null,[9],"Kerry Guard",{"type":11,"value":12,"toc":442},"minimark",[13,17,20,23,26,29,32,35,38,41,46,49,72,76,79,84,91,94,97,100,145,149,152,155,189,193,198,201,204,238,242,245,248,282,286,289,292,326,330,335,338,372,390,396,399,402,406],[14,15,16],"p",{},"If you work in marketing and are evaluating search agencies, you have likely noticed a recurring pattern in recent pitch meetings. Almost every agency deck now features slides dedicated to AI search, generative engine optimization, AI workflows, and more AI-focused marketing topics. Yet beneath these new slides, the actual deliverables often look identical to the ones pitched a decade ago: basic keyword research, low-effort link-building campaigns, and monthly ranking reports for traditional search terms.",[14,18,19],{},"The organic search landscape is no longer confined to Google's traditional ten blue links. B2B buyers increasingly prompt tools like ChatGPT, Perplexity, and Google AI Overviews to evaluate vendors, compare technical software specifications, and build purchasing shortlists.",[14,21,22],{},"Separating legacy search tactics from a measurable AI search strategy requires a practical vetting framework.  As such, we’ve put together this a quick audit checklist to check against an agency's expertise while you evaluate their services:",[14,24,25],{},"1) How do you optimize for LLM answer engines?",[14,27,28],{},"2) What is your schema strategy for entity recognition?",[14,30,31],{},"3) How do you measure share of model visibility?",[14,33,34],{},"4) How do you build citable digital PR?",[14,36,37],{},"5) How do you audit technical LLM crawlability?",[14,39,40],{},"6) What verified AI citations have you generated for clients?",[42,43,45],"h2",{"id":44},"core-mechanisms-what-an-agency-must-understand","Core Mechanisms: What an Agency Must Understand",[14,47,48],{},"Before sitting down in a pitch meeting, marketers should familiarize themselves with the new tech mechanisms that drive modern AI search. If a prospective agency can’t adequately talk to the following three foundational concepts without using vague marketing buzzwords, they may not possess the technical depth required to manage modern search visibility:",[50,51,52,60,66],"ul",{},[53,54,55,59],"li",{},[56,57,58],"strong",{},"Brand Entity Recognition:"," Large Language Models (LLMs) organize web data around \"entities\": distinct, identifiable concepts such as companies, products, executives, and technical categories. AI search engines do not just match keywords; they evaluate the mathematical probability that your brand belongs in the same category as your competitors based on consistent information across the web.",[53,61,62,65],{},[56,63,64],{},"Schema Markup (JSON-LD):"," Structured code embedded directly into a website's HTML that translates on-page text into explicit machine data. Valid schema code allows search engines and LLM crawlers to identify what a software product does, who built it, and what specific questions it answers without parsing ambiguity.",[53,67,68,71],{},[56,69,70],{},"Citation-Engine Crawling & RAG:"," Modern answer engines use Retrieval-Augmented Generation (RAG). When a user enters a query, specialized crawlers (such as PerplexityBot or ChatGPT-User) retrieve relevant web passages, verify the facts, synthesize a custom response, and link back to the primary sources.",[42,73,75],{"id":74},"the-6-question-agency-audit-checklist","The 6-Question Agency Audit Checklist",[14,77,78],{},"Use these six diagnostic questions during agency pitch meetings to cut through sales jargon and evaluate whether a vendor understands modern search architecture.",[80,81,83],"h3",{"id":82},"question-1-how-do-you-optimize-content-for-llm-answer-engines-versus-traditional-search-crawlers","Question 1: How do you optimize content for LLM answer engines versus traditional search crawlers?",[14,85,86],{},[87,88],"img",{"alt":89,"src":90},"","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F8f0d7b55-2d43-444e-aa71-c66a91f5d672-agency-audit1.webp",[14,92,93],{},"Traditional search crawlers index web pages to rank them based on keyword density and backlink signals. ",[14,95,96],{},"Large language models process content differently: they extract facts, evaluate information, and look for structured data they can easily synthesize into conversational answers. ",[14,98,99],{},"An agency has know how to adjust content architecture. Using Direct Answer or Bottom Line Up Front (BLUF) formatting, explicit Q&A headers, and factual data tables all make it easier for AI models to parse and cite text cleanly.",[101,102,103,119],"table",{},[104,105,106],"thead",{},[107,108,109,113,116],"tr",{},[110,111,112],"th",{},"Response Type",[110,114,115],{},"What the Agency Says",[110,117,118],{},"What It Actually Means",[120,121,122,134],"tbody",{},[107,123,124,128,131],{},[125,126,127],"td",{},"Red Flag",[125,129,130],{},"\"We use AI writing tools to publish 50 blog posts a month targeting high-volume keywords to dominate search results.\"",[125,132,133],{},"The agency is churning out generic, low-effort copy that fails Google's quality standards and offers zero information gain for AI citation models.",[107,135,136,139,142],{},[125,137,138],{},"Green Flag",[125,140,141],{},"\"We structure content modularly using Direct Answer definitions, native HTML tables, and citable data so RAG systems can extract direct answers and cite your domain.\"",[125,143,144],{},"The agency understands the technical mechanics of answer extraction and knows how to format content for both human readers and machine models.",[80,146,148],{"id":147},"question-2-what-is-your-structured-data-and-schema-strategy-for-brand-entity-recognition","Question 2: What is your structured data and schema strategy for brand entity recognition?",[14,150,151],{},"A modern search strategy cannot rely solely on standard meta title tags and H1 updates. ",[14,153,154],{},"To make sure AI models recognize your company as a verified entity within your industry, your website and content must implement comprehensive JSON-LD schema markup. Ask the agency specifically which schema types they deploy and how they connect your on-page data to broader knowledge graphs.",[101,156,157,167],{},[104,158,159],{},[107,160,161,163,165],{},[110,162,112],{},[110,164,115],{},[110,166,118],{},[120,168,169,179],{},[107,170,171,173,176],{},[125,172,127],{},[125,174,175],{},"\"Our WordPress plugin handles all our SEO schema automatically behind the scenes.\"",[125,177,178],{},"The agency uses basic, out-of-the-box templates that provide minimal entity context to search crawlers and AI answer engines.",[107,180,181,183,186],{},[125,182,138],{},[125,184,185],{},"\"We architect custom, nested JSON-LD schema, such as including Organization, SoftwareApplication, and TechArticle, connecting your brand entity to established industry knowledge graphs.\"",[125,187,188],{},"The agency writes explicit technical code that directly informs machine-learning crawlers about your product's category and capabilities.",[80,190,192],{"id":191},"question-3-how-do-you-measure-and-report-share-of-model-and-ai-visibility","Question 3: How do you measure and report 'Share of Model' and AI Visibility?",[14,194,195],{},[87,196],{"alt":89,"src":197},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fa012092d-2535-47a1-b763-18cb28deadf8-agency-audit2.webp",[14,199,200],{},"If an agency provides a monthly reporting deck that only tracks traditional keyword rankings and organic website traffic, they are operating with a blind spot. In an environment where zero-click AI Overviews and conversational answer engines resolve user questions directly on the search page, traditional rank tracking no longer reflects true search behavior.",[14,202,203],{},"An agency must demonstrate how they track Share of Model (SoV), or rather how frequently and accurately your brand is mentioned across conversational prompts compared to direct competitors.",[101,205,206,216],{},[104,207,208],{},[107,209,210,212,214],{},[110,211,112],{},[110,213,115],{},[110,215,118],{},[120,217,218,228],{},[107,219,220,222,225],{},[125,221,127],{},[125,223,224],{},"\"We track keyword positions on Google. If your keyword rank is high, your AI visibility will take care of itself.\"",[125,226,227],{},"The agency does not have tools or processes to audit conversational AI platforms, leaving you blind to how ChatGPT or Perplexity represents your brand.",[107,229,230,232,235],{},[125,231,138],{},[125,233,234],{},"\"We test intent-mapped prompt libraries across ChatGPT, Perplexity, and Google AI Overviews to track Citation Share, recommendation rankings, and brand sentiment trends over time.\"",[125,236,237],{},"The agency actively tracks generative search outputs, measuring whether your brand is being cited, excluded, or misrepresented in AI answers.",[80,239,241],{"id":240},"question-4-how-do-you-build-and-seed-citable-digital-pr-and-off-site-consensus","Question 4: How do you build and seed citable digital PR and off-site consensus?",[14,243,244],{},"AI models do not evaluate your website in a vacuum. When an LLM generates a software recommendation, it cross-references independent web sources to verify claims. If your website claims you are the leading enterprise compliance software, but industry review platforms, developer forums, and news outlets say otherwise, the AI will drop your product from its recommendations.",[14,246,247],{},"Ask the agency how they coordinate off-site visibility to build the web-wide consensus that AI models require.",[101,249,250,260],{},[104,251,252],{},[107,253,254,256,258],{},[110,255,112],{},[110,257,115],{},[110,259,118],{},[120,261,262,272],{},[107,263,264,266,269],{},[125,265,127],{},[125,267,268],{},"\"We build 20 backlinks per month on high-domain-authority guest post websites to boost your PageRank.\"",[125,270,271],{},"The agency uses outdated, low-quality link-building tactics that carry zero authority with modern AI citation algorithms and risk Google manual penalties.",[107,273,274,276,279],{},[125,275,138],{},[125,277,278],{},"\"We seed proprietary research, case studies, and expert commentary across industry review sites, technical forums, and authoritative media to establish entity consensus across the web.\"",[125,280,281],{},"The agency builds genuine authority across the external platforms that LLMs crawl to verify facts and select citations.",[80,283,285],{"id":284},"question-5-how-do-you-audit-technical-llm-crawlability-and-site-rendering","Question 5: How do you audit technical LLM crawlability and site rendering?",[14,287,288],{},"Not all web crawlers behave like traditional Googlebot. AI search models utilize specialized user agents to crawl and retrieve content for real-time synthesis. Furthermore, heavy client-side JavaScript frameworks can prevent AI crawlers from accessing the text on your pages entirely.",[14,290,291],{},"A qualified agency must be able to audit your robots.txt configuration, monitor server response times, and verify that your content renders cleanly for generative search bots.",[101,293,294,304],{},[104,295,296],{},[107,297,298,300,302],{},[110,299,112],{},[110,301,115],{},[110,303,118],{},[120,305,306,316],{},[107,307,308,310,313],{},[125,309,127],{},[125,311,312],{},"\"If Google can crawl your website, every AI engine can read your content without any issues.\"",[125,314,315],{},"The agency does not monitor AI-specific user agents and may be unaware of technical rendering blocks or accidental crawler exclusions.",[107,317,318,320,323],{},[125,319,138],{},[125,321,322],{},"\"We audit your server-side rendering, check crawl permissions for specific bots (like PerplexityBot and ChatGPT-User), and optimize crawl efficiency to ensure smooth RAG extraction.\"",[125,324,325],{},"The agency actively manages technical infrastructure to ensure machine crawlers can access, render, and index your critical product information.",[80,327,329],{"id":328},"question-6-what-verified-ai-citations-and-pipeline-results-have-you-generated-for-clients","Question 6: What verified AI citations and pipeline results have you generated for clients?",[14,331,332],{},[87,333],{"alt":89,"src":334},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F0b2a162e-569b-4dd2-a561-28179ab143c0-agency-audit3.webp",[14,336,337],{},"The ultimate test of an agency's competence is demonstrated performance. Do not accept theoretical explanations or generic client logos. Ask the vendor to show direct examples where their strategic interventions increased a client's citation frequency in Google AI Overviews or generative answer engines, and how that visibility connected to pipeline growth.",[101,339,340,350],{},[104,341,342],{},[107,343,344,346,348],{},[110,345,112],{},[110,347,115],{},[110,349,118],{},[120,351,352,362],{},[107,353,354,356,359],{},[125,355,127],{},[125,357,358],{},"\"AI search is too new to measure directly, but our general traffic numbers are trending up across our client accounts.\"",[125,360,361],{},"The agency has not developed a dedicated AI search strategy and is treating modern search as an unmeasured byproduct of legacy work.",[107,363,364,366,369],{},[125,365,138],{},[125,367,368],{},"\"We can demonstrate specific case studies where restructuring content and schema led to measurable increases in AI Overview inclusions and direct pipeline growth.\"",[125,370,371],{},"The agency possesses a proven, repeatable methodology for securing citations and measuring real-world business impact.",[50,373,374,387],{},[53,375,376,386],{},[377,378,382],"a",{"href":379,"rel":380},"https:\u002F\u002Fauthoritytech.io\u002Fcurated\u002Fb2b-ai-citation-benchmark-earned-media-pipeline-gap-2026",[381],"nofollow",[383,384,385],"u",{},"According to AuthorityTech",", 72% of B2B buyers query conversational AI platforms to evaluate software features and compare vendors before ever initiating contact with a sales representative.",[53,388,389],{},"In technical category audits, nearly half of B2B tech brands return zero mentions or citations across primary conversational evaluation prompts, leaving category demand entirely to proactive competitors.",[14,391,392],{},[393,394,395],"em",{},"\"When everyone can publish, most content becomes noise. It's time to trade tool-bloat and random acts of marketing for a predictable system that actually compounds and earns trust.\"",[14,397,398],{},"— Kerry Guard, CEO & Founder at MKG Marketing",[14,400,401],{},"B2B search has shifted. Don't let an agency hide behind fresh pitch slides while delivering the same decade-old deliverables. Before signing a contract, make sure they can prove how they optimize for LLM crawlers, track citation share, and get your brand recommended where buyers are actually looking. This is exactly the game we play at MKG Marketing.",[80,403,405],{"id":404},"audit-your-digital-presence-for-the-ai-era","Audit Your Digital Presence for the AI Era",[50,407,408,420,431],{},[53,409,410,411,419],{},"Ready to test your website's readiness for modern AI answer engines?",[377,412,415,416],{"href":413,"rel":414},"https:\u002F\u002Fmkgmarketinginc.com\u002Fcontact\u002F",[381]," ",[383,417,418],{},"Request an MKG AI Search & Technical SEO Audit"," today.",[53,421,422,423,430],{},"Evaluating modern search methodologies and answer engine optimization?",[377,424,415,427],{"href":425,"rel":426},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002F",[381],[383,428,429],{},"Explore MKG Marketing’s Search Engine & AEO Services"," to see how our senior team drives visibility.",[53,432,433,434,441],{},"Want to learn more about SEO? ",[377,435,438],{"href":436,"rel":437},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fseo-industry-monthly-overview-september\u002F",[381],[383,439,440],{},"Check out our monthly overview"," and stay up to date on the latest industry developments.",{"title":89,"searchDepth":443,"depth":443,"links":444},2,[445,446],{"id":44,"depth":443,"text":45},{"id":74,"depth":443,"text":75,"children":447},[448,450,451,452,453,454,455],{"id":82,"depth":449,"text":83},3,{"id":147,"depth":449,"text":148},{"id":191,"depth":449,"text":192},{"id":240,"depth":449,"text":241},{"id":284,"depth":449,"text":285},{"id":328,"depth":449,"text":329},{"id":404,"depth":449,"text":405},"seo","2026-10-16T15:27:47.734Z","Evaluate B2B SEO agencies before signing. Use this 6-question checklist to cut through agency pitch jargon and test real AI search capabilities.","md","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fae059f6f-04e4-42e8-bee4-b8f849e8a15a-agency-audit-hero-image.webp","A magnifying glass focusing on a dark blue question mark against a light blue background.",{},8,true,"\u002Fblog\u002Fseo\u002Fthe-agency-audit-checklist-6-questions-to-ask-vendors-about-ai-search",{"title":6,"description":458},"blog\u002Fseo\u002Fthe-agency-audit-checklist-6-questions-to-ask-vendors-about-ai-search","rc5IiMqj97mf2b6Cjk5qL1H8fftsoxKzIvbB_TKlU6Q",{"id":470,"title":471,"author":7,"authors":472,"body":473,"caption":7,"category":456,"date":859,"description":860,"extension":459,"img":861,"imgAlt":862,"meta":863,"minutes":864,"navigation":464,"path":865,"seo":866,"seodescription":7,"seotitle":7,"stem":867,"updated":7,"__hash__":868},"blog\u002Fblog\u002Fseo\u002Fhow-to-choose-b2b-seo-agency.md","How to Choose an SEO Agency: Key Vetting Questions for B2B Leaders",[9],{"type":11,"value":474,"toc":837},[475,478,481,484,488,491,494,505,508,512,517,520,524,527,530,534,537,544,548,551,554,558,561,568,572,575,578,582,585,596,600,605,608,691,695,707,712,714,718,721,725,728,731,742,746,749,752,763,767,772,775,778,781,792,796,799,802,805,809],[14,476,477],{},"Hiring a search agency usually starts with a killer pitch deck and ends in a quiet, collective sigh. We’ve all been there: a slick team shows up with charts pointing up and to the right, promises top rankings for a few high-volume keywords, and assures you that inbound leads will follow close behind.",[14,479,480],{},"Fast-forward a year. Web traffic might be slightly up, but your pipeline hasn't moved an inch. Every month, the agency sends over a pretty PDF showcasing your impressions, keyword positions, blog clicks, and all the other vanity metrics while your sales team keeps asking where the real enterprise deals are. And when you ask how they're handling AI search, you get hand-waving and buzzwords.",[14,482,483],{},"To choose the right B2B SEO agency, it’s now important to evaluate candidates on technical expertise, business metric attribution, and transparent communication rather than guaranteed rankings. Key evaluation steps include requesting specific client case studies, asking how they measure pipeline impact beyond vanity traffic, auditing their approach to AI search (AEO), and verifying that you retain full ownership of all strategic assets and data.",[42,485,487],{"id":486},"the-procurement-problem-why-b2b-seo-retainers-fail","The Procurement Problem: Why B2B SEO Retainers Fail",[14,489,490],{},"Most agency-client mismatches stem from a fundamental divergence in objectives. Traditional consumer SEO focuses on driving massive transaction volume from short-tail keywords. In consumer commerce, a click has an immediate, measurable probability of converting into a sale within minutes.",[14,492,493],{},"B2B software and technology companies operate under completely different commercial realities:",[50,495,496,499,502],{},[53,497,498],{},"Complex Sales Cycles: Deals take anywhere from three to twelve months to close, involving buying committees of six to ten stakeholders.",[53,500,501],{},"Low Search Volume, High Deal Value: Ranking for a keyword with 150 monthly searches that reaches Fortune 500 Chief Information Security Officers is exponentially more valuable than ranking for a term with 50,000 generic student searches.",[53,503,504],{},"The Attribution Disconnect: Buyers do not simply click an informational blog post and request an enterprise demo. They research across multiple touchpoints, consult peer communities, query AI engines, and enter the funnel through direct or branded channels weeks later.",[14,506,507],{},"When an agency applies consumer SEO playbooks to enterprise technology, the partnership fails. The agency publishes high-volume, top-of-funnel fluff to inflate traffic numbers, ignoring whether those visits represent ideal customer profiles (ICPs) or move the pipeline needle. Learning how to evaluate an SEO agency begins by identifying whether the vendor understands your economic model.",[42,509,511],{"id":510},"what-questions-should-i-ask-an-seo-agency","What Questions Should I Ask an SEO Agency?",[14,513,514],{},[87,515],{"alt":89,"src":516},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fd5f72303-67c7-4a82-81bf-93be6a38efa9-top-questions1.webp",[14,518,519],{},"To determine whether a vendor can execute in an enterprise B2B environment, marketing executives must bypass pre-packaged case studies and ask diagnostic, operational questions. Use these core questions for SEO agency pitch meetings to test technical competence.",[80,521,523],{"id":522},"_1-how-do-you-tie-organic-search-performance-directly-to-qualified-pipeline-and-revenue","1. How do you tie organic search performance directly to qualified pipeline and revenue?",[14,525,526],{},"Ask the agency to show how their reporting connects search data to your customer relationship management (CRM) platform, such as Salesforce or HubSpot.",[14,528,529],{},"An agency that only measures organic sessions, keyword counts, and form fills without validating lead quality will inevitably optimize for the wrong outcomes. A qualified B2B partner should discuss pipeline velocity, opportunity generation, closed-won revenue attribution, and how they filter out low-value consumer traffic from reporting dashboards.",[80,531,533],{"id":532},"_2-who-will-actually-do-the-day-to-day-work-on-our-account","2. Who will actually do the day-to-day work on our account?",[14,535,536],{},"A widespread industry practice is the \"senior pitch, junior handoff.\" The agency’s founders or seasoned vice presidents present the sales pitch, but once the contract is signed, account execution is passed to junior coordinators or outsourced offshore freelancers.",[14,538,539,540,543],{},"Ask directly: ",[393,541,542],{},"Who is assigned to our technical audits, our content architecture, and our strategy calls? What is their specific experience in our vertical?"," Demand to meet the actual strategist who will manage your website before finalizing terms.",[80,545,547],{"id":546},"_3-how-do-you-audit-and-adapt-our-technical-foundation-for-ai-search-and-answer-engines","3. How do you audit and adapt our technical foundation for AI search and answer engines?",[14,549,550],{},"Search is no longer confined to traditional blue links. B2B buyers routinely use ChatGPT, Perplexity, and Google AI Overviews to compare software vendors and compile product shortlists.",[14,552,553],{},"Ask the prospective partner to explain their framework for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). How do they handle JSON-LD schema markup, entity extraction, and content formatting (such as Bottom Line Up Front, or BLUF) to ensure your platform is cited by large language models? If the agency claims that \"traditional SEO automatically handles AI search,\" they are operating on outdated assumptions.",[80,555,557],{"id":556},"_4-what-is-your-process-for-technical-seo-and-implementation-support","4. What is your process for technical SEO and implementation support?",[14,559,560],{},"Many agencies deliver lengthy PDF audit documents listing hundreds of technical issues, ranging from missing alt tags to slow render times, and then leave the remediation entirely to your internal web development team.",[14,562,563,564,567],{},"Ask: ",[393,565,566],{},"Do you provide developer-ready tickets with exact code snippets? Can your team implement fixes directly within our CMS or staging environment? How do you prioritize fixes by business impact versus minor technical hygiene?"," An agency should reduce operational drag on your engineering resources, not dump raw diagnostic exports into your inbox.",[80,569,571],{"id":570},"_5-who-owns-the-deliverables-content-and-tracking-infrastructure-if-we-part-ways","5. Who owns the deliverables, content, and tracking infrastructure if we part ways?",[14,573,574],{},"Ensure that all created assets—custom schema code, content briefs, analytics configurations, and keyword tracking dashboards—remain your exclusive intellectual property.",[14,576,577],{},"Some agencies build client dashboards inside proprietary, closed-loop software, or hold analytics containers hostage upon contract termination. Clarify upfront that all Google Analytics, Google Search Console, Tag Manager, and reporting accounts reside within your organization's infrastructure.",[80,579,581],{"id":580},"_6-can-you-show-an-unedited-case-study-involving-a-business-with-similar-sales-cycles","6. Can you show an unedited case study involving a business with similar sales cycles?",[14,583,584],{},"Ask for an example of a client operating in a complex, high-ticket category. Have them walk through the engagement from diagnosis to execution:",[50,586,587,590,593],{},[53,588,589],{},"What was the initial technical bottleneck?",[53,591,592],{},"How did they align content strategy with enterprise buyer personas?",[53,594,595],{},"What specific revenue or pipeline metric changed, and over what timeframe?",[42,597,599],{"id":598},"evaluating-agency-pitches-red-flags-vs-green-flags","Evaluating Agency Pitches: Red Flags vs. Green Flags",[14,601,602],{},[87,603],{"alt":89,"src":604},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F147a93c2-a39d-4cef-a032-2d2cd895a481-top-questions2.webp",[14,606,607],{},"When assessing agency presentations, use this comparison matrix to separate empty sales positioning from proven execution capabilities:",[101,609,610,623],{},[104,611,612],{},[107,613,614,617,620],{},[110,615,616],{},"Evaluation Area",[110,618,619],{},"Red Flag Responses",[110,621,622],{},"Green Flag Responses",[120,624,625,636,647,658,669,680],{},[107,626,627,630,633],{},[125,628,629],{},"Performance Guarantees",[125,631,632],{},"Guarantees specific #1 rankings on Google within 90 days.",[125,634,635],{},"Refuses to guarantee specific rankings; focuses on measurable pipeline growth, technical health, and citation share.",[107,637,638,641,644],{},[125,639,640],{},"Team Structure",[125,642,643],{},"Account is passed to an unnamed \"delivery team\" or junior account manager; executives disappear post-sale.",[125,645,646],{},"Direct access to experienced, senior strategists who handle analysis and execution with zero junior handoffs.",[107,648,649,652,655],{},[125,650,651],{},"Content Strategy",[125,653,654],{},"High-volume blog creation focusing solely on raw search volume; reliance on unedited AI generation.",[125,656,657],{},"High-fact-density content built on subject-matter-expert interviews, proprietary data, and intent-mapped buyer workflows.",[107,659,660,663,666],{},[125,661,662],{},"Technical Capabilities",[125,664,665],{},"Automated plugin audits; focus on surface-level meta tag updates and superficial alt-text fixes.",[125,667,668],{},"Deep architectural audits covering server-side rendering, crawl budget optimization, nested JSON-LD schema, and Core Web Vitals.",[107,670,671,674,677],{},[125,672,673],{},"AI Search Approach",[125,675,676],{},"Claims AI search is \"just a fad\" or insists that basic keyword optimization automatically solves AI Overviews.",[125,678,679],{},"Deploys structured SVO frameworks, mapping entity relationships, optimizing for RAG extraction, and tracking citation share across LLMs.",[107,681,682,685,688],{},[125,683,684],{},"Contract Terms",[125,686,687],{},"Demands long-term lock-in contracts (12+ months) with opaque, bundled pricing and proprietary asset retention.",[125,689,690],{},"Transparent, scope-based sprint structures or clear monthly retainers with full client ownership of all data and strategic assets.",[80,692,694],{"id":693},"ai-search-adoption-vendor-alignment","AI Search Adoption & Vendor Alignment",[50,696,697],{},[53,698,699,706],{},[377,700,703],{"href":701,"rel":702},"https:\u002F\u002Fwww.businessinsider.com\u002Fai-search-strategies-hampered-by-corporate-silos-semrush-study-2026-5",[381],[383,704,705],{},"A 2026 Semrush survey reported by Business Insider"," found that only 22% of U.S. marketers had a fully integrated SEO + AI-search strategy. This disconnect has driven increased churn among B2B marketing executives, who are replacing legacy SEO agencies that fail to keep pace with modern search developments.",[14,708,709],{},[393,710,711],{},"\"You need a team, not another vendor. MKG Marketing becomes your senior marketing team — positioning, messaging, vision, and execution — for less than a single hire. You get back to running the business. We get marketing into pipeline.\"",[14,713,398],{},[42,715,717],{"id":716},"technical-competence-auditing-what-lies-beneath-the-pitch","Technical Competence: Auditing What Lies Beneath the Pitch",[14,719,720],{},"To truly understand how to choose an SEO agency, marketing leaders must look past high-level presentation decks and evaluate the technical mechanics of the agency's strategy. An agency that lacks deep technical proficiency cannot build a website that satisfies both traditional search crawlers and modern retrieval-augmented generation (RAG) models.",[80,722,724],{"id":723},"crawlability-rendering-and-site-architecture","Crawlability, Rendering, and Site Architecture",[14,726,727],{},"Modern B2B websites rely heavily on JavaScript frameworks, dynamic modules, and complex content management systems. If an agency does not understand client-side versus server-side rendering, Googlebot and AI crawlers may be entirely unable to read your content.",[14,729,730],{},"Inquire about their approach to:",[50,732,733,736,739],{},[53,734,735],{},"Log File Analysis: Do they analyze server logs to evaluate how search bots crawl your site?",[53,737,738],{},"Crawl Budget Allocation: How do they ensure search engines prioritize revenue-generating product pages over thousands of thin, auto-generated parameter URLs?",[53,740,741],{},"Core Web Vitals: Do they possess the technical ability to diagnose Interaction to Next Paint (INP) and Largest Contentful Paint (LCP) bottlenecks in code rather than just recommending an image compression plugin?",[80,743,745],{"id":744},"entity-architecture-and-knowledge-graphs","Entity Architecture and Knowledge Graphs",[14,747,748],{},"Search engines have evolved from keyword directories into semantic knowledge engines. They evaluate your brand as an \"entity\"—an identifiable concept with explicit relationships to products, leadership, and categories.",[14,750,751],{},"A qualified B2B seo agency must be able to architect custom JSON-LD schema that defines:",[50,753,754,757,760],{},[53,755,756],{},"The precise category of your software platform (SoftwareApplication).",[53,758,759],{},"Your organization's authoritative entity profile (Organization), cross-referenced with Wikidata, Crunchbase, and LinkedIn.",[53,761,762],{},"Explicit question-and-answer pairs (FAQPage) that provide clean data blocks for Google AI Overviews and Perplexity extraction.",[42,764,766],{"id":765},"attribution-and-pipeline-alignment-measuring-real-roi","Attribution and Pipeline Alignment: Measuring Real ROI",[14,768,769],{},[87,770],{"alt":89,"src":771},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fa9881d20-c235-4b3e-98bd-c85530dbc270-top-questions3.webp",[14,773,774],{},"The final criteria when learning how to evaluate an seo agency is attribution. If an agency's reporting cannot withstand scrutiny from your Chief Financial Officer, the partnership will not survive.",[14,776,777],{},"In high-consideration B2B sales, direct last-click attribution tells an incomplete story. A buyer might discover your technical documentation through an AI Overview, return via a direct URL two weeks later, and finally submit a demo request through a branded search ad.",[14,779,780],{},"A sophisticated B2B agency will not claim that organic search deserves 100% of the credit for that deal. Instead, they will work with your analytics infrastructure to measure:",[50,782,783,786,789],{},[53,784,785],{},"Branded Demand Lift: How organic authority drives increases in branded search volume and direct domain traffic.",[53,787,788],{},"Pipeline Velocity: Whether buyers who interact with technical content move through sales qualification stages faster.",[53,790,791],{},"Multi-Touch and Self-Reported Attribution: Capturing data from \"How did you hear about us?\" form fields alongside CRM multi-touch data to measure true commercial influence.",[42,793,795],{"id":794},"choosing-a-strategic-partner-over-a-vendor","Choosing a Strategic Partner Over a Vendor",[14,797,798],{},"At the end of the day, hiring a search agency isn't about outsourcing repetitive chores to a vendor. It's about finding a technical partner who takes your revenue as seriously as your internal team does.",[14,800,801],{},"As search shifts from simple link clicks to AI-generated answers, the gap between agencies running a 2015 playbook and those who actually understand modern search is growing fast. Asking tough questions about their technical process, team depth, and AI readiness is the quickest way to filter out the pitch-deck fluff and find a partner who can actually deliver.",[14,803,804],{},"That’s how we operate at MKG Marketing. You work directly with experienced search strategists who manage your technical audits, content setup, and answer engine strategy.",[80,806,808],{"id":807},"audit-your-digital-presence-with-expert-guidance","Audit Your Digital Presence with Expert Guidance",[50,810,811,819,827],{},[53,812,813,814,419],{},"Ready to evaluate your current search performance and identify technical bottlenecks?",[377,815,415,817],{"href":413,"rel":816},[381],[383,818,418],{},[53,820,821,822,430],{},"Exploring how to future-proof your digital presence for conversational AI engines?",[377,823,415,825],{"href":425,"rel":824},[381],[383,826,429],{},[53,828,829,830,836],{},"Want to learn more about AI search? ",[377,831,833],{"href":436,"rel":832},[381],[383,834,835],{},"Check out our Monthly Industry Overview"," to stay up to date!",{"title":89,"searchDepth":443,"depth":443,"links":838},[839,840,848,851,855,856],{"id":486,"depth":443,"text":487},{"id":510,"depth":443,"text":511,"children":841},[842,843,844,845,846,847],{"id":522,"depth":449,"text":523},{"id":532,"depth":449,"text":533},{"id":546,"depth":449,"text":547},{"id":556,"depth":449,"text":557},{"id":570,"depth":449,"text":571},{"id":580,"depth":449,"text":581},{"id":598,"depth":443,"text":599,"children":849},[850],{"id":693,"depth":449,"text":694},{"id":716,"depth":443,"text":717,"children":852},[853,854],{"id":723,"depth":449,"text":724},{"id":744,"depth":449,"text":745},{"id":765,"depth":443,"text":766},{"id":794,"depth":443,"text":795,"children":857},[858],{"id":807,"depth":449,"text":808},"2026-10-16T15:04:22.357Z","Evaluating B2B SEO agencies? Learn how to vet pitches, spot red flags, and ask the right questions about technical skills, reporting, and AI search.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F772ce4ca-67d7-4080-9ae5-3917be642683-top-questions-hero-image.webp","Top-down view of a person wearing black sneakers standing on asphalt surrounded by five painted white arrows pointing in different directions.",{},9,"\u002Fblog\u002Fseo\u002Fhow-to-choose-b2b-seo-agency",{"title":471,"description":860},"blog\u002Fseo\u002Fhow-to-choose-b2b-seo-agency","0ALlyGkGlwEBz4FxL9DMsHaOiGaWvJTJq1z6ilZiMUc",{"id":870,"title":871,"author":7,"authors":872,"body":873,"caption":7,"category":456,"date":1083,"description":1084,"extension":459,"img":1085,"imgAlt":1086,"meta":1087,"minutes":1088,"navigation":464,"path":1089,"seo":1090,"seodescription":7,"seotitle":7,"stem":1091,"updated":7,"__hash__":1092},"blog\u002Fblog\u002Fseo\u002Fhow-to-improve-search-engine-optimization-for-the-ai-search-engine.md","How to Improve Search Engine Optimization for the AI Search Engine",[9],{"type":11,"value":874,"toc":1065},[875,878,881,884,888,891,894,897,900,904,915,920,923,930,933,937,940,943,946,950,953,956,967,974,977,981,984,988,991,995,998,1001,1005,1008,1011,1014,1017,1024,1027,1030,1033,1037],[14,876,877],{},"The mechanics of organic search have permanently shifted. For two decades, digital discovery relied on a simple transaction: users typed keywords into a search bar, and traditional crawlers returned a list of ranked links. ",[14,879,880],{},"Today, that traditional keyword matching is paired directly with conversational AI synthesis. Modern search engines do not just retrieve links; they read, cross-reference, and summarize information to answer user queries directly on the page. To maintain visibility, your content and marketing teams have to now optimize for both traditional search crawlers and AI search. ",[14,882,883],{},"This guide serves as a tactical roadmap for adapting your strategy, demonstrating how to earn citations in AI answer boxes without abandoning your core SEO fundamentals.",[42,885,887],{"id":886},"what-is-seo-for-ai-the-shift-to-aeo-and-geo","What is SEO for AI? The Shift to AEO and GEO",[14,889,890],{},"To improve search engine optimization for AI search engines, structure content around clear conversational entities, implement comprehensive Schema markup, and provide concise, direct answers immediately following headings. AI models like Google AI Overviews and ChatGPT prioritize authoritative, citable evidence, structured data tables, and high-E-E-A-T expert insights to generate synthesized responses for users.",[14,892,893],{},"Traditional SEO focuses on keyword density, backlink profiles, and click-through rates. When optimizing for an AI Search Engine, the focus shifts toward entity extraction and fact verification. This practice is categorized into two emerging disciplines: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).",[14,895,896],{},"Both AEO and GEO operate on the understanding that Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity use a framework called Retrieval-Augmented Generation (RAG). When a user inputs a query, the RAG system does not rely solely on its pre-trained data. Instead, it searches the live internet for relevant, authoritative web pages, extracts verifiable facts from those pages, and synthesizes a custom response, citing the original sources.",[14,898,899],{},"Therefore, SEO for AI Search is the process of structuring your website’s data so that RAG systems can easily parse, verify, and quote your information above your competitors.",[80,901,903],{"id":902},"schema-and-citation-benchmarks","Schema and Citation Benchmarks",[50,905,906],{},[53,907,908,909,914],{},"Search engine benchmarking reveals the critical importance of structured code for machine extraction. ",[377,910,913],{"href":911,"rel":912},"https:\u002F\u002Fziptie.ai\u002Fblog\u002Ffaq-schema-for-ai-answers\u002F",[381],"According to the ZipTie AI Search Benchmark",", technical audits revealed an 89% correlation between valid schema markup on a webpage and citation inclusion in Perplexity AI answers.",[14,916,917],{},[393,918,919],{},"\"Organic traffic down? AI just changed the rules. SVO (Search Visibility Optimization) is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.\"",[14,921,922],{},"— Kerry Guard, CEO and Founder at MKG Marketing",[42,924,926,927],{"id":925},"how-to-show-up-in-llms-and-ai-overviews-seo","How to Show Up in LLMs and AI Overviews SEO",[87,928],{"alt":89,"src":929},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F502a10ab-ff3c-41c9-acb6-20ef2e80b524-ai-engine-image1.webp",[14,931,932],{},"To adapt your strategy for modern search, you must implement specific structural changes to your web pages. ",[80,934,936],{"id":935},"_1-implement-rich-schema-markup-and-qa-header-structures","1. Implement Rich Schema Markup and Q&A Header Structures",[14,938,939],{},"LLMs evaluate the structural hierarchy of a page before reading the text. If an AI crawler cannot instantly determine what a page is about, it moves on.",[14,941,942],{},"To improve AI SEO, developers and content strategists must implement comprehensive JSON-LD Schema markup. This code acts as a direct translation layer for machines. Specifically, integrating FAQPage, HowTo, Article, and Organization schema explicitly tells the RAG pipeline exactly what questions your content answers and who is providing the information.",[14,944,945],{},"Furthermore, you must align your on-page text with this schema by using explicit Q&A header structures. Replace vague headers like \"The Future of Analytics\" with exact-match query headers like \"How Do You Measure Pipeline Velocity?\" Immediately following this H2 or H3 heading, provide a clear, single-sentence definition before expanding into the broader paragraph. This Bottom Line Up Front (BLUF) formatting provides the exact snippet an AI Overview needs for its generated summary.",[80,947,949],{"id":948},"_2-integrate-primary-research-and-high-e-e-a-t-signals","2. Integrate Primary Research and High-E-E-A-T Signals",[14,951,952],{},"Generative engines heavily weigh trust signals during their citation scoring process. Because AI models are prone to \"hallucinating\" incorrect data, they are programmed to prioritize sources that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).",[14,954,955],{},"Optimizing your SEO for AI effectively means creating content with verifiable, proprietary data. Generic summaries of existing web content offer little in the way of information gain and will be ignored by LLMs. To win citations, your content should focus on:",[50,957,958,961,964],{},[53,959,960],{},"Primary Research: Original survey data, proprietary platform metrics, and citable statistics.",[53,962,963],{},"Expert Authorship: Content explicitly authored by verified subject matter experts with linked professional profiles (like LinkedIn) and established digital footprints.",[53,965,966],{},"Direct Quotes: Commentary from internal engineers, product managers, or C-suite executives that an AI model cannot find on any other domain.",[42,968,970,971],{"id":969},"tactical-steps-for-technical-ai-seo-optimization","Tactical Steps for Technical AI SEO Optimization",[87,972],{"alt":89,"src":973},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F11a04b45-b5b2-41d9-b665-d9bdf09a4b77-ai-engine-image2.webp",[14,975,976],{},"Understanding the theory behind SEO for AI is only the first step. Executing how to improve search engine optimization across a website requires a stronger focus on technical and formatting and additions to all of your webpages.",[80,978,980],{"id":979},"structure-data-with-native-html","Structure Data with Native HTML",[14,982,983],{},"AI models extract data highly efficiently when it is presented in structured formats. Instead of writing paragraphs comparing your software to a competitor, build a native HTML \u003Ctable>. When detailing a software implementation process, use ordered \u003Col> and unordered \u003Cul> lists. These HTML elements explicitly group related data points together, making it highly probable that an AI Overview will scrape your table or list directly into the search results page.",[80,985,987],{"id":986},"resolve-crawl-budget-and-rendering-issues","Resolve Crawl Budget and Rendering Issues",[14,989,990],{},"No amount of AI SEO will work if the AI bot cannot render your page. Traditional technical SEO remains the foundational infrastructure for AI visibility. Ensure your server response times are fast, eliminate render-blocking JavaScript that hides core content, and resolve any conflicting canonical tags or rogue noindex directives. If Googlebot or the ChatGPT-User crawler cannot access your page efficiently, you cannot earn a citation.",[80,992,994],{"id":993},"audit-brand-mentions-and-entity-consistency","Audit Brand Mentions and Entity Consistency",[14,996,997],{},"In generative search, your website is only one piece of the puzzle. AI models cross-reference your claims against third-party review platforms (like G2 or Capterra), PR releases, and technical forums (like GitHub or Stack Overflow). ",[14,999,1000],{},"From time to time, audit your external brand footprint to ensure entity consistency. If your website claims your software is built for enterprise clients, but third-party review sites classify you as a small business tool, the conflicting entity data may cause the AI model to drop your brand from its recommendations.",[42,1002,1004],{"id":1003},"will-ai-search-replace-traditional-search-optimization","Will AI Search Replace Traditional Search Optimization?",[14,1006,1007],{},"A common misconception these days is that focusing on conversational engines means abandoning traditional SEO.",[14,1009,1010],{},"That’s just not true. ",[14,1012,1013],{},"AI search optimization builds upon, rather than replaces, strong technical search foundations.",[14,1015,1016],{},"The algorithms powering AI Overviews and traditional rankings are heavily intertwined. A website with poor technical health, slow load speeds, and weak backlink profiles will struggle to rank in traditional SERPs and will similarly fail to meet the authority thresholds required for AI citation. How to improve search engine optimization today simply means ensuring your high-quality, technically sound website is also formatted for machine extraction.",[42,1018,1020,1021],{"id":1019},"future-proofing-your-organic-search-pipeline","Future-Proofing Your Organic Search Pipeline",[87,1022],{"alt":89,"src":1023},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F78d7ccab-5548-4314-9ee2-fd7e896c1fb4-ai-engine-image3.webp",[14,1025,1026],{},"As digital discovery evolves, relying on outdated optimization tactics will result in a steady decline in organic visibility. Securing your market position requires a strategic recalibration.",[14,1028,1029],{},"By implementing strict Schema markup, leveraging BLUF formatting, and proving real-world expertise, B2B tech organizations can capture high-intent citations in generative answers while maintaining their traditional search rankings. ",[14,1031,1032],{},"The shift to AI search can feel like moving goalposts, but the underlying principle hasn't changed: clear, authoritative answer sources will always win. At MKG Marketing, we help B2B teams audit their technical foundations and stay referenced everywhere their audience is searching. Let's build a strategy that keeps your brand at the top of the answer box.",[80,1034,1036],{"id":1035},"optimize-your-digital-footprint-for-modern-search","Optimize Your Digital Footprint for Modern Search",[50,1038,1039,1047,1056],{},[53,1040,1041,1042,419],{},"Ready to diagnose your technical roadblocks and capture AI search citations?",[377,1043,1046],{"href":1044,"rel":1045},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002Fsearch-visibility-optimization\u002F",[381]," Request an MKG AI Search & Technical SEO Audit",[53,1048,1049,1050,1055],{},"Exploring how to adapt your strategy for generative engines? Discover how our senior team drives measurable pipeline impact. Check out our comprehensive",[377,1051,1054],{"href":1052,"rel":1053},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002Fmarketing-strategy\u002F",[381]," Digital Analytics & Attribution"," capabilities.",[53,1057,1058,1059,1064],{},"Looking for a step-by-step framework to evaluate your site's readiness for AI search? Read our guide on",[377,1060,1063],{"href":1061,"rel":1062},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fwhy-is-my-seo-not-working-diagnosing-traffic-drops-seo-issues\u002F",[381]," Why Is My SEO Not Working? Diagnosing Traffic Drops & SEO Issues"," to benchmark your performance.",{"title":89,"searchDepth":443,"depth":443,"links":1066},[1067,1070,1074,1079,1080],{"id":886,"depth":443,"text":887,"children":1068},[1069],{"id":902,"depth":449,"text":903},{"id":925,"depth":443,"text":926,"children":1071},[1072,1073],{"id":935,"depth":449,"text":936},{"id":948,"depth":449,"text":949},{"id":969,"depth":443,"text":970,"children":1075},[1076,1077,1078],{"id":979,"depth":449,"text":980},{"id":986,"depth":449,"text":987},{"id":993,"depth":449,"text":994},{"id":1003,"depth":443,"text":1004},{"id":1019,"depth":443,"text":1020,"children":1081},[1082],{"id":1035,"depth":449,"text":1036},"2026-10-07T16:20:25.323Z","Learn how to optimize your website for AI search engines, Google AI Overviews, and LLMs using Generative Engine Optimization (GEO) strategies.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fb6545b90-a237-4284-9173-7d6a5aa4990e-ai-engine-hero-image.webp","Digital blue background featuring dynamic panels of code, data tables, mathematical variables, and a translucent world map overlay, with an MKG Marketing logo in the top-left corner.",{},6,"\u002Fblog\u002Fseo\u002Fhow-to-improve-search-engine-optimization-for-the-ai-search-engine",{"title":871,"description":1084},"blog\u002Fseo\u002Fhow-to-improve-search-engine-optimization-for-the-ai-search-engine","Q3_mDV8d2wHXLYPSVOrndHuCmtQdT48KZAQXMQa5XUQ",{"id":1094,"title":1095,"author":7,"authors":1096,"body":1097,"caption":7,"category":456,"date":1416,"description":1417,"extension":459,"img":1418,"imgAlt":1419,"meta":1420,"minutes":1088,"navigation":464,"path":1421,"seo":1422,"seodescription":7,"seotitle":7,"stem":1423,"updated":7,"__hash__":1424},"blog\u002Fblog\u002Fseo\u002Fseo-vs-aeo-vs-geo.md","SEO vs. AEO vs. GEO",[9],{"type":11,"value":1098,"toc":1395},[1099,1102,1105,1108,1111,1115,1118,1194,1201,1204,1208,1211,1223,1226,1229,1236,1240,1243,1254,1257,1260,1263,1270,1274,1277,1288,1295,1298,1302,1305,1309,1312,1316,1326,1331,1333,1340,1343,1357,1361,1364,1367,1371],[14,1100,1101],{},"The digital search landscape is undergoing its most significant structural shift in two decades. For years, organic search revolved around a single, predictable goal: optimizing pages to rank on Google’s traditional list of ten blue links. Now however, user behavior is splitting across traditional search engines, zero-click answers (AI Overviews), and the LLMs such as ChatGPT, Perplexity, and Gemini.",[14,1103,1104],{},"As search behavior evolves, new acronyms, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), have entered executive marketing discussions, creating confusion about where teams should allocate technical resources.",[14,1106,1107],{},"And knowing the difference between them is more important than ever if you still want to be found in the organic search space. ",[14,1109,1110],{},"Traditional SEO focuses on ranking web pages in search engine result pages (SERPs) for organic clicks. Answer Engine Optimization (AEO) targets featured snippets and voice search to deliver direct answers like AI Overviews. Generative Engine Optimization (GEO) optimizes content structure, entity relationships, and citable data so Large Language Models (LLMs) like ChatGPT, Perplexity, and Gemini summarize and cite the brand as an authoritative source.",[42,1112,1114],{"id":1113},"comparative-breakdown-seo-vs-aeo-vs-geo","Comparative Breakdown: SEO vs. AEO vs. GEO",[14,1116,1117],{},"To build an effective search strategy, marketing leaders must understand how these three methodologies differ across core technical parameters:",[101,1119,1120,1136],{},[104,1121,1122],{},[107,1123,1124,1127,1130,1133],{},[110,1125,1126],{},"Dimension",[110,1128,1129],{},"Traditional SEO",[110,1131,1132],{},"Answer Engine Optimization (AEO)",[110,1134,1135],{},"Generative Engine Optimization (GEO)",[120,1137,1138,1152,1166,1180],{},[107,1139,1140,1143,1146,1149],{},[125,1141,1142],{},"Target Platform",[125,1144,1145],{},"Traditional search engines (Google, Bing).",[125,1147,1148],{},"Featured Snippets, Google Knowledge Panels, Voice Search (Siri, Alexa).",[125,1150,1151],{},"Large Language Models (ChatGPT, Perplexity,, Claude).",[107,1153,1154,1157,1160,1163],{},[125,1155,1156],{},"Primary Metric",[125,1158,1159],{},"Organic Keyword Rank, Impressions, Click-Through Rate (CTR), Organic Sessions.",[125,1161,1162],{},"Position Zero Share, Featured Snippet Impressions, Zero-Click Impression Share.",[125,1164,1165],{},"Citation Share, Model Mention Rate, Sentiment Score, Prompt Inclusion Rate.",[107,1167,1168,1171,1174,1177],{},[125,1169,1170],{},"Optimization Mechanism",[125,1172,1173],{},"Keyword frequency, backlink authority, technical crawlability, on-page meta tags.",[125,1175,1176],{},"Concise direct answers, micro-data, explicit Q&A headers, structured lists\u002Ftables.",[125,1178,1179],{},"High fact density, Bottom Line Up Front (BLUF) formatting, entity co-citations, JSON-LD schema.",[107,1181,1182,1185,1188,1191],{},[125,1183,1184],{},"Primary Schema Type",[125,1186,1187],{},"WebPage, Article, BreadcrumbList, ItemPage.",[125,1189,1190],{},"FAQPage, HowTo, Speakable, Question.",[125,1192,1193],{},"Organization, SoftwareApplication, TechArticle, Dataset.",[42,1195,1197,1198],{"id":1196},"traditional-search-engine-optimization-seo","Traditional Search Engine Optimization (SEO)",[87,1199],{"alt":89,"src":1200},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F74095410-9e01-43a0-871d-0a45707d5ba0-aeo-image1.webp",[14,1202,1203],{},"Traditional SEO remains the foundational infrastructure for digital search visibility. It focuses on helping search engine crawlers (like Googlebot) discover, index, and rank web pages based on relevance and domain authority.",[80,1205,1207],{"id":1206},"the-technical-mechanics-of-seo","The Technical Mechanics of SEO",[14,1209,1210],{},"Traditional SEO operates on a retrieval-and-click model:",[1212,1213,1214,1217,1220],"ol",{},[53,1215,1216],{},"Crawling and Indexing: Search bots scan the web, parsing HTML, rendering JavaScript, and adding URLs to a central index.",[53,1218,1219],{},"Authority and Link Equity: Search algorithms measure domain strength through backlink quantity and quality, interpreting external links as votes of confidence.",[53,1221,1222],{},"Keyword Alignment: Pages are evaluated against specific user search queries based on on-page heading tags, meta data, and body copy relevance.",[14,1224,1225],{},"While traditional SEO is essential for driving direct website sessions, relying on it exclusively creates a vulnerability. When search engines answer user queries directly on the results page or inside conversational interfaces, traditional rank tracking fails to show whether buyers are actually seeing your brand.",[42,1227,1132],{"id":1228},"answer-engine-optimization-aeo",[14,1230,1231,1232,1235],{},"Answer Engine Optimization (AEO) primarily serves single, factual queries (e.g., ",[393,1233,1234],{},"\"What is pipeline velocity?\"",") rather than complex, multi-variable buyer research. It emerged to address the rise of \"Position Zero\" search features, such as Google AI Overviews, People Also Ask (PAA) accordions, and voice search responses.",[80,1237,1239],{"id":1238},"the-technical-mechanics-of-aeo","The Technical Mechanics of AEO",[14,1241,1242],{},"Rather than aiming to get a link clicked in position #1, AEO aims to provide the single most immediate, authoritative answer to a specific question.",[50,1244,1245,1248,1251],{},[53,1246,1247],{},"Single-Source Extraction: Answer engines analyze top-ranking pages to find a self-contained 40-to-60-word passage that directly resolves a user's query.",[53,1249,1250],{},"Micro-Data and Lists: Search algorithms favor pages that present information in numbered lists (\u003Col>), bulleted lists (\u003Cul>), or clean HTML tables (\u003Ctable>).",[53,1252,1253],{},"Schema-Guided Parsing: Implementing explicit markup like FAQPage or HowTo code signals to search algorithms that a specific section of text is designed for direct answer extraction.",[14,1255,1256],{},"Winning an AEO snippet increases brand authority at the top of the search page as well as greatly increases visibility. ",[42,1258,1135],{"id":1259},"generative-engine-optimization-geo",[14,1261,1262],{},"Generative Engine Optimization (GEO) is the discipline of optimizing web content and brand presence for artificial intelligence models using Retrieval-Augmented Generation (RAG).",[14,1264,1265,1266,1269],{},"When a user prompts an AI engine, such as asking ChatGPT or Perplexity, to ",[393,1267,1268],{},"\"Compare the top enterprise cloud security platforms for healthcare compliance,\""," the AI does not simply look up a list of links. Instead, it searches the live web, retrieves relevant text chunks from multiple authoritative sites, verifies facts across sources, and synthesizes a custom response.",[80,1271,1273],{"id":1272},"the-technical-mechanics-of-geo","The Technical Mechanics of GEO",[14,1275,1276],{},"To earn brand mentions and direct link citations inside AI-generated responses, content must satisfy specific machine-readability standards:",[1212,1278,1279,1282,1285],{},[53,1280,1281],{},"High Fact Density: LLMs skip generic, fluff-heavy copy. GEO requires filling content with citable statistics, proprietary benchmark data, and expert commentary.",[53,1283,1284],{},"Entity Relationship Mapping: AI models build vast knowledge graphs connecting brands, products, and industry categories. GEO ensures your company is consistently linked to your primary product category across news releases, review sites, and technical documentation.",[53,1286,1287],{},"Information Gain: Generative tools evaluate whether an article adds new, non-redundant information to the web index. Publishing unique first-party research dramatically increases an LLM's likelihood of citing your domain.",[42,1289,1291,1292],{"id":1290},"modular-structural-templates-for-ai-extraction","Modular Structural Templates for AI Extraction",[87,1293],{"alt":89,"src":1294},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fabb3cb44-57af-476f-8db2-a8ddfd3bcde1-aeo-image2.webp",[14,1296,1297],{},"To help AI search engines parse and quote your web pages, a primary focus should be on implementing structural templates that support both human readability and machine extraction.",[80,1299,1301],{"id":1300},"_1-the-bluf-bottom-line-up-front-content-template","1. The BLUF (Bottom Line Up Front) Content Template",[14,1303,1304],{},"Place a concise, declarative summary in the very first sentence beneath an explicit question heading. This structure gives AI engines an immediate, extractable answer block before diving into detailed supporting copy.",[80,1306,1308],{"id":1307},"_2-json-ld-schema-concept-for-machine-verification","2. JSON-LD Schema Concept for Machine Verification",[14,1310,1311],{},"Implementing structured JSON-LD code provides search crawlers and RAG systems with explicit metadata about your organization, software applications, and technical guides.",[80,1313,1315],{"id":1314},"ai-search-benchmarks","AI Search Benchmarks",[50,1317,1318],{},[53,1319,1320,1325],{},[377,1321,1324],{"href":1322,"rel":1323},"https:\u002F\u002Fseosherpa.com\u002Fai-search-statistics\u002F",[381],"According to SEO Sherpa",", LLMs and Google AI Overviews prioritize structured content featuring concise direct answer definitions and explicit schema markup 61% more frequently than traditional unstructured text.",[14,1327,1328],{},[393,1329,1330],{},"\"Understanding the shift between SEO, AEO, and GEO isn't about choosing one methodology over another — it's about building an integrated technical layer. When your technical foundation is clean, your data is structured, and your facts are verified, your brand stays visible whether a buyer clicks a search link, reads a snippet, or asks an AI model for a recommendation.\"",[14,1332,922],{},[42,1334,1336,1337],{"id":1335},"how-to-unify-seo-aeo-and-geo-into-a-single-strategy","How to Unify SEO, AEO, and GEO into a Single Strategy",[87,1338],{"alt":89,"src":1339},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F367654d1-d30b-4494-82f9-4906fa63b296-aeo-image3.webp",[14,1341,1342],{},"You really do not need separate teams or disconnected budgets for SEO, AEO, and GEO. Instead, these three aspects of search should be executed by what we at MKG call a unified Search Visibility Optimization (SVO) approach:",[1212,1344,1345,1348,1351,1354],{},[53,1346,1347],{},"Maintain Core SEO Infrastructure: Ensure fast page loading speeds, resolve crawl budget bottlenecks, fix broken canonical tags, and build high-authority external backlinks.",[53,1349,1350],{},"Format On-Page Content for AEO and GEO: Structure every major landing page and guide using explicit Q&A headings, BLUF summary blocks, native HTML tables, and detailed JSON-LD schema.",[53,1352,1353],{},"Maintain a Consistent Digital Presence: AI models validate facts by cross-referencing external sites. Ensure your brand narrative, product features, and pricing details are consistent across industry review platforms (G2, Capterra), press coverage, and technical forums.",[53,1355,1356],{},"Track Citation Share Alongside Keyword Ranks: Expand your reporting dashboards to track prompt coverage, model sentiment, and AI citation frequency alongside traditional organic traffic and keyword positions.",[42,1358,1360],{"id":1359},"future-proofing-your-brand-across-every-engine","Future-Proofing Your Brand Across Every Engine",[14,1362,1363],{},"While traditional SEO drives organic SERP rankings, AEO and GEO capture critical AI search citations and direct zero-click answers. An effective modern search strategy integrates all three methodologies into a single, cohesive framework.",[14,1365,1366],{},"You don't need a massive, convoluted restructuring to prepare for the future of search, you just need experienced steady hands. That is exactly what we offer at MKG Marketing. Our senior-led team makes your web presence seamlessly readable for AI engines without losing the human voice that converts visitors into customers. We bridge the gap between machine visibility and real-world influence.",[80,1368,1370],{"id":1369},"optimize-your-search-visibility-across-every-engine","Optimize Your Search Visibility Across Every Engine",[50,1372,1373,1379,1387],{},[53,1374,1375,1376,419],{},"Ready to evaluate your site's readiness for AI search engines?",[377,1377,1046],{"href":1044,"rel":1378},[381],[53,1380,1381,1382,1386],{},"Exploring how to capture citations across ChatGPT, Perplexity, and Google AI Overviews?",[377,1383,1385],{"href":425,"rel":1384},[381]," Explore MKG Marketing’s Search Engine & AEO Services",".",[53,1388,1389,1390,1386],{},"Learn more about SEO for AI with our ",[377,1391,1394],{"href":1392,"rel":1393},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Fwhat-is-ai-visibility-optimization\u002F",[381],"AI Visibility Optimization guide",{"title":89,"searchDepth":443,"depth":443,"links":1396},[1397,1398,1401,1404,1407,1412,1413],{"id":1113,"depth":443,"text":1114},{"id":1196,"depth":443,"text":1197,"children":1399},[1400],{"id":1206,"depth":449,"text":1207},{"id":1228,"depth":443,"text":1132,"children":1402},[1403],{"id":1238,"depth":449,"text":1239},{"id":1259,"depth":443,"text":1135,"children":1405},[1406],{"id":1272,"depth":449,"text":1273},{"id":1290,"depth":443,"text":1291,"children":1408},[1409,1410,1411],{"id":1300,"depth":449,"text":1301},{"id":1307,"depth":449,"text":1308},{"id":1314,"depth":449,"text":1315},{"id":1335,"depth":443,"text":1336},{"id":1359,"depth":443,"text":1360,"children":1414},[1415],{"id":1369,"depth":449,"text":1370},"2026-10-07T16:01:50.813Z","Learn the key differences between SEO, AEO, and GEO, and discover a step-by-step framework to future-proof your organic visibility across traditional search and AI engines.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F19137e0c-37c5-4b58-b688-78854c3938bb-aeo-hero-image.webp","A graphic featuring a blank browser window centered against a dark tech-themed background with line icons, with the MKG Marketing logo in the top-left corner.",{},"\u002Fblog\u002Fseo\u002Fseo-vs-aeo-vs-geo",{"title":1095,"description":1417},"blog\u002Fseo\u002Fseo-vs-aeo-vs-geo","aAjOIc6YDxAAZQdThgwB-sS1_9unb6_HBcRoToNKGL0",{"id":1426,"title":1427,"author":7,"authors":1428,"body":1429,"caption":7,"category":456,"date":1637,"description":1638,"extension":459,"img":1639,"imgAlt":1640,"meta":1641,"minutes":1642,"navigation":464,"path":1643,"seo":1644,"seodescription":7,"seotitle":7,"stem":1645,"updated":7,"__hash__":1646},"blog\u002Fblog\u002Fseo\u002Fseo-industry-monthly-overview-september.md","SEO Industry Monthly Overview - September",[9],{"type":11,"value":1430,"toc":1623},[1431,1437,1463,1469,1475,1484,1490,1499,1505,1511,1524,1530,1538,1544,1553,1559,1582,1588,1591,1594,1614],[42,1432,1434],{"id":1433},"executive-summary",[56,1435,1436],{},"Executive Summary",[50,1438,1439,1445,1451,1457],{},[53,1440,1441,1444],{},[56,1442,1443],{},"Google September 2026 Spam Update:"," Google released its fourth global spam update of the year to penalize mass-produced AI content, automated publishing arrays, and artificial link networks.",[53,1446,1447,1450],{},[56,1448,1449],{},"AI Overviews Expand Presence:"," Google AI Overviews now appear on nearly 40% of U.S. desktop searches, frequently favoring community discussions on Reddit and YouTube over standard company blog posts.",[53,1452,1453,1456],{},[56,1454,1455],{},"LLM Bias Toward Established Brands:"," Benchmark data shows AI tools like ChatGPT Search and Google AI disproportionately pull from major industry directories and high-authority review sites when recommending products.",[53,1458,1459,1462],{},[56,1460,1461],{},"Attribution Blind Spots Grow:"," As AI summaries answer user questions directly on the search page, traditional web analytics are missing key buyer interactions, driving up customer acquisition costs for tech brands relying solely on legacy SEO.",[42,1464,1466],{"id":1465},"algorithm-technical-seo-updates",[56,1467,1468],{},"Algorithm & Technical SEO Updates",[80,1470,1472],{"id":1471},"google-september-2026-spam-update",[56,1473,1474],{},"Google September 2026 Spam Update",[14,1476,1477,1478,1483],{},"On September 24, Google launched its ",[377,1479,1482],{"href":1480,"rel":1481},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-september-2026-spam-update\u002F590828\u002F",[381],"September 2026 Spam Update",". The update targets websites using unedited AI-generated text, automated programmatic pages without original research, and unvetted syndication networks to artificially boost rankings. Companies relying on low-cost, automated content creation experienced measurable drops in traffic and keyword placement.",[80,1485,1487],{"id":1486},"the-tracking-challenge-in-modern-search",[56,1488,1489],{},"The Tracking Challenge in Modern Search",[14,1491,1492,1493,1498],{},"Search engines are increasingly serving direct answers through internal routing frameworks like ",[377,1494,1497],{"href":1495,"rel":1496},"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-goto-tracking-41957.html",[381],"google.com\u002Fgoto redirects",", reducing the need for users to click out to external websites. Even though traffic attribution is unaffected, it’s still important to adopt precise technical markup (JSON-LD structured data) to ensure search models read and process company data correctly without misinterpreting facts.",[42,1500,1502],{"id":1501},"the-geoaeo-frontier",[56,1503,1504],{},"The GEO\u002FAEO Frontier",[80,1506,1508],{"id":1507},"ai-overviews-reach-394-desktop-market-share",[56,1509,1510],{},"AI Overviews Reach 39.4% Desktop Market Share",[14,1512,1513,1514,1519,1520,1523],{},"Comscore data published by ",[377,1515,1518],{"href":1516,"rel":1517},"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-share-us-comscore-490381",[381],"Search Engine Land"," indicates that Google AI Overviews (AIO) now appear on ",[56,1521,1522],{},"39.4% of U.S. desktop queries",". Rather than linking back to conventional corporate top-of-funnel articles, these AI answers heavily cite community discussion threads on Reddit and video assets on YouTube.",[80,1525,1527],{"id":1526},"how-ai-engines-build-product-recommendation-lists",[56,1528,1529],{},"How AI Engines Build Product Recommendation Lists",[14,1531,1532,1533,1537],{},"New research from ",[377,1534,1518],{"href":1535,"rel":1536},"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-google-ai-favor-large-retailers-shopping-491500",[381]," shows that conversational search tools like ChatGPT and Gemini favor large-scale aggregators and established platforms when compiling product shortlists. Mid-market B2B and SaaS brands without a strong presence on third-party review sites (e.g., G2, TrustRadius) are frequently left off generated comparison tables.",[80,1539,1541],{"id":1540},"people-also-ask-shifts-to-ai-summaries",[56,1542,1543],{},"\"People Also Ask\" Shifts to AI Summaries",[14,1545,1546,1547,1552],{},"As documented by ",[377,1548,1551],{"href":1549,"rel":1550},"https:\u002F\u002Fbrowsermedia.agency\u002Fblog\u002Fgoogle-is-quietly-changing-people-also-ask-and-it-matters-for-seo\u002F",[381],"Browser Media",", Google's drop-down Q&A accordions now rely almost entirely on AI-generated text blocks rather than direct sentence extracts from web pages. This structural change further reduces organic click-through rates on long-tail informational questions.",[42,1554,1556],{"id":1555},"strategic-implications-for-leaders",[56,1557,1558],{},"Strategic Implications for Leaders",[50,1560,1561,1567,1573],{},[53,1562,1563,1566],{},[56,1564,1565],{},"What to ignore:"," Ranking drops on basic informational keywords. High-volume \"what is\" queries are increasingly answered on the search results page. Spending budget to regain standard blue-link rankings on these broad terms delivers diminishing financial returns.",[53,1568,1569,1572],{},[56,1570,1571],{},"Where to pivot:"," Shift resources toward off-site entity presence and clean data formatting. Ensure product specs, pricing tiers, and integration capabilities are published in straightforward HTML tables and verified schema markup. Simultaneously, build presence on external review sites and news hubs where AI models source their evidence.",[53,1574,1575,415,1578,1581],{},[56,1576,1577],{},"Looking Ahead:",[56,1579,1580],{},"Generative Share of Voice (SoV):"," In October, expect tracking focus to shift toward brand inclusion inside AI responses. Rather than tracking keyword positions, growth teams will need to measure how consistently ChatGPT, Perplexity, and Gemini include their products in buyer recommendations.",[42,1583,1585],{"id":1584},"optimize-for-the-future",[56,1586,1587],{},"Optimize for the Future",[14,1589,1590],{},"September’s industry shifts confirm that search is no longer just about winning clicks from traditional web links—it is about shaping how AI engines summarize and recommend your company. Remaining competitive requires an integrated Search Visibility Optimization (SVO) strategy that unifies technical site health, Answer Engine Optimization (AEO), and Generative Experience Optimization (GEO).",[14,1592,1593],{},"MKG helps Series A–C marketing leaders protect pipeline and secure AI visibility through three core services:",[50,1595,1596,1602,1608],{},[53,1597,1598,1601],{},[56,1599,1600],{},"GEO & AEO Gap Analysis:"," Evaluating where your brand appears inside ChatGPT, Perplexity, and Google AI Overviews compared to key category competitors.",[53,1603,1604,1607],{},[56,1605,1606],{},"Technical Entity Guardrails:"," Structuring your site's technical data so AI models accurately parse, index, and cite your core value proposition.",[53,1609,1610,1613],{},[56,1611,1612],{},"Full-Funnel Blended Attribution:"," Building measurement frameworks that account for zero-click AI views, direct traffic lifts, and dark social conversions.",[14,1615,1616,1617,1386],{},"To protect your organic growth and ensure inclusion in AI-generated buyer shortlists, ",[377,1618,1620],{"href":413,"rel":1619},[381],[56,1621,1622],{},"Book a Discovery Call with the MKG Team",{"title":89,"searchDepth":443,"depth":443,"links":1624},[1625,1626,1630,1635,1636],{"id":1433,"depth":443,"text":1436},{"id":1465,"depth":443,"text":1468,"children":1627},[1628,1629],{"id":1471,"depth":449,"text":1474},{"id":1486,"depth":449,"text":1489},{"id":1501,"depth":443,"text":1504,"children":1631},[1632,1633,1634],{"id":1507,"depth":449,"text":1510},{"id":1526,"depth":449,"text":1529},{"id":1540,"depth":449,"text":1543},{"id":1555,"depth":443,"text":1558},{"id":1584,"depth":443,"text":1587},"2026-10-06T17:44:16.278Z","The September 2026 search marketing landscape is defined by the rollout of Google’s fourth global spam update, the rapid expansion of AI Overviews, and the shift from traditional SEO to Generative Experience Optimization (GEO). Search engines are increasingly keeping users on the results page, leaving brands to navigate dark funnel attribution and diminishing returns on top-of-funnel keyword rankings.","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fbb7196ea-2f1e-453a-8fee-0bfce41dba29-september.webp","A compass hanging against a blurred landscape backdrop, with text reading \"B2B SaaS & Tech Digital Marketing Agency: September 2026 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assName":1984},[1985],"text-lg","Kerry Guard (she\u002Fher) is a mom of twins - boy and a girl. She understands what work life balance really looks like and is on a mission to build a company that honors parents having a career and a life. She’s out to prove you really can have both with policies like ensuring 20 days of vacation each year, no client emails after 6PM or weekends, unlimited sick days, and everyday flexibility.",[14,1988,1989,1990,1994],{},"She also hosts our podcast, ",[377,1991,1993],{"href":1992},"\u002Fpodcasts\u002Fmarketing-leaders\u002F","Back on T-R-A-C-K",", which brings eight digital marketing experts to your ears every quarter.",[14,1996,1997,1998,2002],{},"Kerry is responsible for HR. If you’d like to join MKG where people are first and your expertise matter, Kerry will be with you through the entire interview process ensuring each candidate meets the necessary requirements and gets a fair shot. Want to join MKG and Kerry’s mission of bringing People First to as many people as possible? Check out our ",[377,1999,2001],{"href":2000},"\u002Fabout\u002Fjobs\u002F","Jobs page"," and see if we have a position right for you!",[80,2004,2006],{"id":2005},"fun-facts","Fun facts",[50,2008,2009],{},[53,2010,2011],{},"Kerry now lives in Guernsey — a tiny nook in the world between England and France. Come visit for a spot of tea any time!",{"title":89,"searchDepth":443,"depth":443,"links":2013},[2014],{"id":2005,"depth":449,"text":2006},"Meet Kerry Guard, one of MKG Marketing’s founders. 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Moman Rawden",{"type":11,"value":2786,"toc":2813},[2787,2791,2794,2797,2800,2802],[14,2788,2790],{"className":2789},[1985],"Alanna graduated from the University of Alabama in 2004. She started her career at an advertising agency in Birmingham, AL, and has spent most of her career in Account Leadership roles working on consumer brands like Verizon Wireless, Books-A-Million, Toys ‘R’ Us, and Hard Rock Hotel & Casinos. In 2015, she left the agency world with a desire to gain more digital advertising experience, which led to her running a one-person digital department for a regional credit union.",[14,2792,2793],{},"Account Direction has always been a natural fit for Alanna because she enjoys managing projects, big picture strategy, and building relationships. She chose to come back to the agency world when she learned about MKG and our People First values.",[14,2795,2796],{},"She is most proud of the impact she had on her previous company by creating a positive and supportive environment for those she managed. ",[14,2798,2799],{},"Alanna enjoys spending time with her husband and two teenage daughters, has a very eclectic taste in music, and is an obsessive Hamilfan.",[80,2801,2006],{"id":2005},[50,2803,2804,2807,2810],{},[53,2805,2806],{},"In college, she won a radio contest for her youngest brother to have dinner with Nickelback. The band spent the entire evening trying to convince her, then 15-year-old, brother to drop out of school.",[53,2808,2809],{},"She once spent 3 hours convincing a famous country singer to get off his tour bus to shoot a commercial that her client had contracted him to be in.",[53,2811,2812],{},"Her family is a big fan of True Crime, and they binge Crime Junkie on every road trip.",{"title":89,"searchDepth":443,"depth":443,"links":2814},[2815],{"id":2005,"depth":449,"text":2006},"Meet Alanna Moman-Rawden, one of MKG Marketing’s amazing Account Directors, bringing 15+ years of account leadership and direction to the table.",{"landscape":2818},"alanna-moman-rawden.webp","Director, People & Culture","alanna-moman-rawden",{},"Alanna Moman-Rawden","\u002Fteam\u002Falanna-moman-rawden","I am the one thing in life I can control. I am inimitable. I am an original.","Aaron Burr, Hamilton",{"description":2816},"team\u002Falanna-moman-rawden","WPmQvGfbA7GjEpvcVEps9YUFm4Ihb7jAlxEbp7tr3IA",{"id":2830,"title":2831,"body":2832,"date":7,"description":2871,"extension":459,"images":2872,"isLeader":2874,"jobTitle":2875,"linkedIn":2876,"meta":2877,"name":2831,"navigation":464,"path":2878,"quote":7,"quoteCite":2825,"ref":2879,"seo":2880,"sequence":2881,"stem":2882,"team":2875,"twitter":7,"updated":7,"website":7,"__hash__":2883},"team\u002Fteam\u002Falicia-antonow.md","Alicia Antonow",{"type":11,"value":2833,"toc":2869},[2834,2839,2842,2847,2850,2855,2858,2863,2866],[14,2835,2836],{},[56,2837,2838],{},"How I Got Into Digital Advertising",[14,2840,2841],{},"With a background as a nurse, my journey into digital advertising began unexpectedly when I back to Ann Arbor, Michigan. A Google Partner approached me to assist with healthcare content and ads. I quickly discovered a passion for the field, and with Google Ads sales training followed by SEM training, I was hooked.",[14,2843,2844],{},[56,2845,2846],{},"What I Love About Paid Search",[14,2848,2849],{},"Every campaign is like a unique puzzle, even within the same industry. Variations in geography, audiences, and keywords make each project different. I enjoy leveraging the full suite of Google products—Search, Display, Demand Gen, and YouTube—because they work best when integrated. The ever-evolving nature of the work keeps me inspired and challenged.",[14,2851,2852],{},[56,2853,2854],{},"Why I Chose MKG Marketing",[14,2856,2857],{},"I was drawn to MKG Marketing for its people-first culture. The company recognizes that we are all human, with lives outside of work, and fosters a supportive environment that values balance and well-being.",[14,2859,2860],{},[56,2861,2862],{},"Fun Facts About Me",[14,2864,2865],{},"I’m an avid traveler and love immersing myself in different cultures. Before having kids, my husband and I spent at least three months each year exploring the world.",[14,2867,2868],{},"I take cooking classes with locals wherever I go and love scuba diving whenever there’s water nearby.\nMy kids are my world—seeing their faces light up when experiencing something new brings me the greatest joy.",{"title":89,"searchDepth":443,"depth":443,"links":2870},[],"Meet Alicia Antonow, one of MKG Marketing’s saavy digital ads experts, bringing 15+ years of hands on execution and strategy to the table.",{"landscape":2873},"alicia-antonow.webp",false,"Digital Advertising Experts","alicia-a-36459bb5",{},"\u002Fteam\u002Falicia-antonow","alicia-antonow",{"description":2871},54,"team\u002Falicia-antonow","dX6MgSjdInEGV2mLfl0Uv4cjJ2Si5idzNXLe33_xMZY",{"id":2885,"title":2886,"body":2887,"date":7,"description":2918,"extension":459,"images":2919,"isLeader":2874,"jobTitle":2921,"linkedIn":2922,"meta":2923,"name":2886,"navigation":464,"path":2924,"quote":7,"quoteCite":7,"ref":2925,"seo":2926,"sequence":2927,"stem":2928,"team":2929,"twitter":7,"updated":7,"website":7,"__hash__":2930},"team\u002Fteam\u002Favery-davis.md","Avery Davis",{"type":11,"value":2888,"toc":2915},[2889,2893,2896,2899,2902,2904],[14,2890,2892],{"className":2891},[1985],"\nAvery began his digital marketing career at a tech startup focused on ID scanning and facial recognition software. In addition to gaining a deep understanding of paid media and analytics, this peaked his interest in cybersecurity and tech in general. He then transitioned to agency life where he specialized in SaaS marketing.\n",[14,2894,2895],{},"Over the years, Avery has touched a variety of verticals including health and beauty, eCommerce, medical\u002Fpharma, education, and more. He is drawn to agency life because of the variety of clients he is able to work with and, in turn, learn from.",[14,2897,2898],{},"Although he’s touched several areas of digital marketing, Avery feels most at home when doing Account\u002F Project Management as well as Copywriting.",[14,2900,2901],{},"As is the theme with many of our staff, Avery was drawn to MKG because of our culture. In Avery’s words “MKG shares the same values as I do in both my professional and my personal life. When I saw that we meshed so well, this was an opportunity I couldn’t refuse!”",[80,2903,2006],{"id":2005},[50,2905,2906,2909,2912],{},[53,2907,2908],{},"Avery is an avid racquetball player. Having first gotten into the sport in college, he’s had lots of fun playing over the years. He tries to get to the court at least once a week.",[53,2910,2911],{},"Avery is a hobby bartender and enjoys making, tasting, and learning about different drinks. He’s mainly a Kentucky bourbon guy but also loves Japanese whisky!",[53,2913,2914],{},"Avery is a black belt in Pasaryu. This is a Korean mixed martial art which includes karate, kung fu, and Taekwondo. He has also trained and competed with weapons: nunchucks and samurai sword just to name a couple!",{"title":89,"searchDepth":443,"depth":443,"links":2916},[2917],{"id":2005,"depth":449,"text":2006},"Avery Davis is an Account Superivor here at MKG Marketing.",{"landscape":2920},"avery-davis.webp","Account Supervisor","avery-davis-114055191",{},"\u002Fteam\u002Favery-davis","avery-davis",{"description":2918},59,"team\u002Favery-davis","Account Services","ysXkJK5t3F27trCgdjC7IRHXNs-Qxp9YxjH9QT3gDqQ",{"id":2932,"title":2933,"body":2934,"date":7,"description":2964,"extension":459,"images":2965,"isLeader":2874,"jobTitle":2967,"linkedIn":2968,"meta":2969,"name":2933,"navigation":464,"path":2970,"quote":2971,"quoteCite":2972,"ref":2973,"seo":2974,"sequence":2975,"stem":2976,"team":2977,"twitter":7,"updated":7,"website":7,"__hash__":2978},"team\u002Fteam\u002Fjared-gerling.md","Jared Gerling",{"type":11,"value":2935,"toc":2962},[2936,2939,2942,2945,2948,2951],[14,2937,2938],{},"Jared's journey into digital marketing started with answering a classified ad for a company looking for people with writing backgrounds for a position in SEO. As a graduate of Michigan State University with a degree in Creative Writing, this sounded like the perfect opportunity.",[14,2940,2941],{},"This small agency taught him SEO from the ground up, and, after taking a break from digital marketing to receive his MA from DePaul University, Jared jumped back into the field at a medium-sized agency out of Chicago as an SEO analyst.",[14,2943,2944],{},"Since then, Jared has worked for large and small marketing agencies for over a decade, providing expert SEO services in almost every industry that has a website on the internet. And with his background in writing, Jared feels most at home in the content and customer facing side of SEO and digital marketing.",[14,2946,2947],{},"It was first and foremost the people that drew Jared to MKG. Everyone at MKG has been so in tune with his values and his personality, and they've made his time at MKG easily the best experience of his career.",[14,2949,2950],{},"Fun Facts:",[50,2952,2953,2956,2959],{},[53,2954,2955],{},"I love to travel with my wife. We've been to many incredible places over the years, and are always on the lookout for our next destination.",[53,2957,2958],{},"I was a college rower in my younger days. I rowed mostly eights as a port, and competed against some of the best schools in the nation...and lost to most of them.",[53,2960,2961],{},"I love a really good French Martini.",{"title":89,"searchDepth":443,"depth":443,"links":2963},[],"Meet Jared Gerling, one of MKG Marketing’s thoughtful SEO Experts, bringing 10+ years of experience, intentionality, and creativity to the team.",{"landscape":2966},"jared-gerling.webp","SEO Expert","jaredgerling",{},"\u002Fteam\u002Fjared-gerling","The truth is, most of us discover where we are heading when we arrive.","Calvin (Calvin and Hobbes)","jared-gerling",{"description":2964},55,"team\u002Fjared-gerling","SEO Experts","1TbRdjbaY8GvD4YbpM3Pm85IGECKXrMtdVY8OquXFkg",{"id":2980,"title":2981,"body":2982,"date":7,"description":3016,"extension":459,"images":3017,"isLeader":2874,"jobTitle":3019,"linkedIn":7,"meta":3020,"name":3022,"navigation":464,"path":3023,"quote":7,"quoteCite":7,"ref":3024,"seo":3025,"sequence":3026,"stem":3027,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":3028},"team\u002Fteam\u002Fkathy-obrien.md","Kathy Obrien",{"type":11,"value":2983,"toc":3013},[2984,2988,2991,2997,3000,3002],[14,2985,2987],{"className":2986},[1985],"\nKathy loves details and has managed the finer details of business her entire career.  She started her career in Center City, Philadelphia working for several law firms.  After she was married and had her first son, she left the bustling city to work closer to home at an international publishing company.  In 1994, Kathy and her husband Bill moved with their two sons to Charlotte, North Carolina.  They eventually completed their family with two more boys born in Charlotte.\n",[14,2989,2990],{},"In 2000 they relocated to Chester County, a suburb of Philadelphia. After a hiatus and four sons, Kathy returned to work in Chester County. This time, she gave retail a whirl so that she could be home when her school age boys were home. She quickly found out Ann Taylor was employing one of their best customers. Kathy then spent the following 10+ years in the Non-Profit arena where she did whatever needed to be done to further the mission. No job was too big, small, or unimportant to tackle.",[2992,2993,2994],"blockquote",{},[14,2995,2996],{},"Be faithful in small things because it is in them that your strength lies.\nMother Teresa",[14,2998,2999],{},"By February 2020, Kathy was eager to build something for herself and her family. She set off on a new adventure of starting her own business when she was connected with Kerry, Mike, and MKG. Having commuted and worked outside of the home for 10+ years, she was ready to work from home and have a better life balance. She followed the rainbow and found MKG in her pot of gold. MKG is like no other firm or organization for which Kathy has worked. Their standard of people first is evident in every team member, every decision, every meeting, every interaction. They live their standard.",[80,3001,2006],{"id":2005},[50,3003,3004,3007,3010],{},[53,3005,3006],{},"Kathy’s dislikes: fruit & chocolate together and Tuesday.",[53,3008,3009],{},"Family: Kathy met her husband Bill in Wildwood, New Jersey after their high school graduations during “Senior Week”. They have 4 sons and 2 grandsons. There hasn’t been a girl born in the O’Brien family in 32 years! You will often hear Kathy saying her boys are the best 4 gifts she’s ever been given.",[53,3011,3012],{},"Special talent: Baking. Her boys’ (Bill included) favorites are Spritz Cookies and Chocolate Chip Cookies. There is a running family debate as to whether Ricotta Cookies are cookies or biscuits. At Christmas time, Kathy has been known to hide cookies to save some for guests.",{"title":89,"searchDepth":443,"depth":443,"links":3014},[3015],{"id":2005,"depth":449,"text":2006},"Meet Kathy O’Brien, MKG Marketing’s amazing executive assistant who consistently supports all of MKG across the many needs of the company.",{"landscape":3018},"kathy-obrien.webp","Executive Assistant",{"imageDescription":3021},"Kathy O’Brien, MKG Marketing’s Executive Assistant, in front of a gray background | MKG Marketing","Kathy O'Brien","\u002Fteam\u002Fkathy-obrien","kathy-obrien",{"description":3016},80,"team\u002Fkathy-obrien","lRwZA7wCSBsHC6ufODo6kKfYgfp9Nf-RTYoTK1zEMo0",{"id":1979,"title":9,"body":3030,"date":7,"description":2015,"extension":459,"images":3052,"isLeader":464,"jobTitle":2018,"linkedIn":2019,"meta":3053,"name":9,"navigation":464,"path":2022,"quote":2023,"quoteCite":2024,"ref":2025,"seo":3054,"sequence":2027,"stem":2028,"team":2029,"twitter":2019,"updated":7,"website":2030,"__hash__":2031},{"type":11,"value":3031,"toc":3049},[3032,3035,3039,3043,3045],[14,3033,1986],{"className":3034},[1985],[14,3036,1989,3037,1994],{},[377,3038,1993],{"href":1992},[14,3040,1997,3041,2002],{},[377,3042,2001],{"href":2000},[80,3044,2006],{"id":2005},[50,3046,3047],{},[53,3048,2011],{},{"title":89,"searchDepth":443,"depth":443,"links":3050},[3051],{"id":2005,"depth":449,"text":2006},{"landscape":2017},{"imageDescription":2021},{"description":2015},{"id":3056,"title":3057,"body":3058,"date":7,"description":3091,"extension":459,"images":3092,"isLeader":2874,"jobTitle":3094,"linkedIn":3095,"meta":3096,"name":3057,"navigation":464,"path":3097,"quote":7,"quoteCite":7,"ref":3098,"seo":3099,"sequence":3100,"stem":3101,"team":2875,"twitter":7,"updated":7,"website":7,"__hash__":3102},"team\u002Fteam\u002Fleigh-snyder.md","Leigh Snyder",{"type":11,"value":3059,"toc":3088},[3060,3064,3067,3070,3073,3076,3079,3082,3085],[14,3061,3063],{"className":3062},[1985],"\nLeigh has over 15 years of experience of managing Paid Search campaigns. She started her career at Solid Cactus, a full service eCommerce agency in Wilkes Barre Pennsylvania. Having no experience in Paid Search, she learned as she went, starting out in the earlier days of Google Adwords, when Adwords Editor wasn't even being used yet.\n",[14,3065,3066],{},"Leigh loves to create accounts and watch them grow, even more she loves to take a poorly performing account and turn it around. Watching the KPIs increase from changes she has made or new ideas she implements, keeps her career exciting.",[14,3068,3069],{},"Managing a wide variety of accounts that include local car dealerships, worldwide clothing stores, online supplement shops to plastic surgeons and much much more, Leigh brings a vast knowledge of creative ways in managing accounts.",[14,3071,3072],{},"While working the majority of her career in local offices, the options for expanding her career were becoming less and less. She decided to apply for a remote job (before it was the norm) and was able to get experience that wasn't as prevalent in the smaller area in which she resides.",[14,3074,3075],{},"After working from home for the past 6 years the opportunities kept coming and when MKG reached out to her, she knew that there was something special about them and decided to take the leap. The people first environment is not just talked about here, but it is practiced everyday. MKG Marketing is unlike anywhere she has ever worked.",[14,3077,3078],{},"Outside of work, Leigh enjoys spending time with her husband Dustin, their blended family (Emma, Casey, Jake & Brayden) and their dog Millie.",[14,3080,3081],{},"The kitchen is where you will always find her, she loves to cook and bake all things Gluten Free and no one ever knows. When they are not at a swim meet or a baseball game they love swimming in their pool, long walks on the local trails, renovating their house and binging shows.",[80,3083,3084],{"id":2005},"Fun Facts",[14,3086,3087],{},"Although it was just was a short time, at age 19 Leigh drove cross country from a small town in PA and moved to Hollywood Hills, CA. Her view from her kitchen window was the Hollywood sign. Not a bad first apartment.",{"title":89,"searchDepth":443,"depth":443,"links":3089},[3090],{"id":2005,"depth":449,"text":3084},"Meet Leigh Snyder, one of MKG Marketing’s amazing digital advertising experts, bringing 15 plus years of experience to the team",{"landscape":3093},"leigh-snyder.webp","Digital Advertising Expert","leighasnyder",{},"\u002Fteam\u002Fleigh-snyder","leigh-snyder",{"description":3091},50,"team\u002Fleigh-snyder","tY2JnqulQK9AU4TGRfATRnob3Thk9e9yAPu6iKBPA_s",{"id":3104,"title":3105,"body":3106,"date":7,"description":3153,"extension":459,"images":3154,"isLeader":2874,"jobTitle":3156,"linkedIn":3157,"meta":3158,"name":3105,"navigation":464,"path":3160,"quote":3161,"quoteCite":3105,"ref":3157,"seo":3162,"sequence":3163,"stem":3164,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":3165},"team\u002Fteam\u002Fmarketing-leadership\u002Fceleste-jacroux.md","Celeste Jacroux",{"type":11,"value":3107,"toc":3150},[3108,3116,3119,3126,3130],[14,3109,3111,3112,3115],{"className":3110},[1985],"\nCeleste Jacroux is a Go-to-Market architect for companies ready to graduate from \"random acts of marketing\" to a predictable revenue engine. As the Founder of ",[56,3113,3114],{},"Swell Marketing Advisors"," and a strategic partner to MKG, she brings deep expertise in aligning product, sales, and marketing into a cohesive GTM strategy.",[14,3117,3118],{},"Celeste understands that for founders, the hardest phase is often bridging the gap between a great product and the market that needs it. She specializes in clarifying positioning, defining ideal customer profiles (ICPs), and building the strategic roadmap that turns vision into traction.",[14,3120,3121,3122,3125],{},"At MKG, Celeste steps in as a Marketing Leader for our ",[56,3123,3124],{},"Marketing Leadership + Activation"," clients. She provides the senior-level direction and GTM rigor, working hand-in-hand with MKG’s activation teams to ensure that strategy doesn't just sit in a deck—it gets executed, measured, and optimized for growth.",[80,3127,3129],{"id":3128},"expertise","Expertise",[50,3131,3132,3138,3144],{},[53,3133,3134,3137],{},[56,3135,3136],{},"Go-to-Market Strategy:"," Launching new products and entering new markets with precision.",[53,3139,3140,3143],{},[56,3141,3142],{},"Positioning & Messaging:"," Translating complex tech into clear customer value.",[53,3145,3146,3149],{},[56,3147,3148],{},"Sales & Marketing Alignment:"," Ensuring the revenue team is fighting the same battle.",{"title":89,"searchDepth":443,"depth":443,"links":3151},[3152],{"id":3128,"depth":449,"text":3129},"Meet Celeste Jacroux, a strategic GTM partner to MKG and Founder of Sweel Marketing Advisors. She leads Go-to-Market strategy for high-growth companies.",{"landscape":3155},"celeste-jacroux.webp","Fractional GTM Leader | Founder, Swell Marketing Advisors","celeste-jacroux",{"imageDescription":3159},"Celeste Jacroux, Founder of Swell Marketing Advisors and MKG Partner","\u002Fteam\u002Fmarketing-leadership\u002Fceleste-jacroux","A great product doesn't win on its own. It wins when the story, the strategy, and the sales motion all pull in the exact same direction.",{"description":3153},7,"team\u002Fmarketing-leadership\u002Fceleste-jacroux","xCdtcFdNV4sp78oidUDMCvxluqrG5iEdRJkxxEAOYq0",{"id":3167,"title":9,"body":3168,"date":7,"description":3215,"extension":459,"images":3216,"isLeader":2874,"jobTitle":3217,"linkedIn":2019,"meta":3218,"name":9,"navigation":464,"path":3219,"quote":2023,"quoteCite":2024,"ref":2025,"seo":3220,"sequence":3221,"stem":3222,"team":7,"twitter":2019,"updated":7,"website":7,"__hash__":3223},"team\u002Fteam\u002Fmarketing-leadership\u002Fkerry-guard.md",{"type":11,"value":3169,"toc":3212},[3170,3174,3197,3203,3206,3208],[14,3171,3173],{"className":3172},[1985],"\nKerry Guard (she\u002Fher) is the strategist founders call when they are tired of guessing. As the CEO of MKG Marketing, she doesn’t just run the agency; she steps into the trenches with clients as a Fractional Marketing Leader. She specializes in helping founders navigate the \"Growth Valley\"—building the systems, strategy, and teams required to scale from traction to expansion.",[14,3175,3176,3177,3180,3181,3184,3185,3188,3189,3192,3193,3196],{},"Her recent work focuses on bringing enterprise-level rigor to growing businesses. She serves as the strategic marketing engine for a diverse portfolio, including ",[56,3178,3179],{},"Rutkowski Law Firm",", ",[56,3182,3183],{},"Fulcrum Enterprise Group",", and ",[56,3186,3187],{},"Premier Office Movers",", where she aligns revenue goals with marketing execution. Whether she is translating complex tech into a go-to-market narrative for ",[56,3190,3191],{},"Avalanche Fusion",", or helping ",[56,3194,3195],{},"Extraordinary Advisors"," amplify their message, Kerry brings clarity and momentum to every leadership team she joins.",[14,3198,3199,3200,3202],{},"She is also the host of ",[377,3201,1993],{"href":1992},", where she interviews CMOs and Founders to uncover the human stories behind high-growth companies.",[14,3204,3205],{},"Kerry proves that high performance doesn't require burnout. As a mom of twins, she built MKG on a \"People First\" methodology—championing policies like 20 vacation days and zero after-hours emails—because she knows that rested, respected experts drive the best ROI.",[80,3207,2006],{"id":2005},[50,3209,3210],{},[53,3211,2011],{},{"title":89,"searchDepth":443,"depth":443,"links":3213},[3214],{"id":2005,"depth":449,"text":2006},"Meet Kerry Guard, MKG Marketing’s CEO and Principal Strategist. She works directly with founders to build scalable marketing engines while hosting the podcast, Back on T-R-A-C-K.",{"landscape":2017},"Fractional Marketing Leaders",{"imageDescription":2021},"\u002Fteam\u002Fmarketing-leadership\u002Fkerry-guard",{"description":3215},5,"team\u002Fmarketing-leadership\u002Fkerry-guard","oOXvRk_JAfbvrAQoDmPize2X6zquuQG1YD5msODvKcE",{"id":3225,"title":3226,"body":3227,"date":7,"description":3278,"extension":459,"images":3279,"isLeader":2874,"jobTitle":3281,"linkedIn":3282,"meta":3283,"name":3285,"navigation":464,"path":3286,"quote":3287,"quoteCite":3285,"ref":3282,"seo":3288,"sequence":1088,"stem":3289,"team":7,"twitter":7,"updated":7,"website":7,"__hash__":3290},"team\u002Fteam\u002Fmarketing-leadership\u002Flaura-mcaliley.md","Laura Mcaliley",{"type":11,"value":3228,"toc":3275},[3229,3233,3244,3247,3253,3255],[14,3230,3232],{"className":3231},[1985],"\nLaura McAliley is the growth strategist founders call when they are ready to turn early traction into sustainable momentum. As the Founder of Pebble Marketing and a key Marketing Leadership partner for MKG, Laura bridges the gap between high-level vision and the gritty execution required to scale.",[14,3234,3235,3236,3239,3240,3243],{},"Her track record speaks the language of investors and boards. She has successfully scaled SaaS startups from seed stage through to exit, most notably orchestrating a ",[56,3237,3238],{},"3x revenue lift"," at ",[56,3241,3242],{},"Security Journey"," that led to a successful acquisition.",[14,3245,3246],{},"Laura thrives in the \"messy middle\" of growth. Whether she is navigating the complexities of a Fortune 100 account or launching a scrappy go-to-market strategy for a new startup, her approach is the same: build the brand, unlock the revenue, and get the business investor-ready.",[14,3248,3249,3250,3252],{},"At MKG, Laura acts as a Fractional CMO for our ",[56,3251,3124],{}," clients, bringing the senior firepower needed to professionalize your marketing function without the full-time executive headcount.",[80,3254,3129],{"id":3128},[50,3256,3257,3263,3269],{},[53,3258,3259,3262],{},[56,3260,3261],{},"SaaS Scaling:"," From Seed to Exit",[53,3264,3265,3268],{},[56,3266,3267],{},"Revenue Operations:"," Aligning marketing spend with sales outcomes",[53,3270,3271,3274],{},[56,3272,3273],{},"Brand Strategy:"," Positioning startups for acquisition and investment",{"title":89,"searchDepth":443,"depth":443,"links":3276},[3277],{"id":3128,"depth":449,"text":3129},"Meet Laura McAliley, a strategic partner to MKG and Founder of Pebble Marketing. She serves as a Fractional CMO, helping founders scale from seed to exit.",{"landscape":3280},"laura-mcaliley.webp","Fractional CMO | Founder, Pebble Marketing","laura-mcaliley",{"imageDescription":3284},"Laura McAliley, Fractional CMO and Founder of Pebble Marketing","Laura McAliley","\u002Fteam\u002Fmarketing-leadership\u002Flaura-mcaliley","Founders don't need another slide deck. They need a roadmap to revenue and a partner willing to get their hands dirty to build it.",{"description":3278},"team\u002Fmarketing-leadership\u002Flaura-mcaliley","ke5GsAQwur6LBbt6guZUCgKQT6MJJm8UL5XCaXjVnZM",{"id":3292,"title":3293,"body":3294,"date":7,"description":3322,"extension":459,"images":3323,"isLeader":2874,"jobTitle":3325,"linkedIn":3326,"meta":3327,"name":3293,"navigation":464,"path":3329,"quote":3330,"quoteCite":3331,"ref":3332,"seo":3333,"sequence":3334,"stem":3335,"team":7,"twitter":3326,"updated":7,"website":7,"__hash__":3336},"team\u002Fteam\u002Fmike-krass.md","Mike Krass",{"type":11,"value":3295,"toc":3320},[3296,3300,3303,3306],[14,3297,3299],{"className":3298},[1985],"A proud Washington State University alum — Go Cougs! — who grew up on the west coast of the United States, Mike has lived on three continents during his lifetime.",[14,3301,3302],{},"Over the past decade Mike has led MKG Marketing in becoming a 7-figure business, joined the global Entrepreneurs Organization (EO) as a member as well as holds a seat on their Board of Directors and mentored other business owners through organizations like Idea Village, EO and General Assembly.",[14,3304,3305],{},"When he’s not at work, Mike enjoys:",[50,3307,3308,3311,3314,3317],{},[53,3309,3310],{},"Riding his beach cruiser bike in the park.",[53,3312,3313],{},"Reading business and spy novels (often at the same time — ask him how many half finished books he’s currently reading on his Kindle!)",[53,3315,3316],{},"Traveling the world.",[53,3318,3319],{},"Flying N5478N — his trusty 1981 Cessna 182.",{"title":89,"searchDepth":443,"depth":443,"links":3321},[],"Meet Mike Krass, one of MKG Marketing’s founders. He currently drives the big picture vision for the agency and supports biz dev and sales efforts.",{"landscape":3324},"mike-krass.webp","Owner\u002FVisionary","mikekrass",{"imageDescription":3328},"Mike Krass, MKG Marketing’s Owner\u002FVisionary, standing in front of St. Louis Cathedral in the French Quarter of New Orleans | MKG Marketing","\u002Fteam\u002Fmike-krass","Focus on the road, not the wall.","Alvin Alexander","mike-krass",{"description":3322},10,"team\u002Fmike-krass","WCJwOrpm4HOYHMODFwHdEILqPkcZwTSZUakkr3-n3rs",{"id":3338,"title":3339,"body":3340,"date":7,"description":3360,"extension":459,"images":3361,"isLeader":464,"jobTitle":3363,"linkedIn":3364,"meta":3365,"name":3339,"navigation":464,"path":3366,"quote":3367,"quoteCite":3368,"ref":3364,"seo":3369,"sequence":1642,"stem":3370,"team":3371,"twitter":3372,"updated":7,"website":7,"__hash__":3373},"team\u002Fteam\u002Fnathan-stenberg.md","Nathan Stenberg",{"type":11,"value":3341,"toc":3358},[3342,3346,3349,3352,3355],[14,3343,3345],{"className":3344},[1985],"Our SEO Expert, Nathan, comes to MKG with an extensive background in digital marketing from front-end development to omni-channel marketing strategy.",[14,3347,3348],{},"He discovered SEO as part of a tech support job with a template website company where he was supporting clients with their websites. There he defined and developed the standards and processes that the SEO team would use for keyword research as well as the writing and implementation of the optimization. He then leveraged these standards to create an add-on subscription-based SEO product called “SEO Boost” which provided clients with a more proactive SEO service for their websites. This resulted in him providing keyword research and optimization recommendations for close to 1,500 websites during his tenure.",[14,3350,3351],{},"From there Nathan moved into the agency world, staring with a small boutique firm in Portland, OR, providing SEO audits and recommendations for clients ranging from small businesses to enterprise e-commerce companies.",[14,3353,3354],{},"He then moved to a larger agency and, once again, developed the SEO Team processes as the agency transitioned from an email-focused agency to a full-service digital marketing agency. During this time, Nathan was able to explore different areas of digital marketing strategy and really developed an understanding and passion for omni-channel marketing.",[14,3356,3357],{},"When Nathan is not working, he enjoys spending time with his partner and two children. You can find him playing casual sports, music, and Overwatch as well as snowboarding and cooking.",{"title":89,"searchDepth":443,"depth":443,"links":3359},[],"Meet Nathan Stenberg, one of MKG Marketing’s Digital Marketing Strategist, with an extensive background in digital marketing from front-end development to omni-channel strategy. ",{"landscape":3362},"nathan-stenberg.webp","Director, Strategy","nathan-stenberg",{},"\u002Fteam\u002Fnathan-stenberg","Repetition is the path to mastery.","Zenyatta",{"description":3360},"team\u002Fnathan-stenberg","Marketing Strategists","natestenberg23","1moy0e42nEoQgH0weNaASdQ6FTDWXwC5TDftv5YS3tU",{"id":3375,"title":3376,"body":3377,"date":7,"description":3405,"extension":459,"images":3406,"isLeader":2874,"jobTitle":3094,"linkedIn":3408,"meta":3409,"name":3376,"navigation":464,"path":3410,"quote":3411,"quoteCite":2024,"ref":3412,"seo":3413,"sequence":3414,"stem":3415,"team":2875,"twitter":7,"updated":7,"website":7,"__hash__":3416},"team\u002Fteam\u002Fnick-bare.md","Nick Bare",{"type":11,"value":3378,"toc":3403},[3379,3383,3386,3389,3392],[14,3380,3382],{"className":3381},[1985],"Nick Bare's college offered a digital technology and culture degree and heI ended up taking some communications and marketing classes as well and liked the thought of them all lining up with each other. Once he graduated, he landed a role in paid search and has been doing it for nine+ years now.",[14,3384,3385],{},"He loves that there's always a challenge to tackle. He enjoys taking on new accounts and getting into the weeds to see what can help them turn around and start driving more efficient leads.",[14,3387,3388],{},"He's most proud of being a dad.",[14,3390,3391],{},"Interesting facts:",[50,3393,3394,3397,3400],{},[53,3395,3396],{},"Born with a cleft lip and palate and has had seven surgeries in his life",[53,3398,3399],{},"Watched the Seahawks win Super Bowl 48 with his dad in New York",[53,3401,3402],{},"Travels around the country to visit all the MLB stadiums with his son",{"title":89,"searchDepth":443,"depth":443,"links":3404},[],"Meet Nick Bare, one of MKG Marketing’s Digital Advertising Expert, bringing 15 plus years of experience to the team. ",{"landscape":3407},"nick-bare.webp","nickbare",{},"\u002Fteam\u002Fnick-bare","We can choose courage or we can choose comfort, but we can't have both.","nick-bare",{"description":3405},52,"team\u002Fnick-bare","yVusNcEIbiAvdPE02qyDKE_aINcQ0QMXSeyOKv9x5PE",{"id":3418,"title":3419,"body":3420,"date":7,"description":3405,"extension":459,"images":3447,"isLeader":2874,"jobTitle":3449,"linkedIn":3450,"meta":3451,"name":3419,"navigation":464,"path":3452,"quote":3453,"quoteCite":3454,"ref":3455,"seo":3456,"sequence":3457,"stem":3458,"team":3459,"twitter":7,"updated":7,"website":7,"__hash__":3460},"team\u002Fteam\u002Fprachi-sarin.md","Prachi Sarin",{"type":11,"value":3421,"toc":3445},[3422,3425,3428,3431],[14,3423,3424],{},"Prachi has worked in marketing for over 10 years across various industries, but digital marketing has always been her true interest. She finally got the opportunity to pursue it when she moved to the United States and joined MKG as an apprentice, embarking on her digital marketing journey.​",[14,3426,3427],{},"Why I Joined MKG Marketing:\nI joined MKG Marketing because of its people-first culture, transparency, and commitment to growth. It’s a place where I can learn, contribute, and work with a team that genuinely cares.",[14,3429,3430],{},"Fun Facts About Me:",[50,3432,3433,3436,3439,3442],{},[53,3434,3435],{},"I love to read detective, thriller, and mystery books and watch shows in the same genre.",[53,3437,3438],{},"I’m a mom to twin girls—they are my world! Watching them grow, learn, and explore life brings me joy.",[53,3440,3441],{},"I love cooking for my family. It started with my husband, who’s a foodie, and now we cook together for our daughters.",[53,3443,3444],{},"Our family also enjoys playing video games—it’s our way to unwind and have fun together.",{"title":89,"searchDepth":443,"depth":443,"links":3446},[],{"landscape":3448},"prachi-sarin.webp","Digital Marketing Coordinator","prachisarin",{},"\u002Fteam\u002Fprachi-sarin","We keep moving forward, opening new doors, and doing new things because we're curious, and curiosity keeps leading us down new paths.","Walt Disney","prachi-sarin",{"description":3405},75,"team\u002Fprachi-sarin","Digital Marketing","LjXpVTmZn-XwzExAyq2igbw_fHhrVcf4nOLoEmURbEQ",{"id":3462,"title":3463,"body":3464,"date":7,"description":3478,"extension":459,"images":3479,"isLeader":464,"jobTitle":3481,"linkedIn":3482,"meta":3483,"name":3463,"navigation":464,"path":3484,"quote":3485,"quoteCite":3486,"ref":3487,"seo":3488,"sequence":443,"stem":3489,"team":2029,"twitter":7,"updated":7,"website":7,"__hash__":3490},"team\u002Fteam\u002Fsam-ellsworth.md","Sam Ellsworth",{"type":11,"value":3465,"toc":3476},[3466,3470,3473],[14,3467,3469],{"className":3468},[1985],"Sam has over 15 years of experience managing the development of marketing campaigns for national and global brands. She started her career in San Francisco, working in account management at ad agencies, where she managed a range of successful marketing campaigns from Super Bowl TV spots and fully-integrated product launches to social media campaigns and events.",[14,3471,3472],{},"After 12 years in San Francisco, Sam and her husband decided it was time to leave the big city and find a slower pace of life, settling down outside of Burlington, Vermont. Sam spent her first couple years in Vermont working remotely for a San Francisco agency and then as the Marketing Director at a local craft brewery before joining the MKG team. She was drawn to MKG due to our people first value and the opportunity to get to focus on a few specific, results driven marketing tactics.",[14,3474,3475],{},"Outside of work, Sam spends her time with her husband, 4-year-old daughter and chocolate lab exploring Vermont and all it has to offer — from hiking, skiing and enjoying all the local food to growing their backyard garden and working on a never-ending list of house renovations.",{"title":89,"searchDepth":443,"depth":443,"links":3477},[],"Meet Sam Ellsworth, one of MKG Marketing’s amazing Account Directors, who brings over 15 years experience managing marketing campaign development. ",{"landscape":3480},"sam-ellsworth.webp","Director, Client Services","samantha-ellsworth-40875866",{},"\u002Fteam\u002Fsam-ellsworth","Sometimes the questions are complicated and the answers are simple.","Dr. Seuss","sam-ellsworth",{"description":3478},"team\u002Fsam-ellsworth","Xb0ljkUHaVzTObdBxfiOxIpE5jcK9HSfgiMlBhd8fuc",1792164914593]