[{"data":1,"prerenderedAt":3941},["ShallowReactive",2],{"blog-article-seo-the-invisibility-trap-why-page-1-ranking-is-failing-the-ai-agent-test":3,"header-articles":295,"updatesSection-all":2096,"updatesSection-all-team":2951},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"_schema":10,"authors":11,"date":12,"img":13,"imgAlt":14,"body":15,"_type":287,"_id":288,"_source":289,"_file":290,"_stem":291,"_extension":292,"category":5,"minutes":293,"people":294},"/blog/seo/the-invisibility-trap-why-page-1-ranking-is-failing-the-ai-agent-test","seo",false,"","The Invisibility Trap - Why Page 1 Ranking is Failing the AI-Agent Test","Your SEO metrics are green, but your pipeline is flat. Here is how to stop chasing clicks and start winning the AI Overview.\n","default",[],"2026-04-08T17:59:00Z","/images/blog/mkg-blog-the-invisibility-trap-hero-image.webp","The Invisibility Trap",{"type":16,"children":17,"toc":276},"root",[18,26,31,36,41,55,66,71,76,81,90,95,100,105,114,119,139,149,158,163,168,173,182,187,192,197,201,210,215,220,225,230,239,244,249,254,263,268,273],{"type":19,"tag":20,"props":21,"children":22},"element","p",{},[23],{"type":24,"value":25},"text","For a decade, Page 1 was the promised land. If you held a top-three spot for your core commercial keywords, the math was simple: high rankings equaled high traffic, which equaled a healthy pipeline. You could take those green arrows in your SEO dashboard to the board and confidently declare victory.",{"type":19,"tag":20,"props":27,"children":28},{},[29],{"type":24,"value":30},"But in 2026, that math is broken. 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If a query can be answered with a video, Google's AI is increasingly choosing that over a text-based article.",{"type":19,"tag":124,"props":726,"children":727},{},[728,733,735,742],{"type":19,"tag":61,"props":729,"children":730},{},[731],{"type":24,"value":732},"ChatGPT Location Tracking:",{"type":24,"value":734}," OpenAI introduced ",{"type":19,"tag":599,"props":736,"children":739},{"href":737,"rel":738},"https://help.openai.com/en/articles/6825453-chatgpt-release-notes",[603],[740],{"type":24,"value":741},"(optional location sharing)",{"type":24,"value":743}," this month. This allows ChatGPT to provide local recommendations (like \"best coffee near me\"), putting it in direct competition with Google Maps for local intent.",{"type":19,"tag":56,"props":745,"children":747},{"id":746},"strategic-implications-for-leaders",[748],{"type":19,"tag":61,"props":749,"children":750},{},[751],{"type":24,"value":752},"Strategic Implications for Leaders",{"type":19,"tag":754,"props":755,"children":757},"h3",{"id":756},"what-to-ignore",[758],{"type":19,"tag":61,"props":759,"children":760},{},[761],{"type":24,"value":762},"What to ignore:",{"type":19,"tag":120,"props":764,"children":765},{},[766],{"type":19,"tag":124,"props":767,"children":768},{},[769,774,776,782],{"type":19,"tag":61,"props":770,"children":771},{},[772],{"type":24,"value":773},"Keyword-Only Reporting:",{"type":24,"value":775}," Stop obsessing over being \"Position 1\" for a specific word. 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High rankings are no longer enough; you must be ",{"type":19,"tag":61,"props":858,"children":859},{},[860],{"type":24,"value":861},"citeable.",{"type":19,"tag":20,"props":863,"children":864},{},[865],{"type":24,"value":866},"MKG helps VC-backed companies bridge this gap with:",{"type":19,"tag":120,"props":868,"children":869},{},[870,880,890],{"type":19,"tag":124,"props":871,"children":872},{},[873,878],{"type":19,"tag":61,"props":874,"children":875},{},[876],{"type":24,"value":877},"GEO/AEO Gap Analysis:",{"type":24,"value":879}," We find exactly where AI is ignoring your brand and fix it.",{"type":19,"tag":124,"props":881,"children":882},{},[883,888],{"type":19,"tag":61,"props":884,"children":885},{},[886],{"type":24,"value":887},"Technical Entity Guardrails:",{"type":24,"value":889}," We structure your site so AI models can read and trust your data instantly.",{"type":19,"tag":124,"props":891,"children":892},{},[893,898],{"type":19,"tag":61,"props":894,"children":895},{},[896],{"type":24,"value":897},"Full-Funnel Attribution:",{"type":24,"value":899}," We track the value of AI citations, even when they don't lead to a traditional click.",{"type":19,"tag":20,"props":901,"children":902},{},[903],{"type":19,"tag":61,"props":904,"children":905},{},[906],{"type":24,"value":907},"Ensure your brand isn't left out of the answer.",{"type":19,"tag":20,"props":909,"children":910},{},[911,924],{"type":19,"tag":599,"props":912,"children":915},{"href":913,"rel":914},"https://www.google.com/search?q=https://mkgmarketinginc.com/book-a-call/&authuser=2",[603],[916],{"type":19,"tag":61,"props":917,"children":918},{},[919],{"type":19,"tag":606,"props":920,"children":921},{},[922],{"type":24,"value":923},"Book a Discovery Call",{"type":24,"value":925}," with an MKG expert today.",{"type":19,"tag":45,"props":927,"children":928},{},[],{"title":7,"searchDepth":277,"depth":277,"links":930},[931,932,933,934,940],{"id":521,"depth":277,"text":527},{"id":573,"depth":277,"text":579},{"id":669,"depth":277,"text":675},{"id":746,"depth":277,"text":752,"children":935},[936,938,939],{"id":756,"depth":937,"text":762},3,{"id":786,"depth":937,"text":792},{"id":826,"depth":937,"text":832},{"id":845,"depth":277,"text":851},"content:blog:seo:monthly-search-industry-report-march-2026.md","blog/seo/monthly-search-industry-report-march-2026.md","blog/seo/monthly-search-industry-report-march-2026",{"_path":945,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":946,"description":947,"_schema":10,"authors":948,"date":949,"img":950,"imgAlt":951,"body":952,"_type":287,"_id":1320,"_source":289,"_file":1321,"_stem":1322,"_extension":292,"category":5,"minutes":293},"/blog/seo/the-trust-dividend-why-ai-governance-is-the-new-competitive-advantage","The Trust Dividend - Why AI Governance is the New Competitive Advantage","In a world of AI-generated noise, trust is the only currency that still compounds. Here is how to institutionalize human expertise.\n",[],"2026-04-01T17:59:00Z","/images/blog/mkg-blog-the-trust-dividend-hero-image.webp","The Trust Dividend",{"type":16,"children":953,"toc":1309},[954,959,964,969,974,984,993,998,1003,1021,1026,1035,1040,1045,1050,1069,1078,1083,1088,1093,1119,1129,1138,1143,1148,1166,1171,1180,1185,1190,1202,1211,1216,1234,1239,1243,1252,1257,1262,1267,1276,1281,1286,1291,1298,1303,1306],{"type":19,"tag":20,"props":955,"children":956},{},[957],{"type":24,"value":958},"We’ve reached the tipping point. In 2026, the B2B landscape isn't just crowded; it’s buried under a mountain of synthetic mediocrity. For the last two years, brands have been \"feeding the machine\" with high-volume, low-insight AI content, and the result is a massive trust deficit.",{"type":19,"tag":20,"props":960,"children":961},{},[962],{"type":24,"value":963},"Buyers are exhausted. They are drowning in 2,000-word guides that say absolutely nothing new. When every LinkedIn post and white paper sounds like it was written by the same polite, slightly detached algorithm, the market begins to retreat. They aren't looking for more \"content\"; they are looking for \"Verified Human\" signals.",{"type":19,"tag":20,"props":965,"children":966},{},[967],{"type":24,"value":968},"This is the chaos of the current moment: Your prospects are no longer just skeptical of your product—they are skeptical of your very information. They are looking for the marketing leader they’d actually want to work with: sharp, grounded, a little funny, and always focused on what actually works.",{"type":19,"tag":20,"props":970,"children":971},{},[972],{"type":24,"value":973},"If your strategy is still focused on volume, you aren't building authority; you’re just contributing to the fog. To win in this era, you need to pivot from volume to Information Gain—adding data and perspectives that an AI simply cannot hallucinate. This is where AI Governance for Marketing stops being a legal hurdle and starts being your primary competitive advantage.",{"type":19,"tag":20,"props":975,"children":976},{},[977,980],{"type":19,"tag":45,"props":978,"children":979},{},[],{"type":19,"tag":49,"props":981,"children":983},{"height":51,"width":52,"src":982},"/uploads/mkg-blog-the-trust-dividend-image-1.png",[],{"type":19,"tag":56,"props":985,"children":987},{"id":986},"the-content-inflation-crisis-and-the-flight-to-quality",[988],{"type":19,"tag":61,"props":989,"children":990},{},[991],{"type":24,"value":992},"The Content Inflation Crisis and the Flight to Quality",{"type":19,"tag":20,"props":994,"children":995},{},[996],{"type":24,"value":997},"We’ve said it before: marketing should not feel like you’re treading water with a laptop, which is what can happen when teams use AI to churn out generic thought leadership articles. When you recite a B2B brochure, you sound dry and detached.",{"type":19,"tag":20,"props":999,"children":1000},{},[1001],{"type":24,"value":1002},"The trust deficit has created a demand for quality, and B2B buyers are now prioritizing:",{"type":19,"tag":120,"props":1004,"children":1005},{},[1006,1011,1016],{"type":19,"tag":124,"props":1007,"children":1008},{},[1009],{"type":24,"value":1010},"First-Party Data: Real numbers from real campaigns, not \"industry averages\".",{"type":19,"tag":124,"props":1012,"children":1013},{},[1014],{"type":24,"value":1015},"Hard-Won Lessons: Experiences that a senior strategist has actually lived through and knows how to navigate.",{"type":19,"tag":124,"props":1017,"children":1018},{},[1019],{"type":24,"value":1020},"Contrarian Insights: The willingness to say things the way clients are actually thinking them.",{"type":19,"tag":20,"props":1022,"children":1023},{},[1024],{"type":24,"value":1025},"If your AI isn't governed by a human system that prioritizes these B2B trust signals, you are essentially invisible. It’s not you, it’s the lack of a system. At MKG, we lead with insight, not ego.",{"type":19,"tag":56,"props":1027,"children":1029},{"id":1028},"institutionalizing-accountability-the-mkgos-approach",[1030],{"type":19,"tag":61,"props":1031,"children":1032},{},[1033],{"type":24,"value":1034},"Institutionalizing Accountability: The mkgOS Approach",{"type":19,"tag":20,"props":1036,"children":1037},{},[1038],{"type":24,"value":1039},"At MKG, we don’t talk in trends; we talk in tactics and systems. To address the trust deficit, we turn to the Accountability pillar of our operating system. We believe that AI Governance for Marketing isn’t about restriction; it’s about creating a disciplined, thoughtful approach to generative technology.",{"type":19,"tag":20,"props":1041,"children":1042},{},[1043],{"type":24,"value":1044},"True governance means having your systems dialed and your values straight. It means moving beyond the \"prompt and post\" mentality and building a rhythmic engine that compounds trust over time.",{"type":19,"tag":20,"props":1046,"children":1047},{},[1048],{"type":24,"value":1049},"When we talk about the TRACK (Accountability) pillar, we are talking about:",{"type":19,"tag":1051,"props":1052,"children":1053},"ol",{},[1054,1059,1064],{"type":19,"tag":124,"props":1055,"children":1056},{},[1057],{"type":24,"value":1058},"Verification Layers: Every piece of output must be stress-tested by someone who has \"done the reps\".",{"type":19,"tag":124,"props":1060,"children":1061},{},[1062],{"type":24,"value":1063},"Information Gain SEO: Shifting the focus from keyword density to unique insight density that AI can't mimic.",{"type":19,"tag":124,"props":1065,"children":1066},{},[1067],{"type":24,"value":1068},"Human-in-the-Loop Operations: Ensuring that personality comes through truth and tone, not through forced jokes.",{"type":19,"tag":56,"props":1070,"children":1072},{"id":1071},"information-gain-adding-what-the-machine-cant-hallucinate",[1073],{"type":19,"tag":61,"props":1074,"children":1075},{},[1076],{"type":24,"value":1077},"Information Gain: Adding What the Machine Can't Hallucinate",{"type":19,"tag":20,"props":1079,"children":1080},{},[1081],{"type":24,"value":1082},"The secret to Information Gain SEO in 2026 is simple: speak like a senior strategist who’s been in the mess. AI can summarize the internet, but it cannot tell you how a specific lead-scoring model failed or why a certain OKR structure fell apart in Asana.",{"type":19,"tag":20,"props":1084,"children":1085},{},[1086],{"type":24,"value":1087},"This mix of compassion for the overwhelmed marketer and clarity about the plan is our superpower. Governance is the \"hold the line\" part of that equation. It ensures that we never sound like we’re reciting a brochure.",{"type":19,"tag":20,"props":1089,"children":1090},{},[1091],{"type":24,"value":1092},"To achieve Information Gain, your governance model must mandate:",{"type":19,"tag":120,"props":1094,"children":1095},{},[1096,1101,1114],{"type":19,"tag":124,"props":1097,"children":1098},{},[1099],{"type":24,"value":1100},"Proprietary Frameworks: Like the \"Slow is smooth, smooth is fast\" mentality that adds flavor, not fluff.",{"type":19,"tag":124,"props":1102,"children":1103},{},[1104,1106,1112],{"type":24,"value":1105},"Negative Constraints: Explicitly stating what ",{"type":19,"tag":1107,"props":1108,"children":1109},"em",{},[1110],{"type":24,"value":1111},"not",{"type":24,"value":1113}," to do, based on actual failures.",{"type":19,"tag":124,"props":1115,"children":1116},{},[1117],{"type":24,"value":1118},"Operator Energy: Speaking fluently in operations because you actually live in them.",{"type":19,"tag":20,"props":1120,"children":1121},{},[1122,1125],{"type":19,"tag":45,"props":1123,"children":1124},{},[],{"type":19,"tag":49,"props":1126,"children":1128},{"height":51,"width":52,"src":1127},"/uploads/mkg-blog-the-trust-dividend-image-2.png",[],{"type":19,"tag":56,"props":1130,"children":1132},{"id":1131},"operationalizing-trust-the-use-this-not-this-of-ai-governance",[1133],{"type":19,"tag":61,"props":1134,"children":1135},{},[1136],{"type":24,"value":1137},"Operationalizing Trust: The \"Use This, Not This\" of AI Governance",{"type":19,"tag":20,"props":1139,"children":1140},{},[1141],{"type":24,"value":1142},"To institutionalize trust, your team needs to understand the difference between tactical efficiency and strategic impact. We don’t need to be zany to be memorable, but we do say things that stick.",{"type":19,"tag":20,"props":1144,"children":1145},{},[1146],{"type":24,"value":1147},"Here’s how AI governance changes your output in practice:",{"type":19,"tag":120,"props":1149,"children":1150},{},[1151,1156,1161],{"type":19,"tag":124,"props":1152,"children":1153},{},[1154],{"type":24,"value":1155},"Instead of: “Maximize your ROI with smarter marketing systems.”\u2028Use: “Let’s get your brain back.”",{"type":19,"tag":124,"props":1157,"children":1158},{},[1159],{"type":24,"value":1160},"Instead of: “Marketing agility requires proactive planning.”\u2028Use: “Still stuck in reactive mode?”",{"type":19,"tag":124,"props":1162,"children":1163},{},[1164],{"type":24,"value":1165},"Instead of: “You may be experiencing tactical inefficiencies.”\u2028Use: “You’re not broken. The system is.”",{"type":19,"tag":20,"props":1167,"children":1168},{},[1169],{"type":24,"value":1170},"By leading with \"Clear, Confident, and No B.S.\" communication, you skip the fluff. Your words remain tight, thoughtful, and human—not marketing-muddled or loaded with jargon. This directness is what buyers are craving in an era of AI-generated waffling.",{"type":19,"tag":56,"props":1172,"children":1174},{"id":1173},"why-volume-is-the-enemy-of-authority",[1175],{"type":19,"tag":61,"props":1176,"children":1177},{},[1178],{"type":24,"value":1179},"Why Volume is the Enemy of Authority",{"type":19,"tag":20,"props":1181,"children":1182},{},[1183],{"type":24,"value":1184},"In the early days of AI, the goal was efficiency—how many articles can we produce? But that mindset leads to \"random acts of marketing\". When your competitors are flooding the market with 10% variations of the same ChatGPT response, your high-density, experience-backed insight stands out like a lighthouse.",{"type":19,"tag":20,"props":1186,"children":1187},{},[1188],{"type":24,"value":1189},"We lead with insight, not ego. The \"Truth Deficit\" occurs when marketing teams prioritize the appearance of authority over its substance. They want \"Personality Without Performance\".",{"type":19,"tag":20,"props":1191,"children":1192},{},[1193,1195,1200],{"type":24,"value":1194},"But in a market where everyone is using the same LLMs, your personality ",{"type":19,"tag":1107,"props":1196,"children":1197},{},[1198],{"type":24,"value":1199},"is",{"type":24,"value":1201}," your performance. We show that personality through \"Kerry-isms\" and direct, no-B.S. communication. We aren't afraid to tell a client, \"You're doing too much\". Let's replace those random acts with something that actually works.",{"type":19,"tag":56,"props":1203,"children":1205},{"id":1204},"the-logistics-of-governance-from-asana-to-okrs",[1206],{"type":19,"tag":61,"props":1207,"children":1208},{},[1209],{"type":24,"value":1210},"The Logistics of Governance: From Asana to OKRs",{"type":19,"tag":20,"props":1212,"children":1213},{},[1214],{"type":24,"value":1215},"AI Governance isn't a PDF that sits on a shared drive; it’s a compounding rhythm. We speak fluently in ops because we live in operations. For governance to work, it must be baked into your project management tools.",{"type":19,"tag":120,"props":1217,"children":1218},{},[1219,1224,1229],{"type":19,"tag":124,"props":1220,"children":1221},{},[1222],{"type":24,"value":1223},"In Asana: Every AI-assisted task includes a “Human Truth Check” subtask, where a subject-matter expert validates the output against real-world lead-scoring models or OKR results.",{"type":19,"tag":124,"props":1225,"children":1226},{},[1227],{"type":24,"value":1228},"In Brand Voice: We use our voice pillars to audit AI output. If it sounds “cutesy,” “waffling,” or “cold,” it goes back to the drawing board.",{"type":19,"tag":124,"props":1230,"children":1231},{},[1232],{"type":24,"value":1233},"In SEO: We audit for Information Gain by asking, “Does this article provide information that wasn’t present in the top 10 search results yesterday?”",{"type":19,"tag":20,"props":1235,"children":1236},{},[1237],{"type":24,"value":1238},"By implementing this strict framework, you ensure that every touchpoint reinforces your brand as a human entity. You move from \"Still stuck in reactive mode?\" to \"Built for humans. Proven in dashboards\".",{"type":19,"tag":49,"props":1240,"children":1242},{"height":51,"width":52,"src":1241},"/uploads/mkg-blog-the-trust-dividend-image-3.png",[],{"type":19,"tag":56,"props":1244,"children":1246},{"id":1245},"the-long-term-play-trust-as-a-moat",[1247],{"type":19,"tag":61,"props":1248,"children":1249},{},[1250],{"type":24,"value":1251},"The Long-Term Play: Trust as a Moat",{"type":19,"tag":20,"props":1253,"children":1254},{},[1255],{"type":24,"value":1256},"The \"Trust Dividend\" is the measurable ROI you gain when your audience stops questioning your motives and starts following your lead. It’s what happens when you are strategic, not sterile.",{"type":19,"tag":20,"props":1258,"children":1259},{},[1260],{"type":24,"value":1261},"When your competitors are waffling, you are warm but firm. While they are being \"cutesy\" with AI avatars, you are being experienced, not inflated. This competitive advantage isn't built overnight. It’s a rhythm. It’s about having your systems dialed and staying focused on what actually works.",{"type":19,"tag":20,"props":1263,"children":1264},{},[1265],{"type":24,"value":1266},"It’s about recognizing that you don't need to be zany to be memorable—you just need to say things that stick. Whether it's \"Feed the machine\" or \"Slow is smooth, smooth is fast\", these anchors of truth build a bridge over the trust deficit.",{"type":19,"tag":56,"props":1268,"children":1270},{"id":1269},"final-thoughts-get-your-brain-back",[1271],{"type":19,"tag":61,"props":1272,"children":1273},{},[1274],{"type":24,"value":1275},"Final Thoughts: Get Your Brain Back",{"type":19,"tag":20,"props":1277,"children":1278},{},[1279],{"type":24,"value":1280},"If your team is currently \"treading water with a laptop,\" trying to keep up with the AI content arms race, it’s time for a pivot. You aren't broken; the current system is.",{"type":19,"tag":20,"props":1282,"children":1283},{},[1284],{"type":24,"value":1285},"Let's get your brain back. By institutionalizing AI Governance through the lens of accountability and information gain, you stop being a producer of noise and start being a source of truth. You move from \"reactive mode\" to true \"Operator Energy\".",{"type":19,"tag":20,"props":1287,"children":1288},{},[1289],{"type":24,"value":1290},"In 2026, the most valuable thing you can own is a buyer’s trust. Don't let an ungoverned algorithm cannibalize it. We're human. We're here to help.",{"type":19,"tag":56,"props":1292,"children":1293},{"id":256},[1294],{"type":19,"tag":61,"props":1295,"children":1296},{},[1297],{"type":24,"value":262},{"type":19,"tag":20,"props":1299,"children":1300},{},[1301],{"type":24,"value":1302},"The rise of generative AI has created a \"Content Inflation Crisis,\" leading B2B buyers to tune out generic, synthetic marketing. To win in 2026, brands must pivot from high-volume output to a strategy of Information Gain, adding unique insights that AI cannot replicate. By institutionalizing AI Governance through the TRACK (Accountability) pillar of the mkgOS, marketing leaders can clear the fog of AI noise, build genuine B2B Trust Signals, and turn governance into a sustainable competitive advantage.",{"type":19,"tag":45,"props":1304,"children":1305},{},[],{"type":19,"tag":45,"props":1307,"children":1308},{},[],{"title":7,"searchDepth":277,"depth":277,"links":1310},[1311,1312,1313,1314,1315,1316,1317,1318,1319],{"id":986,"depth":277,"text":992},{"id":1028,"depth":277,"text":1034},{"id":1071,"depth":277,"text":1077},{"id":1131,"depth":277,"text":1137},{"id":1173,"depth":277,"text":1179},{"id":1204,"depth":277,"text":1210},{"id":1245,"depth":277,"text":1251},{"id":1269,"depth":277,"text":1275},{"id":256,"depth":277,"text":262},"content:blog:seo:the-trust-dividend-why-ai-governance-is-the-new-competitive-advantage.md","blog/seo/the-trust-dividend-why-ai-governance-is-the-new-competitive-advantage.md","blog/seo/the-trust-dividend-why-ai-governance-is-the-new-competitive-advantage",{"_path":1324,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":1325,"description":1326,"_schema":10,"authors":1327,"date":1328,"img":1329,"imgAlt":1330,"body":1331,"_type":287,"_id":1607,"_source":289,"_file":1608,"_stem":1609,"_extension":292,"category":5,"minutes":1610},"/blog/seo/the-franken-stack-failure-why-your-disconnected-tools-are-cannibalizing-your-series-b-roi","The 'Franken-Stack' Failure - Why Your Disconnected Tools are Cannibalizing Your Series-B ROI","Stop committing random acts of marketing. It’s time to trade tool-bloat for a predictable system that actually compounds.",[],"2026-03-25T17:59:00Z","/images/blog/the-franken-stack-failure-hero-image-1.webp","The 'Franken-Stack' Failure",{"type":16,"children":1332,"toc":1597},[1333,1338,1347,1352,1357,1367,1376,1381,1386,1391,1396,1401,1445,1454,1459,1464,1474,1483,1488,1493,1498,1516,1525,1530,1535,1544,1549,1554,1558,1567,1572,1577,1584,1589,1594],{"type":19,"tag":20,"props":1334,"children":1335},{},[1336],{"type":24,"value":1337},"You’ve raised the capital. You’ve hired the \"rockstar\" VPs. You’ve greenlit a tech budget that would make a 2015 startup weep with envy. And yet, if you’re honest, your marketing department feels less like a well-oiled machine and more like a collection of expensive, shouting islands.",{"type":19,"tag":56,"props":1339,"children":1341},{"id":1340},"welcome-to-the-franken-stack",[1342],{"type":19,"tag":61,"props":1343,"children":1344},{},[1345],{"type":24,"value":1346},"Welcome to the Franken-Stack.",{"type":19,"tag":20,"props":1348,"children":1349},{},[1350],{"type":24,"value":1351},"It starts innocently enough. A specialized tool for email, another for intent data, a third for LinkedIn automation, and a \"must-have\" dashboard that promised to unify it all. By the time you hit Series B, growth executives are often drowning in 20+ SaaS subscriptions that don’t share data, don't talk to your CRM, and certainly don't provide a clear picture of ROI.",{"type":19,"tag":20,"props":1353,"children":1354},{},[1355],{"type":24,"value":1356},"The result? You aren't executing a strategy; you're performing \"Random Acts of Marketing\". You’re treading water with a laptop, and the CFO is starting to ask why the customer acquisition cost looks like a heart monitor in a horror movie.",{"type":19,"tag":20,"props":1358,"children":1359},{},[1360,1363],{"type":19,"tag":45,"props":1361,"children":1362},{},[],{"type":19,"tag":49,"props":1364,"children":1366},{"height":51,"width":52,"src":1365},"/uploads/The-Franken-Stack-Failure-blog-image-1.png",[],{"type":19,"tag":56,"props":1368,"children":1370},{"id":1369},"the-cost-of-tool-bloat-performance-or-performance-art",[1371],{"type":19,"tag":61,"props":1372,"children":1373},{},[1374],{"type":24,"value":1375},"The Cost of Tool-Bloat: Performance or Performance Art?",{"type":19,"tag":20,"props":1377,"children":1378},{},[1379],{"type":24,"value":1380},"Most B2B companies treat their Marketing Operations like a junk drawer. Whenever a new problem arises—\"We need more leads!\" or \"Our attribution is fuzzy!\"—the reflex is to buy another piece of software.",{"type":19,"tag":20,"props":1382,"children":1383},{},[1384],{"type":24,"value":1385},"But here’s the truth: You don't need another channel; you need a rhythm that compounds.",{"type":19,"tag":20,"props":1387,"children":1388},{},[1389],{"type":24,"value":1390},"When your tools don't communicate, your team spends half their week playing \"data janitor.\" They are manually exporting CSVs from one platform to upload them into another, trying to figure out if that MQL from last Tuesday actually came from the $10k-a-month ad spend or a stray LinkedIn post. This isn't marketing agility; it's a lack of a system.",{"type":19,"tag":20,"props":1392,"children":1393},{},[1394],{"type":24,"value":1395},"At MKG, we’ve been in the mess, and we know how to clear the fog. We know that when the stack becomes a monster, the \"strategy\" becomes whatever the software allows you to do. We’re not afraid to say what you’re thinking: You're doing too much. We skip the fluff and lead with insight, not ego.",{"type":19,"tag":20,"props":1397,"children":1398},{},[1399],{"type":24,"value":1400},"The 'Franken-Stack' Is Cannibalizing Your ROI. In the Series B world, efficiency isn't just a buzzword; it’s the difference between a successful exit and a \"restructuring\" conversation. A disconnected stack creates three specific ROI killers:",{"type":19,"tag":1051,"props":1402,"children":1403},{},[1404,1417,1430],{"type":19,"tag":124,"props":1405,"children":1406},{},[1407,1412,1414],{"type":19,"tag":61,"props":1408,"children":1409},{},[1410],{"type":24,"value":1411},"The Attribution Mirage:",{"type":24,"value":1413}," If your lead scoring model lives in a vacuum, you’re optimizing for clicks that don't convert. You’re celebrating \"wins\" in a dashboard that doesn't reflect your bank account.",{"type":19,"tag":45,"props":1415,"children":1416},{},[],{"type":19,"tag":124,"props":1418,"children":1419},{},[1420,1425,1427],{"type":19,"tag":61,"props":1421,"children":1422},{},[1423],{"type":24,"value":1424},"The Context Gap:",{"type":24,"value":1426}," Sales doesn't know what Marketing is doing. Marketing doesn't know which leads are actually closing. You’re paying for data you can’t use because it’s trapped in a silo.",{"type":19,"tag":45,"props":1428,"children":1429},{},[],{"type":19,"tag":124,"props":1431,"children":1432},{},[1433,1438,1440,1443],{"type":19,"tag":61,"props":1434,"children":1435},{},[1436],{"type":24,"value":1437},"The \"Slow is Smooth\" Problem:",{"type":24,"value":1439}," As we like to say, \"Slow is smooth, smooth is fast\". A fragmented stack is the opposite of smooth. Every new campaign requires a \"workaround.\" You’re moving slowly because your tools are fighting each other.",{"type":19,"tag":45,"props":1441,"children":1442},{},[],{"type":24,"value":1444}," ",{"type":19,"tag":56,"props":1446,"children":1448},{"id":1447},"why-your-growth-execs-are-drowning-and-how-to-save-them",[1449],{"type":19,"tag":61,"props":1450,"children":1451},{},[1452],{"type":24,"value":1453},"Why Your Growth Execs are Drowning (And How to Save Them)",{"type":19,"tag":20,"props":1455,"children":1456},{},[1457],{"type":24,"value":1458},"Growth leaders at the Series B stage are often forced into a \"performance\" mindset, feeling they must use every shiny new tool to prove they are staying ahead of the curve. But personality and success come through truth and tone, not forced jokes or loud branding.",{"type":19,"tag":20,"props":1460,"children":1461},{},[1462],{"type":24,"value":1463},"When you are \"marketing-muddled,\" your message gets lost in the pipes. Instead of sharp, grounded leadership, you get a \"B2B brochure\" sound that says everything and means nothing. We prefer to be crisp without being clipped. We meet overwhelmed marketers with empathy and a plan, holding space for the chaos while holding the line on the strategy.",{"type":19,"tag":20,"props":1465,"children":1466},{},[1467,1470],{"type":19,"tag":45,"props":1468,"children":1469},{},[],{"type":19,"tag":49,"props":1471,"children":1473},{"height":51,"width":52,"src":1472},"/uploads/The-Franken-Stack-Failure-blog-image-2.png",[],{"type":19,"tag":56,"props":1475,"children":1477},{"id":1476},"a-better-way-forward-introducing-the-mkgos",[1478],{"type":19,"tag":61,"props":1479,"children":1480},{},[1481],{"type":24,"value":1482},"A Better Way Forward: Introducing the mkgOS",{"type":19,"tag":20,"props":1484,"children":1485},{},[1486],{"type":24,"value":1487},"We don't believe in adding more noise to the signal. We believe in a unified layer of Strategy + Services + Tech—what we call the mkgOS.",{"type":19,"tag":20,"props":1489,"children":1490},{},[1491],{"type":24,"value":1492},"Think of mkgOS not as another tool to add to the pile, but as the operating system that makes the pile functional. We don't talk in trends; we talk in tactics and systems. We speak fluently in ops because we live in operations—from Asana to OKRs to lead scoring models.",{"type":19,"tag":20,"props":1494,"children":1495},{},[1496],{"type":24,"value":1497},"The mkgOS approach replaces tool-bloat with a predictable system by:",{"type":19,"tag":120,"props":1499,"children":1500},{},[1501,1506,1511],{"type":19,"tag":124,"props":1502,"children":1503},{},[1504],{"type":24,"value":1505},"Auditing for Impact: Cutting the tools that are just \"performance art\" and doubling down on the ones that actually \"feed the machine\".",{"type":19,"tag":124,"props":1507,"children":1508},{},[1509],{"type":24,"value":1510},"Connecting the Pipes: Ensuring your data flows from initial touchpoint to final sale without manual intervention.",{"type":19,"tag":124,"props":1512,"children":1513},{},[1514],{"type":24,"value":1515},"Operationalizing Strategy: Turning high-level goals into rhythmic execution.",{"type":19,"tag":56,"props":1517,"children":1519},{"id":1518},"the-b2b-tech-stack-audit-clearing-the-fog",[1520],{"type":19,"tag":61,"props":1521,"children":1522},{},[1523],{"type":24,"value":1524},"The B2B Tech Stack Audit: Clearing the Fog",{"type":19,"tag":20,"props":1526,"children":1527},{},[1528],{"type":24,"value":1529},"A proper B2B Tech Stack Audit isn't just about cutting costs; it's about reclaiming your team's mental bandwidth. We want to \"get your brain back\". When we dive into your operations, we look for the \"ghosts in the machine\"—those automated sequences that no longer match your brand voice, or the \"zombie\" subscriptions that everyone forgot were even running.",{"type":19,"tag":20,"props":1531,"children":1532},{},[1533],{"type":24,"value":1534},"We lead with a Lean Marketing Strategy. This isn't about being cheap; it's about being strategic, not sterile. It’s about ensuring that every dollar spent on a tool contributes to a clear, confident, no-B.S. bottom line.",{"type":19,"tag":56,"props":1536,"children":1538},{"id":1537},"built-for-humans-proven-in-dashboards",[1539],{"type":19,"tag":61,"props":1540,"children":1541},{},[1542],{"type":24,"value":1543},"Built for Humans. Proven in Dashboards.",{"type":19,"tag":20,"props":1545,"children":1546},{},[1547],{"type":24,"value":1548},"We’ve done the reps. We know that a Lean Marketing Strategy isn't about doing less; it's about doing what actually works. We’re direct without being cold and crisp without being clipped.",{"type":19,"tag":20,"props":1550,"children":1551},{},[1552],{"type":24,"value":1553},"If your current marketing setup feels like \"tactical inefficiencies\", it’s time to stop the random acts. You aren't broken. The system is. We meet overwhelmed marketers with empathy and a plan. We’re experienced, but not inflated.",{"type":19,"tag":49,"props":1555,"children":1557},{"height":51,"width":52,"src":1556},"/uploads/The-Franken-Stack-Failure-blog-image-3.png",[],{"type":19,"tag":56,"props":1559,"children":1561},{"id":1560},"stop-treading-water",[1562],{"type":19,"tag":61,"props":1563,"children":1564},{},[1565],{"type":24,"value":1566},"Stop Treading Water",{"type":19,"tag":20,"props":1568,"children":1569},{},[1570],{"type":24,"value":1571},"The \"Franken-Stack\" doesn't just cost money; it costs momentum. Every day your team spends fighting their tools is a day they aren't spending on outthinking your competition.",{"type":19,"tag":20,"props":1573,"children":1574},{},[1575],{"type":24,"value":1576},"It’s time to move from \"reactive mode\" to a proactive, rhythmic engine. Let’s replace the fluff with something tight, thoughtful, and human. We’re here to help. We’re not afraid to say things the way our clients are thinking them—it's time to kill the Franken-Stack and build something that actually works.",{"type":19,"tag":56,"props":1578,"children":1579},{"id":256},[1580],{"type":19,"tag":61,"props":1581,"children":1582},{},[1583],{"type":24,"value":262},{"type":19,"tag":20,"props":1585,"children":1586},{},[1587],{"type":24,"value":1588},"High-growth companies often fall into the \"Franken-Stack\" trap—owning dozens of disconnected tools that create data silos and \"Random Acts of Marketing\". This fragmentation wastes Series B capital and obscures true ROI. By implementing mkgOS, MKG Marketing provides a unified layer of strategy and operations that clears the fog, streamlines Marketing Operations, and replaces expensive tool bloat with a lean, predictable system that actually works.",{"type":19,"tag":20,"props":1590,"children":1591},{},[1592],{"type":24,"value":1593},"Would you like me to draft a checklist for your first B2B Tech Stack Audit to see which of your tools are actually \"feeding the machine\"?",{"type":19,"tag":45,"props":1595,"children":1596},{},[],{"title":7,"searchDepth":277,"depth":277,"links":1598},[1599,1600,1601,1602,1603,1604,1605,1606],{"id":1340,"depth":277,"text":1346},{"id":1369,"depth":277,"text":1375},{"id":1447,"depth":277,"text":1453},{"id":1476,"depth":277,"text":1482},{"id":1518,"depth":277,"text":1524},{"id":1537,"depth":277,"text":1543},{"id":1560,"depth":277,"text":1566},{"id":256,"depth":277,"text":262},"content:blog:seo:the-franken-stack-failure-why-your-disconnected-tools-are-cannibalizing-your-series-b-roi.md","blog/seo/the-franken-stack-failure-why-your-disconnected-tools-are-cannibalizing-your-series-b-roi.md","blog/seo/the-franken-stack-failure-why-your-disconnected-tools-are-cannibalizing-your-series-b-roi",5,{"_path":1612,"_dir":1613,"_draft":6,"_partial":6,"_locale":7,"title":1614,"description":1615,"_schema":10,"authors":1616,"date":1618,"img":1619,"imgAlt":1620,"body":1621,"_type":287,"_id":2092,"_source":289,"_file":2093,"_stem":2094,"_extension":292,"category":1613,"minutes":2095},"/blog/leadership/ai-agencies-and-the-future-of-expertise-with-kerry-guard","leadership","AI, Agencies, and the Future of Expertise with Kerry Guard","Kerry joins Alex and Jake on the Hypeworks Podcast to break down how AI is reshaping agencies—creating both risk and opportunity.",[1617],"Kerry Guard","2026-03-20T12:00:00Z","/images/hypeworks.webp","Hype Works  Podcast",{"type":16,"children":1622,"toc":2085},[1623,1629,1634,1639,1644,1647,1653,1666,1672,1677,1682,1687,1692,1697,1702,1707,1712,1717,1722,1727,1732,1737,1742,1747,1752,1757,1762,1767,1772,1777,1782,1787,1792,1797,1802,1807,1812,1817,1822,1827,1832,1837,1842,1847,1852,1857,1862,1867,1872,1877,1882,1887,1892,1897,1902,1907,1912,1917,1922,1927,1932,1937,1942,1947,1952,1957,1962,1967,1972,1977,1982,1987,1992,1997,2002,2007,2012,2017,2022,2027,2032,2037,2042,2047,2052,2057,2062,2067,2072,2077,2082],{"type":19,"tag":754,"props":1624,"children":1626},{"id":1625},"overview",[1627],{"type":24,"value":1628},"Overview",{"type":19,"tag":20,"props":1630,"children":1631},{},[1632],{"type":24,"value":1633},"AI is reshaping how agencies operate, but it’s not a simple replacement story. In this conversation, Kerry Guard explores the tension between speed and expertise—where some companies are leaning heavily on AI, while others are realizing that tools alone can’t replace strategic thinking.",{"type":19,"tag":20,"props":1635,"children":1636},{},[1637],{"type":24,"value":1638},"Kerry breaks down why low-quality “AI slop” is on the rise, how agencies can evolve instead of becoming obsolete, and why product–market fit still matters more than ever.",{"type":19,"tag":20,"props":1640,"children":1641},{},[1642],{"type":24,"value":1643},"The takeaway is clear: AI will change how work gets done, but real value will come from the teams who know how to use it with clarity, depth, and purpose.",{"type":19,"tag":754,"props":1645,"children":1646},{"id":7},[],{"type":19,"tag":56,"props":1648,"children":1650},{"id":1649},"take-a-listen",[1651],{"type":24,"value":1652},"Take a listen",{"type":19,"tag":1654,"props":1655,"children":1665},"iframe",{"dataTestid":1656,"style":1657,"src":1658,"width":1659,"height":1660,"frameBorder":1661,"allowFullScreen":1662,"allow":1663,"loading":1664},"embed-iframe","border-radius:12px","https://open.spotify.com/embed/episode/4wzSHptRmd4o5leirfk10l/video?utm_source=generator",624,351,"0",true,"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture","lazy",[],{"type":19,"tag":754,"props":1667,"children":1669},{"id":1668},"transcript",[1670],{"type":24,"value":1671},"Transcript:",{"type":19,"tag":20,"props":1673,"children":1674},{},[1675],{"type":24,"value":1676},"Alex 0:00",{"type":19,"tag":20,"props":1678,"children":1679},{},[1680],{"type":24,"value":1681},"It's all right, it's Alex on the highways podcast episode 61, we have with us, Jake, hello as usual. And also joining today is Kerry Guard. Nice to have you, Kerry. So we were just sort of riffing offline about how agencies are being disrupted with AI. So let's get into that, because that's kind of like a really burning topic, and we haven't really talked about that, Jake, have we? We've talked a lot about the technical side of AI and business models and related to, like, a typical kind of company situation, but we haven't talked about the agency side. So that is this",{"type":19,"tag":20,"props":1683,"children":1684},{},[1685],{"type":24,"value":1686},"Jake 0:43",{"type":19,"tag":20,"props":1688,"children":1689},{},[1690],{"type":24,"value":1691},"So that's the part we should do, though, because it's kind of how we both ended up here.",{"type":19,"tag":20,"props":1693,"children":1694},{},[1695],{"type":24,"value":1696},"Alex 0:49",{"type":19,"tag":20,"props":1698,"children":1699},{},[1700],{"type":24,"value":1701},"Yes, that is right. We've gone from we've gone from agency to product and more platform stuff. But anyway, you're an agency. You're an agency. So maybe you can sort of just give us your perspective, like where you kind of were, like, in terms of the agency world, and then take us to today, with the current AI situation.",{"type":19,"tag":20,"props":1703,"children":1704},{},[1705],{"type":24,"value":1706},"Kerry Guard 1:15",{"type":19,"tag":20,"props":1708,"children":1709},{},[1710],{"type":24,"value":1711},"Yeah. I mean, it's interesting and exciting. There are sort of two camps in how AI has impacted the agency world before. We were very much looked towards as the experts that we were bringing on for our expertise, that we were going to help create extra manpower and support in terms of making sure that content production is going to end up in the SERPs, so on and so forth. And now with AI, it's sort of splitting into two camps. One camp is which literally just happened to us, where we got let go because they figured the marketing manager could do everything that we were doing, thanks to the help of AI. On the flip side, we just got hired because the VP of Marketing said that their marketing manager was too dependent on AI, and she was running in circles and didn't know which way was up, and needed help, and brought us and is now bringing us off. So the AI psychosis, literally, yeah, so it's definitely impacting us, but I also feel like it's an opportunity in terms of helping people understand that AI is great for people to use it as something that makes you go faster when already having the information and knowing what it is and being an expert In the space and then having AI at your disposal makes you be able to go so much deeper and faster at the same time, which we never really had before. Either you had people very shallow but going very fast, or you had people very deep, going very slow. And now there's this, like a lovely middle ground, but you still need the expert in the seat to do the thing.",{"type":19,"tag":20,"props":1713,"children":1714},{},[1715],{"type":24,"value":1716},"Jake 3:00",{"type":19,"tag":20,"props":1718,"children":1719},{},[1720],{"type":24,"value":1721},"I agree. There's, you know, I think, not to, not to sound like I'm whining here, but there's a, there's a lot of people these days like running Claude code boot camps and open claw boot camps that, who knows how they're actually applying both of those technologies in their day to day, but they suddenly have a group of 1000 people that they're training, or they're getting experts in, or they're outsourcing, I'm not entirely sure. So I think that the hot there is a gold rush as well, and in that gold rush, there are still people that are shallow, but running faster than ever.",{"type":19,"tag":20,"props":1723,"children":1724},{},[1725],{"type":24,"value":1726},"Kerry Guard 3:43",{"type":19,"tag":20,"props":1728,"children":1729},{},[1730],{"type":24,"value":1731},"Yeah, but it's dangerous. Who's it dangerous for? Gosh, everybody, I mean, especially for the end user, right? Like the amount of slop out there that we have to sort through to get to the good information is like compounding very quickly, right? And if you don't have users, then you don't have money and opportunity to, you know, do more, right? So like, I feel like, if we ostracize them, most importantly, we're in deep trouble. But then even for ourselves, you know, doing really good work and feeling good about it and putting good out into the world. Yeah, I think it's something we're losing, and that's just kind of a bummer. In my opinion.",{"type":19,"tag":20,"props":1733,"children":1734},{},[1735],{"type":24,"value":1736},"Jake 4:32",{"type":19,"tag":20,"props":1738,"children":1739},{},[1740],{"type":24,"value":1741},"I would agree with that. I also think Alex likes to come back to a conversation that we had earlier, because I feel like the chicken and egg situation these days is really egg before chicken, whichever way you want to see that. But you know, growing an audience and then building the product is a new model that I think is more prevalent now because of things like AI and people being able to build MVPs very quickly. Vibe, coded tools, or even just AI content or distribution of content through automated systems that people are building an audience, such as the open core boot camp, and then they're finding a way to, like, crowbar some sort of product into it. Now that might seem a little bit unethical, but the one moat that AI doesn't have is distribution, and that's also, I guess, that's what I think is dangerous, at least, I think that is dangerous, giving people who don't know what they're doing a potential massive audience to do some real harm. I mean, we can just switch this into a different topic now, because it's very relevant. But the Louis Theroux documentary, I've not seen it, but, you know, I think that the outcome of that documentary, I'm not sure if you know what I'm talking about, Kerry about the enter the manosphere, regardless of what you think about the topic, the I think the takeaway for me was the there's a lot of people out there, just generally in the world, regardless of whatever sphere that they exist in, that have insane amounts of power, insane amounts of influence, through building audiences in a certain topic, or just sounding like an authority in something that they might not necessarily be an expert in.",{"type":19,"tag":20,"props":1743,"children":1744},{},[1745],{"type":24,"value":1746},"Kerry Guard 6:24",{"type":19,"tag":20,"props":1748,"children":1749},{},[1750],{"type":24,"value":1751},"Yeah, super dangerous. I Yeah. That documentary was definitely eye-opening for so many, not for others. It was sort of a no-duh. It's an interesting conversation that's sort of happening on, you know, the social media platforms. But I would agree, I the echo chamber, right? Getting caught up in that echo chamber, and then the algorithms learning what you're interested in, I'm always so afraid to click on certain things, like in LinkedIn, of like, Oh no, I'm going to comment on this, and then it's all I'm going to see for a while, right? Of like, and I don't want to be stuck in that. I want to see other points of view, and yeah, and what other people might think about it, not be just constantly served the same thing over and over again, but that's what happens, right? And now with AI, people will go have these conversations. It's like that, not, I mean, it's kind of on topic, kind of off topic. But like, you know, the school shooting that happened in canada was it a shooting or stabbing that happened in Canada because somebody was on AI and they were constantly being fed validation of their actions, of going and having the shooting, and how to do it right? So like, just that reiteration, whether it's happening through conversation with AI or coming around you from a channel perspective, totally dangerous and somewhere where we're going to be interesting to see who starts to put some guard rails up. I know Anthropic is a great company to be doing that. I hope they do continue to do that and lead the way and show what that needs to be, because, yeah, we're going to end up with some scary things that happen in those echo chambers, for sure.",{"type":19,"tag":20,"props":1753,"children":1754},{},[1755],{"type":24,"value":1756},"Jake 8:03",{"type":19,"tag":20,"props":1758,"children":1759},{},[1760],{"type":24,"value":1761},"I think it's a human thing, though, as well. I don't know if you're guilty of this, but having conversations with AI, and I mean in voice mode, I've had conversations with AI in voice mode, my biggest criticism, and I guess why I don't do it anymore, is because it's boring. It just goes around in a loop. It will agree with you, and then you agree with it, and then that's it. The End of the conversation. It happens after about three minutes. Really, there's no more depth after it, and you'll have forgotten what else you wanted to say, because it will have given you a 32nd answer reflecting back at you what you wanted to hear.",{"type":19,"tag":20,"props":1763,"children":1764},{},[1765],{"type":24,"value":1766},"Kerry Guard 8:41",{"type":19,"tag":20,"props":1768,"children":1769},{},[1770],{"type":24,"value":1771},"I push it a lot. I say, you know, stop blowing smoke. Tell me what you really think. Go look at the experts. So, I'm as an agency, one of the things I'm finding specifically in the SEO space, is that there's a lot of fragmentation happening in terms of how people are talking about showing up, whether it's in traditional SEO or the answer engines, or now generative engines, right? And so I'm trying to unify it now to just say, Listen, let's just talk about this as search visibility optimization. It doesn't matter where your audience is in terms of how they're searching for you, but you need to make sure you're showing up across the board. And in doing so, I'm talking to AI through it, and I said, What's the difference between off-page SEO and GEO? Because there's this argument happening on LinkedIn right now about, like, everybody's like, good SEO will be good AEO and good Geo. And I'm like, Ah, not really. Like, geo is a whole different beast, and you really have to think about that differently. And if we don't define it and just depend on what traditional SEO has done for us. We're never going to actually show up in the llms, and that's a problem, because the llms one day is going to take over. And so I actually asked Gemini and said, Are these two separate things? And Gemini was like, Absolutely not. They are the same thing. Saying off-page is the same as on-page. And I poked at it and worked through it, and I said, here's how I'm thinking about it. And then it came around and, like, agreed with me. And I was like, Okay, well, now it's agreeing with me, and we're stuck in a loop. And so I went over to Claude, and I had the same conversation with Claude. Claude was like, No, these are two different things. They have to stay that way. And I was like, well, here's how I'm thinking about it. And Claude was like, actually, that's really valid, and here's why. And it's like, backed up from all these different sources as to why, this makes a ton of sense. And so it's, it's interesting, of like, how these different platforms are even thinking. And then, to your point of like, yeah, the validation immediately happens. And then it's like, Okay, now what? Yeah, I agree. Even in different platforms, it's happening like, Okay, now, what do we do and where do we go from here, in terms of making sure that we're thinking beyond what the AI can give us exactly?",{"type":19,"tag":20,"props":1773,"children":1774},{},[1775],{"type":24,"value":1776},"Jake 10:55",{"type":19,"tag":20,"props":1778,"children":1779},{},[1780],{"type":24,"value":1781},"Yeah, I think nailed it there, thinking beyond what the AI can give us, perfect, perfect framing. Because really, the AI, we've had this conversation a couple of times. I had it last Friday. It gives an average, it gives you an average answer, literally average. So thinking beyond it is important to differentiate if you gave it to conflict in perspectives, and then you asked it to make an average of those conflicting perspectives, as long as it wasn't the typical average, then it would be slightly different. But generally, if you ask it a broad question, or for guidance, it's going to give you something very average, and it will agree with you. And I think that you know, as a human, you have a confirmation bias. You want somebody, you want something to agree with you. You don't necessarily want it. You don't want to go. Is this a good idea? And you go, No, that's a stupid.",{"type":19,"tag":20,"props":1783,"children":1784},{},[1785],{"type":24,"value":1786},"Kerry Guard 11:54",{"type":19,"tag":20,"props":1788,"children":1789},{},[1790],{"type":24,"value":1791},"No, but you do want something that will question you. So I do think putting in parameters, like I'll ask it to ask me, like, what gaps am I missing here? What? What are other people talking about? Is this already being talked about? Right? Go out there and tell me, I'll sort of find ways to prompt it to almost have it disagree with me in multiple to see if it can disagree with me in multiple ways. And sometimes it does. I'll write a LinkedIn post, and they'll be like, This is crap, and here's why. Like, thank you for that. That's what I needed. I'm trying to write off more than I could chew. It's way too long. It's trying to create too many points. I'm known for that on LinkedIn. But like, having it actually tell me that is super helpful, but I've had to train it to do that, which you can do. It just takes effort.",{"type":19,"tag":20,"props":1793,"children":1794},{},[1795],{"type":24,"value":1796},"Jake 12:42",{"type":19,"tag":20,"props":1798,"children":1799},{},[1800],{"type":24,"value":1801},"I think Alex, at this point, I know that. I'm not sure we usually ask, but I think we have to give Kerry a little bit of Kerry. Why don't you tell us what you do and tell the audience?",{"type":19,"tag":20,"props":1803,"children":1804},{},[1805],{"type":24,"value":1806},"Kerry Guard 12:55",{"type":19,"tag":20,"props":1808,"children":1809},{},[1810],{"type":24,"value":1811},"Sure. So I own a digital marketing agency, and have for the last 15 plus years, we've always been remote, and that's why I get to live in the UK while the rest of my team is in the US, primary, primarily work with B to B Tech, SAS, companies in the US, helping them scale and build up through SEO and digital ads, making sure that they're found and visible, and that when users can see them and understand their brand, and then they Go search for them, that they're the answer.",{"type":19,"tag":20,"props":1813,"children":1814},{},[1815],{"type":24,"value":1816},"Jake 13:22",{"type":19,"tag":20,"props":1818,"children":1819},{},[1820],{"type":24,"value":1821},"That was lovely. That was the best",{"type":19,"tag":20,"props":1823,"children":1824},{},[1825],{"type":24,"value":1826},"Alex 13:25",{"type":19,"tag":20,"props":1828,"children":1829},{},[1830],{"type":24,"value":1831},"I want to get into something. I want to get into something. Kerry, you say 15 years, so you've been, you've seen a lot in the agency space. Myself and Jake were in-house, in-house markers. So we worked in the tech industry. We worked for the same company for a while, and we also work together on projects, on agency stuff. And I feel like I would say again around chat, GPT launch, like 2022 - 23, something changed. Something changed. I think that, how can I say, like, the value of what we do change? Because suddenly people had access to all that computing for $20 a month, right? And a lot of the guys we used to work with suddenly started doing stuff themselves, as we talked about before, the pod. Then it feels like value creation. And you've seen this for the stock prices of all the big agencies, the big the blue chip ones, wpps, it's been, it's been flattened, right? You can't charge what you used to charge the business models, the billable hour. Business models are kind of broken now. So I think my question is, how do you, how do you, how do you put a price on value creation now, in this in this time when there's basically free compute and AI.",{"type":19,"tag":20,"props":1833,"children":1834},{},[1835],{"type":24,"value":1836},"Kerry Guard 14:38",{"type":19,"tag":20,"props":1838,"children":1839},{},[1840],{"type":24,"value":1841},"So it comes down to, I mean, for us, we do still go back into hours just to make sure we understand how much time things are generally taking. But it hasn't necessarily been that we dilute or come down in price over time. It's that now we can just do more. More and be more effective. So when I come, when I talk to clients, I'm like, Well, we have the faster we have the faster plan. So it's two plans. You can either go faster, you can go faster, because that's really what it comes down to these days, you know, we can give you in terms of SVL, we can we can give you all of the content briefs and all of the land. But can you actually implement them? Well, probably not. So let's not, if you're scaling up and you're just starting, doesn't make sense for us to be throwing, you know, 10 to 15 assets at you a month, right? So we're going to go on the fast plan, which makes more sense for the resources you have, or if you're digital ads, depending on your ads budget, right? Like we can't, it doesn't make sense for us to charge an agency fee based off of ad spend in terms of percentage when you're not really spending, you know, 25k plus, and even then, like, the percentage needs to be in relation to really, How many platforms, how many campaigns, what's actually being managed, versus just because you're spending more money? Just because you're spending more money doesn't mean it's necessarily more work for us. So in terms of how we're quantifying it, it's really, really it still comes down to hours and speed and what the client can navigate on their end, in terms of what we're giving them and our expertise, it is a premium because we hire people with 10 plus years of experience, who've done this for a long time, who know what they're doing, who can respond relatively quickly because they aren't learning it as they're doing it. And so I think that also comes down to it, as well as the account direction team that we have, the strategy team that's implemented, right? We don't just give you an SEO expert. We make sure that they're supported in the communication and in the strategic insight that's that's coming out. So it's that holistic team that is also coming to the table with that expertise, versus just that one person constantly pumping out, you know, a thing over and over again. It's based in data, it's based in the expertise. And that's really the value that we're bringing and how we're valuing it, from a from $1 standpoint.",{"type":19,"tag":20,"props":1843,"children":1844},{},[1845],{"type":24,"value":1846},"Jake 17:15",{"type":19,"tag":20,"props":1848,"children":1849},{},[1850],{"type":24,"value":1851},"I'm gonna push back against Alex in Kerry's team here, but I think, I think it's like this, like the value of what you're describing, in some ways, it almost shouldn't change, because it's human-related. Whereas I feel like, if you take, let's say that you're an automation agency, then the value of that service is still being figured out, you know, because people might not necessarily understand the value of it at that point. On the client side, somebody might say, Well, these guys said that they're gonna automate it, and it will whip up 100 articles every minute. You know, then how you know? You don't know the quality of that, whereas in the Kerry model, at least you have some sort of like, well, for this process, this is the predicted outcome, because we've done this and it's built on X amount of years of experience. So I think on the future side, a lot of value surrounding things using AI is still really being defined. It's still being figured out. Because it's like, imagine, back in the day when websites were new, people go, Oh, you've got to get a website. Well, how much do I pay for a website? Do I pay $100 do I pay $1,000 like, what's the website going to do? How many people are going to find it? Is it going to be SEO ready? Is there somebody that's going to take care of that? So it's like, if you don't know anything about websites, let's just say that you were a business, you know, in the late 90s, and you're not going to understand the value of it, either. And I think we're in a stage right now where everything's crashing because of AI, but we still haven't figured out what's valuable in this new landscape. But what we know is what's valuable in the old landscape, and that's, I guess, in some ways, more predictable, and something that people can trust more easily.",{"type":19,"tag":20,"props":1853,"children":1854},{},[1855],{"type":24,"value":1856},"Kerry Guard 19:16",{"type":19,"tag":20,"props":1858,"children":1859},{},[1860],{"type":24,"value":1861},"I will say outcomes are really important to you. To what you said, Jake, in regards to, we never want to, you know, if we're working with a company who's making an ARR of 3 million a year, right, we're not going to charge the same as somebody who's making 65 million. Again, that comes down to the resources they have, right? 65 million versus 3 million, they have way more resources. But the same time, the math has to math, right? There has to be a return on what we're producing and how we're bringing in pipeline and and that that there is a return on that investment, and we make sure of that, you know through the reporting that we do, but when we're putting a scope of work together, it's hard to say we know for sure that you're going. Make this kind of revenue in this time without really digging in and wrapping our arms around the company, but we look to get there because we think that's important, to make sure that it's all compounding over time towards that pipeline. Create for sure.",{"type":19,"tag":20,"props":1863,"children":1864},{},[1865],{"type":24,"value":1866},"Alex 20:13",{"type":19,"tag":20,"props":1868,"children":1869},{},[1870],{"type":24,"value":1871},"Yeah. I also think the thing that people overlook with service businesses is that it's very on trend right now to focus on product, like Claude, ChatGPT, like all these AI products, right? And so we're all, all the next generation in, in, in these companies are like, Oh, I can just use ChatGPT. I guess Claude, it's product, product, product, right? But at the end of the day, like you see these companies themselves, like chat open, AI literally announced yesterday they're going to focus on enterprise. The whole team had a big meeting internally, and they said, We need to focus on enterprise, because that's where the you know that those those customers, those enterprise customers, are way more valuable than a 20 bucks a month, you know, guy so obviously, Anthropic is doing really well with enterprise and customer-focused enterprise. So I think, yeah, I think there's like, I think there's like, right now, there's just this bubble about AI products, and in the long run, it will kind of bend. The arc will bend back towards like, value, actual value creation, and service.",{"type":19,"tag":20,"props":1873,"children":1874},{},[1875],{"type":24,"value":1876},"Kerry Guard 21:23",{"type":19,"tag":20,"props":1878,"children":1879},{},[1880],{"type":24,"value":1881},"Industries head to this all the time, right? Cybersecurity is a great example of this, if we were to sort of mirror them. One, cyber is a bit ahead of AI. And so right now, there's a lot of consolidation happening in cyber, because people are realizing that certain features that they now need, they could just buy a company that already does that, and now bring it into their company. And so AI is going to eventually, that's just how it goes, right? All these startups pop up for all these specific features, and then they start to consolidate into specific products that do certain thing, you know, multiple features that do certain things. And so we'll see that. But right now, it's definitely that startup of everybody's creating everything. And of course, I'm not surprised, but also like banging my head against the wall a little bit, if you're all going after enterprise, which is a very small subset of how many businesses are really out there, then I think they're all going to crash into each other at some point, and they're going to have to look at where those other businesses that could grow with us, that will eventually be an enterprise or be a bigger business. Man, I hate when companies do that drives me up a wall, like it's so short-sighted to just be like, we're all going to go after enterprise. Well, you and everybody else, and yeah.",{"type":19,"tag":20,"props":1883,"children":1884},{},[1885],{"type":24,"value":1886},"Alex 22:39",{"type":19,"tag":20,"props":1888,"children":1889},{},[1890],{"type":24,"value":1891},"Yeah, look at the B to B. SaaS stock prices right now. They're all tagging.",{"type":19,"tag":20,"props":1893,"children":1894},{},[1895],{"type":24,"value":1896},"Jake 22:44",{"type":19,"tag":20,"props":1898,"children":1899},{},[1900],{"type":24,"value":1901},"I also think, though, that, you know, LinkedIn, he's driving that sort of where the traffic is going. Because, you know, one month ago it was lovable. This month, it was like Claude. Next month, I've just seen as well, it's like Claude again. I posted on Twitter, Alex, I don't know whether you saw it, but a lot of this, I just deleted ChatGPT, and now I'm on Claude. It's like, everything's gone crazy this, like last month, but next month it'll be something else, because it was open claw before. It was probably like lovable January, open claw February, and it's been the Claude month this month.",{"type":19,"tag":20,"props":1903,"children":1904},{},[1905],{"type":24,"value":1906},"Alex 23:23",{"type":19,"tag":20,"props":1908,"children":1909},{},[1910],{"type":24,"value":1911},"But I have another question related to product, actually, do you think so? I saw that WPP, the new lady that took over. WPP, she said, that we're going to be a product-focused agency. We're going to make our own products available to clients. So there's some influencer marketing tool, there's some SEO copywriting tool. Do you think like that is that is kind of really not the direction, like you can't just like you can't convert a service agency into a product company, right? What do you stand with that? Do you think agencies will all need to offer products at some point?",{"type":19,"tag":20,"props":1913,"children":1914},{},[1915],{"type":24,"value":1916},"Kerry Guard 23:59",{"type":19,"tag":20,"props":1918,"children":1919},{},[1920],{"type":24,"value":1921},"Trying to look like way down the line. My prediction is that it probably will feel and operate a bit like a product, but it's going to be internal of how you sort of set it up, and it operates, and it still needs to have humans and in the loop. But my my, my thinking is that what you'll essentially have is less people doing the work and more overseeing. So like you'll for an SEO team, I'll have one person, but then they'll have like, five agents, and each agent will have a specific job to be done in relation to that SEO person doing their work, so that they're more strategic and thinking about where the business needs to go, versus pulling the keywords down and doing a deep dive into it and seeing what competitors are doing like all this will sort of be served up to them, and then they'll be able to analyze it and then say, Okay, this is where the business needs to go. These are my recommendations. Like. Put together a presentation, and then another agent will go out and actually put together the presentation and bring it back, and then it'll be presented to the client. The client will never see these agents or never interact with them. They'll still be interacting with the humans. But the way that the agency model is going to change is that it's not going to be one person up here managing, you know, four people down here who are then mentioning four people down here. You know, as an org chart normally goes, it's going to be, at some point, an expert of, you know, five to 10 years managing a bunch of agents that are going to help them really think strategically about how to do their job. And I think that. And then the agents will connect across channels as well. So the SEO agents will be talking to digital ad agents. Hey, I'm seeing these keywords work. What are you seeing over there? How do you want to optimize? Here's how I'm thinking about optimizing, right? And they're going to be, we're sort of working together. It's going to feel like a product internally, but I don't know that we can sell it like that, because the client isn't going to be logging into a SaaS product and then telling these agents what to do. You still need a human with the expertise telling the agents and reviewing what the agents are doing and making sure that the work is still getting done to the caliber agency done at so that's and I got I got this because I went to a conference in September, and there was a company there called monks. I don't know if you've heard of them. Oh, yeah, agency, yeah. So they showed off their you know how, and they're doing exactly this. So they have an agent for every job to be done in creating a commercial. So they created a puma commercial. It took them two weeks to do end-to-end. All of the assets were still human. So that created them. The photographs came from humans, of humans, the videos, music, all of it, all the assets, came from creators, real creators of real humans within the photos and the videos. But it was the agents that went out to get those videos, that did the customer research, that stitched things together, that made there was an agent for brand continuity, making sure it was completely on brand end to end. So there, it took them months to build, but now they can pump commercials out in two weeks. That is still the output is still human, and I think that's what's interesting, and I do think that that's probably where agencies need to be thinking about and going. But calling it a product is kind of misleading. In my opinion.",{"type":19,"tag":20,"props":1923,"children":1924},{},[1925],{"type":24,"value":1926},"Jake 27:24",{"type":19,"tag":20,"props":1928,"children":1929},{},[1930],{"type":24,"value":1931},"I think I'm going to be devils. I'm going to play both sides here. I think it'll be a product, but I also think within that product there will be the sort of customized agentic workflow that does need to be governed by the human, so I don't think that the it's not like the end client is going to be using the product. They may plug their API's of their different stack into wpps new product, but there has to be a manager internally that understands agentic workflows, that can customize those workflows to fit with whatever the needs of that specific client are. Have I played both sides?",{"type":19,"tag":20,"props":1933,"children":1934},{},[1935],{"type":24,"value":1936},"Kerry Guard 28:07",{"type":19,"tag":20,"props":1938,"children":1939},{},[1940],{"type":24,"value":1941},"Marketers are going to want, I mean, correct me if I'm wrong, marketers, I'd love to hear in the comments, but I feel like you don't want to log into another thing to be dealing with a bunch of robots. Like it's like, when you call the bank with a problem, you just want to talk to a freaking human. Please, flow from God, please, just give me a human. Right. I don't want to go through this whole tree of telling you who my mother's maiden name is, you know, whatever. Like, I want a human. Give me a human. I feel like, as you know, an agency, I don't think that's going to go away. I think marketers are still going to want to be able to call up, talk to a human, and say, \" What's going on. Why is this working? Why isn't it? What are we doing about it? What are we going to be doing next? What's coming on the horizon? What are you thinking about? Not just log into a product and hope for the best.",{"type":19,"tag":20,"props":1943,"children":1944},{},[1945],{"type":24,"value":1946},"Alex 29:01",{"type":19,"tag":20,"props":1948,"children":1949},{},[1950],{"type":24,"value":1951},"I think also the creative piece is interesting, like we talked earlier about hallucinations and stuff. Like, I've been running this open claw for, I think, two months now, and I asked it to schedule content for my own social media as a test, and it doesn't post it, so it just sets up the drafts in my Telegram, and I trained it on all of my social media posts from LinkedIn, Twitter. I dumped all that content from when I signed up to those services into files. I dumped that into the open claw, and the output has been very disappointing from a creative perspective, bang average. And if that's a representation of the creative for all of this stuff that's coming, then the creativity is still going to be the difference.",{"type":19,"tag":20,"props":1953,"children":1954},{},[1955],{"type":24,"value":1956},"Jake 29:49",{"type":19,"tag":20,"props":1958,"children":1959},{},[1960],{"type":24,"value":1961},"The difference is, got it workflow design, that's the difference, like the creativity and how you design the workflows, what will effectively all. To adjust the endpoint from the average to something that's unique.",{"type":19,"tag":20,"props":1963,"children":1964},{},[1965],{"type":24,"value":1966},"Alex 30:06",{"type":19,"tag":20,"props":1968,"children":1969},{},[1970],{"type":24,"value":1971},"But you still need a human in the loop, essentially that, yeah, yeah. And also brainstorming and coming up with ideas and trends, jumping on trends, and humor. I mean, they can't do humor, and humor is a big part of barking like the guys are cutting through the noise online. I've got that, that edge in terms of humor, for sure.",{"type":19,"tag":20,"props":1973,"children":1974},{},[1975],{"type":24,"value":1976},"Jake 30:29",{"type":19,"tag":20,"props":1978,"children":1979},{},[1980],{"type":24,"value":1981},"You know, I've got Alex, when is it is it time? I'm not sure.",{"type":19,"tag":20,"props":1983,"children":1984},{},[1985],{"type":24,"value":1986},"Alex 30:34",{"type":19,"tag":20,"props":1988,"children":1989},{},[1990],{"type":24,"value":1991},"It's time. Is it time? You have time for one more question?",{"type":19,"tag":20,"props":1993,"children":1994},{},[1995],{"type":24,"value":1996},"Jake 30:37",{"type":19,"tag":20,"props":1998,"children":1999},{},[2000],{"type":24,"value":2001},"I think it's another question. Then, then it's time. Yeah, okay, yeah, I was, I was gonna say, Kerry, what do you think in the last, I mean, Alex, you said it was about it was the end of it was 2023. We really started seeing this big impact. I still remember when weird we were working with the Chat GPT and nobody else had figured it out at that point. It was just us. But what do you think's been maybe the biggest disruption that you've personally experienced in the last two, two and a bit years?",{"type":19,"tag":20,"props":2003,"children":2004},{},[2005],{"type":24,"value":2006},"Kerry Guard 31:16",{"type":19,"tag":20,"props":2008,"children":2009},{},[2010],{"type":24,"value":2011},"So I work on websites, my husband is an engineer, and so he taught me how to do just enough to get by with building websites using NextJS, Tailwind, and In View, and it's night and day in terms of what a the caliber of what I can produce. Like, I had one website where it was for a local moving company out in Ohio, and I was like, this is a moving company. Like, this website needs to move. So I was able to create so much thoughtful animation, right just on word, like, just having, if I'm talking about things rearranging, you know, having the words come in and rearrange to the right point, or the only thing you'll have to lift is your coffee, and having that word lift come in, right? So not having overdone it, being really thoughtful and intentional about it, but things I wouldn't have been able to do before because a I didn't know how, and to figure it out would have taken me ages. So I just didn't think it was worth it, right? But now I can add just that little bit of extra flurry to for that customer engagement, right? And that AHA and that wow moment that I wasn't able to do before. And I think that's really again, coming back to what I said earlier. That's the power of AI when you put the tool in the hands of people who have a really good foundational understanding of how things are supposed to work. The output is just so much more phenomenal than what we could have ever done before. And that's that's been the most disruptive, I think, for me personally, and what I'm looking forward to doing more of in the future.",{"type":19,"tag":20,"props":2013,"children":2014},{},[2015],{"type":24,"value":2016},"Jake 32:58",{"type":19,"tag":20,"props":2018,"children":2019},{},[2020],{"type":24,"value":2021},"Alex, it's a good setup. Very good step. Okay, Kerry, it's time for the final question of the show. Brace yourself. It gets everybody. It's future predictions. What are your future predictions? It could be about anything. It could be your life, your work, the world. Go. Could be agencies?",{"type":19,"tag":20,"props":2023,"children":2024},{},[2025],{"type":24,"value":2026},"Kerry Guard 33:22",{"type":19,"tag":20,"props":2028,"children":2029},{},[2030],{"type":24,"value":2031},"Yeah, I think, I think we're on a on a turning point with search engine optimization in particular. I think it's very disjointed right now. I think people don't know what to do about it. If I have clients showing up every day asking me, \" How do I show up in chat? GPT, right? Like, that's my traffic is dropping 40%, what do I do about it? So I think the whole marketing, how we do marketing, is about to sort of turn on its head, in regards to what we could get away with before that we can't get away with now, like we could do marketing without true product market fit, right? We could skirt the edges. We could outspend our competitors. We could just have a bigger sales team. And now, if we don't have real product market fit, meaning a problem we really solve that no one else solves, or in a different way, in a way that nobody else solves it, and talk about it in that way consistently almost everywhere, then we're going, we're never going to be found, because you can spend all the dollars and all the land to get seen, but then if people are trying to search for you, to validate what they're seeing, and they can't find you, then your brand is never going to grow and evolve. And so I think we're, we're at a turning point right now with how we show up, from, you know, in marketing, of really having to slow down for a second and understand our customers and really what they go through on a daily basis. How our products show up and support them. And I think we're going to have less products be successful, but they're going to be the better products in the long run anyway. And the marketing is going to get better in doing so and supporting that. It's going to be the next five to 10 years is gonna be really interesting in how AI search, or calling it search visibility optimization, how that really impacts what products actually make it.",{"type":19,"tag":20,"props":2033,"children":2034},{},[2035],{"type":24,"value":2036},"Alex 35:29",{"type":19,"tag":20,"props":2038,"children":2039},{},[2040],{"type":24,"value":2041},"So 10 blue links are dead, or, Oh yeah, they're dead.",{"type":19,"tag":20,"props":2043,"children":2044},{},[2045],{"type":24,"value":2046},"Kerry Guard 35:35",{"type":19,"tag":20,"props":2048,"children":2049},{},[2050],{"type":24,"value":2051},"It's, it's a leading indicator, like being knowing that you're ranking top for that keyword in validation to what people are searching for in llms is a leading indicator to the answer engines and to LLMs to say they are an authoritative voice in this space, but it's only one indicator out of many. 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The ever-evolving nature of the work keeps me inspired and challenged.",{"type":19,"tag":20,"props":3060,"children":3061},{},[3062],{"type":19,"tag":61,"props":3063,"children":3064},{},[3065],{"type":24,"value":3066},"Why I Chose MKG Marketing",{"type":19,"tag":20,"props":3068,"children":3069},{},[3070],{"type":24,"value":3071},"I was drawn to MKG Marketing for its people-first culture. The company recognizes that we are all human, with lives outside of work, and fosters a supportive environment that values balance and well-being.",{"type":19,"tag":20,"props":3073,"children":3074},{},[3075],{"type":19,"tag":61,"props":3076,"children":3077},{},[3078],{"type":24,"value":3079},"Fun Facts About Me",{"type":19,"tag":20,"props":3081,"children":3082},{},[3083],{"type":24,"value":3084},"I’m an avid traveler and love immersing myself in different cultures. Before having kids, my husband and I spent at least three months each year exploring the world.",{"type":19,"tag":20,"props":3086,"children":3087},{},[3088],{"type":24,"value":3089},"I take cooking classes with locals wherever I go and love scuba diving whenever there’s water nearby.\nMy kids are my world—seeing their faces light up when experiencing something new brings me the greatest joy.",{"title":7,"searchDepth":277,"depth":277,"links":3091},[],"content:team:alicia-antonow.md","team/alicia-antonow.md","team/alicia-antonow",1,{"_path":3097,"_dir":2954,"_draft":6,"_partial":6,"_locale":7,"title":3098,"description":3099,"name":3098,"jobTitle":3100,"team":3101,"images":3102,"ref":3104,"linkedIn":3105,"sequence":3106,"body":3107,"_type":287,"_id":3155,"_source":289,"_file":3156,"_stem":3157,"_extension":292,"category":2954,"minutes":277},"/team/avery-davis","Avery Davis","Avery Davis is an Account Superivor here at MKG Marketing.","Account Supervisor","Account Services",{"landscape":3103},"avery-davis.webp","avery-davis","avery-davis-114055191",59,{"type":16,"children":3108,"toc":3152},[3109,3115,3120,3125,3130,3134],{"type":19,"tag":20,"props":3110,"children":3112},{"className":3111},[2971],[3113],{"type":24,"value":3114},"\nAvery began his digital marketing career at a tech startup focused on ID scanning and facial recognition software. In addition to gaining a deep understanding of paid media and analytics, this peaked his interest in cybersecurity and tech in general. He then transitioned to agency life where he specialized in SaaS marketing.\n",{"type":19,"tag":20,"props":3116,"children":3117},{},[3118],{"type":24,"value":3119},"Over the years, Avery has touched a variety of verticals including health and beauty, eCommerce, medical/pharma, education, and more. He is drawn to agency life because of the variety of clients he is able to work with and, in turn, learn from.",{"type":19,"tag":20,"props":3121,"children":3122},{},[3123],{"type":24,"value":3124},"Although he’s touched several areas of digital marketing, Avery feels most at home when doing Account/ Project Management as well as Copywriting.",{"type":19,"tag":20,"props":3126,"children":3127},{},[3128],{"type":24,"value":3129},"As is the theme with many of our staff, Avery was drawn to MKG because of our culture. In Avery’s words “MKG shares the same values as I do in both my professional and my personal life. When I saw that we meshed so well, this was an opportunity I couldn’t refuse!”",{"type":19,"tag":754,"props":3131,"children":3132},{"id":2992},[3133],{"type":24,"value":2995},{"type":19,"tag":120,"props":3135,"children":3136},{},[3137,3142,3147],{"type":19,"tag":124,"props":3138,"children":3139},{},[3140],{"type":24,"value":3141},"Avery is an avid racquetball player. Having first gotten into the sport in college, he’s had lots of fun playing over the years. He tries to get to the court at least once a week.",{"type":19,"tag":124,"props":3143,"children":3144},{},[3145],{"type":24,"value":3146},"Avery is a hobby bartender and enjoys making, tasting, and learning about different drinks. He’s mainly a Kentucky bourbon guy but also loves Japanese whisky!",{"type":19,"tag":124,"props":3148,"children":3149},{},[3150],{"type":24,"value":3151},"Avery is a black belt in Pasaryu. This is a Korean mixed martial art which includes karate, kung fu, and Taekwondo. He has also trained and competed with weapons: nunchucks and samurai sword just to name a couple!",{"title":7,"searchDepth":277,"depth":277,"links":3153},[3154],{"id":2992,"depth":937,"text":2995},"content:team:avery-davis.md","team/avery-davis.md","team/avery-davis",{"_path":3159,"_dir":2954,"_draft":6,"_partial":6,"_locale":7,"title":3160,"description":3161,"name":3160,"ref":3162,"jobTitle":3163,"team":3164,"images":3165,"linkedIn":3167,"quote":3168,"quoteCite":3169,"sequence":3170,"body":3171,"_type":287,"_id":3218,"_source":289,"_file":3219,"_stem":3220,"_extension":292,"category":2954,"minutes":277},"/team/jared-gerling","Jared Gerling","Meet Jared Gerling, one of MKG Marketing’s thoughtful SEO Experts, bringing 10+ years of experience, intentionality, and creativity to the team.","jared-gerling","SEO Expert","SEO Experts",{"landscape":3166},"jared-gerling.webp","jaredgerling","The truth is, most of us discover where we are heading when we arrive.","Calvin (Calvin and Hobbes)",55,{"type":16,"children":3172,"toc":3216},[3173,3178,3183,3188,3193,3198],{"type":19,"tag":20,"props":3174,"children":3175},{},[3176],{"type":24,"value":3177},"Jared's journey into digital marketing started with answering a classified ad for a company looking for people with writing backgrounds for a position in SEO. As a graduate of Michigan State University with a degree in Creative Writing, this sounded like the perfect opportunity.",{"type":19,"tag":20,"props":3179,"children":3180},{},[3181],{"type":24,"value":3182},"This small agency taught him SEO from the ground up, and, after taking a break from digital marketing to receive his MA from DePaul University, Jared jumped back into the field at a medium-sized agency out of Chicago as an SEO analyst.",{"type":19,"tag":20,"props":3184,"children":3185},{},[3186],{"type":24,"value":3187},"Since then, Jared has worked for large and small marketing agencies for over a decade, providing expert SEO services in almost every industry that has a website on the internet. And with his background in writing, Jared feels most at home in the content and customer facing side of SEO and digital marketing.",{"type":19,"tag":20,"props":3189,"children":3190},{},[3191],{"type":24,"value":3192},"It was first and foremost the people that drew Jared to MKG. Everyone at MKG has been so in tune with his values and his personality, and they've made his time at MKG easily the best experience of his career.",{"type":19,"tag":20,"props":3194,"children":3195},{},[3196],{"type":24,"value":3197},"Fun Facts:",{"type":19,"tag":120,"props":3199,"children":3200},{},[3201,3206,3211],{"type":19,"tag":124,"props":3202,"children":3203},{},[3204],{"type":24,"value":3205},"I love to travel with my wife. We've been to many incredible places over the years, and are always on the lookout for our next destination.",{"type":19,"tag":124,"props":3207,"children":3208},{},[3209],{"type":24,"value":3210},"I was a college rower in my younger days. I rowed mostly eights as a port, and competed against some of the best schools in the nation...and lost to most of them.",{"type":19,"tag":124,"props":3212,"children":3213},{},[3214],{"type":24,"value":3215},"I love a really good French Martini.",{"title":7,"searchDepth":277,"depth":277,"links":3217},[],"content:team:jared-gerling.md","team/jared-gerling.md","team/jared-gerling",{"_path":3222,"_dir":2954,"_draft":6,"_partial":6,"_locale":7,"title":3223,"description":3224,"name":3225,"jobTitle":3226,"images":3227,"ref":3229,"sequence":3230,"imageDescription":3231,"body":3232,"_type":287,"_id":3284,"_source":289,"_file":3285,"_stem":3286,"_extension":292,"category":2954,"minutes":277},"/team/kathy-obrien","Kathy Obrien","Meet Kathy O’Brien, MKG Marketing’s amazing executive assistant who consistently supports all of MKG across the many needs of the company.","Kathy O'Brien","Executive Assistant",{"landscape":3228},"kathy-obrien.webp","kathy-obrien",80,"Kathy O’Brien, MKG Marketing’s Executive Assistant, in front of a gray background | MKG Marketing",{"type":16,"children":3233,"toc":3281},[3234,3240,3245,3254,3259,3263],{"type":19,"tag":20,"props":3235,"children":3237},{"className":3236},[2971],[3238],{"type":24,"value":3239},"\nKathy loves details and has managed the finer details of business her entire career.  She started her career in Center City, Philadelphia working for several law firms.  After she was married and had her first son, she left the bustling city to work closer to home at an international publishing company.  In 1994, Kathy and her husband Bill moved with their two sons to Charlotte, North Carolina.  They eventually completed their family with two more boys born in Charlotte.\n",{"type":19,"tag":20,"props":3241,"children":3242},{},[3243],{"type":24,"value":3244},"In 2000 they relocated to Chester County, a suburb of Philadelphia. After a hiatus and four sons, Kathy returned to work in Chester County. This time, she gave retail a whirl so that she could be home when her school age boys were home. She quickly found out Ann Taylor was employing one of their best customers. Kathy then spent the following 10+ years in the Non-Profit arena where she did whatever needed to be done to further the mission. No job was too big, small, or unimportant to tackle.",{"type":19,"tag":3246,"props":3247,"children":3248},"blockquote",{},[3249],{"type":19,"tag":20,"props":3250,"children":3251},{},[3252],{"type":24,"value":3253},"Be faithful in small things because it is in them that your strength lies.\nMother Teresa",{"type":19,"tag":20,"props":3255,"children":3256},{},[3257],{"type":24,"value":3258},"By February 2020, Kathy was eager to build something for herself and her family. She set off on a new adventure of starting her own business when she was connected with Kerry, Mike, and MKG. Having commuted and worked outside of the home for 10+ years, she was ready to work from home and have a better life balance. She followed the rainbow and found MKG in her pot of gold. MKG is like no other firm or organization for which Kathy has worked. Their standard of people first is evident in every team member, every decision, every meeting, every interaction. They live their standard.",{"type":19,"tag":754,"props":3260,"children":3261},{"id":2992},[3262],{"type":24,"value":2995},{"type":19,"tag":120,"props":3264,"children":3265},{},[3266,3271,3276],{"type":19,"tag":124,"props":3267,"children":3268},{},[3269],{"type":24,"value":3270},"Kathy’s dislikes: fruit & chocolate together and Tuesday.",{"type":19,"tag":124,"props":3272,"children":3273},{},[3274],{"type":24,"value":3275},"Family: Kathy met her husband Bill in Wildwood, New Jersey after their high school graduations during “Senior Week”. They have 4 sons and 2 grandsons. There hasn’t been a girl born in the O’Brien family in 32 years! You will often hear Kathy saying her boys are the best 4 gifts she’s ever been given.",{"type":19,"tag":124,"props":3277,"children":3278},{},[3279],{"type":24,"value":3280},"Special talent: Baking. Her boys’ (Bill included) favorites are Spritz Cookies and Chocolate Chip Cookies. There is a running family debate as to whether Ricotta Cookies are cookies or biscuits. At Christmas time, Kathy has been known to hide cookies to save some for guests.",{"title":7,"searchDepth":277,"depth":277,"links":3282},[3283],{"id":2992,"depth":937,"text":2995},"content:team:kathy-obrien.md","team/kathy-obrien.md","team/kathy-obrien",{"_path":3288,"_dir":2954,"_draft":6,"_partial":6,"_locale":7,"title":1617,"description":3289,"name":1617,"imageDescription":3290,"ref":3291,"jobTitle":3292,"team":3293,"images":3294,"twitter":3296,"linkedIn":3296,"quote":3297,"quoteCite":3298,"sequence":1610,"body":3299,"_type":287,"_id":3348,"_source":289,"_file":3349,"_stem":3350,"_extension":292,"category":2954,"minutes":3095},"/team/kerry-guard","Meet Kerry Guard, one of MKG Marketing’s founders. She currently fills the role of CEO of MKG as well as hosting the podcast, Tea Time with Tech Leaders.","Kerry Guard, MKG Marketing’s Owner/CEO, stands on a street in Guernsey with the Town Church behind her | MKG Marketing","kerry-guard","Owner/CEO","Leadership",{"landscape":3295},"kerry-guard.webp","kerryguard","I don’t have to chase extraordinary moments to find happiness — it’s right in front of me if I’m paying attention and practicing gratitude.","Brené Brown",{"type":16,"children":3300,"toc":3345},[3301,3307,3320,3333,3337],{"type":19,"tag":20,"props":3302,"children":3304},{"className":3303},[2971],[3305],{"type":24,"value":3306},"\nKerry Guard (she/her) is a mom of twins - boy and a girl. She understands what work life balance really looks like and is on a mission to build a company that honors parents having a career and a life. She’s out to prove you really can have both with policies like ensuring 20 days of vacation each year, no client emails after 6PM or weekends, unlimited sick days, and everyday flexibility.",{"type":19,"tag":20,"props":3308,"children":3309},{},[3310,3312,3318],{"type":24,"value":3311},"She also hosts our podcast, ",{"type":19,"tag":599,"props":3313,"children":3315},{"href":3314},"/podcasts/marketing-leaders/",[3316],{"type":24,"value":3317},"Tea Time with Tech Leaders",{"type":24,"value":3319},", which brings eight digital marketing experts to your ears every quarter.",{"type":19,"tag":20,"props":3321,"children":3322},{},[3323,3325,3331],{"type":24,"value":3324},"Kerry is responsible for HR. If you’d like to join MKG where people are first and your expertise matter, Kerry will be with you through the entire interview process ensuring each candidate meets the necessary requirements and gets a fair shot. Want to join MKG and Kerry’s mission of bringing People First to as many people as possible? Check out our ",{"type":19,"tag":599,"props":3326,"children":3328},{"href":3327},"/about/jobs/",[3329],{"type":24,"value":3330},"Jobs page",{"type":24,"value":3332}," and see if we have a position right for you!",{"type":19,"tag":754,"props":3334,"children":3335},{"id":2992},[3336],{"type":24,"value":2995},{"type":19,"tag":120,"props":3338,"children":3339},{},[3340],{"type":19,"tag":124,"props":3341,"children":3342},{},[3343],{"type":24,"value":3344},"Kerry now lives in Guernsey — a tiny nook in the world between England and France. Come visit for a spot of tea any time!",{"title":7,"searchDepth":277,"depth":277,"links":3346},[3347],{"id":2992,"depth":937,"text":2995},"content:team:kerry-guard.md","team/kerry-guard.md","team/kerry-guard",{"_path":3352,"_dir":2954,"_draft":6,"_partial":6,"_locale":7,"title":3353,"description":3354,"name":3353,"ref":3355,"jobTitle":3356,"team":3357,"images":3358,"linkedIn":3360,"sequence":3361,"body":3362,"_type":287,"_id":3413,"_source":289,"_file":3414,"_stem":3415,"_extension":292,"category":2954,"minutes":277},"/team/leigh-snyder","Leigh Snyder","Meet Leigh Snyder, one of MKG Marketing’s amazing digital advertising experts, bringing 15 plus years of experience to the team","leigh-snyder","Digital Advertising Expert","Digital Advertising Experts",{"landscape":3359},"leigh-snyder.webp","leighasnyder",50,{"type":16,"children":3363,"toc":3410},[3364,3370,3375,3380,3385,3390,3395,3400,3405],{"type":19,"tag":20,"props":3365,"children":3367},{"className":3366},[2971],[3368],{"type":24,"value":3369},"\nLeigh has over 15 years of experience of managing Paid Search campaigns. She started her career at Solid Cactus, a full service eCommerce agency in Wilkes Barre Pennsylvania. Having no experience in Paid Search, she learned as she went, starting out in the earlier days of Google Adwords, when Adwords Editor wasn't even being used yet.\n",{"type":19,"tag":20,"props":3371,"children":3372},{},[3373],{"type":24,"value":3374},"Leigh loves to create accounts and watch them grow, even more she loves to take a poorly performing account and turn it around. Watching the KPIs increase from changes she has made or new ideas she implements, keeps her career exciting.",{"type":19,"tag":20,"props":3376,"children":3377},{},[3378],{"type":24,"value":3379},"Managing a wide variety of accounts that include local car dealerships, worldwide clothing stores, online supplement shops to plastic surgeons and much much more, Leigh brings a vast knowledge of creative ways in managing accounts.",{"type":19,"tag":20,"props":3381,"children":3382},{},[3383],{"type":24,"value":3384},"While working the majority of her career in local offices, the options for expanding her career were becoming less and less. She decided to apply for a remote job (before it was the norm) and was able to get experience that wasn't as prevalent in the smaller area in which she resides.",{"type":19,"tag":20,"props":3386,"children":3387},{},[3388],{"type":24,"value":3389},"After working from home for the past 6 years the opportunities kept coming and when MKG reached out to her, she knew that there was something special about them and decided to take the leap. The people first environment is not just talked about here, but it is practiced everyday. MKG Marketing is unlike anywhere she has ever worked.",{"type":19,"tag":20,"props":3391,"children":3392},{},[3393],{"type":24,"value":3394},"Outside of work, Leigh enjoys spending time with her husband Dustin, their blended family (Emma, Casey, Jake & Brayden) and their dog Millie.",{"type":19,"tag":20,"props":3396,"children":3397},{},[3398],{"type":24,"value":3399},"The kitchen is where you will always find her, she loves to cook and bake all things Gluten Free and no one ever knows. When they are not at a swim meet or a baseball game they love swimming in their pool, long walks on the local trails, renovating their house and binging shows.",{"type":19,"tag":754,"props":3401,"children":3402},{"id":2992},[3403],{"type":24,"value":3404},"Fun Facts",{"type":19,"tag":20,"props":3406,"children":3407},{},[3408],{"type":24,"value":3409},"Although it was just was a short time, at age 19 Leigh drove cross country from a small town in PA and moved to Hollywood Hills, CA. Her view from her kitchen window was the Hollywood sign. Not a bad first apartment.",{"title":7,"searchDepth":277,"depth":277,"links":3411},[3412],{"id":2992,"depth":937,"text":3404},"content:team:leigh-snyder.md","team/leigh-snyder.md","team/leigh-snyder",{"_path":3417,"_dir":3418,"_draft":6,"_partial":6,"_locale":7,"title":3419,"description":3420,"name":3419,"imageDescription":3421,"ref":3422,"jobTitle":3423,"team":3293,"images":3424,"linkedIn":3422,"quote":3426,"quoteCite":3419,"sequence":3427,"body":3428,"_type":287,"_id":3502,"_source":289,"_file":3503,"_stem":3504,"_extension":292,"category":3418,"minutes":3095},"/team/marketing-leadership/celeste-jacroux","marketing-leadership","Celeste Jacroux","Meet Celeste Jacroux, a strategic GTM partner to MKG and Founder of Sweel Marketing Advisors. She leads Go-to-Market strategy for high-growth companies.","Celeste Jacroux, Founder of Swell Marketing Advisors and MKG Partner","celeste-jacroux","Fractional GTM Leader | Founder, Swell Marketing Advisors",{"landscape":3425},"celeste-jacroux.webp","A great product doesn't win on its own. It wins when the story, the strategy, and the sales motion all pull in the exact same direction.",7,{"type":16,"children":3429,"toc":3499},[3430,3443,3448,3460,3466],{"type":19,"tag":20,"props":3431,"children":3433},{"className":3432},[2971],[3434,3436,3441],{"type":24,"value":3435},"\nCeleste Jacroux is a Go-to-Market architect for companies ready to graduate from \"random acts of marketing\" to a predictable revenue engine. As the Founder of ",{"type":19,"tag":61,"props":3437,"children":3438},{},[3439],{"type":24,"value":3440},"Swell Marketing Advisors",{"type":24,"value":3442}," and a strategic partner to MKG, she brings deep expertise in aligning product, sales, and marketing into a cohesive GTM strategy.",{"type":19,"tag":20,"props":3444,"children":3445},{},[3446],{"type":24,"value":3447},"Celeste understands that for founders, the hardest phase is often bridging the gap between a great product and the market that needs it. She specializes in clarifying positioning, defining ideal customer profiles (ICPs), and building the strategic roadmap that turns vision into traction.",{"type":19,"tag":20,"props":3449,"children":3450},{},[3451,3453,3458],{"type":24,"value":3452},"At MKG, Celeste steps in as a Marketing Leader for our ",{"type":19,"tag":61,"props":3454,"children":3455},{},[3456],{"type":24,"value":3457},"Marketing Leadership + Activation",{"type":24,"value":3459}," clients. 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She works directly with founders to build scalable marketing engines while hosting the podcast, Tea Time with Tech Leaders.",{"landscape":3295},{"type":16,"children":3510,"toc":3585},[3511,3517,3557,3569,3574,3578],{"type":19,"tag":20,"props":3512,"children":3514},{"className":3513},[2971],[3515],{"type":24,"value":3516},"\nKerry Guard (she/her) is the strategist founders call when they are tired of guessing. As the CEO of MKG Marketing, she doesn’t just run the agency; she steps into the trenches with clients as a Fractional Marketing Leader. She specializes in helping founders navigate the \"Growth Valley\"—building the systems, strategy, and teams required to scale from traction to expansion.",{"type":19,"tag":20,"props":3518,"children":3519},{},[3520,3522,3527,3529,3534,3536,3541,3543,3548,3550,3555],{"type":24,"value":3521},"Her recent work focuses on bringing enterprise-level rigor to growing businesses. 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