Search engine optimization is a process that is ever-changing. Each year brings new techniques and ways to position your site competitively in search engines like Google, Bing, and others.
2018 brought some big-time considerations, including:
- Execution of Google’s mobile-first indexing
- The continued rise of featured snippets (we call this position zero)
- Google’s Medic update, affecting a large part of how health and fitness sites rank
What will 2019 bring us? How will Google and other search engines keep us on our toes? Keep reading to see our three SEO predictions for 2019.
Search engine result page will have added features to be more of a “destination” for users
This shouldn’t come as a shock:
Search engines want you to search more and to stick around on their “owned” web properties.
I’m seeing search engines adding some additional features to get people to stick around on the search engine result page more. Some ideas:
- Live video of an event you’re searching for that is embedded on the search engine result page.
- Live results from Twitter that are automatically updated.
I could also see a kind of “live blog” for breaking news stories where trusted websites and social accounts get posted in real-time in a box that’s situated at the top of the search engine results.
Voice search will largely continue to not matter
Voice search has been something marketers have been saying should be a big priority for a company or organization.
However, I’m not seeing the sophistication that makes it a huge priority for a large percentage of webmasters.
If you’re a B2B business, I can see safely ignoring voice search in 2019. Ecommerce websites should keep an eye out on developments in 2019 but I do not believe it’s a make it or break it year.
Technical SEO will grow in importance
The nature of the Internet is layers.
Layering change on change, webpage on webpage, code on code.
That being said, if you have a technical issue that affects how search engines crawl your site, it can get buried down deep within your code architecture.
Fixing these issues ensures a clean, precise crawl of your important pages and a complete, fast load for search engine spiders and users. This search engine ranking factor will continue to grow in importance.
What do you think?
I hope to revisit these three predictions in mid-2019 and see how they’re shaping up. What do you think? Am I missing the mark? Any predictions you have? Feel free to share on Twitter. Our handle is @mkgmarketinginc. See you there!