[{"data":1,"prerenderedAt":506},["ShallowReactive",2],{"header-articles":3,"blog-article-seo-why-is-seo-still-important-in-the-age-of-ai":19,"updatesSection-seo-not-\u002Fblog\u002Fseo\u002Fwhy-is-seo-still-important-in-the-age-of-ai":433,"updatesSection-seo-not-\u002Fblog\u002Fseo\u002Fwhy-is-seo-still-important-in-the-age-of-ai-team":452},[4,7,10,13,16],{"title":5,"path":6},"Is SEO Still Important in the AI Era?","\u002Fblog\u002Fseo\u002Fis-seo-still-important-in-the-ai-era",{"title":8,"path":9},"Why is SEO Still Important in the Age of AI?","\u002Fblog\u002Fseo\u002Fwhy-is-seo-still-important-in-the-age-of-ai",{"title":11,"path":12},"Helpful Content Writing Tips: How to Produce Search-Optimized Articles","\u002Fblog\u002Fseo\u002Fhelpful-content-writing-tips-how-to-produce-search-optimized-articles",{"title":14,"path":15},"Fixing Content Production Workflow: How to Audit Bottlenecks","\u002Fblog\u002Fseo\u002Ffixing-content-production-workflow-how-to-audit-bottlenecks",{"title":17,"path":18},"Information Gain vs. Content Bloat: Audit for AI Search","\u002Fblog\u002Fseo\u002Finformation-gain-vs-content-bloat-audit-for-ai-search",{"id":20,"title":8,"author":21,"authors":22,"body":24,"caption":21,"category":366,"date":367,"description":368,"extension":369,"img":370,"imgAlt":371,"meta":372,"minutes":373,"navigation":374,"path":9,"seo":375,"seodescription":21,"seotitle":21,"stem":376,"updated":21,"__hash__":377,"people":378},"blog\u002Fblog\u002Fseo\u002Fwhy-is-seo-still-important-in-the-age-of-ai.md",null,[23],"Kerry Guard",{"type":25,"value":26,"toc":342},"minimark",[27,32,36,39,42,46,49,68,71,75,82,85,88,93,96,100,103,107,110,114,117,120,123,198,201,205,211,217,220,224,227,230,233,236,247,251,256,259,263,266,270,273,277,280,284,287,291,296,299,302,305,308,312],[28,29,31],"h2",{"id":30},"why-is-seo-still-important-in-the-age-of-ai-the-foundational-role-of-technical-search","Why is SEO Still Important in the Age of AI? The Foundational Role of Technical Search",[33,34,35],"p",{},"Whenever a transformative technology reshapes digital discovery, industry observers declare the death of search engine optimization. The emergence and rapid maturation of conversational tools—such as Google AI Overviews, Perplexity, ChatGPT Search, and Claude—have triggered familiar claims that traditional website optimization is obsolete. If an artificial intelligence engine can generate a direct, synthesized response to a complex question, the argument goes, web pages and organic search rankings no longer matter.",[33,37,38],{},"This view fundamentally misunderstands how modern search works. Why is SEO still important in the age of AI? Because generative models do not generate facts out of thin air. Modern search tools rely on Retrieval-Augmented Generation (RAG) pipelines that continuously crawl, parse, index, and retrieve content from the live web. Without an accessible, crawlable, and technically sound website, your company's data cannot be indexed, evaluated, or cited.",[33,40,41],{},"Understanding the value of AI SEO isn’t about chasing the latest shiny tactic, it’s about recognizing that AI makes the fundamentals non-negotiable. Conversational search engines still rely entirely on the bedrock of traditional and technical SEO to crawl, comprehend, and cite your work. The websites that earn visibility are those built on sound technical architecture, fast load times, semantic keyword optimization, clear entity relationships, and verified information gain.",[28,43,45],{"id":44},"how-ai-search-engines-actually-retrieve-information","How AI Search Engines Actually Retrieve Information",[33,47,48],{},"To understand the enduring necessity of search optimization, marketing executives must examine the technical mechanics of how AI answer engines operate. When a user enters a complex prompt into an engine like Perplexity or Google, the system processes that request through a multi-stage retrieval architecture:",[50,51,52,56,59,62,65],"ol",{},[53,54,55],"li",{},"Query Decomposition: The engine deconstructs the conversational prompt into core concepts, identifying what facts are required.",[53,57,58],{},"Search Index Retrieval: The model queries an underlying web index (such as Google’s search index or Bing’s index) to find candidate URLs matching those concepts.",[53,60,61],{},"DOM Parsing and Text Chunking: Web scrapers access the candidate pages, strip away non-content code, and break the remaining body text into modular semantic chunks.",[53,63,64],{},"Entity Verification and Information Gain: The system evaluates whether the extracted facts are corroborated by other trusted web sources and whether the page provides unique, non-redundant insights.",[53,66,67],{},"Synthesis and Citation: The model generates a conversational summary, inserting direct source citations for the web pages that provided the underlying facts.",[33,69,70],{},"If a website fails at step two or step three due to slow load times, broken indexation directives, or unrenderable JavaScript, the AI engine never reaches steps four and five. A business cannot be cited in an AI answer if its technical foundation blocks the engine from reading its text.",[28,72,74],{"id":73},"the-importance-of-technical-seo-for-ai-search-visibility","The Importance of Technical SEO for AI Search Visibility",[33,76,77],{},[78,79],"img",{"alt":80,"src":81},"","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F9e984f5f-0d79-4b5f-b075-dbdf16f54245-age-of-ai-image1.png",[33,83,84],{},"The importance of technical SEO for AI search visibility has escalated because conversational scrapers operate under tighter latency and computational constraints than traditional search crawlers.",[33,86,87],{},"A traditional search bot like Googlebot can afford to crawl a page, store the raw HTML, and queue client-side JavaScript rendering for later processing. In contrast, real-time RAG scrapers (such as PerplexityBot or ChatGPT-User) often extract content dynamically to answer a live user prompt. If your server is slow to respond, or if your core text is hidden behind client-side JavaScript hydration, the crawler will time out and select a competitor's page instead.",[89,90,92],"h3",{"id":91},"_1-server-side-rendering-ssr-vs-client-side-rendering-csr","1. Server-Side Rendering (SSR) vs. Client-Side Rendering (CSR)",[33,94,95],{},"Modern web development frameworks frequently rely on client-side rendering (CSR), where the user's browser runs JavaScript to assemble the page layout. While functional for human site visitors, CSR creates severe extraction bottlenecks for AI bots. Sites utilizing Server-Side Rendering (SSR) or Static Site Generation (SSG) deliver pre-rendered HTML instantly to scrapers. This ensures that every definition, data table, and expert quote is immediately available for vector extraction without computational drag.",[89,97,99],{"id":98},"_2-crawl-efficiency-and-architecture","2. Crawl Efficiency and Architecture",[33,101,102],{},"AI crawlers prioritize clear, logical internal linking structures. A website organized into clean topical directories (e.g., \u002Fsolutions\u002Fenterprise-compliance\u002F) allows crawlers to navigate category hierarchies effortlessly. When technical teams eliminate 404 errors, resolve redirect chains, and optimize server response times, they maximize crawl efficiency, ensuring that newly published content enters the AI's retrieval pool rapidly.",[89,104,106],{"id":105},"_3-machine-translation-via-json-ld-schema","3. Machine Translation via JSON-LD Schema",[33,108,109],{},"Search engines and Large Language Models (LLMs) operate on structured data. Implementing comprehensive JSON-LD schema markup—such as Organization, TechArticle, SoftwareApplication, and FAQPage—acts as a direct translation layer. Schema markup explicitly tells the machine which entities are discussed on the page, who authored the content, and how those concepts connect to global knowledge graphs like Wikidata.",[28,111,113],{"id":112},"bridging-traditional-keywords-to-ai-entity-extraction","Bridging Traditional Keywords to AI Entity Extraction",[33,115,116],{},"A common point of confusion among marketing directors is the importance of AI in SEO and how traditional keyword targeting fits into modern search. Some teams believe keyword optimization is obsolete, assuming AI understands context without textual guidance.",[33,118,119],{},"In reality, traditional keywords have evolved into semantic entities. An entity is an unambiguous, identifiable concept—such as a specific company, software tool, technical standard, or executive. AI models do not evaluate keywords in isolation; they evaluate the mathematical probability of relationships between entities.",[33,121,122],{},"The table below illustrates how traditional keyword optimization translates directly into AI entity recognition:",[124,125,126,139],"table",{},[127,128,129],"thead",{},[130,131,132,135,137],"tr",{},[133,134],"th",{},[133,136],{},[133,138],{},[140,141,142,154,165,176,187],"tbody",{},[130,143,144,148,151],{},[145,146,147],"td",{},"Traditional Keyword Tactic",[145,149,150],{},"AI Entity Mechanism",[145,152,153],{},"How the AI Model Interprets It",[130,155,156,159,162],{},[145,157,158],{},"Targeting Short-Tail Keywords (e.g., \"cloud compliance software\")",[145,160,161],{},"Core Entity Classification",[145,163,164],{},"Connects your brand entity directly to the Enterprise Cloud Compliance node in the model's knowledge graph.",[130,166,167,170,173],{},[145,168,169],{},"Long-Tail Keyword Variations (e.g., \"SOC 2 automation tools for AWS\")",[145,171,172],{},"Attribute Mapping & Disambiguation",[145,174,175],{},"Establishes specific operational capabilities: regulatory framework (SOC 2), architecture (AWS), and process (Automation).",[130,177,178,181,184],{},[145,179,180],{},"Internal Anchor Text Links (e.g., linking text to a pricing page)",[145,182,183],{},"Topical Authority & Entity Clusters",[145,185,186],{},"Proves to the crawler that your domain maintains a deep, interconnected ecosystem of knowledge around that specific topic.",[130,188,189,192,195],{},[145,190,191],{},"Keyword Density in Headers (e.g., H2 tags containing target phrases)",[145,193,194],{},"Semantic Vector Chunking",[145,196,197],{},"Signals to RAG parsers that the text block immediately below the header contains the direct answer to that specific sub-topic.",[33,199,200],{},"When your team optimizes for entities, you are not abandoning keyword research. You are executing keyword strategy with structural precision, giving AI engines the exact semantic anchors required to categorize and cite your software platform accurately.",[89,202,204],{"id":203},"ai-search-benchmarks","AI Search Benchmarks",[206,207,208],"ul",{},[53,209,210],{},"2026 Small Business & Technical SEO Benchmark: Search industry data reveals that websites maintaining clean technical SEO foundations—characterized by sub-second server response times, zero render-blocking JavaScript, and comprehensive JSON-LD schema—are featured in Google AI Overviews and conversational answer engines up to 3.4x more frequently than larger competitors relying on unoptimized, script-heavy web architectures.",[33,212,213],{},[214,215,216],"em",{},"\"Traffic still matters. I'm not throwing it out. But I don't trust it on its own anymore. Because when that number goes red in a leadership meeting, everybody wants to fix something. Rewrite the content. Find a new agency. Move the money. And nobody has asked the first question… what actually happened? Did the tracking break? Did Google stop showing you? Or are you showing up just fine, and the answer is sitting right there on the results page before anyone gets to your link? Those are completely different problems. Fix the wrong one and now you have two.\"",[33,218,219],{},"— Kerry G., CEO & Founder at MKG Marketing",[28,221,223],{"id":222},"is-seo-still-important-for-small-businesses-in-2026-ai-search","Is SEO Still Important for Small Businesses in 2026 AI Search?",[33,225,226],{},"A widespread concern among founders and small marketing teams is: is seo still important for small businesses 2026 ai search, or will massive enterprise brands with multi-million-dollar budgets monopolize AI search results?",[33,228,229],{},"The reality of modern AI search actually presents a significant opportunity for agile, smaller companies.",[33,231,232],{},"Traditional search often favored legacy enterprise domains simply because they had accumulated hundreds of thousands of backlinks over fifteen years. Conversational AI search engines, however, prioritize Information Gain and Answer Precision over raw domain age.",[33,234,235],{},"Smaller businesses can outperform larger rivals in AI search results by capitalizing on three distinct structural advantages:",[50,237,238,241,244],{},[53,239,240],{},"Agile Technical Implementation: Enterprise websites are often held back by legacy CMS architectures, complex corporate approval chains, and slow developer sprints. A smaller business can update its schema markup, fix Core Web Vitals, and restructure content for machine readability in days rather than quarters.",[53,242,243],{},"Niche Subject Authority: AI models prioritize deep, specialized knowledge. A small business focusing on a specific technical vertical (e.g., specialized compliance tools for mid-market logistics) can produce more detailed, fact-dense documentation than a generic enterprise software conglomerate.",[53,245,246],{},"First-Party Data Integration: AI engines actively deprioritize generic consensus summaries. When a small company publishes proprietary benchmark data, customer implementation workflows, or direct expert commentary, it provides the exact non-redundant factual delta that AI answer engines need to quote.",[28,248,250],{"id":249},"the-4-pillars-of-an-ai-ready-search-foundation","The 4 Pillars of an AI-Ready Search Foundation",[33,252,253],{},[78,254],{"alt":80,"src":255},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002F6cf1ff0a-a5f8-457f-9be7-f182ed1e6f03-age-of-ai-image2.png",[33,257,258],{},"To build a search program that ranks in traditional search results while capturing preferred citations in conversational answer engines, marketing organizations must execute across four core pillars:",[89,260,262],{"id":261},"pillar-1-high-performance-technical-architecture","Pillar 1: High-Performance Technical Architecture",[33,264,265],{},"Eliminate render-blocking assets, transition to server-side rendering where applicable, and maintain sub-second Time to First Byte (TTFB). Verify that your robots.txt configuration explicitly allows user-agents like GPTBot, PerplexityBot, and Google-Extended to access your primary content directories.",[89,267,269],{"id":268},"pillar-2-direct-answer-formatting","Pillar 2: Direct Answer Formatting",[33,271,272],{},"Structure every major content asset with immediate clarity. Place direct, single-sentence answers in the first 100 words beneath explicit, question-based H2 headings before expanding into technical nuances. This modular structure provides RAG parsers with clean, self-contained passages suitable for direct quote extraction.",[89,274,276],{"id":275},"pillar-3-semantic-data-tables-and-lists","Pillar 3: Semantic Data Tables and Lists",[33,278,279],{},"Convert comparative information, pricing matrices, and technical workflows into native HTML \u003Ctable>, \u003Col>, and \u003Cul> elements. Large language models parse native tabular markup up to 40% more accurately than unstructured paragraphs when evaluating feature differences.",[89,281,283],{"id":282},"pillar-4-nested-entity-schemas","Pillar 4: Nested Entity Schemas",[33,285,286],{},"Deploy custom, nested JSON-LD schema across your site. Use the sameAs property to link your brand and technical topics directly to verified Wikidata entities. This resolves ambiguity and confirms to search algorithms that your brand is an established authority in your vertical.",[28,288,290],{"id":289},"the-enduring-value-of-core-seo-in-the-ai-era","The Enduring Value of Core SEO in the AI Era",[33,292,293],{},[78,294],{"alt":80,"src":295},"https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fc40d2095-a408-43af-82c4-a3ba7d737fef-age-of-ai-image3.png",[33,297,298],{},"Artificial intelligence has not made search engine optimization obsolete; it has stripped away superficial tactics and elevated the importance of foundational search engineering.",[33,300,301],{},"AI search models depend on clean website architecture, structured data, and keyword context to discover and synthesize information. Without disciplined technical SEO, even the most insightful editorial content remains trapped behind technical barriers, invisible to the scrapers that power modern answer engines.",[33,303,304],{},"Whether managing an established enterprise platform or growing an emerging software company in 2026, investing in technical SEO, entity architecture, and search visibility remains a mandatory requirement for sustainable pipeline growth. Organizations that adapt their technical foundations to satisfy both traditional search crawlers and AI answer engines will secure market visibility, while those that ignore core SEO will quietly vanish from modern buyer discovery.",[33,306,307],{},"At MKG Marketing, our senior-led team specializes in technical SEO audits, entity architecture, and modern Search Visibility Optimization (SVO). We work directly with marketing directors and digital strategists to audit technical infrastructure, deploy custom schema frameworks, and protect organic pipeline—with zero junior handoffs.",[89,309,311],{"id":310},"build-an-ai-ready-search-foundation","Build an AI-Ready Search Foundation",[206,313,314,325,334],{},[53,315,316,317,324],{},"Ready to audit your technical foundation and capture AI search citations?",[318,319,323],"a",{"href":320,"rel":321},"https:\u002F\u002Fmkgmarketinginc.com\u002Fcontact\u002F",[322],"nofollow"," Request an MKG AI Search & Technical SEO Audit"," today.",[53,326,327,328,333],{},"Exploring how to future-proof your digital presence for conversational AI engines?",[318,329,332],{"href":330,"rel":331},"https:\u002F\u002Fmkgmarketinginc.com\u002Fexpert-digital-marketing-services\u002Fsearch-visibility-optimization\u002F",[322]," Explore MKG Marketing’s Search Engine & AEO Services",".",[53,335,336,341],{},[318,337,340],{"href":338,"rel":339},"https:\u002F\u002Fmkgmarketinginc.com\u002Fblog\u002Fseo\u002Finformation-gain-vs-content-bloat-audit-for-ai-search\u002F",[322],"Want to learn more about how to produce and audit content for your website?"," Look no further.",{"title":80,"searchDepth":343,"depth":343,"links":344},2,[345,346,347,353,356,357,363],{"id":30,"depth":343,"text":31},{"id":44,"depth":343,"text":45},{"id":73,"depth":343,"text":74,"children":348},[349,351,352],{"id":91,"depth":350,"text":92},3,{"id":98,"depth":350,"text":99},{"id":105,"depth":350,"text":106},{"id":112,"depth":343,"text":113,"children":354},[355],{"id":203,"depth":350,"text":204},{"id":222,"depth":343,"text":223},{"id":249,"depth":343,"text":250,"children":358},[359,360,361,362],{"id":261,"depth":350,"text":262},{"id":268,"depth":350,"text":269},{"id":275,"depth":350,"text":276},{"id":282,"depth":350,"text":283},{"id":289,"depth":343,"text":290,"children":364},[365],{"id":310,"depth":350,"text":311},"seo","2026-11-04T17:07:15.778Z","Discover why SEO is still important in the age of AI. Learn the importance of technical SEO for AI search visibility and small website growth in 2026.","md","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F556c21e2-2652-43ba-8a9a-34eb8088d368-age-of-ai-hero-image.webp","Close-up of a human hand shaking a metallic robotic hand, symbolizing collaboration between humans and artificial intelligence.",{},9,true,{"title":8,"description":368},"blog\u002Fseo\u002Fwhy-is-seo-still-important-in-the-age-of-ai","CdtL-3riZ6YuDM_GEZzxTRPqg-9YHz7M69uFtqQ_OIc",[379],{"id":380,"title":23,"body":381,"date":21,"description":416,"extension":369,"images":417,"isLeader":374,"jobTitle":419,"linkedIn":420,"meta":421,"name":23,"navigation":374,"path":423,"quote":424,"quoteCite":425,"ref":426,"seo":427,"sequence":428,"stem":429,"team":430,"twitter":420,"updated":21,"website":431,"__hash__":432},"team\u002Fteam\u002Fkerry-guard.md",{"type":25,"value":382,"toc":413},[383,388,396,404,408],[33,384,387],{"className":385},[386],"text-lg","Kerry Guard (she\u002Fher) is a mom of twins - boy and a girl. She understands what work life balance really looks like and is on a mission to build a company that honors parents having a career and a life. She’s out to prove you really can have both with policies like ensuring 20 days of vacation each year, no client emails after 6PM or weekends, unlimited sick days, and everyday flexibility.",[33,389,390,391,395],{},"She also hosts our podcast, ",[318,392,394],{"href":393},"\u002Fpodcasts\u002Fmarketing-leaders\u002F","Back on T-R-A-C-K",", which brings eight digital marketing experts to your ears every quarter.",[33,397,398,399,403],{},"Kerry is responsible for HR. If you’d like to join MKG where people are first and your expertise matter, Kerry will be with you through the entire interview process ensuring each candidate meets the necessary requirements and gets a fair shot. Want to join MKG and Kerry’s mission of bringing People First to as many people as possible? Check out our ",[318,400,402],{"href":401},"\u002Fabout\u002Fjobs\u002F","Jobs page"," and see if we have a position right for you!",[89,405,407],{"id":406},"fun-facts","Fun facts",[206,409,410],{},[53,411,412],{},"Kerry now lives in Guernsey — a tiny nook in the world between England and France. Come visit for a spot of tea any time!",{"title":80,"searchDepth":343,"depth":343,"links":414},[415],{"id":406,"depth":350,"text":407},"Meet Kerry Guard, one of MKG Marketing’s founders. She currently fills the role of CEO of MKG as well as hosting the podcast, Back on T-R-A-C-K.",{"landscape":418},"kerry-guard.webp","Founder & CEO","kerryguard",{"imageDescription":422},"Kerry Guard, MKG Marketing’s Owner\u002FCEO, stands on a street in Guernsey with the Town Church behind her | MKG Marketing","\u002Fteam\u002Fkerry-guard","I don’t have to chase extraordinary moments to find happiness — it’s right in front of me if I’m paying attention and practicing gratitude.","Brené Brown","kerry-guard",{"description":416},1,"team\u002Fkerry-guard","Leadership","https:\u002F\u002Fkerryguard.com","YRwfwzeXtTw6ls2uWUIyTaK1IWSJr1nWG76vYHgqCgU",[434,440,446],{"title":5,"description":435,"date":436,"path":6,"img":437,"imgAlt":438,"category":366,"authors":439},"Discover how AI Overviews and LLMs are changing search. Learn why SEO is evolving into AEO, and how to future-proof your digital visibility strategy today.","2026-11-04T17:49:32.939Z","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F781badb1-5dbb-4673-bc8b-564c2a45f49e-seo-still-important-hero-image.webp","Side profile of a thoughtful professional with digital data visualizations and AI graphics",[23],{"title":11,"description":441,"date":442,"path":12,"img":443,"imgAlt":444,"category":366,"authors":445},"Stop generating content bloat. Learn how to write helpful, search-optimized articles that earn top rankings and LLM citations.","2026-10-28T15:12:26.346Z","https:\u002F\u002Fassets.mkgmarketinginc.com\u002F3ccedfc1-cafc-4b8f-bb72-1343d1621e1e-optimized-articles-hero-image.webp","Overhead view of a page of text with a hand holding a red pen making edits.",[23],{"title":14,"description":447,"date":448,"path":15,"img":449,"imgAlt":450,"category":366,"authors":451},"Streamline your content production process. Learn how to audit workflow bottlenecks, eliminate handoff drops, and accelerate marketing output.","2026-10-21T17:16:21.775Z","https:\u002F\u002Fassets.mkgmarketinginc.com\u002Fb1d26bbe-d3b5-4c8d-b428-dd94ef966512-mkg-blog-fixing-content-production-workflow-hero-image.webp","Abstract digital visualization of glowing cyan light streams converging into a central bottleneck point before spreading out.",[23],[453,457,461,465,469,473,474,477,481,483,487,491,495,498,502],{"name":454,"ref":455,"jobTitle":456},"Alanna Moman-Rawden","alanna-moman-rawden","Director, People & Culture",{"name":458,"ref":459,"jobTitle":460},"Alicia Antonow","alicia-antonow","Digital Advertising Expert",{"name":462,"ref":463,"jobTitle":464},"Avery Davis","avery-davis","Account Supervisor",{"name":466,"ref":467,"jobTitle":468},"Jared Gerling","jared-gerling","SEO Expert",{"name":470,"ref":471,"jobTitle":472},"Kathy O'Brien","kathy-obrien","Executive Assistant",{"name":23,"ref":426,"jobTitle":419},{"name":475,"ref":476,"jobTitle":460},"Leigh Snyder","leigh-snyder",{"name":478,"ref":479,"jobTitle":480},"Celeste Jacroux","celeste-jacroux","Fractional GTM Leader | Founder, Swell Marketing Advisors",{"name":23,"ref":426,"jobTitle":482},"Fractional Marketing Leaders",{"name":484,"ref":485,"jobTitle":486},"Laura McAliley","laura-mcaliley","Fractional CMO | Founder, Pebble Marketing",{"name":488,"ref":489,"jobTitle":490},"Mike Krass","mike-krass","Owner\u002FVisionary",{"name":492,"ref":493,"jobTitle":494},"Nathan Stenberg","nathan-stenberg","Director, Strategy",{"name":496,"ref":497,"jobTitle":460},"Nick Bare","nick-bare",{"name":499,"ref":500,"jobTitle":501},"Prachi Sarin","prachi-sarin","Digital Marketing Coordinator",{"name":503,"ref":504,"jobTitle":505},"Sam Ellsworth","sam-ellsworth","Director, Client Services",1793814873971]