View from Here: January 2020
By Mike Krass on February 3, 2020
The roaring 20’s are here! At least, that’s what the Twitterverse is calling this next decade that descended upon us on January 1st :)
Buckle your seat belt so you can learn what the MKG team (and our fantastic clients) were up to in the first month of 2020.
MKG Takes on Chicago, San Jose and Seattle in January
The MKG team hit the road hard in the first month of this new decade!
Check out some fun photos from team members as we were out visiting clients this past month.
Informatica Recognized as ‘clear’ MDM Leader
The most recent Gartner Magic Quadrant report for the Master Data Management (MDM) category was released in January 2020.
Where did our client, Informatica, place in the report?
Informatica was named a Leader in the 2020 Gartner Magic Quadrant for MDM Solutions
As they say on their website:”It isn’t easy to be named a Leader in Gartner’s Magic Quadrant for Master Data Management Solutions 4 times in a row. But when it comes to our commitment to providing intelligence and innovation for our customers, only the best will do.”
Congrats to Informatica for being placed in the top Leader position of this latest Gartner MQ report!
MKG & our Association Client Featured on AssociationSuccess.org
AssociationSuccess.org featured MKG’s paid acquisition strategy on their website in January 2020.
For the communications team at the TXOGA, the value lies in building a network of supporters — not in building membership.
Our client, Haley Emerson, was quoted as saying:
“We view that grassroots database as people who are energy supporters and want to stay informed with all good about industry and lend a hand when we need their support.”
Check out the details of the post over on their website: https://associationsuccess.org/engage/why-you-should-pony-up-the-cash-for-your-social-media-strategy/
What’s it like to be a CMO?
Last year we wrote about an incredible stat: The average CMO tenure at a high growth startup is only 18 months from entry to exit of the role.
That’s not a lot of time to try and get a lot done!
When Karola Karlson took over as the part-time CMO of MeetFrank, a recruiting business based primarily in Europe, she wrote about the experience of the role in the eyes of the CMO.
Curious what your CMO peers think or do in the first few months on the job? I’d highly recommend giving Karola’s post a read: https://karolakarlson.com/new-cmo-meetfrank-case-study/