August 2017 Adwords Benchmarks By Industry

By Spencer Mayes on September 7, 2017

MKG has assembled Adwords Benchmarks for August 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google AdWords benchmarks in August 2017 for the Tech, Healthcare, and Travel Verticals. Tech Vertical Adwords Display While CTR and CPC have trended down month over...

June 2017 Adwords Benchmarks By Industry

By Spencer Mayes on July 25, 2017

MKG has assembled Adwords Benchmarks for June 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google AdWords benchmarks in June 2017: The tech vertical saw a slight increase in CTR and CPC, while conversion rate stayed consistent The Healthcare vertical saw...

Using Screaming Frog for Google Tag Manager Implementation

By Spencer Mayes on May 10, 2017

As an agency MKG has audited a number of client’s Google Analytics accounts. With so many different ways to set up tracking in Google Tag Manager this can seem like a daunting task, but with the right tools it can be easy! Today I will walk through using Screaming Frog...

Healthcare Marketing Trends in 2017: Costs & Outcomes

By Mike Krass on November 21, 2016

How Can Search Marketers Reduce  Healthcare Marketing Costs or Improve Patient Outcomes? Last week I had the honor of attention the Innovation LA conference, a life sciences and biotech event put on by the New Orleans Bioinnovation Center. The conference featured panels exploring ways for early stage businesses to establish product/market fit or how to...

Facebook Live Video Benchmarks – October 2016

By Mike Krass on November 8, 2016

pssst - jump to the bottom of this post to read October benchmark data Introducing the Facebook Live Video product We’re sure that many of you have read about Facebook’s new(ish) Live Video product. In a nutshell, anybody with an iPhone can: Log onto Facebook as a brand or personal page Tap...