You Got SERVED! Billed Cost vs. Served Cost in the New Google AdWords Interface

By Adam Bullock on April 23, 2018

Fun fact: the ‘cost’ metric found in the AdWords interface isn’t always the actual cost passed on to the client. Duh, Adam, of COURSE there are tiny fluctuations due to spammy clicks and other adjustments from Google. Well, I’m talking about relatively large differences in the actual cost in the...

Join the Club! MKG Marketing is Officially a Bing Ads Fan

By Adam Bullock on March 5, 2018

We Made It Official! Bing Ads has JUST rolled out a community program for its most dedicated advertisers - a Bing Ads fan club, of sorts. And we would be silly not to join. Any agency purely focusing on Google AdWords isn’t giving its clients the full landscape of search...

Facebook Ad’s Power Editor Update – November 9, 2016

By Adam Bullock on November 9, 2016

While I was within Facebook Ad’s Power Editor (their online tool for heavy-duty ad updates on the Facebook Ads platform) today, my interface refreshed and I was informed that there had been an update. Woo! An update! And that’s NOT sarcastic! Facebook’s Power Editor is a bit of a clunker;...

GOOGLE ADWORDS BETA: Bluetooth Low-Energy Beacons (BLE)

By Mike Krass on August 1, 2016

Wondered how Google media products like AdWords or YouTube could measure in-store visits? With their Bluetooth Low-Energy Beacons (BLE) beta product, now you can measure when someone views/clicks on your ad and then actually makes it into a retail store. Google is calling this the Beacon Project for short. What are beacons? Beacons are small,...

What the 6/29 Facebook News Feed Update Means for Marketers & Facebook Ads

By Adam Bullock on June 30, 2016

On June 29, 2016, Facebook’s VP of Product Management for the News Feed, Adam Mosseri, revealed that Facebook is planning to update the news feed to include more personal posts at the expense of posts from pages and businesses. He wrote: Today, we’re announcing an update to News Feed that...

MKG: a Google Premier Agency Partner in 2016

By Mike Krass on June 27, 2016

MKG is a Google Premier Agency Partner Hot off the news wire: MKG has been named a Google Premier Agency Partner! What does this mean? Google has changed the support process for their AdWords, Analytics and Tag Manager products. In the past, every Google Agency partner had a dedicated account...

Case Study: What $8,000,000 in Sales Taught Us About YouTube Advertising

By Mike Krass on June 13, 2016

YouTube is the 2nd largest search engine in the world Second only to Google, naturally :) So we decided to share some “rules of the road” based on campaign data from 8 clients in the Consumer Package Goods (CPG), Retail and Ecommerce verticals. These 8 campaigns racked up: More than 23,000,000...