E-Tailing Group’s 2012 E-Commerce Study Findings

By Kerry Guard

In their recent 2012 Merchant Survey ...

The e-tailing group studied the ROI impact of different personalization techniques used by marketers.

Here are some other interesting facts that the survey discovered:

  • Lack of Purchase: 72% of site visitors that place an item in a virtual shopping cart don't actually make the purchase
  • What's the Correct Channel?: Immediately following a shopping cart abandonment, the most effective marketing opportunities are triggered email and display retargeting
  • Timing is Everything: Of shopping cart abandoners, 72% of these consumers will return within 12 hours to complete the purchase process

You can learn more about their methodology & findings by ...

… reading this iMedia Connection article that examines the results of the study in more detail.

Mike Krass | CEO & All-Around Nice Guy </span>

Aside from being the CEO of MKG Marketing, Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of the Edward R. Murrow School of Communication at Washington State University, Mike currently calls San Francisco home. Feel free to contact him via Twitter & Email: mike@mkgmarketinginc.com </div>

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