How Lasers Took Over Coachella, the Fiesta Bowl & London
By Kerry Guard on April 17, 2012
The Bay Area is buzzing about the closing act for the first weekend of Coachella …
Tupac rose from the dead to perform alongside Snoop Dogg & Dr. Dre
Or so it would seem. San Diego-based AV Concepts worked with Dr. Dre and his team to create a hologram of the famous rapper who was gunned down on the Las Vegas strip in 1996.
And this Hallogram was produced using – you guessed it – LASERS!
So, how else have lasers been used to produce jaw-dropping promotions?
1. University of Oregon @ the 2010 Fiesta Bowl
On behalf of The University of Oregon, Nike projected Oregon and Nike logos on the side of Mount Camelback before the 2010 Fiesta Bowl between Oregon and Auburn University’s championship showdown.
One of our favorite out of home media vendors, MacDonald Media, helped put the promotion together, which makes it even better!
2. Tupac at Weekend One of Coachella
As we mentioned above, AV Concepts facilitated the creation and execution of the Tupac hologram that graced the stage at Coachella this past Sunday night.
Working with Digital Domain, the Hollywood based CG shop behind Tron and X-Men (among many others), AV Concepts was able to create an extremely realistic hologram of the now-deceased artist that wowed the first weekend crowd.
A plug for the rising star of the smartphone universe, the Nokia 900, featured famous house DJ Deadmau5 mixing a live set to the tune of sound-matching visual sequences in a crowded London park.
Again, what made this projection possible?