How Much Are Social Mentions Worth?


value social media FourSquare, Facebook, Twitter

Backupify, a data backup / protection service based in Cambridge, conducted a recent survey to understand the value of each user & status update some of the biggest social networks generate.

In terms of the value of each user, the top three most valuable users by social network were:

  • Facebook
  • LinkedIn
  • Dropbox

In terms of the value of each status update, the top three most valuable updates social network were:

  • Yelp
  • Path
  • FourSquare

Backupify was nice enough to put all this great data in a super friendly infographic ...

You can download a high-resolution version of this graphic by clicking this link

Based on Backupify's finidngs ...

How does your brands social media strategy fit in with the value of each individual user and/or status update?

Let us know in the comments section below.

Mike Krass, CEO of MKG Marketing Inc.

Mike Krass | CEO & All-Around Nice Guy </span>

Aside from being the CEO of MKG Marketing Inc., Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of the Edward R. Murrow School of Communication at Washington State University, Mike currently calls San Francisco home. Feel free to contact him via Twitter & Email: mike@mkgmarketinginc.com </div>

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