How Pinterest can Shape Marketing Forever
By Kerry Guard on March 23, 2012
Mitt Romney’s wife, Ann, is posting family photos on the site.
Reese Witherspoon told the world that it was a “collection of the most amazing, wonderful craftiness on earth” on the Conan O’Brien show.
The U.S. Army has issued a Pinterest ‘how-to guide’, as it’s been described.
Pinterest is here to stay.
In February 2012, Pinterest drove more referral traffic than Twitter, Google+, LinkedIn & YouTube … combined.
Yet investor extraordinaire Andreessen Horowitz nearly passed on the company.
What changed his mind?
A female researcher on staff tugged relentlessly on his sleeve and urged him to reconsider.
So what's the point here?
The point is this: Pinterest is the perfect example of a product / service that blew up by reaching what was initially thought of as an unprofitable or non-existant market.
Take this quote from Andreessen: “Our industry historically €¦ do we produce products initially aimed primarily at men or women? You’d have to say men.”
And he’s right: Brands have the ability to become complacent with their current audience, which could lead to them missing out on previously unseen target segments.