Marketing is About Making Connections
By Kerry Guard on March 15, 2012
Today, I had the pleasure of attending the Cloud Force conference here in San Francisco.
Put on by Sales Force, the conference brought together start-up founders, marketers and brand leaders from companies like Burberry, Toyota, Radian6 & more to discuss the way the social enterprise is quickly shaping how business is conducted today.
But the most important item I’d like to share from the keynote speech comes from a featured keynote speaker …
Marketing is about making connections
According to Radian6 SVP / GM Marcel LeBrun, marketing is becoming less about …
And is becoming more focused on …
Creating connections with customers