Online Ad Spending Nearing $200 Million Mark
By Kerry Guard on March 9, 2012
A new Borrell Associates report found that $159.2 million will be spent on digital advertising and email marketing this sales cycle.
To put that into perspective …
That represents a minuscule 1.5% of total political ad spending across all channels
TV, direct mail, telemarketing and other media channels account for more than 98% of the $9.8 billion that is estimated to be spent by the conclusion of this election cycle.
We’d like to open this question up to you – our audience – to answer the following …
Why do you think online ads only account for a fraction of the budget compared to other media channels?
Look forward to your responses.