Ad Network

An Ad Network is an online business that specializes in matching up of advertisers to the website looking to host the ad. Ad networks work ass brokers for both suppliers (sites with content that can host ads, and buyers (the advertisers). An ad network relieves the websites from having to set up and invest in their own ad servers and tracking software.

MKG Tip

In Google, for search campaigns, select Search Network and Include Google Search Partners (optional check box). Do not select the Display Network for search campaigns, this will cause unnecessary costs for your campaign.

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