Call-To-Action (CTA)

This is a marketing term used for the action you want the website visitor to take.

MKG Tip

The higher up on the page the Click-Through-Rate (CTA) is positioned on the landing page, the easier the potential customers will find it. If it’s highlighted as a button, or a lead form, ensure the customer doesn’t have to scroll down the landing page in order to find this. The CTA justifies your budget.

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