Click-Through-Rate (CTR)

It is a metric showing how often a visitor clicks your ad after seeing it. It can be defined as the number of clicks per thousand impressions. CTR contributes to Ad Rank.

MKG Tip

Ensure your landing page content and CTA match your ad copy and any offers being promoted. This increases clicks, and over time, it will lower your CPC (and also increases your quality score).

ExtraHop Increased Pipleline by 74% Year Over Year

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