Conversion is the action the user wants when he clicks on an ad. It occurs when a visitor takes action. For example, the user makes purchases, signups, submits inquiry forms, views a page, or downloads a document, depending on the program’s goals.


This is also related to the Call-To-Action (CTA). CTA is the desired conversion on the website. Make it as easy as possible for customers to find this on the landing page AND the overall website.

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