Cost Per Action

It is the amount you pay for every lead, signup, or purchase.

MKG Tip

The lower it costs to convert, the better your ROI and bottom line. This is why high-ranking ads and high-quality scores matter, they lead to decreased CPCs and cut your spending. Less spend can lead to more budget poured into the account (through testing new keywords, ad copy, and landing pages!)

ExtraHop Increased Pipleline by 74% Year Over Year

See How