Analytics Approach

This practice area consists of the following services:

  • Planning: Auditing your current measurement configurations, methods and tools allows us to create a clear measurment plan: Who, what, when, why and how we'll measure performance.
  • Technical Implementation: Once the plan is created, it's time to move ahead with the technical implementation to get these configurations into staging, perform quality assurance and push to production to collect and store data.
  • Analysis for Opportunities: The value of a well-oiled analytics machine is not just to produce data -- instead, the goal is find actionable insights within the millions of rows of data to drive Sales and Pipeline for your business.

*Pssssst* we're certified Google Partners as well :)

Process

Analytics & Tracking Audit

Look across all measurement tools used and QA to make sure tracking properly against goals.

Measurement Strategy

Develop a strategy on how goals will be measured moving forward now that the audit is complete.

Forecasted Goals

Forecast KPIs based on channels being executed and year over year analysis.

Reporting & Monitoring

Continue to monitor initial goal tracking set up and analyze best way to meet goals set from the forecast.

Insights & Recommendations

Report back opportunities to continue to optimize and improve digital marketing performance.

Client Reviews

"Accel.com was going through a website redesign. We were moving to a single page, static website and had no idea how this would affect our Google Analytics web analytics set up. Would our goals port over? Would engagement metrics tank, as it was a static site with a single URL through? MKG came in and did a full audit of our existing Google Analytics setup, created an implementation plan to show us what we were going to measure, how we were going to measure it and the technical depencies, and then worked seamlessly with our web design firm (Haus) to make sure that plan was implemented without any errors when the new site went live."

Steve Mnich | Accel Partners

Our Recent Blog Posts About Analytics

GDPR and Google Analytics

With GDPR (General Data Protection Regulation) right around the corner (May 25, 2018), it’s time to talk about how GDPR will impact Google Analytics. What changes need to be made to your analytics account to be compliant and not lose important data after May 25th? GDPR Background GDPR stands for General...

August 2017 Google Ads Benchmarks By Industry

MKG has assembled Google Ads Benchmarks for August 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google Ads benchmarks in August 2017 for the Tech, Healthcare, and Travel Verticals. Tech Vertical Google Ads Display While CTR and CPC have trended down...

June 2017 Google Ads Benchmarks By Industry

MKG has assembled Google Ads Benchmarks for June 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google Ads benchmarks in June 2017: The tech vertical saw a slight increase in CTR and CPC, while conversion rate stayed consistent The Healthcare vertical...