Data is our objective North Star: The 1's and 0's never lie! We collect, visualize and analyze data in order to measure past performance as well as direct future opportunities and optimizations. Read about our approach below.
This practice area consists of the following services:
*Pssssst* we're certified Google Partners as well :)
Look across all measurement tools used and QA to make sure tracking properly against goals.
Develop a strategy on how goals will be measured moving forward now that the audit is complete.
Forecast KPIs based on channels being executed and year over year analysis.
Continue to monitor initial goal tracking set up and analyze best way to meet goals set from the forecast.
Report back opportunities to continue to optimize and improve digital marketing performance.
"Accel.com was going through a website redesign. We were moving to a single page, static website and had no idea how this would affect our Google Analytics web analytics set up. Would our goals port over? Would engagement metrics tank, as it was a static site with a single URL through? MKG came in and did a full audit of our existing Google Analytics setup, created an implementation plan to show us what we were going to measure, how we were going to measure it and the technical depencies, and then worked seamlessly with our web design firm (Haus) to make sure that plan was implemented without any errors when the new site went live."
20 May 2018
With GDPR (General Data Protection Regulation) right around the corner (May 25, 2018), it’s time to talk about how GDPR will impact Google Analytics. What changes need to be made to your analytics account to be compliant and not lose important data after May 25th? GDPR Background GDPR stands for General...
07 September 2017
MKG has assembled Google Ads Benchmarks for August 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google Ads benchmarks in August 2017 for the Tech, Healthcare, and Travel Verticals. Tech Vertical Google Ads Display While CTR and CPC have trended down...
25 July 2017
MKG has assembled Google Ads Benchmarks for June 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google Ads benchmarks in June 2017: The tech vertical saw a slight increase in CTR and CPC, while conversion rate stayed consistent The Healthcare vertical...