Website and Campaign Analytics Method

This competency is divided into two separate buckets: Research and Analytics.

  • Planning: Measurement strategy audits, creation and technical deployment.
  • Analysis: Analyzing data for insights and opportunities.

Every MKG team member holds a Google Analytics Individual Qualification (IQ) certification.

Process

Analytics & Tracking Audit

Look across all measurement tools used and QA to make sure tracking properly against goals.

Measurement Strategy

Develop a strategy on how goals will be measured moving forward now that the audit is complete.

Forecasted Goals

Forecast KPIs based on channels being executed and year over year analysis.

Reporting & Monitoring

Continue to monitor initial goal tracking set up and analyze best way to meet goals set from the forecast.

Insights & Recommendations

Report back opportunities to continue to optimize and meet goals.

Client Reviews

"Accel.com was going through a website redesign. We were moving to a single page, static website and had no idea how this would affect our Google Analytics web analytics set up. Would our goals port over? Would engagement metrics tank, as it was a static site with a single URL through? MKG came in and did a full audit of our existing Google Analytics setup, created an implementation plan to show us what we were going to measure, how we were going to measure it and the technical depencies, and then worked seamlessly with our web design firm (Haus) to make sure that plan was implemented without any errors when the new site went live." Steve Mnich | Accel

Our Recent Blog Posts About Analytics

August 2017 Adwords Benchmarks By Industry

MKG has assembled Adwords Benchmarks for August 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google AdWords benchmarks in August 2017 for the Tech, Healthcare, and Travel Verticals. Tech Vertical Adwords Display While CTR and CPC have trended down month over...

June 2017 Adwords Benchmarks By Industry

MKG has assembled Adwords Benchmarks for June 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google AdWords benchmarks in June 2017: The tech vertical saw a slight increase in CTR and CPC, while conversion rate stayed consistent The Healthcare vertical saw...

Using Screaming Frog for Google Tag Manager Implementation

As an agency MKG has audited a number of client’s Google Analytics accounts. With so many different ways to set up tracking in Google Tag Manager this can seem like a daunting task, but with the right tools it can be easy! Today I will walk through using Screaming Frog...