Digital Advertising is a facet that you turn off and on and we control how much water comes out by balancing budget, channels, and tactics. By first starting with your bottom line we create a strategy with transparent, measureable media.
PPC advertising - also referred to as paid media or paid demand gen by many of our clients - delivers predictability at scale.
Think of PPC like a faucet: The leads flood in as long as the tap is running. Business Leaders need the right expert in place to make sure every drop counts.
We can help scale PPC investments and outcomes up or down with a few clicks of the mouse.
We can segment and target very specific prospects by building audiences to target ads to those individuals
We love PPC because David has more than a slingshot’s chance at Goliath; if you have some budget, you can show up for the exact audience or keyword query that you want.Book Discovery Call
The Business leader has to understand how this is scalable, predictable source of new customer deals works.
We will cover the basics of measurement and goals during our discovery process.
Once a client, we will create benchmarks as well as future KPIs that align with your business goals.
Based on the your audience as well as your goals our team of experts determines the best media mix, leveraging strategic and tactical media planning to reach the client's target audience and overall goals.
MKG writes text ad messaging to present to you for feedback and/or approval. At this time, we also present the campaigns should be structured campaign structure in terms of campaign organization, ad groups, copy and creative.
Prior to setting all campaigns in the market, our dedicated Google Premier Agency strategists and our Facebook Ads Manager strategist review the campaign builds, make suggestions and give a formal "blessing" on the way we've built the campaigns so they will meet our client goals.
Across each PPC channel our team builds and activates the campaigns in order to set them live. Into the world you go, PPC campaigns!
We make micro adjustments weekly and provide a dashboard of performance. Monthly, we review performance and make sweeping changes and recommendations. Quarterly, we review KPIs to ensure we're aligned with your business outcomes as we understand it's a forever changing world.
Optimize everything from:
Deliver PPC reporting:
...enjoy predictability that can scale.
Enjoy is probably an understatement.
For their business to move forward, they need predictable and scalable tactics to help power the next stage of growth at their companies.
They could be sales leaders. Marketing. Ops or Finance.
For those in a leadership position at their company, you are the 'business leader' avatar we are painting here.Read Case Study
While the person we described above is leading their area of expertise within the company, they are searching for strategies or tactics to execute against that will create this predictable stream of new customer leads.
It’s not just leads they need.
It’s leads that turn into sales meetings. Meetings that become proposals. Proposals that move to Closed - Won in your CRM.
In a world where guarantees are hard to come by, where is one source of predictability?Case Study