PPC is like a faucet. The leads flood in as long as the tap is running. You need the right team in place to make sure every drop counts.
We love paid search because David has more than a slingshot’s chance at Goliath; if you have the budget, you can show up for any keyword query you want.
But that’s not nearly the extent of how we approach paid search management for our clients. It all starts at the foundation: ensuring what you’re running is organized in a way that best allows for future success and easier management. Then: ensuring the landing page environment is showcased in such a way that ties directly back to the goal of why we’re running paid search in the first place. We make statistically-significant decisions, and test every element to ensure we’re producing the best results possible.
We’d tell you more, but quite frankly, it’s the secret sauce… and the sauce wouldn’t be so secret if anyone outside our current client base. We have the following certifications:
Discuss client’s #1 goal and estimate KPIs.
Based on client’s audience and goals determine proper PPC channels, showing spend recommendations and share of voice.
MKG to write text ad messaging and request client approval.
In each channel, set up campaigns and set live.
Deliver monthly deep dive reports that layout performance against KPIs and optimizations to improve month over month.
"It took MKG less than six months of working together to audit our existing Paid Search campaigns, produce a strategy, and implement all the technical elements to measure success. During that time, our cost per conversion improved by 85% and our monthly lead volume doubled. Additionally, our sales pipeline increased by 25%, meaning we saw a 25% increase in enrollment (a sale, for our Charter School system) as a result of the lead volume and quality MKG's Paid Search campaigns provided." Caylee Migliorini | BASIS Independent
23 April 2018
Fun fact: the ‘cost’ metric found in the AdWords interface isn’t always the actual cost passed on to the client. Duh, Adam, of COURSE there are tiny fluctuations due to spammy clicks and other adjustments from Google. Well, I’m talking about relatively large differences in the actual cost in the...
05 March 2018
We Made It Official! Bing Ads has JUST rolled out a community program for its most dedicated advertisers - a Bing Ads fan club, of sorts. And we would be silly not to join. Any agency purely focusing on Google AdWords isn’t giving its clients the full landscape of search...
09 November 2016
While I was within Facebook Ad’s Power Editor (their online tool for heavy-duty ad updates on the Facebook Ads platform) today, my interface refreshed and I was informed that there had been an update. Woo! An update! And that’s NOT sarcastic! Facebook’s Power Editor is a bit of a clunker;...
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