This competency is divided into two separate buckets: Research and Analytics.
Measurement Strategy: STOP! Don’t launch that marketing initiative just yet. We build out and implement custom measurement strategies that help set target KPI’s and measure business outcomes.
Web & Campaign Analytics: Every MKG team member holds a Google Analytics Individual Qualification (IQ) certification. Additionally, we are a Google Analytics certified agency. Use Adobe SiteCatalyst? Yeah, we have implementation experience with that tool as well :)
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