This competency is divided into two separate buckets: Research and Analytics.

  • Planning: Measurement strategy audits, creation and technical deployment.
  • Analysis: Analyzing data for insights and opportunities.

Measurement Strategy: STOP! Don’t launch that marketing initiative just yet. We build out and implement custom measurement strategies that help set target KPI’s and measure business outcomes.

Web & Campaign Analytics: Every MKG team member holds a Google Analytics Individual Qualification (IQ) certification. Additionally, we are a Google Analytics certified agency. Use Adobe SiteCatalyst? Yeah, we have implementation experience with that tool as well :)

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Want to see how we'd approach your brand without commiting your whole advertising budget up front? Let us perform an audit and articulate our ideas as it pertains to your brand.

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