Taylor Richardson Interview Part 3 - Why do Search Marketers Live and Breathe SEO?


We had the pleasure of interviewing Taylor Richardson, marketing manager at TurboSquid, back in June 2017.

The first part of the interview explored the value of search marketing to businesses like eCommerce and Financial Services.

During the second bit of the interview we discussed voice search and “future search”.

In the final part of our interview we wanted to each answer a simple question: Why do we wake up in the morning and SEO? (Yes, I used “SEO” as a verb :)

I’ve included a tl;dr version of both our answers below. If you’re dying for more detail, feel free to read the transcript in it’s entirety!

So Taylor: Why do you love SEO?

Taylor Richardson

Taylor: I get giddy over figuring people out. The psychology of consumer behavior, meeting customer’s needs and ultimately serving them. Digital marketing and SEO became this extension of my love of doing customer service.

Mike Krass

Mike: I’m a very outcomes-oriented person. What really gets me going when I turn my computer on and start checking in on our clients is actually seeing positive growth and outcomes. I think that really my personality is more of a business builder who just happens to do a lot of search.

Read this episode’s transcript below for all the juicy details!

Mike: I’ve been peppering you with questions and you’ve been kind enough to share your Friday afternoon. I want to turn the tables and see if there’s any question about search that you wanted to ask me?

Taylor R: I really want to hear you talk passionately about what you love about digital marketing and SEO. What about these processes and doing this kind of work for other businesses gets you excited and giddy and maybe even [gives you] goosebumps?

Mike: I’m a very outcomes-oriented person. What really gets me excited when I turn my computer on in the morning and start checking in on our clients is actually seeing positive growth and outcomes. I think that really my personality is more of a business builder who just happens to do a lot of search.

Use whatever analogy you want. “Moving the ball forward”, “moving the needle”, “making it in the hoop”, these are all sports references. I think what makes it really tangible and real is that we’re making our clients more money.

That’s why we work with technology, internet businesses, and healthcare companies because we can really show that bottom line move. I asked you earlier about when people are doubting your data. Well, a lot of times I can go and actually see, “Hey, you’re doubting our report that we’re showing you from Google Analytics. Great. Give me access to your Quick Books. Give me access to your Salesforce. Give me access to where you actually log financial transactions and I will match these up one to one and prove to you that we are moving the financial needle for you.”

One thing that I learned early on is that you become really hard to fire when you’re making someone a ton of money.

I hate to sound like such a Wolf of Wall Street type guy with this answer but I think it’s totally true. As a search marketer when you’re talking about the value you’re driving in terms of financial value it becomes really easy to say, “Oh, there’s no way that we should be getting rid of MKG and Mike’s firm. That doesn’t make any sense at all because I can show you our report right here that says they just made us $300,000 last month. Before we worked with his firm we made less than $300,000 a month.

I love seeing [our client’s] Salesforce reports when it shows how many touches went through before a sale. Many of our customers are selling products that will take four to eight months to close. When they close, that customer that they’ve just closed is committing to six, seven, eight figures worth of value. It’s a big deal in every sense.

Taylor R: That’s fascinating. It’s interesting to hear the results side of it. That that’s exciting and the biggest driver for you.

I get giddy over figuring people out. The psychology of consumer behavior and meeting customer’s needs and ultimately serving them. It’s almost like digital marketing and SEO became this extension of my love of doing customer service.I just wanted to point that out that everybody has different motivations and different things that excite them about doing what we do.

Mike: Well, last question that I have, and it is probably the most fun, in my opinion. What should all of the listeners, viewers, and readers go and buy on TurboSquid? What is your favorite 3-D model that y’all sell?

Taylor R: I think the coolest models on Turbo Squid, category-wise, are going to be architecture 3-D models and monster 3-D models. The architecture 3-D model category it just shows you how detailed and intricate these models are.

When you scroll through the results you just see all these different types of buildings. Some of them are brand new, futuristic buildings. Some of them are ruined buildings. You can imagine either a cityscape where all of these come together into a city or a town that you can even walk through or experience in a video game.

The monsters are really cool because I think viewers would be very surprised at how many of these monsters they’ve seen before as they’re consuming media and entertainment. It might be really cool for them to realize, “Oh, a lot of game developers buy them from TurboSquid.”

Mike: That’s awesome. Again, Taylor. Thank you for sparing some of your Friday afternoon to talk to everybody. Look forward to having you on the show again in the future.

Taylor R: Awesome. Thank you so much for having me, Mike.

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