The 3 Most Valuable Features of a DMP Platform
By Kerry Guard on March 1, 2012
As we discussed in yesterdays blog post, “What is a data management platform and why do I need one”, we wanted to show you a couple useful ways a DMP can bring value to your organization.
Become the King of Data Mountain
The more first party data you personally own, the better.
Combining first party sources like on-site audience data and company CRM database data gives advertisers greater control over who, when and why someone is receiving your message online. Also, it gives brands the freedom not to rely on third party data sources like eXelate to provide that valuable information about online consumers.
Holistic Performance Reporting
Plugging all your data sources into one, easy to read dashboard makes it easier to determine performance, reduce time compiling bulky reports from multiple data sources and visualize the data in an easy-to-read manner.
Unique Audience Insights That Span Marketing Channels
If your data is not compiled into one central location, then the insights you’re pulling from each individual data source could be inconsistent and, ultimately, inconclusive.
What good are audience insights if you spend time slicing and dicing each marketing channel, only to find out that your piece-mailed analysis is completely inaccurate?
How does your organization plan to use first party data this year?