The Nielsen ‘Digital Revolution’ White Paper
By Kerry Guard
We here at MKG Marketing wanted to pass along a great new white paper that was released by Nielsen last week.
The paper, The Digital Revolution:A Look Through the Marketer's Lens, examines research data from April 2012 (as in this very month!) and uncovers some really great trends and data points for the digital industry.
- In 2012, 274 million Americans have access to the internet
- This is more than double the number of users in 2000
- 81 billion minutes spent on social networks & blogs
- More than two-thirds of mobile phone time is spent on apps