Three Steps to Marketing Automation Paradise
By Kerry Guard on April 25, 2012
Ever wonder how your company could simplify the way they communicate with their customers?
You're not alone
In fact, there are numerous companies who have built their products and services up around the idea of automating traditionally cumbersome marketing tasks.
Take a look below at the three ways brands can reach marketing automation paradise.
Programmatic Media Buying
Save time and energy by plugging into real time bidding partners and demand side platforms that are able to programmatically purchase digital media space based upon the advertisers set parameters.
Great examples of RTB and DSP partners include:
Marketing Automation Partners
Marketers work hard to acquire new customers, but what are they doing to encourage a long-term engagement with these customers?
Marketing automation is an all-inclusive lead nurturing tactic that allows brands to continuously communicate with their prospects & customers.
Marketo is a great example of a lead nurturing SaaS platform that allows marketers to do this.
Using tools such as attribution and data management platforms, marketers can measure the effect of all their marketing efforts in one simple-to-read
- Data Management Platforms: x+1, Blue Kai, Aggregate Knowledge
- Attribution Models: ClearSaleing, C3 Metrics, Adometry
Which of the tactics above is your company utilizing?
Mike Krass | CEO & All-Around Nice Guy MKG Marketing </span>
Aside from being the CEO of MKG Marketing, Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of the Edward R. Murrow School of Communication at Washington State University, Mike currently calls San Francisco home. Feel free to contact him via Twitter & Email: Twitter firstname.lastname@example.org </div>