Understanding How Media Channels Work Together


One of the main advantages of bringing an agency on board to help clients co-pilot their marketing efforts is simple: overall business strategy.

Instead of relying on limited staff / resources internally to create strategies & pull together advertising results, a client can lean on the agency to provide this service.

From a media standpoint, this means understanding how each media channel works together to drive success, which can be measured using sales, lead generation sign ups or site visits, to name a few.

Use the graphic below as a visual example of how media channels can be individually measured.

SEO SEM Paid Search Display Media Social Social Media Marketing Mobile How does this model above compare with the way that your company is currently measuring success by marketing channel?

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