When Creative Genius & Media Execution Collide
By Kerry Guard
How can you bring simple & brilliant together?
Something that we preach to current and prospective clients of MKG Media is that the creative concept(s) and the communication channel (i.e. the media) should work hand in hand.
To illustrate this point, I regularly use this analogy:
Would you put the Mona Lisa on the side of a porta potty?
The Kit Kat branded park branch above is a great example of combining a fantastic creative concept with a media execution that does the creative justice.
What other cool examples of creative and media have you seen?
Please include a link to the example in our comments section.