Who Uses Location Based Mobile Apps?

In a study released by the Pew Research Institute earlier today, it was discovered that …

74% of smartphone owners use their phone to get real-time location-based information

Other highlights featured in the study include:

  • Nearly 1 in 5 (18%) of all smartphone owners use geo-social apps to 'check in'
  • 65% of smartphone owners have used their phone to get turn-by-turn directions
  • As of May 2012, 10% of all smartphone owners use geosocial services like Four Square

How often do you use geosocial services? Do you communicate with your consumers in these applications?

Mike Krass | CEO & All-Around Nice Guy </span>

Aside from being the CEO of MKG Marketing, Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of the Edward R. Murrow School of Communication at Washington State University, Mike currently calls San Francisco home. Feel free to contact him via Twitter & Email: mike@mkgmarketinginc.com </div>

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