Who Uses Location Based Mobile Apps?

In a study released by the Pew Research Institute earlier today, it was discovered that …

74% of smartphone owners use their phone to get real-time location-based information

Other highlights featured in the study include:

  • Nearly 1 in 5 (18%) of all smartphone owners use geo-social apps to 'check in'
  • 65% of smartphone owners have used their phone to get turn-by-turn directions
  • As of May 2012, 10% of all smartphone owners use geosocial services like Four Square

How often do you use geosocial services? Do you communicate with your consumers in these applications?

Mike Krass, CEO of MKG Marketing

Mike Krass | CEO & All-Around Nice Guy </span>

Aside from being the CEO of MKG Marketing, Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of the Edward R. Murrow School of Communication at Washington State University, Mike currently calls San Francisco home. Feel free to contact him via Twitter & Email: mike@mkgmarketinginc.com </div>

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