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Our B2b approach delivers initial measurable results in 90 days

Wondering what growth through a partnership would look like? Let’s connect and find out.

We start by listening

One of the most sincere forms of respect is actually listening to what another has to say — Bryant H. McGill

Creating a successful digital marketing strategy requires we listen. During the discovery call we’ll discuss goals and what has - and hasn’t - worked for you.

As the Marketing Leader how is your success measured? We care about who you report to, your CEO’s goals, and the resources you have available.

Hot off the call we’ll apply our best-practices to your existing campaigns and initiate momentum.

Next we’ll develop a unified strategy across Digital Advertising and SEO to accelerate growth through the next 90 days and beyond.

Read Case Studies

Case Study

2× Lead Increase

In 2020 MKG Marketing drove twice the number of leads in five months achieving a 4% conversion rate — up from the 1.3% rate in the previous five months.

The TOFU and MOFU Marketing Specialists

Let us walk you through our Top and Middle of Funnel Marketing approach. In Pre-Awareness, our Strategy team leads the way. At Awareness or beyond, the Activation team is engaged.

1

Pre-Awareness Phase

Strategy identifies pain points and listens to understand pain points that the client has already identified on their own.

Strategy is supported by discipline experts as needed to distill those pains or insights to create a roadmap or plan that can be executed.
2

Awareness Phase

Typically lasts 3-6 months:
- Whatever pain points Strategy has identified can start to be addressed
- Focus on activating owned and paid channels (think SEO/Content as well as Paid Media)
- Testing messaging, figuring out language + intent
- Can start to use data to understand the customer. Who is coming to the website? What are they searching for?
3

Education Phase

Now that we understand the customer journey, we can recommend content reinforcing the areas people are most interested in

We started gathering this data in the Awareness phase when we drove people to the website

We can also use paid + owned data to be intentional about what content we need. For example: 75% of our website visitors from paid search clicked on an ad about compliance (simple example)
4

Consideration Phase

Focus on deeper content: checklists, reviews/round-ups of competitors

We know what information the stakeholders want to consume, based on their job role and role in the buying process, so we can be thoughtful with our targeting
5

Evaluation Phase:

Focus on visibility for “client vs competitor” research (website content like pricing pages, white papers, case studies, etc), solidifying presence on review sites

Again, we support this transition from Middle of the Funnel through Paid and Owned media channels that position the seller to take on a ‘sales ready’ conversation