SEO Voice Search Best Practices

By Tammy Wood on June 2, 2018

With the growth in mobile voice searches digital marketing, including SEO, has moved to an AI predictive model. To keep pace with technology, the marketers have done several surveys and studies to get ahead of the emerging trend. The range of virtual assistants, such as Siri, Cortana, Google Voice Search/Now,...

A PPC Professional Uses the New AdWords 2018 Interface - Part 3 - No Country for Old Men

By Adam Bullock on May 24, 2018

You know, I haven’t had much to report lately. And that’s a good thing. I’ve been slowly, but surely, getting more and more used to AdWords Experience™. Are there some annoying little quirks? Sure. Is it as bad of a transition as I thought it would be? Not really! The...

GDPR and Google Analytics

By Spencer Mayes on May 20, 2018

With GDPR (General Data Protection Regulation) right around the corner (May 25, 2018), it’s time to talk about how GDPR will impact Google Analytics. What changes need to be made to your analytics account to be compliant and not lose important data after May 25th? GDPR Background GDPR stands for General...

Search Engine User Optimization - There’s no “U” in SEO

By Christian Bullock on May 13, 2018

… but there should be. Those working in the SEO industry keep close tabs on search engine algorithm changes. How search engines are changing the way they’re displaying results. How search engines spider web pages and impediments to that process. How search engines [insert a hundred other things]. What is...

A PPC Professional Uses the New AdWords 2018 Interface - Part 2 - Fury Road

By Adam Bullock on May 9, 2018

DAY ONE. The FIRST DAY and I can relate to Furiosa. I’ve spent some time already in the interface (I even found you, my fellow digital marketer, the best sorta hidden AdWords Experience™ report), so it’s not like I’m jumping in blind. But it sort of feels that way. Case...

The New AdWords Interface Transition Happening by November 2018

By Adam Bullock on May 7, 2018

Google has just broke the news: the new AdWords interface will be switching by the end of the year. You’ve got 7 months to prepare! …or do you? You actually have 5 months. Although headlines have opted for the shorter & sexier “by the end of the year” or “year-end”,...

A PPC Professional Uses the New AdWords 2018 Interface - Part 1 - Into The Mouth of Madness

By Adam Bullock on April 23, 2018

It’s come to this. I’m ready. It’s time to give the new AdWords Experience™ a shot. I have been resistant to the new interface since the moment it has been available for me to use. Nay, since the moment it was announced (over TWO years ago!). At some point, however,...

You Got SERVED! Billed Cost vs. Served Cost in the New Google AdWords Interface

By Adam Bullock on April 23, 2018

Fun fact: the ‘cost’ metric found in the AdWords interface isn’t always the actual cost passed on to the client. Duh, Adam, of COURSE there are tiny fluctuations due to spammy clicks and other adjustments from Google. Well, I’m talking about relatively large differences in the actual cost in the...

Job Posting: SEO Manager @ MKG Marketing

By Kerry Guard on March 7, 2018

Overview of the Role and this Posting Hello! The client portfolio at MKG Marketing is growing and the biggest need we have is a SEO manager. To be clear on timing for this hire: Our goal is to hire this person in the next 30-60 days. Job Purpose: What will...

Join the Club! MKG Marketing is Officially a Bing Ads Fan

By Adam Bullock on March 5, 2018

We Made It Official! Bing Ads has JUST rolled out a community program for its most dedicated advertisers - a Bing Ads fan club, of sorts. And we would be silly not to join. Any agency purely focusing on Google AdWords isn’t giving its clients the full landscape of search...

MKG Marketing is now Featured on Clutch

By Kerry Guard on February 21, 2018

We were recently featured on Clutch, the leading B2B ratings and reviews service for digital service solution providers. They comprehensively research SEO companies, consultants, ppc companies, social media advertisers and many more digital, and SEO service providers, and effectively map them with their unique research methodology. Their methodology is scored...

Delete a Search Engine Result Listing from Google

By Christian Bullock on February 12, 2018

Uh oh. You accidentally pushed a page live. And it’s showing up in Google searches! You’re probably asking out loud: How can I quickly delete this listing from the search engine results page?! Well, good news! Below are three ways you can ensure a page gets wiped out from Google,...

It’s January 2, 2018. What just happened?

By Mike Krass on January 2, 2018

2017 was an unbelievable time to be a part of MKG. In the past 365 days… The team had two new babies and took a combined 180 days of maternity/paternity leave (hooray for baby Lexi and Magnolia June!) Our longest standing team member was diagnosed with lymphoma and subsequently beat...

Performance Marketing with Mario Schulzke, CMO at the University of Montana

By Mike Krass on December 7, 2017

In October 2017 we interviewed Mario Schulzke, the current Chief Marketing Officer at the University of Montana and longtime performance marketing veteran. Mario has overseen marketing at the University of Montana for the past five years. Prior to his current position Mario worked at ad agencies in Seattle, Portland and...

Marketing Blockchain Projects with Emily from ShapeShift

By Mike Krass on November 29, 2017

In October we interviewed: Emily from ShapeShift, a cryptocurrency exchange. Emily has been running marketing at ShapeShift for the past three years and was kind enough to sit down to discuss marketing for blockchain projects. What have the past 36 months of marketing ShapeShift looked like? In it’s current form...

Page Load Speed | How to Make Your Website Faster to Rank Higher

By Tammy Wood on September 29, 2017

A slow site is a poor experience for users. As a result, search engines tend to rank slower sites worse than faster sites. The site must load quickly and aim for 100% uptime. Until recently, Google would only offer suggestions on steps to take to improve page load speed using...

Should Marketing Agencies Only Be Paid for Performance?

By Mike Krass on September 29, 2017

We had the pleasure of interviewing an old professional colleague: Chris Stone. Chris has 10+ years of performance marketing experience on the agency and brand side. He is currently running demand generation activities for HoneyBook, a futuristic CRM product. The question we discussed with Chris was: How should brands compensate...

The Google Elevator Program Will Help MKG Serve Our Customers Better (September 2017)

By Mike Krass on September 13, 2017

For those who haven’t heard Google’s Partner team has been running their Elevator Program for the past few years. Every year Google selects up to 250 high growth/high performance agency partners in North America and Europe to participate in a day of peer-led learning exercises. The outcome Google wants to...

3 Months of Sweet, Glorious Paternity Leave

By Adam Bullock on September 11, 2017

MKG Marketing is a special company. From the passion that its employees showcase every day to its values as an agency, MKG Marketing is not your normal digital marketing agency. And now you can add three-months paternity leave to what makes MKG special. It’s so very…progressive! And necessary! And I’m...

August 2017 Adwords Benchmarks By Industry

By Spencer Mayes on September 7, 2017

MKG has assembled Adwords Benchmarks for August 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google AdWords benchmarks in August 2017 for the Tech, Healthcare, and Travel Verticals. Tech Vertical Adwords Display While CTR and CPC have trended down month over...

June 2017 Adwords Benchmarks By Industry

By Spencer Mayes on July 25, 2017

MKG has assembled Adwords Benchmarks for June 2017. From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google AdWords benchmarks in June 2017: The tech vertical saw a slight increase in CTR and CPC, while conversion rate stayed consistent The Healthcare vertical saw...

Taylor Richardson Interview Part 3 - Why do Search Marketers Live and Breathe SEO?

By Mike Krass on July 5, 2017

We had the pleasure of interviewing Taylor Richardson, marketing manager at TurboSquid, back in June 2017. The first part of the interview explored the value of search marketing to businesses like eCommerce and Financial Services. During the second bit of the interview we discussed voice search and “future search”. In...

Taylor Richardson Interview Part 2 - The Future of Search

By Mike Krass on June 28, 2017

In June we had the pleasure of interviewing Taylor Richardson, marketing manager at TurboSquid in New Orleans, Louisiana. During the first part of that interview we discussed the value of search marketing to businesses such as eCommerce and Financial Services. In the second part of our interview we discussed voice...

Taylor Richardson Interview Part 1 - The Value of Search Marketing Across Different Industries

By Mike Krass on June 20, 2017

In June 2017 our CEO Mike Krass had the pleasure of interviewing Taylor Richardson, marketing manager at TurboSquid.com in beautiful New Orleans, Louisiana. Our discussion covered the following topics How the value of search marketing is perceived across different types of businesses (eCommerce and Financial Services, as two examples) The...

Jeremy Epstein Interview Part 3; Blockchains Effect on AdTech and MarTech in 2017

By Mike Krass on May 24, 2017

In the first part of our interview with Jeremy Epstein, founder and CEO of Never Stop Marketing, we covered the current state of compensation for marketing agencies and brand marketers. During the second part of our interview we covered the future state of marketer and agency compensation using Blockchain as...

Jeremy Epstein Interview Part 2; Introducing Blockchain for Marketers

By Mike Krass on May 16, 2017

In the first part of our interview with Jeremy Epstein, founder and CEO of Never Stop Marketing, we covered the current state of compensation for marketing agencies and brand marketers. This second part of our interview will cover the future state of marketer and agency compensation using Blockchain as an...

Using Screaming Frog for Google Tag Manager Implementation

By Spencer Mayes on May 10, 2017

As an agency MKG has audited a number of client’s Google Analytics accounts. With so many different ways to set up tracking in Google Tag Manager this can seem like a daunting task, but with the right tools it can be easy! Today I will walk through using Screaming Frog...

Current and Future Compensation Models for Agencies and Brand Marketers

By Mike Krass on May 9, 2017

In April 2017 our CEO Mike Krass had the pleasure of interviewing Jeremy Epstein, founder and CEO of Never Stop Marketing and blockchain marketing evangelist. Their discussion covered a few different topics: Current and future compensation models for brand marketers and marketing agencies An introduction to blockchain for marketers: the...

What Stops Companies from Hiring SEO Firms?

By Mike Krass on April 25, 2017

SEO Firms: To Hire or Not to Hire? The Chief Executive at a large residential real estate development company asked me a really good question the other day: Why would I hire your SEO firm instead of a full time employee? I responded with the answer that I’ve found to...

Peer Study: What Growth Channels Provide The Best Marketing ROI for Startups?

By Mike Krass on April 19, 2017

Mike Krass first presented this story on stage at New Orleans Entrepreneur Week 2017. What fancy ‘marketing trend’ has caught your attention recently: Account-based marketing for B2B companies? What about influencer marketing for consumer brands? Or virtual reality with the futuristic crowd? The appropriate response before applying any of these...

Why is my Bing traffic down? Four ways to diagnose

By Christian Bullock on February 24, 2017

We get it - everyone uses Google. Or do they? In the U.S. about 8 out of 10 people typically click over to Google to perform a search</a>. This leaves a loyal audience of two out of 10 performing a search on Bing or Yahoo. As an SEO, most clients...

Google Search Team Tips to Hire an SEO – February 2017

By Mike Krass on February 15, 2017

So … how do you hire an SEO? This week Google updated the ‘Do you need an SEO?’ page of their webmaster support center with a video that outlined four key steps all businesses should take once they have decided to hire an SEO expert to help increase their organic search...

Exceeding Expectations: Why We Attended the CNCF Cloud Native Road Show in Portland – February 2017

By Adam Bullock on February 9, 2017

When our team heard there was an event surrounding the deployment of Kubernetes and other cloud native technologies in production, we had to get there. We have a client who is in the same space, and knew the best way to learn about their audience is to meet them face-to-face. The Cloud...

Media Predictions for 2017: Transparency and Trust

By Mike Krass on February 2, 2017

On January 29th, the world’s largest advertiser (Proctor & Gamble) said they refuse to work with any media partner that cannot meet the tenants of their new 5 point program that kicks in this year (2017). Marc Pritchard, P&G’s Chief Brand Officer, spoke to the program requirements at the Interactive...

Hard Questions Podcast: ep01 with Jon Atkinson

By Mike Krass on January 26, 2017

Welcome to the Hard Questions podcast, interviews with industry experts on the topics of growth, sales and marketing. The goal of this podcast is to explore difficult topics with subject matter experts who are willing to present a strong position based on their experience. In Episode #1 of the Hard Questions podcast, hosted by...

Healthcare Marketing Trends in 2017: Costs & Outcomes

By Mike Krass on November 21, 2016

How Can Search Marketers Reduce  Healthcare Marketing Costs or Improve Patient Outcomes? Last week I had the honor of attention the Innovation LA conference, a life sciences and biotech event put on by the New Orleans Bioinnovation Center. The conference featured panels exploring ways for early stage businesses to establish product/market fit or how to...

Facebook Ad’s Power Editor Update – November 9, 2016

By Adam Bullock on November 9, 2016

While I was within Facebook Ad’s Power Editor (their online tool for heavy-duty ad updates on the Facebook Ads platform) today, my interface refreshed and I was informed that there had been an update. Woo! An update! And that’s NOT sarcastic! Facebook’s Power Editor is a bit of a clunker;...

Facebook Live Video Benchmarks – October 2016

By Mike Krass on November 8, 2016

pssst - jump to the bottom of this post to read October benchmark data Introducing the Facebook Live Video product We’re sure that many of you have read about Facebook’s new(ish) Live Video product. In a nutshell, anybody with an iPhone can: Log onto Facebook as a brand or personal page Tap...

Why I work @ MKG | Mike Krass

By Mike Krass on October 17, 2016

Recently our COO Kerry Guard asked everyone on the team a very important question: Why do you choose to work at MKG? My answer is simple: I choose to live and breathe MKG because of the vision our team has collectively created and the fact that this vision is centered around our core values. And...

Why I Work at MKG | Kerry Guard

By Kerry Guard on October 10, 2016

We recently had our 5 year anniversary. That’s three years longer than anywhere I’ve worked prior to starting MKG and there’s a few very good reasons why that is. People First Exceeding Expectations Team Pride Big Picture Fearless If you’ve read our website then these may look familiar as they...

Why I work at MKG | Christian Bullock

By Christian Bullock on October 3, 2016

There are three reasons why I choose to work at MKG: People Output Values Let me explain what I mean by each. People I work with fascinating, intelligence, wholesome people. My colleagues are people that I respect and that I know respect me. Each and every one of them is...

Why I Work @ MKG | Adam Bullock

By Mike Krass on September 20, 2016

The reason I work at MKG Marketing? Easy: It’s because the people I work with give a damn. We have all worked places where people just do…stuff. And I’m sure you know what I’m talking about. You’re expected to upsell 10% of current business, so everybody upsells 10% of their...

GOOGLE ADWORDS BETA: Bluetooth Low-Energy Beacons (BLE)

By Mike Krass on August 1, 2016

Wondered how Google media products like AdWords or YouTube could measure in-store visits? With their Bluetooth Low-Energy Beacons (BLE) beta product, now you can measure when someone views/clicks on your ad and then actually makes it into a retail store. Google is calling this the Beacon Project for short. What are beacons? Beacons are small,...

MKG Turns FIVE Years Old Today

By Mike Krass on July 25, 2016

Today is the day: we as a company are celebrating our fifth birthday. To be clear, this is the day we incorporated the business officially as a Limited Liability Corporation in the Washington state. Since then, we have become an S-Corp based in Washington state … okay now I’m totally boring...

Should you switch to HTTPS for SEO in 2016?

By Christian Bullock on July 22, 2016

A question we got a lot from our clients is: Is it worth switching our site to HTTPS to benefit our site's SEO? As of right now, MKG believes that for most websites there isn’t enough of a benefit to switch to HTTPS due to the amount of planning and resources...

What the 6/29 Facebook News Feed Update Means for Marketers & Facebook Ads

By Adam Bullock on June 30, 2016

On June 29, 2016, Facebook’s VP of Product Management for the News Feed, Adam Mosseri, revealed that Facebook is planning to update the news feed to include more personal posts at the expense of posts from pages and businesses. He wrote: Today, we’re announcing an update to News Feed that...

This One Exercise Will Improve Your Site Ranking Strength Now (Break the 301 Redirect Chains)

By Christian Bullock on June 29, 2016

Imagine: You’ve optimized your website. On-page SEO is dialed in. You spent some time building inbound links to your authoritative pages. Your technical SEO audits show no problems with crawls or technical issues of your website. Surely there isn’t anything left you can do that can have an incredibly positive...

MKG: a Google Premier Agency Partner in 2016

By Mike Krass on June 27, 2016

MKG is a Google Premier Agency Partner Hot off the news wire: MKG has been named a Google Premier Agency Partner! What does this mean? Google has changed the support process for their AdWords, Analytics and Tag Manager products. In the past, every Google Agency partner had a dedicated account...

Word Counts for SEO: How Many Words Should Your Content / SEO Elements Be?

By Christian Bullock on June 21, 2016

Last Updated: June 22, 2016 When it comes to SEO copywriting, know that there really isn’t a hard set amount of words by page depth rule in place. For SEO elements such as title tags and meta descriptions, there definitely are limits you want to look to not exceed. What...

Case Study: What $8,000,000 in Sales Taught Us About YouTube Advertising

By Mike Krass on June 13, 2016

YouTube is the 2nd largest search engine in the world Second only to Google, naturally :) So we decided to share some “rules of the road” based on campaign data from 8 clients in the Consumer Package Goods (CPG), Retail and Ecommerce verticals. These 8 campaigns racked up: More than 23,000,000...

We Have to Go Back! Adam Bullock is BACK

By Adam Bullock on May 31, 2016

It’s my second time with MKG Marketing and I could not be more thrilled to be working with this exceptional team! Professional Background [caption id=”attachment_5804” align=”alignleft” width=”192”] Adam’s on the top, Christian below. We took pictures of each eating breakfast. We’re like that.[/caption] My name is Adam Bullock and I’ve...

New Team Member: Jessica Ward

By Jessica Ward on May 17, 2016

I know what you’re thinking, “She’s not new. I’ve been working with her since at least November, maybe even October.” Well, you’re right! We’ve just been so busy, that I haven’t been able to write this post until now. :) Professional Background I got the opportunity to work in digital...

301 Redirect Chains: A Basic Intro to an Advanced SEO Topic

By Mike Krass on April 26, 2016

This is a little bit of a teaser post, but we wanted to go over the concept of what a 301 redirect chain is. More specifically: What it is Impact on your website Impact on page authority Whenever you're doing any type of site migration or if you're changing URLs...

Get Mobile Traffic? Implement AMP Format Now

By Christian Bullock on February 23, 2016

Google’s emphasis on ensuring mobile users get the best experience from Google Search continues today. Google has now pushed live its Accelerated Mobile Pages format project live on the mobile news carousel. See below for a screenshot of what that looks like: As annotated, two things to look for in this...

Who is hiring a Paid Search specialist? We are!

By Mike Krass on February 10, 2016

This position is a 90 day contract position. But, our goal is to evaluate working together for 90 days, and if it’s a good fit, extend an offer for Full Time Employment (FTE). Our vision for this position is: 50% Paid Search across Google AdWords & Bing Ads 50% Paid...

SEO Manager Opening at MKG Marketing

By Mike Krass on February 8, 2016

This position is a 90 day contract position. But, our goal is to evaluate working together for 90 days, and if it’s a good fit, extend an offer for Full Time Employment (FTE). Our vision for this position is: 50% Technical, On-Page SEO: Inclusive of audits, technical optimizations, etc. This...

Value Based Pricing for Marketing Agencies

By Mike Krass on January 20, 2016

Ted Levitt from Harvard said it best: "...nobody ever buys a three-quarter-inch drill; they buy the expectation of a three-quarter-inch hole" Traditionally marketing services and consulting contracts were priced in hours; each hour represented a single unit of billable time. Makes sense, right? Not according to Tim Williams! Tim runs Ignition...

The Newest Addition to MKG: Chris Trammell'

By Mike Krass on January 6, 2016

I joined the MKG team at the start of the year as their Digital Marketing Strategist intern. A bit about myself: Before joining MKG, I spent two years with BBVA Compass Bank. I worked in their customer analytics division. At BBVA, I helped build out the customer segmentation rules. We work...

CB 3y MKG

By Christian Bullock on January 1, 2016

No, what you’re reading isn’t a name for a robot in Star Wars. Nor does it have anything to relate to Y2K on this New Year’s Day. Today marks my - Christian Bullock - 3 year work anniversary at MKG Marketing Inc. CB 3y MKG. The Past To quickly reflect...

The 121 Second Guide to Create & Deploy Click Events in Google Tag Manager

By Mike Krass on December 14, 2015

It’s taken a few years, but with Google Tag Managers v2 release we’ve begun to see more documentation about how to properly deploy tag, create triggers and variables and generally make use of Google Tag Manager (GTM). This guide will teach you how to deploy a Click Event in GTM that...

Creating a New Google Analytics Property Using Google Tag Manager (GTM)

By Jessica Ward on November 9, 2015

Understanding how many people visit your website and what they do when they get there is important for everyone from the part-time blogger to the corporate CEO. That's where Google Analytics comes into play - a robust, free tool that can help you understand the performance of your website. This...

Job Posting: SEO Intern for Spring 2016

By Mike Krass on November 2, 2015

MKG is hiring a SEO intern! Oh my goodness - two job postings in 1 day! This blog post outlines an internship opportunity here at MKG Marketing beginning in January 2016. This job posting will cover: Vision & opportunity: Who is this person and how far can they spread their wings? Day...

Job Posting: SEM Intern for Spring 2016

By Mike Krass on November 2, 2015

MKG is hiring! This blog post outlines an internship opportunity here at MKG Marketing beginning in January 2016. This job posting will cover: Vision & opportunity: Who is this person and how far can they spread their wings? Day to day: What your role and responsibility will look like. Job requirements: What...

Subdomain SEO Case Study: Getting the most SEO out of a suboptimal situation

By Christian Bullock on July 6, 2015

Our digital marketing agency has always preached: Subdomains are not ideal for a website's site architecture. An organized site architecture (or information architecture) is crucially important for effective on-site SEO. With an optimized architecture, the benefits are: Optimized flow of PageRank through web page Natural topical associations between pages Better...

How Technical Writers Promote Their Content

By Mike Krass on May 26, 2015

[soundcloud url=”https://api.soundcloud.com/tracks/205155657” params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166” iframe=”true” /] Introducing Dirk Strauss We’d like to introduce you to our friend Dirk Strauss. Dirk is a software developer and Microsoft MVP who lives and works in South Africa. He writes a lot of technical and how-to guides for .NET and C# developers. Oh yeah...

Ahoy Mateys! Targeting Pirates with SEO [Case Study]

By Christian Bullock on May 18, 2015

The Set-Up Our client - Parallels - has a piracy issue. The Problem There are approximately 17,670 global searches a month for Parallels’ popular desktop virtualization software Parallels Desktop for Mac. Fairly big number, right? What I didn’t mention was any context for this number. There are 17,670 global searches a month...

SEM Research: How Do You Present Paid Search Build Outs?

By Mike Krass on May 11, 2015

TL;DR - This post outlines the results from a recent Paid SEM survey we ran. The question we wanted an answer to: How do SEM pros present campaign build outs for feedback and approval? It all started with one simple question: How do other SEM professionals present Paid Search build outs for...

QA Optimizely Experiments: A 3-Step Guide

By Mike Krass on April 27, 2015

How do you QA your A/B testing experiments? When we first tried out Optimizely, an A/B testing tool, all we thought we had to do was to navigate to the ‘Preview’ option of the experiment variation and take a quick peak to QA the experiment. Wrong!!!!!! Over the years, we’ve learned...

Enhance your brand tweets in two minutes with Twitter Cards

By Kerry Guard on April 22, 2015

A client recently asked if there was a way to share an image with their Twitter posts through JetPack. I read a few documents to understand my options: https://dev.twitter.com/cards/types/summary-large-image https://dev.twitter.com/cards/cms-integration#plugin_yoast But at the end of the day I just felt overwhelmed and more confused than ever, so I went back to...

Keyword Stuffing: A Creative Take

By Christian Bullock on April 20, 2015

Keyword stuffing: a topic that was a very hot one in the search engine optimization world many years back. 10-15 years ago, it was a sure fire way to actually secure a competitive ranking in search engines for whatever keyword you were using stuffing techniques. Nowadays? It’s still discussed… but...

Facebook Ads: Targeting Options in April 2015 [VIDEO]

By Christian Bullock on April 15, 2015

We received a great question from one of our clients recently. That question was: What targeting options does Facebook Ads have? After explaining the high-level options, the client replied with: Yeah, but what are all of the targeting options? Does Facebook have this available anywhere? Much to our surprise, we...

How to Perform a Competitive SEO Audit for Executives

By Mike Krass on April 8, 2015

TL;DR Version: A step-by-step guide to learn how to benchmark your websites ranking in search engines against competitors and compile your findings for an executive-level SEO conversation. Template download included! Ever wonder how you stack up against your competitors on search engine results pages (SERPs)? How about how much search engine market...

Two Google Tools to Ensure You Have a Mobile-Friendly Website

By Mike Krass on March 30, 2015

For the TL;DR crowd: This story discusses a few ways to use Google Analytics and Google’s Developer sandbox to ensure your website is mobile friendly. h2>Why do you need a mobile friendly website?</h2> Unless you’ve been living under a rock for the past month, you’ve probably heard the official announcement from...

Google Analytics: What are Intelligence Events?

By Mike Krass on March 23, 2015

[soundcloud url=”https://api.soundcloud.com/tracks/196505160” params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166” iframe=”true” /] For the TL;DR crowd: This podcast explores the intelligence events feature of Google Analytics. Listen to the audio above or skim through the excerpt and transcript below for more detailed information. Google Analytics Intelligence Events: What are These Reports? As we mentioned in our post last week, Google...

Google Analytics: Making Use of Automated Reports

By Mike Krass on March 16, 2015

[soundcloud url=”https://api.soundcloud.com/tracks/195707412” params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166” iframe=”true” /] For the TL;DR crowd: This podcast explores the automated reports feature of Google Analytics. Listen to the audio above or skim through the excerpt and transcript below for more detailed information. Google Analytics: What are Automated Reports? As we mentioned in our post last week, Google Analytics Funnel...

Google Analytics Know How: Funnel Visualization for Mobile Apps

By Mike Krass on March 9, 2015

[soundcloud url=”https://api.soundcloud.com/playlists/86675120” params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”450” iframe=”true” /] For the TL;DR crowd: This podcast explores Google Analytics to find out where mobile app users drop off in the purchase process. Listen to the audio above or skim through the excerpt and transcript below for more detailed information. Google Analytics Know How: Finding Out Where...

MKG is Hiring a PPC Manager

By Kerry Guard on February 13, 2015

Are you looking for your next great job? That one role you can't wait to get out of bed in the morning for? The one that makes you so excited that you can't contain your enthusiasm? Good: We're hiring! Take a look at the job description below to see if...

Adam Bids MKG Marketing Adieu

By Adam Bullock on January 30, 2015

Well gang, this is it. I'm hanging up my MKG watch. I have made the exciting (and, admittedly, somewhat intimidating) decision to actively pursue a career in education. From my time as a mentor and volunteering in a 2nd grade classroom, working with children in a learning environment has become...

It’s Been Real MKG!

By JennaForstrom on January 30, 2015

As I wrap up my last week here at MKG, it’s hard not to reflect on what the team and I have been able to accomplish in four months. Here are some of my favorite highlights: Launching the VMware OnDemand Ambassador Program Working with 48 VMware experts on a weekly...

YouTube SEO Best Practices [Free Download]

By Mike Krass on January 29, 2015

YouTube Best Practices YouTube is a pretty big deal. Let's look at the numbers: More than 1 billion people visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth. 100 hours of video are...

How to Be a Good Influencer in Six Simple Steps

By Mike Krass on January 22, 2015

This blog post is meant to help you become a better influencer online. With these six simple steps you’ll be able to attract companies interested in doing influencer outreach to score great perks like free swag, VIP access and cash for doing what you already love – creating content online...

It May Be Time to Include Bing Ads In Your Marketing Mix

By Adam Bullock on January 9, 2015

"It's only just about Google online..." "Just worry about your rankings on Google, don't worry about anything else." "Interested in advertising online? Put it all in Google." Raise your hand if your digital marketing employee/agency/guru of choice has uttered any of the phrases above. Truth be told, we've also said...

An Ode to Christian

By Kerry Guard on January 5, 2015

January 1, 2015 marks a very special day .... ... Christian's 2-year anniversary of working full time at MKG Marketing!</blockquote> That being said, I'd like to take the time to do a little self-bragging for Christian by recounting five stories that prove Christian is a shining example of the type...

2014 Year in Review (Spoiler: It Was Awesome)

By Adam Bullock on January 2, 2015

We used the word 'kickass' to describe 2013. Well, how did we follow up a 'kickass' year? With an awesome 2014! (Playing the song below will significantly enhance this blog post - it's recommended you jam out.) [soundcloud url="https://api.soundcloud.com/tracks/128399415" params="auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true" width="100%" height="450" iframe="true" /] Our AWESOME Clients We can't overstate...

MKG Marketing Gives Back in 2014 and Looks Forward

By Adam Bullock on December 22, 2014

The year 2014 has been a big one for MKG, not only professionally, but personally as well. One of five beliefs we have at MKG is “People First” meaning we recognize that we are all human beings before we are teammates, clients, influencers, or customers. We celebrate “People First” by...

What MKG Marketing is Thankful For This Thanksgiving

By Adam Bullock on November 26, 2014

It's that time of the year! Being thankful isn't a new concept for the gang here at MKG Marketing. We spend time every single Friday discussing the things we're thankful for during the work week. I decided to gather some thoughts from the team and share it with the world!...

How Twitter Generated 10x Visitors from SEO: Our Thoughts

By Kerry Guard on November 12, 2014

Not sure if you read the news, but Twitter recently announced that they "made a change earlier this year to ensure that search engines like Google and Bing could better access 50,000 popular hashtag pages" and due to this change have had a return of 10x of organic search traffic...

Automate Social Media Success with IFTTT (If This Then That)

By Kerry Guard on October 20, 2014

What is social media automation & who cares? The marketing world is hellbent on automating everything: programmatic advertising (from folks like Rocket Fuel, <a href=https://www.dataxu.com/?utm_source=mikekrass" target="_blank">Data Xu</a> and more), programmatic email marketing, marketing automation from Marketo and more. So how can folks automate some of their social media activity? By using...

Welcome to MKG: Jenna Forstrom, Link Builder Extraordinaire

By Mike Krass on October 15, 2014

I’m Jenna Forstrom, the Link Builder, MKG has been looking for and I’m wicked excited to be joining the team! If the “wicked” didn’t already give it away, I’m originally from the East Coast, but have been living in Portland, Oregon since 2008. When I’m not staring at a computer...

MKG Marketing Presenting at “What If…?” Conference in Philadelphia

By Adam Bullock on August 29, 2014

Get ready, Philly! Members of MKG Marketing will be presenting at the What If...? Conference in Philadelphia, PA. The What If...? Conference is meant to bring entrepreneurs, technophiles, thought leaders, status quo challengers and more together to shake up the world! Focused on quick, actionable sessions, participants will get hands-on...

Attention: We’re Looking for a Link Building Strategist

By Adam Bullock on August 26, 2014

This could be the digital marketing job opportunity you've been waiting for. Maybe you're tired of the corporate grind and ready for the next challenge in your career... Join us, MKG Marketing, as our SEM/Social 'Link Builder.' We are a small yet robust digital marketing agency that has posted double...

A Marketer’s Guide to Pinterest Messaging

By Adam Bullock on August 8, 2014

Pinterest recently released a messaging feature within their network. At first blush, you may be confused; Pinterest is a site all about pinning stuff you find, right? Well, you may find it surprising that Pinterest says pinners use their “send a pin” feature (introduced last year) over 2 million times...

ClubBING Google: 3 Ways Bing Beats Google

By Adam Bullock on August 1, 2014

As a marketer, I obviously prefer Google to Bing. And I would recommend that companies focus on Google rather than Bing the majority of the time. But as a consumer, I love using Bing. Yep, I'm not afraid to admit it. Hear me, world: I love Bing! I've boiled it...

5 Words to Use on Your Website (and 5 Words to Avoid)

By Adam Bullock on July 16, 2014

Too often, websites fail to convey the absolute awesomesauce that a company offers. Simply, it's in how a company chooses to describe their product/offering via the words on their website that can be its downfall. We wanted to give you the "secret sauce" on how to properly describe your offering...

7 Steps for Starting Your Pinterest Account – The Right Way – Part 2

By Adam Bullock on July 10, 2014

This post is written by Vincent Ng, founder of MCNG Marketing, author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. In the second part of this two-part blog series (read part one here!), Vincent looks at the last 3 steps for starting...

7 Steps for Starting Your Pinterest Account – The Right Way – Part 1

By Adam Bullock on July 8, 2014

This post is written by Vincent Ng, founder of MCNG Marketing, author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. This first part, in a two-part blog series, gives the basics of Pinterest and looks at the first 4 steps for starting...

The Response to Commercials: The Ultimate Time Suck

By Adam Bullock on July 1, 2014

In an earlier blog post, we set out to try to put the amount of time we spend watching commercials on Hulu Plus into context. Using an average San Francisco salary to calculate time spent watching commercials, Kerry found that she had wasted $4,612.50 of lost time due to commercials...

Knowledge Graph optimization (or: Be a SERP thought leader)

By Kerry Guard on June 23, 2014

The future of search. Enhancing search engine's search results. Could change search forever. All of these phrases are what others have used to describe the Knowledge Graph. That being said, are you able to have influence over this "Knowledge Graph" and have it potentially serve up what you choose? Yes...

DuckDuckGo and YOU: Viewing Referral Traffic & How to Advertise

By Adam Bullock on May 30, 2014

DuckDuckGo is booming to the tune of 1 billion searches in 2013. Are you curious how much traffic is coming to your website from the privacy-focused search engine? Or how you can advertise on it? Read on for your DuckDuckGo primer to learn all you need to know. Duck...duck...GO! What...

Sparking the Slow Clap: Adding Value Beyond Your Core Service

By Adam Bullock on May 26, 2014

One of the most important question for companies is how to get customers to stick around. Since this is MKG Marketing and we’re in the business of amplifying your awesomeness, we go one step further: how do you get your customers to sing your praises? To chant your name while...

Commercials: The Ultimate Time Suck (Infographic)

By KerryGuard on May 19, 2014

Time flies when you're having fun! And that's why when you watch commercials it feels like time is standing still. I'm sad my favorite TV shows are over for the season, but thrilled that I no longer have to watch commercials for the next three months! A commercial-free summer. Like...

The Best *Free* Website Usability Tool Marketers Should Use Right Now

By Adam Bullock on May 9, 2014

As marketers, some of the new tools that come across our desks are usually too good to be true. And in the case they are as good as advertised? It costs an arm and a leg to actually use them. I'm here to tell you that Peek by UserTesting bucks...

1st Health Challenge – Journey to 100 Medical Pages

By Mike Krass on April 24, 2014

Per our article about the three things we want to do as a team each quarter, I'm kicking off our first health challenge. In the next few months we're looking to do two things: Collect 100 medical pages as a team and upload them into our new Free ZHR (Zweena...

5 Things I’ve Learned in the 32 Month Journey of MKG Marketing

By Kerry Guard on April 16, 2014

It's been 32 months since I embarked on the journey of starting my own company As any entrepreneur can tell you, starting a company leads you to experience the highest of the highs and the lowest of the lows.</blockquote> When you're down, it seems like you'll never be able to...

How to Chart Organic Search CTR Curve Using Google Webmaster Tools

By Kerry Guard on April 14, 2014

A few months back the team published our goals for 2014. These goals included personal as well as company growth ideals that we as a group and individuals wanted to strive to achieve. Among many of our goals for this year, one of them stood out to amongst the rest:...

3 Reasons to Leave Google AdWords Management to the Experts

By Mike Krass on April 9, 2014

As part of our 2014 Goals, specifically Mike's goal of having each of us step into each other's shoes, I decided to take a crack at being a Paid Search Director. Let's just say, I have a new found appreciation for letting experts handle certain things, especially when it comes...

Rockstar Content Marketing Strategist: Acquired

By Adam Bullock on April 3, 2014

Greetings and hello! My name is Adam Bullock and I am thrilled to have joined the MKG Marketing team as their rockstar Content Marketing Strategist! My professional background runs the gamut of different industries, but the one constant has been my passion for digital marketing and finding innovative ways to...

Yes, I was a Web Designer. No, it wasn’t pretty.

By Kerry Guard on April 1, 2014

As part of our MKG 2014 goals (Mike's specifically), we were tasked with getting out of our professional comfort zones and living in one of our team member's shoes for an hour or so.</p? I chose to put on Kerry's web designer hat. I mean, how hard could designing a...

Google Tag Manager: How to Implement Custom HTML Tags on Click Listeners

By Kerry Guard on March 6, 2014

For all it's wonder and glory, there's one thing missing from the Google Tag Manager product. Detailed Q&A forums! We utilize Google Tag Manager (GTM) for the majority of our clients; it reduces the number of IT requests put in to engineering, helps us securely manage marketing tags across the...

SearchFest 2014: Highlights and Disappointments

By Kerry Guard on March 3, 2014

I was fortunate to attend SearchFest 2014 in Portland, Oregon on February 28, 2014. This is the eighth year that SearchFest has been put on in Portland and I've actually been to every single one except for SearchFest 2013. So, I've seen how this event has grown both in attendance...

Wanted: IT Professionals

By Kerry Guard on February 25, 2014

Wanted: IT Professionals Over the past two years, we've been using a phenomenal user testing service by the name of YouEye to gather qualitative research about our customers. This survey data helps us make data-driven recommendations to our clients to help shape their product roadmaps. Interesting stuff! While YouEye does...

How to Customize Sidebars in Squarespace 6 Using CSS

By KerryGuard on February 25, 2014

The Challenge of Using CSS in Squarespace 6 Running several blogs under one Squarespace 6 site allows for a lot of reuse; however there are some limitations such as tweaking the sidebar on a per-blog basis that are still challenging for developers to work through. The Solution A combination of...

Attention: We’re in Search of a Rockstar Content Strategist

By Kerry Guard on February 21, 2014

Are you looking for your next great job? That one role you can't wait to get out of bed in the morning for? The one that makes you so excited that you can't contain your enthusiasm? Good: We're hiring! Take a look at the job description below to see if...

The Most Awesome and Official 2014 Goals of MKG Marketing

By Kerry Guard on February 12, 2014

Our team loves to make important decisions on our feet: Literally We'll lace up our sneakers and host a meeting while we go on a walk. The team is big fans of stretching our legs and getting some fresh air as we make decisions; it just feels good! On one...

Planning Analytics vs. Day-to-Day Executional Analytics

By Kerry Guard on February 10, 2014

It was just one of those amazing conversations MKG uses x+1 for all our programmatic media buying and data management platform (DMP) needs on behalf of our clients. They€™re transparent, have little down time and end up delivering great results for our clients. Last but not least, they really like...

Social Signals: The New Inbound Link Ranking Factor for Organic Rankings

By Kerry Guard on February 6, 2014

Everyone from Rand Fishkin of Moz to Neil Patel of KISSmetrics is saying it lately: Social signals are proving to have influence over organic search ranking factors For the most part, SEO's are blogging that social signals influence on organic search rankings is in it's infancy; that while it is...

2013 in Review

By Kerry Guard on December 23, 2013

As we're approaching 2014, we wanted to take some time to reflect on how 2013 treated us. To be frank: 2013 was a kick-ass year for MKG Marketing. Allow us to explain why! Our Clients We couldn't be in the position that we are in now without our clients -...

SEO & Web Design Tips for Fast Growing Companies

By Kerry Guard on December 12, 2013

Can You Guess Who the Fastest Growing Companies Are in the US? Each year, CNN Money releases their 100 Fastest Growing Companies list that highlights the fastest growing companies in the United States. The criteria include: Revenue ($) Revenue Growth (3 year) Profit Growth (3 year) Total Return (3 year)...

4 Reasons Video is Critical for Every Search Engine Optimization Strategy

By Kerry Guard on November 1, 2013

More than 2 BILLION Google Searches Display Video Results Every Day: Is Your Brand Involved? Earlier this year, we began providing more value to our clients by expanding our search engine optimization capabilities and experience. A large portion of that expansion included writing long & short form articles as well as...

SEO Best Practices for YouTube

By Kerry Guard on October 1, 2013

If a picture is worth a thousand words, a video is worth a billion. In this day and age, everyone is getting into video marketing. And why not? It’s a great way to demonstrate products, to showcase your business or to help share what your company culture is all about....

Marketing Tests: Strategic or Tactical?

By Kerry Guard on August 29, 2013

How Do You Properly Run a Marketing Test? We were chatting with a prospective client the other day when she made the following comment. I like this proposal. Let's run a test for the next six months to see how it performs. "That sounds great," I found myself saying "But,...

Diary of a Digital Marketing Intern (Part 5 of 5): That’s It, That’s All!

By JaminDaily on July 29, 2013

I wasn't kidding! Time flies when you're having fun and I've been having a blast! I can hardly believe my internship is done and I'm packing my bags to head back to Montana. Admittedly, I'll probably leave one of my bags packed because I'm flying back to Mountain View, CA...

Diary of a Digital Marketing Intern (Part 4 of 5): The Benefits of Working for a Small Business

By JaminDaily on July 22, 2013

Last week I shared the mindset that has helped maximize my experience as a Digital Marketing Intern for MKG Marketing and, more importantly, to have fun while I am in San Francisco! In part four of this series, I will explain some of the benefits of working for a small business...

Diary of a Digital Marketing Intern (Part 3 of 5): A Winning Mindset!

By JaminDaily on July 15, 2013

Last week in the second part of this five part series, I gave you a snap-shot of my responsibilities here at MKG Marketing and shared some technical learning aspects related to those roles. I'm glad I wrote that blog last week, because if I had waited until now...it would've been twice as...

Diary of a Digital Marketing Intern: Doin’ Work!

By JaminDaily on July 7, 2013

Last week in my Diary of a Digital Marketing Intern: part 1 of 5, I told you a little about me and a bit about how I began working with Mike Krass (CEO) and Kerry Guard (COO) at MKG Marketing in San Francisco. In the second part of this series, I'll share some of my...

Diary of a Digital Marketing Intern: Part 1 of 5

By Mike Krass on July 1, 2013

Time flies when you’re having fun, and as I near the half-way point of my digital marketing internship here at MKG Marketing, it’s helpful to step back and reflect on the process. Hence, the Diary of a Digital Marketing Intern series was born! In this series, I plan to outline...

The Anatomy of a Great Tweet

By JaminDaily on June 12, 2013

What's the Anatomy of a Great Tweet? In the article to follow, we’re going to walk through 5 easy steps to tweet like a pro. Those steps are as follows: Content Subject: What it's About Sub-Title: Create Proper Content Expectation Give Credit Where Credit is Due Provide Link to Original...

3 Blog Content Tones That Can Set You Up for Success

By Mike Krass on June 7, 2013

I recently read a blog post on Conversion XL and I have to say, this guy is mean! It’s hard to care about what he’s selling, because the tone of his content feels like he’s either yelling at you or calling you an idiot, which as a potential client I...

Content Marketing Bible: 8 Great Content Types to Produce

By Kerry Guard on May 28, 2013

What Types of Content Should You Produce? Our previous post in the Content Marketing Bible series focused on how to create a content marketing strategy. Within that post, we briefly touched on different types of content to utilize for your content marketing strategy. This post will expand on that and focus...

3 Steps Every Brand & Agency Should Take to Launch a Digital Marketing Campaign

By Mike Krass on May 24, 2013

This post was created out of a conversation we had with a client recently when they blatantly told us: Go run a paid search campaign for us, please. That was it. No background on why paid search was chosen, how it had been used in the past or who made the ultimate...

Content Marketing Bible: Creating a Content Marketing Strategy

By Kerry Guard on May 20, 2013

As we announced last week, our team is producing a six-part series on content marketing to be distributed for FREE via e-book at the end of June.  This series was born out of one simple question from a few of our clients: "What steps does your team use to approach content marketing?"...

The MKG Marketing Content Marketing Bible: A Six Part Series

By Kerry Guard on May 14, 2013

Content is King: Don't you Want a Place on the Throne?</a> As clients continued to ask for our assistance with their content marketing strategy, we thought it would valuable to create a Content Marketing How-To Guide here on the blog for our loyal readers to learn more about our approach to Content...

How to Calculate Lifetime Value of a Loyal Customer

By Kerry Guard on May 8, 2013

Do you know how to calculate the lifetime value of a loyal customer? Marketers often discuss the lifetime value of a loyal customer as a key metric to compare alongside customer acquisition costs, retention & churn rate. In this article, we'll walk through the process of calculating lifetime value using what's known...

How to Track Facebook Promotions Using 3rd Party Tags

By KerryGuard on May 6, 2013

"Can we track our marketing efforts if we drive traffic to a Facebook Promotion page?" Recently, one of our clients asked to drive ALL their digital marketing efforts, tracked by 3rd party tags, to a Facebook Promotion page. In remembering what Don Draper said two weeks ago in Mad Men, about...

Personalization Marketing Done Right: JetSetter

By KerryGuard on April 30, 2013

Dear JetSetter, a Premium Hotel Booking Website: I would just like to commend you for the awesomeness that is your digital marketing, which features a heavy does of personalization marketing. Not only did you deliver me a re-targeting ad on Facebook after I visited your website, but it was personalized...

3 Tips to Find a Great Social Media Marketing Agency

By Kerry Guard on April 25, 2013

This question comes up all the time when speaking with brand marketers: How do I find a good social marketing media agency? As we’ve heard that question so many times lately, we decided to put together three tips for brands to use in finding their next great social media marketing...

Three Interactive Dashboarding Tools Your Company Should be Using

By Kerry Guard on April 24, 2013

In our previous blog posts, we discussed measuring the return on investment of marketing analytics and brought up the idea of a dashboard. Just to review: A dashboard is an interactive tool that aggregates all your data into a single view. Analytics from multiple sources are contained in one place,...

MKG Marketing named Agency of Record for Zweena Health

By Kerry Guard on April 22, 2013

We've been named the Agency of Record for Zweena Health! So who is Zweena Health and what do they do? Well, according to their website: Zweena is an innovator of personal health solutions focused on empowering healthcare consumers and changing the way individuals use their own health information. In laymen's...

Google Tag Manager: What It Is & 3 Fixes to Common Problems

By Kerry Guard on April 19, 2013

We here at MKG Marketing are big fans of deploying Google Tag Manager on our clients' websites. First, if you're unfamiliar with what Google Tag Manager (GTM) is, this is how Google describes their product: "Google Tag Manager makes it easy for marketers to add and update website tags -- including analytics,...

The Cost, Return on Investment & Benefits of Marketing Analytics

By Kerry Guard on April 17, 2013

In our experience, many clients initially view analytics as ... A value add service, attached to additional lines of business Pre-packaged together with any kind of lead generation campaign A sinkhole of a line item in their budget sheets Why is this? Again, in our experience ... Analytics have been...

How to Personalize & Scale Your Digital Marketing

By KerryGuard on April 16, 2013

If you’re in the marketing industry I’m sure you tune in each Sunday night to watch Mad Men. I know I do. Mad Men is incredibly beautiful and well done. The shows producers suck you into the world of the 1960’s through the fashion, interior design, and product placement such...

Four Things to Consider When Evaluating Banner Ad Creative

By Kerry Guard on April 8, 2013

During a conference call earlier this week, the client brought up a great question: How does your team evaluate banner ad creative? I mean, do you have certain guidelines to judge effectiveness prior to launching the banner advertising campaign? The short answer: YES! In fact, there are four considerations we...

What You€™re Missing Without Integrated Marketing Analytics

By Kerry Guard on April 2, 2013

Introduction to Integrated Marketing Analytics Microsoft, one of our larger clients, has several different marketing communications running simultaneously; they run paid online advertising, organic & paid search marketing as well as social media and content marketing programs, just to name a few! But, as large of a company as Microsoft...

3 Ways Digital Marketing Agencies Measure Mobile

By Kerry Guard on March 26, 2013

As a digital marketing agency that focuses on integrating multiple channels into our clients’ marketing mix, we are constantly asked the following: Where does mobile fit in? And how do I measure performance? Based on our experience running mobile marketing campaigns, we wanted to highlight three executions & measurement options:...

Relationship Marketing, March Madness & Oreo Tweets

By Kerry Guard on March 19, 2013

The lights had just gone out at the Superdome in New Orleans in the now-infamous Super Bowl blackout when Oreo sent a tweet that said Power out? No problem. You can still dunk in the dark. It was a completely spontaneous marketing move that tapped into an event unfolding in real time....

January 2013 U.S. Search Engine Rankings

By Kerry Guard on February 20, 2013

The American public showed signs of shock as the newest comScore search engine rankings for January 2013 reported that Google owned 67% of the U.S. search engine market share. This is in conflict with what the typical U.S. computer user believes, which is 100% of searches happen on what the...

What Valentine’s Day Can Tell Us About Running a Remarketing Campaign

By Kerry Guard on February 12, 2013

I’m of the opinion that loved ones should receive flowers on Valentine’s Day. It’s just in my DNA. That being said, like other online shoppers, I did some research to see which flower delivering service was worthy of my business this year. In the back of my mind, I was...

2012 B2B Marketing Trends in Review

By Kerry Guard on February 8, 2013

As we move farther into 2013, analyst data continues to roll in detailing 2012 digital marketing trends, case studies & discoveries. Here at MKG Marketing, we’ve had the opportunity to carve out quite a niche as a B2B marketing agency over the past 17 months, working with clients such as:...

Four Characteristics of a Loyal Customer

By Kerry Guard on February 7, 2013

As you may have read, we’re in the business of delivering loyal customers to our clients. But what exactly is a loyal customer? The following are four characteristics that help us identify customers who are (or could be) faithful to a service, product or brand: Repeat Purchaser You can’t predict...

Search Engine Marketing Findings from VMware

By Kerry Guard on February 4, 2013

Throughout our relationship with their SMB marketing business unit at VMware, where we worked with their Go Pro & vCenter Protect Advanced product lines, we posted some tremendous wins from the search engine marketing (SEM) work we produced. These wins ran through a gamut of landing page & multivariate testing...

Google Authorship: A How-To Guide

By Kerry Guard on January 22, 2013

It's important to stand-out on a search engine results page. Recent studies show that the top three organic results (that is, the results that show up below any paid search ads at the top of the page) receive the lion's share of clicks from users - 68% in fact (citation)....

Welcoming Christian Bullock to the MKG Team

By Kerry Guard on January 7, 2013

We’re extremely happy to official announce: Christian Bullock has joined MKG Marketing as our Director of Paid Search Marketing. Christian joins us from Amplify Interactive, a search marketing agency based in Portland, Oregon, and brings more than seven years of paid search experience across a number of different clients & verticals with...

Three Things to Consider When Hiring a Content Marketing Agency

By Kerry Guard on December 13, 2012

As brands look to create unique content to differentiate themselves from competitors and acquire new customers, an early question that often comes up is: Should we do this ourselves or outsource this work to a content marketing agency? When clients come asking us this question, we often tell them that...

The Greatest Quote from Barack Obama v. Mitt Romney Election 2012

By Kerry Guard on November 7, 2012

With the 2012 President election results now in ... .. and Barack Obama delivering his victory speech to a boisterous crowd in Chicago following Mitt Romney’s concession speech to an equally-excited crowd in Boston, we realized that we had heard a lot of great statements made by both of these great politicians...

Why Agencies & Clients Should Strive to Stand Out

By Kerry Guard on October 23, 2012

MKG was founded upon one key idea: To be different We have many values that we follow internally here at MKG Marketing, but acting as a different kind of marketing agency is at the top of our list. In our opinion, this means … Not Fostering a 'Take-Take-Take' Mentality Far...

MKG Marketing Wins an OMMA Award for Online Advertising Creativity

By Kerry Guard on October 22, 2012

Big news coming off the MKG Marketing presses: We won our first award! In partnership with one of our favorite creative shops, Ryan Partnership San Francisco, the work we did for cloud collaboration client Box was honored with a Media Post OMMA 2012 award for online advertising creativity. Also, take a...

Four Ways to Make a More Engaging Website

By Kerry Guard on October 8, 2012

As a website operator, you have 1/20th of a second to capture your visitors attention That statistic, as provided by our friends at Launch Tower, helps show that brands should be interested in finding ways to make their website more valuable & engaging to their visitors. With that statistic in...

How Much Are Social Mentions Worth?

By Kerry Guard on August 20, 2012

Backupify, a data backup / protection service based in Cambridge, conducted a recent survey to understand the value of each user & status update some of the biggest social networks generate. In terms of the value of each user, the top three most valuable users by social network were: Facebook...

Using Social Media to Make a Difference

By Kerry Guard on August 10, 2012

As we quoted in yesterdays blog post, social media allows consumers & brands to engage in a two-way conversation. That conversation can center around … Customer support Product development Real-time feedback All the traits mentioned above gather around one central concept: How brands can use social media to make a...

Happy Birthday & The Power of Content

By Kerry Guard on August 8, 2012

Big news for us over at MKG Marketing: We turned one year old on July 25! Since kicking off our company a little over a year ago, we have gone through a few versions of the value we provide our clients: Small media buying shop Small media planning and buying...

Customer Service is Objective #1

By Kerry Guard on July 17, 2012

Following the IdeaMensch #ID48 conference here in San Francisco, I wrote a blog post detailing all the great things I learned that evening. One of the speakers, Modify Watches CEO Aaron Schwartz, mentioned that customer service is the most important factor in being a part of the Modify Watches team. It’s...

Agency Advice from Traction CEO Adam Kleinberg

By Kerry Guard on July 10, 2012

By way of a mutual contact, I had the opportunity to grab a quick cup of coffee with Traction Agency CEO Adam Kleinberg this week. Traction calls itself an interactive agency, but they believe everything is interactive. They are part advertising agency, part innovation consultancy and have worked with brands...

What UFC Star Anderson Silva Can Teach ,Marketers

By Kerry Guard on July 9, 2012

Following his defeat of Chael Sonnen Saturday night at UFC 148 in Las Vegas, Anderson Silva was a pretty happy guy. For those of you who are not huge UFC fans, Anderson Silva is the Michael Jordan of ultimate fighting. His accolades include … 34 wins between MMA & UFC...

Highlights from #ID48

By Kerry Guard on July 5, 2012

Earlier this evening we had the pleasure to attend IdeaMensch 48, a 48 state tour put on my good friend Mario to help gather people who want to bring ideas to life. In honor of a great evening, we wanted to share a couple highlights from a few speakers …...

E-Tailing Group’s 2012 E-Commerce Study Findings

By Kerry Guard on June 25, 2012

In their recent 2012 Merchant Survey ... The e-tailing group studied the ROI impact of different personalization techniques used by marketers. Here are some other interesting facts that the survey discovered: Lack of Purchase: 72% of site visitors that place an item in a virtual shopping cart don't actually make...

Guest Post: Gretchen Sword of Bloomberg West

By Kerry Guard on June 15, 2012

Today’s guest post comes courtesy of one of our favorite media partners, Bloomberg West Coast Director Gretchen Sword. Name: Gretchen Sword Company: Bloomberg Position: West Coast Director 140 characters or less: Bloomberg News is the most influential business news publisher in the world. I am also from New Jersey and proud of it! What...

Next Up for Digital Media: Programmatic Premium

By Kerry Guard on June 12, 2012

As a digital media agency, we are constantly toeing the line between buying programmatic, hyper-effecient channels (DSP’s, for example) and contextually relevant, brand-targeted environments (site direct). Why do we toe this line? Well, there are a few reasons: Every client is different, thus requiring unique media mixes to deliver on their...

The Rising Popularity & Value of Mobile Devices

By Kerry Guard on June 7, 2012

How much time are you spending on your mobile device? According to a recent article in The Atlantic, 10% of users time is spent on mobile devices. Why is this a relevant statistic? Because while users spend 10% of their time on mobile devices, only 1% of ad spend is dedicated...

Finally, a Brand Hits a Home Run with Facebook Ads

By Kerry Guard on June 4, 2012

In a recent announcement, B2B marketing software giant HubSpot announced that running paid advertisements on Facebook generated a 71% increase in sales from social channels year over year. This news is huge for Facebook following the GM announcement that they would be eliminating their entire Facebook advertising budget A couple other...

Ending All ‘Bad Ads’ Across the Web

By Kerry Guard on May 30, 2012

We just read a great ClickZ article that examined what Google calls "bad ads" across their advertising platform. According to their definition, “bad ads” are accounts or advertising creative that violates Google’s terms of service & advertising policy across the web. In the article, the following stats were uncovered: In...

Examples of Highly Clickable Banner Ads

By Kerry Guard on May 29, 2012

Mashable's new article, 10 Amazingly Clickable Banner Ads, examines ten highly creative and effective banner ads that are just begging to be clicked. Here are a few of our favorites: Nissan When users searched for a new car on dubizzle.com, Dubai's best resource for house & car hunting, Nissan wanted to...

How Traditional Media Outlets are Partnering With Social Giants

By Kerry Guard on May 23, 2012

How can traditional and social media channels work together? As media channels have evolved, marketers & advertisers are constantly looking for ways to create the perfect communications mix. The answer to this question, oddly enough, is more often than not an additional series of questions. Questions include: What value can...

How to Design Effective ‘Shock Ads’

By Kerry Guard on May 22, 2012

In a recent iMedia Connection article, ROI DNA’s VP of Branding Jim Nichols took a look at 9 different brands that used shock ads. The brands included: Meth Project (photo above) Super PAC Dolce & Gabbana Groupon Top Chef Sisley L'Oreal Dermablend Benetton Febreze After grading each brands ad on...

Facebook Purchases Karma, a Mobile-Based Social Gifting Application

By Kerry Guard on May 21, 2012

With another agressive move into the mobile arena, Facebook acquired Karma for an undisclosed amount last Friday Facebook has been making waves in the mobile space, with Karma being it’s fifth mobile-specific acquisition this year alone. The others include: Instagram Glancee Tagtile Lightbox How will these purchases improve Facebook's product?...

Amazon Kindle Fire to Begin Selling Ad Space

By Kerry Guard on May 18, 2012

The Kindle Fire is Amazon's best selling product With that in mind, Amazon has decided to sell ads on the device’s welcome screen. Here are some of the details: Minimum of $600,000 commitment must be made to get in on a welcome screen ad package For $1,000,000, brands would gain access to...

Facebook’s Push for Fan Engagement

By Kerry Guard on May 16, 2012

In the past month, Facebook has been pushing engagement as a key performance metric instead of volume of likes. This was apparent when the social network rolled out their ‘talking about this’ metric, which calculates the number of users who are actively mentioning / interacting with a brands Facebook fan...

What Big Companies Can Learn From Start Ups

By Kerry Guard on May 15, 2012

So, what's the advantage of operating your company like a start up? In my opinion, there are three distinct advantages: Ability to Make Decisions Start ups have the ability to pull the trigger and act quickly. A few examples include: Decision Making Timelines: Start ups literally don't have time to waste...

What Facebook Can Teach Us About User Growth

By Kerry Guard on May 14, 2012

Earlier today, I came across a great Quora thread that discussed some of the decisions Facebook made to skyrocket it’s user base to more than 500 million users. Which made me think … What can we learn from Facebook's user acquisition strategy? In terms of driving qualified leads and nurturing existing...

Who Uses Location Based Mobile Apps?

By Kerry Guard on May 11, 2012

In a study released by the Pew Research Institute earlier today, it was discovered that … 74% of smartphone owners use their phone to get real-time location-based information Other highlights featured in the study include: Nearly 1 in 5 (18%) of all smartphone owners use geo-social apps to 'check in'...

10 Reasons to Start Your Own Company

By Kerry Guard on May 10, 2012

In honor of all start up agencies & companies out there, we wanted to republish KINGSDAY Managing Director Sander Volten’s guest blog post from Talent Zoo, 10 Reasons to Start an Agency in This Economy. Without further ado … 1. Passion Starting a company / agency from scratch makes you hungry...

Agency 101: How to Cash in On Start Ups

By Kerry Guard on May 9, 2012

This post was inspired by a recent conversation I had with a former employee of AdMob, the mobile ad network that Google acquired in November 2009. As we recently brought a SaaS start up onto our client roster, we began to examine whether there was a niche market of start...

Choosing the Right Client & Agency Partnership

By Kerry Guard on May 8, 2012

After reading this ClickZ article, Choosing the Right Partner: The Client-Agency Relationship, we wanted to pass along a couple tips the author shared about building the right client / agency relationship. Enjoy! Tip #1: Make Sure the Agency's Skills Closely Align With Your Needs Situation: Many client-agency relationships fail because...

Understanding the Customer Journey

By Kerry Guard on May 7, 2012

As the title of this post & graphic above suggests, this article sets out to ask brands if they understand the journey customers make from the beginning to end of a purchase process. We should probably establish a baseline, so I’ll ask you all … Does your brand understand a...

In Honor of Big Green

By Kerry Guard on May 4, 2012

An Ode to Big Green Disclaimer: This post has NOTHING to do with marketing, digital trends or media strategy. It's a simple ode to a very supportive piece of furniture to our company. This chair is the literal backbone of all our blogging wisdom. This booger-green throne is my iron...

Three Tips for User Acquisition

By Kerry Guard on May 3, 2012

Brian Balfour, the CMO of Boundless, shared some great advice in this OnStartups article Building is Not Enough: 5 Practical Tips for User Acquisition. Based on our own experience, we wanted to expand on three of Brian’s tips in a little more detail. 1. Don't Test a Lot of Channels at...

The ‘Deere Season’ Facebook App

By Kerry Guard on May 2, 2012

This spring, John Deer has added ‘want’ and ‘own’ buttons to a custom tab on their Facebook brand page. This is an example of brands bringing Facebook engagement to the next level When users  visit the John Deere brand page, they have the option to test drive the ‘Deere Season’ app, which...

GigaOM Trends & Visions in Digital Advertising

By Kerry Guard on May 1, 2012

Yours truly, MKG Media, was featured in a GigaOM interview! We were joined by some great Bay Area media minds, including … Marcus Pratt -- Director of Insights & Tech at Mediasmith Inc Dick Reed - CEO at Just Media Click on the photo above to view the video. So,...

The Future of MKG Marketing

By Kerry Guard on April 30, 2012

A lot has been happening with us here at MKG Marketing! We’ve continued to work with our first client, brought on a new SaaS client here in the Bay Area, started working with ‘secret national retailer X’ (more details to come!) and have a surprise client or two up our...

Three Facebook Metrics to Track

By Kerry Guard on April 27, 2012

901 million worldwide users. Nearly 500 million mobile users. Over $2 billion in annual advertising revenue. Yep, we're talking about Facebook. As Mark Zuckerberg continues to build his social networking empire, we’d like to share a few ways to measure the paid and organic success of your Facebook marketing efforts....

The NFL Draft of Advertising

By Kerry Guard on April 26, 2012

Andrew Luck, Robert Griffin III, Trent Richardson and more will headline the bright lights of New York City tonight. That's right: Tonight is the 2012 NFL Draft. Literally thousands of hours have gone into evaluating these soon-to-be professional athletes; interviews, film study, phone calls to ex-coaches … well, you get...

Three Steps to Marketing Automation Paradise

By Kerry Guard on April 25, 2012

Ever wonder how your company could simplify the way they communicate with their customers? You're not alone In fact, there are numerous companies who have built their products and services up around the idea of automating traditionally cumbersome marketing tasks. Take a look below at the three ways brands can reach...

Welcoming YouEye to the MKG Family

By Kerry Guard on April 24, 2012

Tuesday marks a big day for the MKG Media team ... We'd like to welcome YouEye, the usability testing SaaS product, to our client roster! Here’s the quick run down of what YouEye offers: Create a user test for any website / piece of interactive content Hire testers, by demographic category, through...

Three Myths About Audience Targeting & Cookies

By Kerry Guard on April 23, 2012

Last Week, Invite Media’s James Lancelot wrote an Ad Exchanger article that mentioned the current state of ‘cookie wars’ that is happening in the digital media industry. Lancelot made a wise statement: the old model of buying multiple ad networks in order to reach 100% of your audience across the web...

What AMC’s ‘The Pitch’ Missed from WDCW

By Kerry Guard on April 21, 2012

By now, many of you may have heard of AMC's new show: The Pitch The Pitch pitts two opposing ad agencies against each other to compete for an assignment from a nationally-recognized brand. Many of the larger ad agencies turned down the opportunity to appear on The Pitch, citing the fact...

What Marketing Agencies Can Learn From Dick Clark

By Kerry Guard on April 19, 2012

Unfortunately, one of the great legends in 20th century television broadcasting passed away this morning. Dick Clark passed away as the result of a stroke at the age of 82 Clark leaves 3 children, 2 ex-wives, 1 current wife and nearly $200 million in net worth behind. For someone like...

When Creative Genius & Media Execution Collide

By Kerry Guard on April 18, 2012

How can you bring simple & brilliant together? Something that we preach to current and prospective clients of MKG Media is that the creative concept(s) and the communication channel (i.e. the media) should work hand in hand. To illustrate this point, I regularly use this analogy: Would you put the Mona...

How Lasers Took Over Coachella, the Fiesta Bowl & London

By Kerry Guard on April 17, 2012

The Bay Area is buzzing about the closing act for the first weekend of Coachella … Tupac rose from the dead to perform alongside Snoop Dogg & Dr. Dre Or so it would seem. San Diego-based AV Concepts worked with Dr. Dre and his team to create a hologram of the famous...

Brand Building 101: Communicating Without Words

By Kerry Guard on April 16, 2012

Building a brand is one of the more complex and intricate pieces of the marketing mix. Building a brand sets out to … Elicit an emotional response every time a consumer sees it Be memorable Prove it's superiority over your competitors and most importantly … Building a brand boils down to...

What Hilary Rosen Can Teach Us About Focusing Your Mobile Ad Campaign

By Kerry Guard on April 13, 2012

  In the latest politicial mishap, democratic party strategist Hilary Rosen uttered the following comment about Ann Romney: 'Ann Romney has never worked a day in her life.' In the spirit of always learning from other people’s mistakes, we realized there could be no better way to learn from Rosen’s...

The Nielsen ‘Digital Revolution’ White Paper

By Kerry Guard on April 12, 2012

We here at MKG Marketing wanted to pass along a great new white paper that was released by Nielsen last week. The paper, The Digital Revolution:A Look Through the Marketer's Lens, examines research data from April 2012 (as in this very month!) and uncovers some really great trends and data...

Interview with Goodway Group Managing Director / COO Jay Friedman

By Kerry Guard on April 11, 2012

In our running series of blog posts featuring influential members of the digital media industry, we’re proud to feature Jay Friedman’s comments in today’s blog post. Name: Jay Friendman Position: Managing Director / COO Company: Goodway Group What is the most difficult piece of your digital media operation to explain to...

The Power of Brand: How Ozzie Guillen Spit on His Own Brand

By Kerry Guard on April 10, 2012

These were the words that Ozzie Guillen, manager of the Miami Marlins professional baseball team, spoken in a Spanish-language interview released earlier this week. “I respect Fidel Castro,” Guillen said in the article in Time Magazine. “You know why? A lot of people have wanted to kill Fidel Castro for the...

What Brands Can Learn from Instagram

By Kerry Guard on April 9, 2012

  Unless you’ve been living under a rock for the past 18 hours, it’s likely that you’ve heard the news that Facebook is set to acquire the mobile photo genius company known as Instagram for a cool $1 billion (cash plus stock). So What Does This Have to Do With...

Does Your Brand Need Dynamic Media Pricing?

By Kerry Guard on April 6, 2012

In our previous blog entry, How Useful is Dynamic Media Pricing, we examined the pros & cons of using RTB media partners in your digital media plans. But a bigger question still remains … As a brand, how do you know if RTB is right for your marketing efforts? Here...

Measuring Social ROI using Adobe & Google

By Kerry Guard on April 2, 2012

In the ‘good old days’ of marketing, measuring campaign success used to be a very simple task. Step 1: Go out and spend a bunch of money Step 2: Measure product sales before & after campaign went to market Increase in sales = SUCCESS! No increase / decrease in sales...

Unveiling Social Rewards for TV Viewing

By Kerry Guard on March 30, 2012

We discussed the fact that marketing is about making connections in a previous blog entry, and this next example does just that. Viggle is an iOS application that pays users to watch television. The Viggle application is best described as a TV version of Shazam, the popular mobile application that...

How Useful is Dynamic Media Pricing

By Kerry Guard on March 29, 2012

Real time bidding, or RTB, is the process in which media platforms like Data Xu and Rocket Fuel dynamically bid on every single impression that you €” the advertiser €” has agreed to purchase. This means that an ad buyer, through the platform of their choice, can value each individual opportunity...

How the Los Angeles Dodgers Sold for $2 Billion

By Kerry Guard on March 28, 2012

In 2004, Frank McCourt purchased the LA Dodgers franchise for $430 million. This January, the club was $579 million in debt (in spite of McCourt taking out a personal loan to cover payroll halfway through the year) and the dust had just settled over the hostile takeover the MLB performed...

Merging Digital & Real Life

By Kerry Guard on March 27, 2012

The future is here, and it goes by the name of Tacocopter. With one simple install of the Tacocopter app on your smartphone, a remote-controlled flying apparatus (photo below) will be sent to your GPS location with your favorite order of tacos. While there is some debate about whether Tacocopter is...

FTC Wants Online Privacy Hub for Data Vendors

By Kerry Guard on March 26, 2012

More than a year after the Federal Trade Commission introducing a privacy framework draft, the agency now wants data brokers to create a web site that details data collection, sales & disclosure. Last years draft was published as a final version today, which you can download by clicking here, and...

How Pinterest can Shape Marketing Forever

By Kerry Guard on March 23, 2012

Mitt Romney’s wife, Ann, is posting family photos on the site. Reese Witherspoon told the world that it was a “collection of the most amazing, wonderful craftiness on earth” on the Conan O’Brien show. The U.S. Army has issued a Pinterest ‘how-to guide’, as it’s been described. Pinterest is here...

3 Ways to Make Your Website More Social

By Kerry Guard on March 22, 2012

According to ComScore, social media is now the number one online activity. Facebook notes that there are 60 billion ‘likes’ every month and 250 million photos uploaded each day. YouTube shows that 100 million people take a social action (defined as a like, share, comment) every week on their site....

Ad Age Interactive Marketing Spend Forecast

By Kerry Guard on March 21, 2012

Last summer, Ad Age published a five year interactive marketing forecast that was produced by Forrester. The highlights include ... Mobile spend is growing by 38% year over year and will reach $8.2 billion by 2016 Search marketing will continue to own the largest piece of the spending pie and...

The Rise of Near Field Communication, or NFC

By Kerry Guard on March 20, 2012

You may or may not have heard about near field communication, or NFC, as it’s begun to pick up steam over the past year or so. NFC is the technology behind Google Wallet as a mobile payment processor, specifically … What is NFC? NFC technology is a short-range tool that operates...

The Rise of Social Shopping

By Kerry Guard on March 19, 2012

As this recent ClickZ article, Shopping is Social, pointed out, placing a check out cart on your brands Facebook page is not an engaging social shopping strategy. Social is all about engagement. So how can brands use social shopping to engage with their consumers? Group Buying A great example of...

The Four Best Digital Marketing Resources on the Web

By Kerry Guard on March 16, 2012

What on earth makes these MKG guys experts? First of all, we don’t claim to be the end-all-be-all of digital media & marketing knowledge … Far from it, in fact. We consume a large amount of industry newsletters, attend events (like yesterdays Cloud Force conference post) and grab drinks with...

Marketing is About Making Connections

By Kerry Guard on March 15, 2012

Today, I had the pleasure of attending the Cloud Force conference here in San Francisco. Put on by Sales Force, the conference brought together start-up founders, marketers and brand leaders from companies like Burberry, Toyota, Radian6 & more to discuss the way the social enterprise is quickly shaping how business...

Interview with the Adometry Brain Trust

By Kerry Guard on March 14, 2012

Todays guest post comes courtesy of our good friends at Adometry out of Seattle. Name: Colin Robinson Position: Director of Sales, West, at Adometry What Adometry Does: Adometry is a digital analytics company that provides ad verification & attribution services. Our goal is to improve the effects of online advertising through...

Using March Madness to Highlight Customer Touchpoints

By Kerry Guard on March 13, 2012

8.4 million viewers per game across 4 television networks & more than 26 million site visitors over the first few days of the tournament. Those are stats from the 2011 edition of the NCAA March Madness basketball tournament, which means … The 2012 edition of March Madness is upon us....

Location Based Social Apps Take over SXSW

By Kerry Guard on March 12, 2012

Highlight. Glancee. Banjo. Sonar. These are just a few of the location-based social apps that have taken over Austin, Texas’ South by Southwest interactive conference this year. So how do they work and what do they do? Highlight Highlight uses your Facebook profile to match you up with users nearby...

Online Ad Spending Nearing $200 Million Mark

By Kerry Guard on March 9, 2012

A new Borrell Associates report found that $159.2 million will be spent on digital advertising and email marketing this sales cycle. To put that into perspective … That represents a minuscule 1.5% of total political ad spending across all channels TV, direct mail, telemarketing and other media channels account for more than...

Three Media Channels that Nurture Leads

By Kerry Guard on March 8, 2012

There are a million and one ways to generate awareness or create buzz around your brand. But how can media agencies nurture bottom of the funnel leads? Here are a few examples … Email Marketing: Perhaps the most traditional way to nurture leads, brands collect email addresses through lead gen...

How to “Rush Limbaugh” Your Audience Online

By Kerry Guard on March 7, 2012

As of yesterday morning, the exodus of advertisers from the Rush Limbaugh radio program reached a new high: Forty. After publicly calling Georgetown student Sandra Fluke a ‘slut’ and ‘prostitute’ who should have to post video of herself having sexual intercourse on the internet in order to go before congress to argue...

The Super Tuesday of Digital Media

By Kerry Guard on March 6, 2012

Super Tuesday is upon us – Voters in 10 states will participate in caucuses and primaries that will award more more delegates in the Republican presidential nomination than all the caucuses and primaries that have come before it. So, what is the digital media equivalent of Super Tuesday? While there isn’t just...

Understanding How Media Channels Work Together

By Kerry Guard on March 5, 2012

One of the main advantages of bringing an agency on board to help clients co-pilot their marketing efforts is simple: overall business strategy. Instead of relying on limited staff / resources internally to create strategies & pull together advertising results, a client can lean on the agency to provide this...

Boosting On Site Conversion Performance

By Kerry Guard on March 2, 2012

Recently, I spoke to a channel marketer who mentioned her company was having issues converting people with their online marketing efforts. So, I asked her: What is the flow, or path, to conversion for this program? She responded with … First, the user has to 'like' the brand on Facebook...

The 3 Most Valuable Features of a DMP Platform

By Kerry Guard on March 1, 2012

As we discussed in yesterdays blog post, “What is a data management platform and why do I need one”, we wanted to show you a couple useful ways a DMP can bring value to your organization. Become the King of Data Mountain The more first party data you personally own,...

What is a Data Management Platform & Do I Need One?

By Kerry Guard on February 29, 2012

A DMP -- or Data Management Platform -- is a centralized location that use first and third party data sources to create custom data segments. These segments are valuable because: They allow brands to target campaigns more accurately Brands can measure which audience segments performed the best  Brands can refine...

What The Daytona 500 Can Teach Us About Marketing

By Kerry Guard on February 28, 2012

Monday’s latest rendition of the Daytona 500 featured it all: A super wreck on the second lap, drivers updating their Twitter accounts mid-lap and even someone slamming into a maintenance vehicle on the track. But I'd like to explore a couple things that the Daytona 500 can teach us marketers...

Measuring Qualified Leads

By Kerry Guard on February 27, 2012

At some point in your working life, it’s inevitable that this subject will be brought up by the client … Our conversions are booming, but how do we understand if these are quality leads? Here are three different ways to measure or justify the quality of leads that your online...

Building an Actionable Analytics Practice

By Kerry Guard on February 24, 2012

Andrew Edwards wrote a great article on ClickZ titled The Analytics Bridge to Nowhere; the premise of the article centered around many companies’ short sighted-ness when it comes to establishing and executing actionable analytics programs. With that in mind, we wanted to provide a quick roadmap that clients and agencies...

Identifying ‘Holes’ in Your Sales Funnel

By Kerry Guard on February 23, 2012

The other day, we walked you through the process of measuring mobile marketing conversions</a> using an online conversion funnel. Today, we'd like to show marketers how to identify holes, gaps and general inefficiencies in online conversion funnels. Situation #1: Tons of leads begin the sign up process, yet few actually complete...

Measuring Mobile Marketing Conversions

By Kerry Guard on February 22, 2012

How the heck do I measure performance of my mobile marketing campaigns? Building on yesterdays 3 Examples of Mobile Marketing Genius post, the next step would be to share an example of how an agency like ours would measure the effectiveness of mobile marketing conversion events Courtesy of our good...

Three Examples of Mobile Marketing Genius

By Kerry Guard on February 21, 2012

You’ve probably heard the statistics about smartphone ownership; mobile is the next marketing frontier. Just to brush up, let me remind you that … According to comScore, 40% of all mobile devices in the US are smartphones IDC found that by 2015, more US internet users will access the web...

Value of Customers by Digital Channel

By Kerry Guard on February 17, 2012

ClearSaleing, the analytics and attribution provider, provided data to eMarketer that showed the average revenue per order & revenue per click based upon which paid & earned media touch points consumers interacted with online. The data showed … Social and display were the top two performers in terms of average...

Metrics You Should Be Using

By Kerry Guard on February 16, 2012

A couple days ago, Rocket Fuel’s VP of Analytics Jarvis Mak wrote an article detailing the metrics agency professionals should be using to determine the success of their online media campaign. Through his extensive experience at Rocket Fuel, Havas Digital, Nielsen (and much, much more), Jarvis shared the following insights:...

How Your Online Media Team Can Win Best In Show

By Kerry Guard on February 15, 2012

Inspired by this years Westminster Dog Competition, in which Malachy the Pekingese took Best in Show, we wanted to explore how clients can take home the Best in Show prize within their own companies. How can you, a marketing manager, take home Best in Show for your online marketing efforts?...

NAI Reports Ad Networks Compliant with Privacy Code

By Kerry Guard on February 14, 2012

With Valentines Day upon us, men and women alike are probably wondering why they’re receiving ads for flowers.com and ‘making that special someone happy on this special day’. This is called Online Behavioral Advertising (OBA). For example, if you visit flowers.com and, after navigating off the site to somewhere else on...

Youth Consuming Video Everywhere — Except on TV

By Kerry Guard on February 13, 2012

According to recent Nielsen research, television viewership is through the roof amongst the 65+ demographic. The same does not hold true for the 35 and under crowd. In Q3 2011, Adults 25-34 watched 4 1/2 fewer hours of over-the-air TV than they reported in Q3 2010. For the first time...

iMedia Interview with Ted McConnell

By Kerry Guard on February 10, 2012

Earlier this year, Sarah Fay (Chairman of Board of Governors for ad:tech and iMedia) discussed advertising measurement with Ted McConnell, the new EVP of Digital at the Advertising Research Foundation. I didn’t want to spoil the entire interview, so instead I pulled out a few gems that Ted provided in the first...

Target Users, Not Customers

By Kerry Guard on February 9, 2012

What's the difference between a user and a customer? Yesterday, I had the pleasure of listening to a DigiDay interview with Aaron Shapiro, the CEO of digital agency Huge in New York city, when Aaron brought up the concept of a user versus a customer. Specifically, Aaron was discussing how...

Is Advertising Ever Free?

By Kerry Guard on February 8, 2012

Proctor & Gamble CEO Bob McDonald’s recent comments regarding Facebook advertising being free lit up the phone lines amongst ad agency professionals. To frame this conversation correctly, let me share his comment from the P&G Q4 earnings call: "... with things like Facebook and Google and others, we find that the return...

The Super Bowl of Ads

By Kerry Guard on February 6, 2012

Since America just experienced the biggest advertising day of the year, the Super Bowl, we wanted to take a moment to call out a couple winners and losers that stood out to us during the big game. So without further ado ... Winners Acura: Not only is the new Acura...

Anatomy of a Display Campaign: Messaging Your Target Audience

By Kerry Guard on February 4, 2012

After defining your audience next determine what your target audience needs to know and what actions they should take to find out more. This is one of the most important pieces of the campaign as this is what will be measured and optimized against to improve your campaign over time. First, message....

How to Combat Unseen Ads Online

By Kerry Guard on February 3, 2012

According to ComScore research released in January of this year, 31% of online ad impressions are never even seen by an end user. Let me be clear ... Every 1 of 3 impressions Your Campaign Delivers Has the Chance to Go Unseen by the End User So, how can we...

Setting Accurate Metrics

By Kerry Guard on February 2, 2012

Today's post will be short, sweet and centered around one of the hottest topics in Sillicon Valley & Wall Street over the past few days: THE FACEBOOK IPO According to Bloomberg, Facebook is seeking a valuation between $75 - $100 billion while attempting to raise $5 billion in cash. This...

When to Advertise like Blake Griffin Dunks

By Adam Bullock on February 1, 2012

Los Angeles Clippers superstar Blake Griffin’s dunk on Kendrick Perkins was absolutely epic (if you haven’t seen it, click here) and reminded me of a conversation I recently had with a client. The client wanted to know … When should I have media and/or advertising in the market? In essence, they wanted to...

Anatomy of a Display Campaign: Target Audience

By KerryGuard on January 29, 2012

Who should be the target? Target Audience is the users who will best respond to your brand. Who was this product made for? Who's best to drive the most revenue? For example, Box launched their product initially for anyone who wanted to access their files from anywhere. Their founder Aaron Levie...

Defining Measurable Media

By KerryGuard on January 5, 2012

Measurable Media is the idea that a single impression can be mapped all the way to a final end conversion. A conversion can be defined as an end action that is or either leads to a sale, for example: A final purchase Trial sign-up Product download E-mail sign-up We identify who converted,...

Don€™t give up on the CTR

By KerryGuard on December 13, 2011

When talking to vendors several have said they do not pay attention to CTR (click-through-rate) as the CPA (cost-per-acquisition) is what matters. There needs to be a balance between all aspects of a measurable campaign from CTR (click-through-rate), CPC (cost-per-click), CAR (continued-action-rate), and CPA (cost-per-acquisition).  It€™s a funnel. In order to help...

The SOPA Anti Piracy Bill Effect on Ad Verification Tools

By Kerry Guard on December 13, 2011

€œDraconian.€ €¦ €œCensorship.€ €¦ €œUn-American.€ These are a small sampling of the adjectives that the likes of Google€™s Eric Schmidt, Facebook representatives and social gaming powerhouse Zynga have used to describe the SOPA anti-piracy bill that will be voted on in congress tomorrow. If this bill is passed, what effect will it have on ad...

Big Data is Cheap

By KerryGuard on December 4, 2011

What is Big Data? The phrase "big data" refers to the tools, processes and procedures that allow an organization to create, manipulate and interpret enormous sets of data. This data can represent everything from Facebook fan page activity to the number of times a user changes the color of product they are...

Don’t give up on the CTR

By KerryGuard on October 12, 2011

When talking to vendors several have said they do not pay attention to CTR (click-through-rate) as the CPA (cost-per-acquisition) is what matters. There needs to be a balance between all aspects of a measurable campaign from CTR (click-through-rate), CPC (cost-per-click), CAR (continued-action-rate), and CPA (cost-per-acquisition).  It’s a funnel. In order to help...

Minimums Matter for Maximum Results

By Mike Krass on September 21, 2011

Cost per click -  no minimum, but results achieved through constant manual optimization Cost per acquisition - no minimum, but results achieved over longer spans of time Cost per thousand impressions - $25k minimum with maximum results achieved with minimal manual optimizations Cost-per-click is the most cost effective.  Google Display Network is the...

Small Agency Advantage

By Kerry Guard on August 15, 2011

Having come from several big agencies, we realized that there was one big flaw…  too many cooks in the kitchen.  By having several people to go through it became whisper down the lane and he said she said. That’s one of the reasons we created MKG Marketing.  We wanted to...

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