August 2017 Google Ads Benchmarks By Industry

MKG has assembled Google Ads Benchmarks for August 2017.

From a collection of advertiser accounts in our Master Client Center (MCC) we saw the following Google Ads benchmarks in August 2017 for the Tech, Healthcare, and Travel Verticals.

Tech Vertical

Google Ads Display

While CTR and CPC have trended down month over month, conversion rate has seen a lift. Specifically for the tech vertical, this is a very common August trend as the summer generally performs lower than spring and fall months.

Benchmark

Month over Month Trending

Google Ads Search

Search is a different story than display. Mostly because search impressions are down as a whole. Less people are searching for tech solutions, but those who are, are more likely to take action. Less impressions, means more competition which also explains the higher CPC.

Benchmark

Month over Month Trending

Healthcare Vertical

Healthcare is an always on vertical with no major changes month over month. We may see a shift come January and February as people generally make healthcare changes at this time. We'll circle back on this potential trend as the new year approaches.

Google Ads Search

Benchmark

Month over Month Trending

Travel Vertical

No surprises. Summer months show better CPCs, higher CTRs, and better Conversion Rates. As more people travel during the warm months while school is out and the weather is good.

Google Ads Search

Benchmark

Month over Month Trending