Bye Bye Bye Broad Match Modifier

By Priscilla Victorin on March 16, 2021

Google made life harder, for Digital Advertising Experts, by disabling Broad Match Modifier. Phrase Match will be a Paid Search Marketers new best friend, if it isn’t already. For those not in the digital advertising weeds day in and out, here are the types of keyword targeting. This includes Broad...

Four Fab Predictions for Digital Advertising in 2019

By Adam Bullock on February 4, 2019

The digital advertising world experienced quite a bit of change in 2018. GDPR was instituted. Google AdWords became Google Ads (complete with its new experience interface). And the world of privacy and data was dissected and investigated as never before. What does that mean for 2019? I have FOUR predictions...

Why I Duplicate All My Google Ads Campaigns

By Adam Bullock on October 10, 2018

One of my favorite clients forwarded a news story over to me Friday afternoon. It was the nightmare of any digital marketing professional. Due to misconfiguration, a campaign that ran for 45 minutes on the Google Display Network ended up costing $1.6 million. While it ended up being the fault...

A PPC Professional Uses the New Google Ads 2018 Interface - Part 3 - No Country for Old Men

By Adam Bullock on May 24, 2018

You know, I haven’t had much to report lately. And that’s a good thing. I’ve been slowly, but surely, getting more and more used to Google Ads Experience™. Are there some annoying little quirks? Sure. Is it as bad of a transition as I thought it would be? Not really!...

A PPC Professional Uses the code - Part 2 - Fury Road

By Adam Bullock on May 9, 2018

DAY ONE. The FIRST DAY and I can relate to Furiosa. I’ve spent some time already in the interface (I even found you, my fellow digital marketer, the best sorta hidden Google Ads Experience™ report, so it’s not like I’m jumping in blind. But it sort of feels that way....

The New Google Ads Interface Transition Happening by November 2018

By Adam Bullock on May 7, 2018

Google has just broke the news: the new Google Ads interface will be switching by the end of the year. You’ve got 7 months to prepare! …or do you? You actually have 5 months. Although headlines have opted for the shorter & sexier “by the end of the year” or...

A PPC Professional Uses the New Google Ads 2018 Interface - Part 1 - Into The Mouth of Madness

By Adam Bullock on April 23, 2018

It’s come to this. I’m ready. It’s time to give the new Google Ads Experience™ a shot. I have been resistant to the new interface since the moment it has been available for me to use. Nay, since the moment it was announced (over TWO years ago!). At some point,...

You Got SERVED! Billed Cost vs Served Cost in the New Google Ads Interface

By Adam Bullock on April 23, 2018

Fun fact - the ‘cost’ metric found in the Google Ads interface isn’t always the actual cost passed on to the client. Duh, Adam, of COURSE there are tiny fluctuations due to spammy clicks and other adjustments from Google. Well, I’m talking about relatively large differences in the actual cost...

Join the Club! MKG Marketing is Officially a Bing Ads Fan

By Adam Bullock on March 5, 2018

We Made It Official! Bing Ads has JUST rolled out a community program for its most dedicated advertisers - a Bing Ads fan club, of sorts. And we would be silly not to join. Any agency purely focusing on Google Ads isn’t giving its clients the full landscape of search...

Peer Study: What Growth Channels Provide The Best Marketing ROI for Startups?

By Mike Krass on April 19, 2017

Mike Krass first presented this story on stage at New Orleans Entrepreneur Week 2017. What fancy ‘marketing trend’ has caught your attention recently: Account-based marketing for B2B companies? What about influencer marketing for consumer brands? Or virtual reality with the futuristic crowd? The appropriate response before applying any of these...

Exceeding Expectations: Why We Attended the CNCF Cloud Native Road Show in Portland – February 2017

By Adam Bullock on February 9, 2017

When our team heard there was an event surrounding the deployment of Kubernetes and other cloud native technologies in production, we had to get there. We have a client who is in the same space, and knew the best way to learn about their audience is to meet them face-to-face. The Cloud...

Facebook Ad’s Power Editor Update – November 9, 2016

By Adam Bullock on November 9, 2016

While I was within Facebook Ad’s Power Editor (their online tool for heavy-duty ad updates on the Facebook Ads platform) today, my interface refreshed and I was informed that there had been an update. Woo! An update! And that’s NOT sarcastic! Facebook’s Power Editor is a bit of a clunker;...

Google Ads BETA: Bluetooth Low-Energy Beacons (BLE)

By Mike Krass on August 1, 2016

Wondered how Google media products like Google Ads or YouTube could measure in-store visits? With their Bluetooth Low-Energy Beacons (BLE) beta product, now you can measure when someone views/clicks on your ad and then actually makes it into a retail store. Google is calling this the Beacon Project for short. What are beacons? Beacons are...

What the 6/29 Facebook News Feed Update Means for Marketers & Facebook Ads

By Adam Bullock on June 30, 2016

On June 29, 2016, Facebook’s VP of Product Management for the News Feed, Adam Mosseri, revealed that Facebook is planning to update the news feed to include more personal posts at the expense of posts from pages and businesses. He wrote: Today, we’re announcing an update to News Feed that...

MKG: a Google Premier Agency Partner in 2016

By Mike Krass on June 27, 2016

MKG is a Google Premier Agency Partner Hot off the news wire: MKG has been named a Google Premier Agency Partner! What does this mean? Google has changed the support process for their Google Ads, Analytics and Tag Manager products. In the past, every Google Agency partner had a dedicated...

YouTube Advertising

By Mike Krass on June 13, 2016

YouTube is the 2nd largest search engine in the world Second only to Google, naturally :) So we decided to share some “rules of the road” based on campaign data from 8 clients in the Consumer Package Goods (CPG), Retail and Ecommerce verticals. These 8 campaigns racked up: More than 23,000,000...

SEM Research: How Do You Present Paid Search Build Outs?

By Mike Krass on May 11, 2015

TL;DR - This post outlines the results from a recent Paid SEM survey we ran. The question we wanted an answer to: How do SEM pros present campaign build outs for feedback and approval? It all started with one simple question: How do other SEM professionals present Paid Search build outs for...

Facebook Ads: Targeting Options in April 2015 [VIDEO]

By Christian Bullock on April 15, 2015

We received a great question from one of our clients recently. That question was: What targeting options does Facebook Ads have? After explaining the high-level options, the client replied with: Yeah, but what are all of the targeting options? Does Facebook have this available anywhere? Much to our surprise, we...

It May Be Time to Include Bing Ads In Your Marketing Mix

By Adam Bullock on January 9, 2015

"It's only just about Google online..." "Just worry about your rankings on Google, don't worry about anything else." "Interested in advertising online? Put it all in Google." Raise your hand if your digital marketing employee/agency/guru of choice has uttered any of the phrases above. Truth be told, we've also said...

DuckDuckGo and YOU: Viewing Referral Traffic & How to Advertise

By Adam Bullock on May 30, 2014

DuckDuckGo is booming to the tune of 1 billion searches in 2013. Are you curious how much traffic is coming to your website from the privacy-focused search engine? Or how you can advertise on it? Read on for your DuckDuckGo primer to learn all you need to know. Duck...duck...GO! What...

The ‘Deere Season’ Facebook App

By Kerry Guard on May 2, 2012

This spring, John Deer has added ‘want’ and ‘own’ buttons to a custom tab on their Facebook brand page. This is an example of brands bringing Facebook engagement to the next level When users  visit the John Deere brand page, they have the option to test drive the ‘Deere Season’ app, which...

Interview with Goodway Group Managing Director / COO Jay Friedman

By Kerry Guard on April 11, 2012

In our running series of blog posts featuring influential members of the digital media industry, we’re proud to feature Jay Friedman’s comments in today’s blog post. Name: Jay Friendman Position: Managing Director / COO Company: Goodway Group What is the most difficult piece of your digital media operation to explain to...

How Pinterest can Shape Marketing Forever

By Kerry Guard on March 23, 2012

Mitt Romney’s wife, Ann, is posting family photos on the site. Reese Witherspoon told the world that it was a “collection of the most amazing, wonderful craftiness on earth” on the Conan O’Brien show. The U.S. Army has issued a Pinterest ‘how-to guide’, as it’s been described. Pinterest is here...

Ad Age Interactive Marketing Spend Forecast

By Kerry Guard on March 21, 2012

Last summer, Ad Age published a five year interactive marketing forecast that was produced by Forrester. The highlights include ... Mobile spend is growing by 38% year over year and will reach $8.2 billion by 2016 Search marketing will continue to own the largest piece of the spending pie and...

The Rise of Near Field Communication, or NFC

By Kerry Guard on March 20, 2012

You may or may not have heard about near field communication, or NFC, as it’s begun to pick up steam over the past year or so. NFC is the technology behind Google Wallet as a mobile payment processor, specifically … What is NFC? NFC technology is a short-range tool that operates...

The Rise of Social Shopping

By Kerry Guard on March 19, 2012

As this recent ClickZ article, Shopping is Social, pointed out, placing a check out cart on your brands Facebook page is not an engaging social shopping strategy. Social is all about engagement. So how can brands use social shopping to engage with their consumers? Group Buying A great example of...

The Four Best Digital Marketing Resources on the Web

By Kerry Guard on March 16, 2012

What on earth makes these MKG guys experts? First of all, we don’t claim to be the end-all-be-all of digital media & marketing knowledge … Far from it, in fact. We consume a large amount of industry newsletters, attend events (like yesterdays Cloud Force conference post) and grab drinks with...

Interview with the Adometry Brain Trust

By Kerry Guard on March 14, 2012

Todays guest post comes courtesy of our good friends at Adometry out of Seattle. Name: Colin Robinson Position: Director of Sales, West, at Adometry What Adometry Does: Adometry is a digital analytics company that provides ad verification & attribution services. Our goal is to improve the effects of online advertising through...

Location Based Social Apps Take over SXSW

By Kerry Guard on March 12, 2012

Highlight. Glancee. Banjo. Sonar. These are just a few of the location-based social apps that have taken over Austin, Texas’ South by Southwest interactive conference this year. So how do they work and what do they do? Highlight Highlight uses your Facebook profile to match you up with users nearby...

Online Ad Spending Nearing $200 Million Mark

By Kerry Guard on March 9, 2012

A new Borrell Associates report found that $159.2 million will be spent on digital advertising and email marketing this sales cycle. To put that into perspective … That represents a minuscule 1.5% of total political ad spending across all channels TV, direct mail, telemarketing and other media channels account for more than...

The 3 Most Valuable Features of a DMP Platform

By Kerry Guard on March 1, 2012

As we discussed in yesterdays blog post, “What is a data management platform and why do I need one”, we wanted to show you a couple useful ways a DMP can bring value to your organization. Become the King of Data Mountain The more first party data you personally own,...

Measuring Mobile Marketing Conversions

By Kerry Guard on February 22, 2012

How the heck do I measure performance of my mobile marketing campaigns? Building on yesterdays 3 Examples of Mobile Marketing Genius post, the next step would be to share an example of how an agency like ours would measure the effectiveness of mobile marketing conversion events Courtesy of our good...

Three Examples of Mobile Marketing Genius

By Kerry Guard on February 21, 2012

You’ve probably heard the statistics about smartphone ownership; mobile is the next marketing frontier. Just to brush up, let me remind you that … According to comScore, 40% of all mobile devices in the US are smartphones IDC found that by 2015, more US internet users will access the web...

Value of Customers by Digital Channel

By Kerry Guard on February 17, 2012

ClearSaleing, the analytics and attribution provider, provided data to eMarketer that showed the average revenue per order & revenue per click based upon which paid & earned media touch points consumers interacted with online. The data showed … Social and display were the top two performers in terms of average...

Metrics You Should Be Using

By Kerry Guard on February 16, 2012

A couple days ago, Rocket Fuel’s VP of Analytics Jarvis Mak wrote an article detailing the metrics agency professionals should be using to determine the success of their online media campaign. Through his extensive experience at Rocket Fuel, Havas Digital, Nielsen (and much, much more), Jarvis shared the following insights:...

How Your Online Media Team Can Win Best In Show

By Kerry Guard on February 15, 2012

Inspired by this years Westminster Dog Competition, in which Malachy the Pekingese took Best in Show, we wanted to explore how clients can take home the Best in Show prize within their own companies. How can you, a marketing manager, take home Best in Show for your online marketing efforts?...

NAI Reports Ad Networks Compliant with Privacy Code

By Kerry Guard on February 14, 2012

With Valentines Day upon us, men and women alike are probably wondering why they’re receiving ads for flowers.com and ‘making that special someone happy on this special day’. This is called Online Behavioral Advertising (OBA). For example, if you visit flowers.com and, after navigating off the site to somewhere else on...

Youth Consuming Video Everywhere — Except on TV

By Kerry Guard on February 13, 2012

According to recent Nielsen research, television viewership is through the roof amongst the 65+ demographic. The same does not hold true for the 35 and under crowd. In Q3 2011, Adults 25-34 watched 4 1/2 fewer hours of over-the-air TV than they reported in Q3 2010. For the first time...

iMedia Interview with Ted McConnell

By Kerry Guard on February 10, 2012

Earlier this year, Sarah Fay (Chairman of Board of Governors for ad:tech and iMedia) discussed advertising measurement with Ted McConnell, the new EVP of Digital at the Advertising Research Foundation. I didn’t want to spoil the entire interview, so instead I pulled out a few gems that Ted provided in the first...

Defining Measurable Media

By Mike Krass on January 5, 2012

Measurable Media is the idea that a single impression can be mapped all the way to a final end conversion. A conversion can be defined as an end action that is or either leads to a sale, for example: A final purchase Trial sign-up Product download E-mail sign-up We identify who converted,...