MKG Marketing

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PPC

3 min read

Bye Bye Bye Broad Match Modifier

With Google no longer supporting Broad Match Modifier, Digital Advertising experts need to up their game to ensure strong paid search results.

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Priscilla Victorin Digital Advertising Expert

ppc

4 min read

Four Fab Predictions for Digital Advertising in 2019

I have FOUR Digital Advertising predictions for 2019 that line up nicely withsongs by The Beatles, which makes me happy. So tune in and read on!

Adam Bullock  

ppc

2 min read

Why I Duplicate All My Google Ads Campaigns

Due to misconfiguration, a campaign that ran for 45 minutes on the Google Display Network ended up costing $1.6 million. Prevent this from happening with one simple step.

Adam Bullock  

ppc

2 min read

A PPC Professional Uses the New Google Ads 2018 Interface - Part 3 - No Country for Old Men

Google Ads Experience™ expecting something to happen, or surprise me. It remindsme a little of “No Country for Old Men” which literally kept me in suspense the whole time...

Adam Bullock  

ppc

2 min read

A PPC Professional Uses the code - Part 2 - Fury Road

I’ve spent some time already in the interface - I even found you the best sortahidden Google Ads Experience™ report, so I’m not jumping in blind. But it feels that way....

Adam Bullock  

ppc

1 min read

The New Google Ads Interface Transition Happening by November 2018

Google has just announced the new Google Ads interface will be switching by the end of 2018...but it’s actually coming sooner than that.

Adam Bullock  

ppc

1 min read

A PPC Professional Uses the New Google Ads 2018 Interface - Part 1 - Into The Mouth of Madness

Join our PPC Expert, Adam Bullock, as he documents his journey of switchingCOLD TURKEY to the Google Ads Experience™.

Adam Bullock  

ppc

2 min read

You Got SERVED! Billed Cost vs Served Cost in the New Google Ads Interface

How to produce a report in Google Ads that shows how much was served verse what was actually billed.

Adam Bullock  

ppc

1 min read

Join the Club! MKG Marketing is Officially a Bing Ads Fan

We’re a big fan of Bing Ads at MKG - so we joined the fan club! How does Bing Ads compare to Google Ads?

Adam Bullock  

ppc

2 min read

August 2017 Google Ads Benchmarks By Industry

Check out these August Google Ads industry benchmarks by vertical.

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Spencer Mayes Analytics Expert

ppc

2 min read

Facebook Ad’s Power Editor

Facebook Ad's Power Editor updated today. Read what's new.

Adam Bullock  

ppc

2 min read

What the 6/29 Facebook News Feed Update Means for Marketers & Facebook Ads

Adam Bullock  

ppc

4 min read

YouTube Advertising

YouTube advertising based on campaign. data from 8 clients, with MKG Marketing.

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Mike Krass Co-Founder

ppc

3 min read

SEM Research: How Do You Present Paid Search Build Outs?

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Mike Krass Co-Founder

ppc

1 min read

Facebook Ads: Targeting Options in April 2015

What targeting options does Facebook Ads have? Christian Bullock explains.

Christian Bullock  

ppc

3 min read

It May Be Time to Include Bing Ads In Your Marketing Mix

It may be time to add Bing Ads to your digital marketing mix. Read why.

Adam Bullock  

ppc

3 min read

ClubBING Google: 3 Ways Bing Beats Google

Here are three ways to use Bing Ads to enhance your paid search efforts.

Adam Bullock  

ppc

4 min read

5 Words to Use on Your Website (and 5 Words to Avoid)

Too often, websites fail to convey the absolute awesomesauce that a company offers. Simply, it's in how a company chooses to describe their product/offering via the words on their website that can be its downfall. We wanted to give you the "secret sauce" on how to properly describe your offering on your website, while also giving you the "mustard." Because nobody likes "mustard." The word itself isn't even appealing. Read on for FIVE words to absolutely make sure are on your website and 5 words to CTRL-F and get rid of immediately.

Adam Bullock  

ppc

4 min read

7 Steps for Starting Your Pinterest Account – The Right Way – Part 2

In the second part of this two-part blog series Vincent looks at the last 3 steps for starting a Pinterest account - the right way.

Adam Bullock  

ppc

6 min read

7 Steps for Starting Your Pinterest Account – The Right Way – Part 1

This first part, in a two-part blog series, gives the basics of Pinterest and looks at the first 4 steps for starting a Pinterest account - the right way.

Adam Bullock  

ppc

3 min read

DuckDuckGo and YOU: Viewing Referral Traffic & How to Advertise

DuckDuckGo is booming to the tune of 1 billion searches in 2013. Are you curious how much traffic is coming to your website from the privacy-focused search engine? Or how you can advertise on it?

Adam Bullock  

ppc

2 min read

Sparking the Slow Clap: Adding Value Beyond Your Core Service

One of the most important question for companies is how to get customers to stick around. Since this is MKG Marketing and we’re in the business of amplifying your awesomeness, we go one step further: how do you get your customers to sing your praises? To chant your name while fist-pumping from the rooftops? To subconsciously hear an angelic chorus sing whenever they think of your company? How do you get your customers so pumped about your company they transform into brand evangelists? By adding value beyond your core service. Do this and you’ll spark the slow clap.

Adam Bullock  

ppc

3 min read

3 Reasons to Leave Google Ads Management to the Experts

Stepping into the Paid Search Director's shoes.

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Mike Krass Co-Founder

ppc

4 min read

3 Steps Every Brand and Agency Should Take to Launch a Digital Marketing Campaign

COO Kerry Guard Walks Through the 3 Essential Steps Every Brand & Agency Should Take Before Launching a Digital Marketing Campaign

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Mike Krass Co-Founder

ppc

2 min read

Four Things to Consider When Evaluating Banner Ad Creative

There are Four Considerations to Note When Evaluating Banner Ad Creative: Clear Value Proposition, Clear Imagery, Character Limit & an Actionable Call to Action (CTA)

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

4 min read

What Valentine’s Day Can Tell Us About Running a Remarketing Campaign

How B2B Marketers can use Remarketing to build a stronger relationship with potential customers.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Search Engine Marketing Findings from VMware

Read about what search engine marketing findings we took away with the Shavlik SMB marketing business unit we worked with and how we are applying those learnings to future clients.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

5 min read

Guest Post: Gretchen Sword of Bloomberg West

Today's guest post comes courtesy of one of our favorite media partners, Bloomberg West Coast Director Gretchen Sword.

Gretchen Sword  

ppc

1 min read

Next Up for Digital Media: Programmatic Premium

Why we toed the line in offering hyper=efficient channels like DSPs.

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Mike Krass Co-Founder

ppc

3 min read

Finally, a Brand Hits a Home Run with Facebook Ads

In a recent announcement, B2B marketing software giant HubSpot announced that running paid advertisements on Facebook generated a 71% increase in sales from social channels year over year.

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Mike Krass Co-Founder

ppc

2 min read

Ending All ‘Bad Ads’ Across the Web

We just read a great ClickZ article that examined what Google calls "bad ads" across their advertising platform.

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Mike Krass Co-Founder

ppc

1 min read

Examples of Highly Clickable Banner Ads

Mashable's new article, 10 Amazingly Clickable Banner Ads, examines ten highly creative and effective banner ads that are just begging to be clicked.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

How to Design Effective ‘Shock Ads’

In a recent iMedia Connection article, ROI DNA's VP of Branding Jim Nichols took a look at 9 different brands that used shock ads.

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Mike Krass Co-Founder

ppc

2 min read

Amazon Kindle Fire to Begin Selling Ad Space

Amazon has decided to sell ads on the device welcome screen. Here are some of the details.

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Mike Krass Co-Founder

ppc

3 min read

The NFL Draft of Advertising

Andrew Luck, Robert Griffin III, Trent Richardson and more will headline the bright lights of New York City tonight.

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Mike Krass Co-Founder

ppc

1 min read

Three Steps to Marketing Automation Paradise

Ever wonder how your company could simplify the way they communicate with their customers? You''re not alone.

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Mike Krass Co-Founder

ppc

2 min read

Three Myths About Audience Targeting & Cookies

The old model of buying multiple ad networks in order to reach 100% of your audience across the web is horrifically inefficient.

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Mike Krass Co-Founder

ppc

2 min read

What Hilary Rosen Can Teach Us About Focusing Your Mobile Ad Campaign

In the spirit of always learning from other people's mistakes, we realized there could be no better way to learn from Rosen's mistake than to identify a couple ways to focus a mobile advertising campaign!

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

What Brands Can Learn from Instagram

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

Does Your Brand Need Dynamic Media Pricing?

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Unveiling Social Rewards for TV Viewing

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

How Useful is Dynamic Media Pricing

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Merging Digital & Real Life

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

How Pinterest can Shape Marketing Forever

Brands have the ability to become complacent with their current audience,which could lead to them missing out on previously unseen target segments.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

3 Ways to Make Your Website More Social

Here are three ways to not only bring people to your site, but keep them there and bring their friends.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

Ad Age Interactive Marketing Spend Forecast

Highlights from the Ad Age Interactive Marketing Spend Forecast.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

The Rise of Near Field Communication, or NFC

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

The Rise of Social Shopping

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

The Four Best Digital Marketing Resources on the Web

Here's how we stay up to date with the fast moving Digital Marketing world.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

3 min read

Interview with the Adometry Brain Trust

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Location Based Social Apps Take over SXSW

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

Online Ad Spending Nearing $200 Million Mark

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

Three Media Channels that Nurture Leads

Email, test, and remarketing are all easy ways to nurture your leads into customers.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

How to “Rush Limbaugh” Your Audience Online

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

The Super Tuesday of Digital Media

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Boosting On Site Conversion Performance

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

The 3 Most Valuable Features of a DMP Platform

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Building an Actionable Analytics Practice

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

Measuring Mobile Marketing Conversions

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Three Examples of Mobile Marketing Genius

How are brands going to communicate their product message to all these smartphone users?

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Value of Customers by Digital Channel

How each digital marekting channel can impact your bottom line.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Metrics You Should Be Using

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

How Your Online Media Team Can Win Best In Show

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

NAI Reports Ad Networks Compliant with Privacy Code

What Online Behavioral Advertising is and how to make sure your compliant.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

Youth Consuming Video Everywhere — Except on TV

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

iMedia Interview with Ted McConnell

Sarah Fay discussed advertising measurement with Ted McConnell, the new EVPof Digital at the Advertising Research Foundation.

A photo of Co-Founder & Chief Executive Officer

Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Target Users, Not Customers

The difference between a user and a customer and how to get new users who will move into becoming customers.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Is Advertising Ever Free?

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

The Super Bowl of Ads

Since America just experienced the biggest advertising day of the year, the Super Bowl, we wanted to take a moment to call out a couple winners and losers that stood out to us during the big game.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Anatomy of a Display Campaign: Messaging Your Target Audience

Once your audience is defined now you need to figure out what message will resonate with that target for your display campaign. Be sure to test multiple banner messages and calls to action in an effort to optimize towards the best results.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

How to Combat Unseen Ads Online

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Setting Accurate Metrics

What you can learn from the Facebook IPO when setting accurate metrics.

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

When to Advertise like Blake Griffin Dunks

Should you be using digital advertiinsg all the time? Yes. Here's why.

Adam Bullock  

ppc

3 min read

Anatomy of a Display Campaign: Target Audience

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

1 min read

Defining Measurable Media

Measurable Media is the idea that a single impression can be mapped all the way to a final end conversion.

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Mike Krass Co-Founder

ppc

2 min read

Don’t give up on the CTR

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Kerry Guard Co-Founder & Chief Executive Officer

ppc

2 min read

Minimums Matter for Maximum Results

For branded campaigns, minimums matter when buying CPM media. See why.

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Mike Krass Co-Founder

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