A PPC Professional Uses the New Google Ads 2018 Interface - Part 3 - No Country for Old Men

By Adam Bullock on May 24, 2018

You know, I haven’t had much to report lately. And that’s a good thing. I’ve been slowly, but surely, getting more and more used to Google Ads Experience™. Are there some annoying little quirks? Sure. Is it as bad of a transition as I thought it would be? Not really!...

A PPC Professional Uses the New Google Ads 2018 Interface - Part 2 - Fury Road

By Adam Bullock on May 9, 2018

DAY ONE. The FIRST DAY and I can relate to Furiosa. I’ve spent some time already in the interface (I even found you, my fellow digital marketer, the best sorta hidden Google Ads Experience™ report), so it’s not like I’m jumping in blind. But it sort of feels that way....

The New Google Ads Interface Transition Happening by November 2018

By Adam Bullock on May 7, 2018

Google has just broke the news: the new Google Ads interface will be switching by the end of the year. You’ve got 7 months to prepare! …or do you? You actually have 5 months. Although headlines have opted for the shorter & sexier “by the end of the year” or...

A PPC Professional Uses the New Google Ads 2018 Interface - Part 1 - Into The Mouth of Madness

By Adam Bullock on April 23, 2018

It’s come to this. I’m ready. It’s time to give the new Google Ads Experience™ a shot. I have been resistant to the new interface since the moment it has been available for me to use. Nay, since the moment it was announced (over TWO years ago!). At some point,...

You Got SERVED! Billed Cost vs. Served Cost in the New Google Ads Interface

By Adam Bullock on April 23, 2018

Fun fact: the ‘cost’ metric found in the Google Ads interface isn’t always the actual cost passed on to the client. Duh, Adam, of COURSE there are tiny fluctuations due to spammy clicks and other adjustments from Google. Well, I’m talking about relatively large differences in the actual cost in...

Join the Club! MKG Marketing is Officially a Bing Ads Fan

By Adam Bullock on March 5, 2018

We Made It Official! Bing Ads has JUST rolled out a community program for its most dedicated advertisers - a Bing Ads fan club, of sorts. And we would be silly not to join. Any agency purely focusing on Google Ads isn’t giving its clients the full landscape of search...

Peer Study: What Growth Channels Provide The Best Marketing ROI for Startups?

By Mike Krass on April 19, 2017

Mike Krass first presented this story on stage at New Orleans Entrepreneur Week 2017. What fancy ‘marketing trend’ has caught your attention recently: Account-based marketing for B2B companies? What about influencer marketing for consumer brands? Or virtual reality with the futuristic crowd? The appropriate response before applying any of these...

Exceeding Expectations: Why We Attended the CNCF Cloud Native Road Show in Portland – February 2017

By Adam Bullock on February 9, 2017

When our team heard there was an event surrounding the deployment of Kubernetes and other cloud native technologies in production, we had to get there. We have a client who is in the same space, and knew the best way to learn about their audience is to meet them face-to-face. The Cloud...

Facebook Ad’s Power Editor Update – November 9, 2016

By Adam Bullock on November 9, 2016

While I was within Facebook Ad’s Power Editor (their online tool for heavy-duty ad updates on the Facebook Ads platform) today, my interface refreshed and I was informed that there had been an update. Woo! An update! And that’s NOT sarcastic! Facebook’s Power Editor is a bit of a clunker;...

Google Ads BETA: Bluetooth Low-Energy Beacons (BLE)

By Mike Krass on August 1, 2016

Wondered how Google media products like Google Ads or YouTube could measure in-store visits? With their Bluetooth Low-Energy Beacons (BLE) beta product, now you can measure when someone views/clicks on your ad and then actually makes it into a retail store. Google is calling this the Beacon Project for short. What are beacons? Beacons are...

What the 6/29 Facebook News Feed Update Means for Marketers & Facebook Ads

By Adam Bullock on June 30, 2016

On June 29, 2016, Facebook’s VP of Product Management for the News Feed, Adam Mosseri, revealed that Facebook is planning to update the news feed to include more personal posts at the expense of posts from pages and businesses. He wrote: Today, we’re announcing an update to News Feed that...

MKG: a Google Premier Agency Partner in 2016

By Mike Krass on June 27, 2016

MKG is a Google Premier Agency Partner Hot off the news wire: MKG has been named a Google Premier Agency Partner! What does this mean? Google has changed the support process for their Google Ads, Analytics and Tag Manager products. In the past, every Google Agency partner had a dedicated...

Youtube advertising | MKG Marketing case study

By Mike Krass on June 13, 2016

YouTube is the 2nd largest search engine in the world Second only to Google, naturally :) So we decided to share some “rules of the road” based on campaign data from 8 clients in the Consumer Package Goods (CPG), Retail and Ecommerce verticals. These 8 campaigns racked up: More than 23,000,000...

It May Be Time to Include Bing Ads In Your Marketing Mix

By Adam Bullock on January 9, 2015

"It's only just about Google online..." "Just worry about your rankings on Google, don't worry about anything else." "Interested in advertising online? Put it all in Google." Raise your hand if your digital marketing employee/agency/guru of choice has uttered any of the phrases above. Truth be told, we've also said...

DuckDuckGo and YOU: Viewing Referral Traffic & How to Advertise

By Adam Bullock on May 30, 2014

DuckDuckGo is booming to the tune of 1 billion searches in 2013. Are you curious how much traffic is coming to your website from the privacy-focused search engine? Or how you can advertise on it? Read on for your DuckDuckGo primer to learn all you need to know. Duck...duck...GO! What...

The ‘Deere Season’ Facebook App

By Kerry Guard on May 2, 2012

This spring, John Deer has added ‘want’ and ‘own’ buttons to a custom tab on their Facebook brand page. This is an example of brands bringing Facebook engagement to the next level When users  visit the John Deere brand page, they have the option to test drive the ‘Deere Season’ app, which...

Interview with Goodway Group Managing Director / COO Jay Friedman

By Kerry Guard on April 11, 2012

In our running series of blog posts featuring influential members of the digital media industry, we’re proud to feature Jay Friedman’s comments in today’s blog post. Name: Jay Friendman Position: Managing Director / COO Company: Goodway Group What is the most difficult piece of your digital media operation to explain to...